An explainer video shows a product or service, how to do something, or a specific concept. Explainer video makers are platforms focused on creating these videos, which are usually short (less than two minutes) and use meaningful content to attract the viewer's attention.

These videos are usually shared on social media sites or embedded on website landing pages to increase engagement and brand awareness.

Since online videos deliver ten times the response rate of static text and graphics, an explainer video is an interesting option to consider in your marketing strategy.

If you need to create an explainer video, there are four options to consider:

1-Get a video editing suite (like Filmora , Premier or Camtasia) and make your own explainer video from scratch.

A regular task if you already own the software and the experience, but not the best way to go in case you are new to video editing.

2-Sign up for a cloud-based dedicated platform to make the whole creation process in minutes.

3-Hire an external agency or freelancer. Lots of options here; Fiverr, Upwork, and others.

4-Create your explainer video using PowerPoint.

If you decide to go for the second option, this article is for you. We have listed 12 best explainer video makers below for creating a professional-looking video with no prior experience.

Although there are plenty of platforms to create videos, we will only list those focused on explainer videos.

When you are done reading, you will know the best options to consider. Check them out:

Biteable

Biteable is one of the best explainer video makers out there. You can make an explainer video in just minutes: pick an explainer video template, edit it by adding scenes, colors, pictures, and videos, and finally publish it on a website or social media site.

Key features:

1-"Biteable Teams" allows for making branded videos quickly.

2-Vast library of 800K+ videos and animated scenes.

3-Bare basic video editor.

4-Few animate video templates are available.

Check out this explainer video created with Biteable:

Biteable pricing:

Free plan with unlimited video exports, royalty-free music library, and 2M+ video clips and images from Unsplash. The next plan is $588/year with many features but no branding or voiceover.

Anireel

Anireel is a product from Wondershare, a well-known name in the video business and the creator of Filmora video editor.

To create an explainer video with this software, you must choose a template, edit it with your own graphic assets and soundtrack, and then export the video to MP4 format.

A useful script to animation tool lets you create your video by just typing your script. Then the platform uses AI to choose best designs, voiceovers, transitions, and music to automatically make a complete video.

This is a downloadable product, available only for Windows.

Key features:

1-Text to speech function with many speakers and genders.

2-Pitch sync and lip sync.

3-Commercial rights included.

4-Hundreds of built-in animation templates, characters, audios and assets.

5-Customizable characters.

Check Anireel in action:

Anireel pricing:

Free plan with basic functionality and 720p export videos. Next plan is $9.99/month billed annually and adds text-to-speech, premium assets and full functionallity.

CrazyTalk Animator3

This is downloadable software, available for Mac and PC. You can download it free and get a 30-day trial with hundreds of resources. This platform is aimed at experienced users, and the quality of video animations is excellent.

Key features:

1-50 characters, 435 motions, 27 perform, and 24 projects included.

2-Animate 2D characters with 3D motions.

3-Facial puppet and audio lip-syncing.

4-Export projects to Premiere Pro, Sony Vegas, Hitfilm, and Motion5.

CrazyTalkk Animator3 pricing:

Perpetual licenses $159, but be prepared to face several upsells for Head Maker, Facial movements, and other features.

 Watch CrazyTalk Animator in action:

Toonly

Toonly claims itself to be "the simplest drag and drop explainer video creator." This platform has a distinctive cartoon style and is not cloud-based; you must download it and install it on Mac or PC.

Toonly lacks pre-made templates but has several pre-made scenes to create your video.

You can download this software on as many devices as you like; all the projects are stored in the cloud and synced. The app does not support image or character customization. Still, you can upload your own images or characters and provide them limited animation capabilities.

Key features:

1-No free trial available.

2-Simple drag-and-drop explainer video builder.

3-One single account works on several computers.

4-No stock images. All Toonly images were custom drawn by professional designers.

Toonly pricing:

The standard plan starts at $39/month with 30 character images, 17 character animations, unlimited videos, 20 background audios, 10 pre-made scenes, and 3 text animations. The next plan is $69/month with increased assets.

There is a one-time fee purchase offer at $67.

Watch Toonly in action:

Animaker

Animaker is a platform for video marketing to create live-action and animation videos. Like other similar tools, there are plenty of video templates to start with, and they are fully editable. You can create your own custom character, an exciting feature also available in the free plan.

Animaker offers excellent animation styles, although only available on higher plans. Lower plans also lack commercial rights and short-time rendering.

RELATED READING: 15 AI Video Generation Platforms

Key features:

1-Multi-user collaboration, great if you work as a team.

2-100 M+ stock assets and 30,000+ animated properties.

3-Instant auto-lip sync, a helpful feature that saves lots of time.

4-Powerful character builder.

Animaker pricing:

Free plan with 5 downloads per month with watermark and HD resolution. The next plan is $10/month with 5 minutes video length, 5 custom characters/month, and 2GB storage.

Watch Animaker in action:

Renderforest

This is one of the most straightforward tools for making explainer videos. With Renderforest, you don't need any design skills to create a professional animation also in 3D.

This platform is not only an explainer video maker. It is a complete suite of tools for creating animations, slideshows, presentations, videos, logos, websites, and social media designs.

In our experience, software products with multiple features trying to cover many niches are not the best option. Still, this platform may be a good fit for many users.

Check Renderforest video:

Key features:

1-1,000+ animation scenes.

2-3D animation templates.

3-Voiceover trimmer tool to align scenes.

4-iOS and Android apps available for creating on the go.

Renderforest pricing:

Free plan with 500Mb storage, 720p videos, and limited stock footage. The next plan is $9.99/month with 10GB storage, unlimited videos, premium templates, and vector SVG.

Moovly

Moovly sells itself as "an explainer video software even your grandma can use," so we are keen to think it is very easy to use. A simple drag-and-drop editor lets you create videos in a snap with no video editing knowledge necessary.

With this platform, you can create whiteboard explainer videos, cartoon-style videos, animated illustrations, and motion graphics. An advanced video editor (not standard in this kind of platforms) lets you add transitions, cuts, and scenes to any part of the video. You may need some time to learn the ropes if you are new to video editing, but this product delivers excellent results.

Getting started with Moovly:

Key features:

1-Moovly Video Collaborator speeds up team collaboration and production.

2-Automatic text and subtitles translator.

3-Powerful video editor with PowerPoint import.

4-1.3M+ royalty-free images, photos, and videos.

5-iStock and Getty Images available to buy separately.

Moovly pricing:

Free plan with 1M assets, 20 personal uploads, YouTube and Vimeo video sharing (no downloads within this plan). The next plan is $24.92/month with 1080p quality, unlimited video length, no watermark, team management, and video templates.

Simpleshow

This tool has a different approach to explainer video creation.

First, it presents a single hand drawing an illustration on the canvas, and then two hands appear clearing the scene.

Second, the system asks you a few questions with different options to choose from to help you write a good script. The platform automatically illustrates the story, but you can edit it to better suit your needs.

This tool produces clean and simple explainer videos but with few customization options.

Key features:

1-Only whiteboard animations.

2-Commercial rights only on business plans at $129/month.

3-Pricey compared to other options in the market.

 Watch how Simpleshow works:

Simpleshow pricing:

Free plan to create unlimited videos but with limited features and no download. The next $5.99/month plan allows you to record or upload your own voiceover, three voices to choose from, downloads, and subtitles.

Animatron Studio

Animatron Studio is a drag-and-drop explainer video maker. With hundreds of pre-made assets (audio, video, and photos), you can also create HTML5 (offline) presentations and whiteboard animations.

If you are new to animation video, they got you covered with many tutorials ranging from beginners to advanced users.

This platform offers one of the best cost-benefit relation on their pricing plans, with many variations.

Key features:

1-Vast library with 500K video clips.

2-200 pre-sets animations.

3-Whiteboard animation style.

4-Built-in voiceover.

5-Free music, icons, and images.

6-Several formats to import/export media.

7-"Lite mode" for easy animation creation.

Check Animatron in action:

Animatron pricing:

Free plan with 5 projects and 2 GB storage, next plan $15/month with unlimited projects and thousands of royalty-free photos, videoclips, and audio clips.

Visme

Visme is a complete platform for creating videos, infographics, printables, banners, maps, mockups, presentations, and charts. You can easily create animated explainer videos with customizable characters using drag and drop functionality.

Visme offers a vast library of video templates for explainer videos, with animated options and standard videos.

A unique feature of this platform is the social media schedule, an interesting option to consider if you post on social media and need to plan your content publishing in advance. This avoids needing other external tools to handle your post schedule.

Key features:

1-Excellent option to consider for creating any kind of graphic and video content.

2-Integrates with YouTube, Vimeo, Google Drive, One Drive, Loom, Wistia, and more apps.

3-Full tutorials and resources available.

4-Team management is available.

Check this explainer video about Visme:

Visme pricing:

Free plan with unlimited projects, no download, and 100MB storage. The next plan is $12.25/month billed yearly with 250MB storage, premium assets, no Visme watermark, charts and data widgets, and limited format downloads.

There is no doubt that video is a marketing strategy that grows yearly. According to Wyzowl, 86% of businesses use video as a marketing tool, and a considerable proportion of marketers (92%) use it as an essential part of their marketing strategy. From the consumer side, in 2022, people will watch an average of 19 hours of online video per week.

If you want to enter the video market and don´t know where to start, plenty of online video marketing courses can help. These courses usually focus on video marketing strategy but also on the technical side, required equipment, and the best places to share video content.

But before you sign up, there are specific tips for finding the best video marketing course for you:

1-Think about your needs:

Are you a beginner or have previous experience with video marketing?

Maybe you know how to make a video from a technical point of view, but you are not sure about promoting it. Then go for a marketing-focused course, where you can learn about the audience, how to make a content calendar,  and the best places to share your video according to your business.

Since many options are available, it is not easy to get the appropriate one for you. Go ahead and invest some time doing basic research before signing in.

2-Instructor background:

With many sites offering courses, it is crucial to check the instructor's background and qualifications. These sites usually show reviews from previous students and the instructor's bio so you can figure out how experienced they are.

3-Pricing:

Don't be fooled by the course price. Higher does not mean better, and many free courses provide excellent value. To begin with, we recommend starting with a free course and moving later to a paid one to improve your knowledge.

We have compiled the nine best video marketing courses for beginners and intermediate students.

These are available on online learning platforms like LinkedIn, Udemy, and Skillshare. Check them out:

Make the most of video

Google Digital Garage

This is the first video marketing course for beginners you should take to learn the ropes of video marketing. After all, Google's algorithm will rank your video according to its guidelines. Knowing them to make the right content is always a good idea.

With a simple approach for beginners, Google shows the main principles to follow to succeed in video marketing.

This video marketing course offers an overview of online video and its growing popularity over recent years. You will find many precise tips for learning how to plan, produce and promote videos to reach the right audience.

Check it here.

This course has 6 lessons of 55 minutes.

RELATED READING: BEST AI VIDEO TOOLS FOR BEGINNERS (2024)

Video Marketing Made (Ridiculously) Easy

With a 4.7/5 rating from 226 students,  Michael Clarke teaches how to plan and outline an effective video marketing campaign, including YouTube publishing and promoting.

You will learn what type of video to create according to your business, a crucial point to consider before beginning. There are lessons about video gear (cameras, lights, microphones), video editing, and scripting.

Clarke also covers video publishing and promoting with a unique reference for YouTube.

Check the course here.

At the time of this writing, the course costs $19.99 and includes 12 lectures, one h 44 min total length.

Video Production, YouTube Marketing, & Video Marketing Guide

This video marketing course created by Tomas Moravek is rated 4,4/5 stars by 932 people and marked as Bestseller by Udemy. Moravek is an industry insider who has produced content for leading companies and is a Facebook Ads and SEO expert.

This full-featured course can get you into Video Production, Video Editing, Adobe Premiere Pro, Adobe After Effects, Animations, YouTube, and YouTube Rankings. This is one of the most complete courses available, focusing on software, technical gear and marketing.

The course offers deep and precise insights about YouTube video production, video production on smartphones and drones, YouTube marketing strategies, Adobe Premiere and Adobe After Effects, easy video animations, Facebook Ads and SEO.

Check the course here.

This course has 14 lectures with 1h 19m in length. At the time of writing this article, it costs $84.99

Online video content strategy

This video marketing course for beginners produced by Roberto Clarke offers a general overview of video marketing. You will learn the content strategy, video creation process, planning, and best resources to craft a video that suits your business.

A whole section is about online video platforms (social networks and content platforms) and live streaming. With a simple but engaging format, Clarke shows proven formulas for creating awesome videos. He also focuses on content strategy, video editing, creating a content calendar, metrics, and analytics.

Clarke goes the extra mile addressing frequent dilemmas in video marketing, how to stand out in a saturated market, build an audience from scratch, and work with discoverability and SEO.

Check the course here.

This course is rated 4.8/5 stars from 119 reviews. The total length is  2h 8 min.

A video sales letter (also known as a VSL) is a video made to sell a product or service. Think of it as a traditional sales letter but in video form.

Video consumption is growing yearly; most people prefer watching videos to reading text articles. YouTube has 122 million users daily, and social media sites engage millions of users daily through short videos.

Still, the written sales message you send your customer in an email campaign can be turned into a video sales letter. With proper planning, a VSL will boost your conversions.

Video sales letter software helps to craft the best message for your audience. Although creating a VSL is not difficult, there are some key points for obtaining the best results.

This article will provide the best tips and resources to craft a video sales letter to increase leads and conversions. Check it out.

What are the main guidelines for creating a video sales letter?

1-Get the viewer's attention. Point at some problem the viewer suffers and invoke a solution you can provide.

2-Do not show features; show benefits instead.

3-Maintain a friendly but authoritative tone.

4-Show how your product or service can fix that problem and how different it is from other alternatives.

5-Tell success stories from those who previously used your product or service.

6-Include a CTA (Call to action) in the end.

5 steps to create a video sales letter that converts

1-Determine your audience.

You cannot create a single video for all your audience. Demographics, ages, and individual interests are features to consider. People's beliefs and buying processes are different in every culture. They must be evaluated to craft a successful video sales letter.

2-Determine in what part of the sales funnel your VSL will fit.

Are you targeting recurring customers, leads, or viewers that don't even know your product? Ask yourself these questions to understand what key points your message should address.

3-Write your script.

This is the foundation of the whole video sales letter. A script is a written document that considers the message of your video by organizing it into a structured outline. It includes scene descriptions, voiceovers, and text or graphic descriptions.

A script should consider what the video is about, its audience, the main message you want to deliver, and what visual style the video should follow.

4-Create your video sales letter with a video editing tool. 

More about this later.

5-Promote your VSL.

You can embed the VSL on your website, share it on social media, or through an email campaign. Also, creating a dedicated landing page to drive your viewers is a good resource. It will depend on the specific purpose of the VSL.

For example, if you are targeting a B2B business, LinkedIn (and not Facebook) should be your preferred social media site.

RELATED READING: 9 Video Testimonial Software

How long should your VSL be?

There is no rule of thumb for video sales letter length. A long VSL can fail to get the viewer's attention, and a short VSL can't showcase the proper message to your audience.

Generally speaking, a VSL for low-cost products can be a pair of minutes long. People don't think a lot when buying a cheap or impulse-driven product. But high-ticket products will need more time to shift the lead through the sales funnel.

You should keep your VSL as short as possible but long enough to deliver your message.

In a video, the human brain decides in the first 30 seconds if it will pay attention to the message on the screen. These first seconds are crucial to engaging the viewer for the full video length.

This graphic from Wistia shows the correlation between engagement and video length:

Which methods are available for creating a video sales letter?

There are many options to make a VSL. To name a few:

1-A video editor software like Filmora, Premiere, Camtasia, DaVinci Resolve, or the like. If you have no prior knowledge of video editing, this is not an easy task, and you may face a steep learning curve.

2-Use a downloadable software like EasyVSL.

3- Use PowerPoint to create a video. Get a subscription to Office 365 to take advantage of the last program version and cloud-storage benefits. Not a difficult task, but you will have to invest a decent amount of time into it.

4-Go for a cloud-based video editor. These platforms feature paid monthly subscriptions that usually offer a basic free plan. This is the cheapest and quickest option to create professional-looking videos.

5-And if you don't have the time and interest, hire a freelancer or an agency to do the job for you. Freelancer.com, Upwork, and Fiverr are the biggest names in the freelancing universe. You can pick a freelancer based on previous customer reviews and qualifications.

A video testimonial is a recommendation from a customer who has used your product or service. Since it is not a written piece of content but a real person talking, it helps increase engagement, boost sales, and create brand awareness.

There are many places to share video testimonials. Once you collect them on your own or using a dedicated platform, the next step is to use them to grow your leads and conversions.

And if you are not implementing this strategy yet, just look at these numbers:

92% of customers read online reviews before buying (BigCommerce)

72% of consumers say that positive testimonials increase their trust in a business (BigCommerce)

88% of consumers say reviews influence their purchase decisions (Vendasta)

We have listed in this article six ways and places where you can share video testimonials. From websites to streaming services, from email newsletters to social media, video testimonials are an excellent tool to shift your marketing efforts to the next level. You can use your actual customers to get more leads, sales and revenue.

Keep on reading and learn the ins and outs of every strategy.

1-Your website

This is the first place where your testimonial should be. As viewers visit our page, showing them testimonials from previous customers can improve your brand strength. This also indicates that your product or service works and helps new visitors to create trust in your product or service.

Homepage:

Since most of your website visitors land on your home page, this is a great place to share video testimonials. It can be placed on the page’s top, middle, or bottom. You should test and see what position delivers more views and results.

Shopify shows an excellent video testimonial on their home page:

Sidebars:

On websites that feature right or left sidebars, these are good options. Sidebars always show on your website, regardless of what page the consumer is viewing.

RELATED READING:9 Video Testimonial Software

Dedicated page:

You can also create a dedicated video testimonial page, and drive traffic to that page from your home page, via email or social media sites. This method forces you to add new video testimonials every week because if the testimonial date is not recent, customers tend to think that your product is not getting reviews and your business is not performing well.

SeoHacker has a dedicated testimonial page on their website:

Sales page:

The sales page is by far the best place to show video testimonials.

If your visitor has landed on the sales page, it means that they have a solid intention to buy your product or service. Adding a testimonial video on the sales page shows your visitors how your product has helped others and can also help new customers.

And suppose the visitor needs a little push to round up the decision process. In that case, a video testimonial will surely help.

2-Email and newsletters:

If you have an active email list, it is an excellent way to share testimonials. People who subscribe to your list have some interest in your product or service and are keen to hear stories from recent customers, product updates, and forthcoming news.

A newsletter with video testimonials will increase retention and brand awareness if the list is of customers. If the list only features leads, sharing a video testimonial will help push the prospect through the sales funnel.

As with any email newsletter, those containing video testimonials must follow general guidelines:

1-Avoid sending too many emails. They can end up in the spam folder.

2-Always work to customize the message according to the contact. Send relevant info based on recent purchases and only about products in which the prospect may be interested.

3-Do not embed videos on emails. Most email clients will block them based on security and privacy concerns. It is always better to send a link to the video testimonial.

4-Craft your email subject lines to match your message with your leads or customers.

RELATED READING: Best email subject line generators

3-Landing page:

A landing page is another excellent place to share video testimonials. It shows proof of your product or service and helps to boost conversions.

Landing pages’ design is tricky, and a minor change can significantly change visitors’ behavior. Be prepared to test different testimonials on your page. Of course, video testimonials must be relevant to the message and the sales funnel.

Do not fill the page with lots of testimonials. In landing page designs, less is better. The viewer can be distracted if there is a lot of information. Don’t forget that the final objective is to get conversions.

4-A case study

Case studies are excellent ways to share video testimonials. These are good case study sources since they show proof of consumers that solved an issue with your product or service.

To choose a video testimonial for a case study, you need to contact a consumer who has been using your product for enough time and is highly satisfied. Everybody has customers who are the company’s fans and are happy using and recommending your product.

Ask your customer for permission, and since a case study involves detailed information, you will need to interview your customer to get details and insights to craft a good script.

Once you are done, you can publish it on your website and social media sites. Use it as a lead magnet asking the viewer to download the entire case after watching the video.

Hotjar features a video testimonial along with a case study on their webpage:

5-Video streaming sites

Video streaming sites are exciting places to share your video testimonials. With more than 2.6 billion active users per month and 122 million daily users, YouTube is the biggest streaming site available. It is also the second-largest search engine (guess which is the first…)

When you share your video testimonial on YouTube, you can link to your website in the video description and get organic traffic. You need to create a YouTube channel, customize the look and feel with banners and an about page, upload videos, and publish new videos regularly.

But a YouTube channel only about testimonial videos isn’t a good content strategy since customers can see it as self-publishing and promotional. You must create informative videos addressing a solution for a specific issue and promote the testimonial video.

YouTube Shorts is another way to share your video testimonials. Keep their length up to 30 seconds, clear and direct.

The second streaming site is Vimeo, with 230M+ users and a better set of features to help creators, better video quality, and the possibility to post videos without ads.

Dailymotion is a French video-sharing platform with 250M+ monthly users and an average of 160M+monthly users.

However, YouTube is the way to go due to its incredible stats that keep growing yearly.

6-Social media

Social media sites allow direct interaction among users with a strong emphasis on social proof.

Suppose you are posting a user publication on your social media sites. In that case, asking the customer permission to do so is mandatory. You can state this clearly when you collect testimonials, avoiding thus to ask for consent for every post.

Facebook:

The largest social media platform, with an estimated 3 billion users worldwide. Facebook includes users from almost every country, age, and interest. You have many options to share video testimonials on Facebook.

When a consumer post a video testimonial on their Facebook page, ask permission to repost it on your own page

If your customer sends you a video testimonial and you publish it on your website, ask permission to share it on your social media sites.

Video testimonials shared on Facebook Ads add a layer of trust to your Ads.

Instagram:

A platform focused on video posting and sharing is an excellent place to share video testimonials. These must be no longer than 2 minutes to grab viewers’ attention.

Instagram Ads can help you to connect with new leads and customers. Remember, checking the social site’s terms of service when posting a paid ad is essential to avoid being banned.

Twitter:

Twitter is mainly a text-based platform but is steadily growing the video usage. Short videos (no more than 30 seconds) are preferred here. You can share a video testimonial on Twitter but remember that the Twitter feed changes quickly.

Twitter Ads is another option to share your video testimonials. Not a cheap choice but with outstanding results.

TikTok:

With 1.8 billion users and 1.2 billion active monthly users, this video site is a sure shot for sharing video testimonials. 50% of TikTok users are less than 40 years old, so consider this when planning your strategy. Again, short-length videos (less than 15 seconds) are known to reach wider audiences.

Linkedin:

This is a social media site focused on B2B (business to business). With 820M+ users and 58M+ companies, Linkedin is an excellent place to share video testimonials if your product or service is aimed at companies or professionals.

And Linkedin Ads provide granular control over audiences and demographics so that a video testimonial can reach the right people with the right message.

Conclusion:

Regarding marketing strategies, nothing can beat sharing a video testimonial of an honest customer review. It helps grow your audience, build trust in your product or service, and build brand awareness and loyalty.

We hope the above article helps you build a better content strategy and happier (and returning) customers.

An interactive video quiz is a highly engaging tool that can be used in education, sales, customer feedback, marketing, health, online training, and employee onboarding.

Generally speaking, the first part of the video develops a specific concept or shows a product. Then a quiz appears on the screen, and the viewer selects the correct answer and keeps on watching the video.

Questions can be open choice (where the viewer fills up a field with text) or multiple choice. As the video advances, a scorecard shows if the answer is correct and tracks every correct answer. Once the video ends, the system presents the final score and, in some cases, offers the possibility to share the result.

RELATED READING: Best Interactive Video Platforms

Using video to ask questions is a valuable strategy with a high response ratio since people are keen to share their knowledge. The person who takes the quiz better understands what the video shows, and the system provides valuable analytics to understand viewers' behavior.

We have gathered below nine web-based platforms for creating interactive video quizzes. Check them out.

Mindstamp

With Mindstamp, you can create an interactive video quiz in minutes. First, you need to upload your own MP4 video or use links from Youtube, Vimeo, Dropbox, or OneDrive.

You can add multiple-choice questions or drop-down select questions using the add questions interaction.

Quizzes are highly customizable. There is the option to set up a time limit, skip conditions, and allow the viewer to share results on Twitter or Facebook. If you are in sales, a link back to your website can contribute to additional visitors.

Mindstamp not only allows to create interactive quizzes. This is an excellent solution for creating interactive videos with buttons, hotspots, questions and branching.

Edpuzzle

Edpuzzle is a well-known option that features interactive video quizzes focused on education. You can upload a video from YouTube, Vi

meo, Khan Academy, or a vast EDpuzzle library to create engaging videos for your students.

Once videos are uploaded, it is easy to add questions, quizzes, forms and a variety of items for a true interactive experience.

Using video quizzes at certain intervals during the video is an exciting way to ensure that students watch the entire video with better retention.

And since Edpuzzle features a solid analytics dashboard, you will get accurate data to know individual progress and understanding.

Check also our article 3 Best Interactive Video Platforms for Education

Edpuzzle pricing: Free plan to get started, next plan is $12/month.

Mentimeter

Mentimeter is an interactive platform focused on audience engagement.

You can create interactive quizzes and polls using many pre-made templates to start with. At the date of writing this article, this platform only allows you to upload videos from YouTube, and there is no possibility to upload your own video.

There are many pre-made quizzes templates to start from, including themes like work, classroom, sports, trivia, video games and more.

This tool works within Zoom, Google Meet, and Microsoft Teams. Your audience can join the presentation by simply scanning a QR code and enjoy real-time interaction with a speaker or presenter that can be in person or remote.

Mentimeter pricing: Free for basic features,  paid plans start at $11.99/month

TEDEd

This platform allows teachers to create lessons from YouTube videos. First, you need to find the proper video on YouTube and paste the url onto the TED Ed dashboard. Then you can add questions or open a new discussion. Once you are done, this software allows you to share a link to the video on social media or by email.

TED Ed provides analytical data about how many viewers have seen or answered the questions.

TED Ed pricing: Free.

Panopto

Panopto is a full-featured platform with many features that includes interactive video quizzes. This software is focused on education and businesses. Still, quizzes can only be taken for viewers signed into your Panopto site.

Quiz options include true/false, multiple-choice, multiple select, and fill in the blank. You can allow viewers to retake a quiz, review answers and explanations, and block advancing on the video until answering the quiz.

Panopto pricing: Not available on their website.

ProProfs

ProProfs is an excellent tool for creating interactive video quizzes. Inside this platform, there is a vast library of templates, more than 10 question types, and a good set of integrations. This quantity of assets allows the user to create a professional and customized quiz in minutes.

All quizzes are responsive, which means they fit in every screen size. An advanced analytics and report dashboard provides granular reports and information.

With a vast library of templates and plenty of video tutorials, Proprof is a solid option to consider if you need to produce a professional video quiz.

ProProfs pricing: Free basic plan. Next plan is $20/month.

Adobe Captivate

Adobe Captivate is a powerful tool for creating interactive video quizzes. You can record your PowerPoint content as a video and add interactions, questions, and overlays on top of your video.

This platform features many options to create a professional-looking quiz with different types of questions. Videos can be uploaded from YouTube, Vimeo, or your own library.

Adobe Captivate pricing: Starting at $29/month.

SurveyAnyplace

With SurveyAnyplace, you can create online questionnaires with personalized reports. A "formulas feature" allows you to perform complex math calculations, which is interesting if you want to provide customers with benchmarks or calculation results.

Quizzes are customizable, with several tools to assign scores, pass/fail actions, and advanced analytics.

This is not a native interactive video platform, but you can add YouTube videos to a quiz to engage viewers during the process.

SurveyAnyplace pricing starts at $39/month.

Planetestream

This is an interactive video quiz platform focused on education. You can create your own questions, choose from multiple-choice hotspots, fill in the blank, and text answers and true or false types.

Educators can assist students with hints, set time limits, and provide feedback.

Planetestream pricing: Not listed on their website.

Conclusion

Interactive video quizzes are one of the better strategies to interact with your audience, grow your website traffic, understand your customers, and generate leads. Marketers, educators, human resources companies, and businesses use them to engage viewers providing value through engaging content.

RELATED READING How to Make an Interactive Video in 6 Simple Steps

Interactive quizzes are excellent tools to improve communication with the viewer and provide valuable insight into viewer engagement.

Are you using any of these tools? Leave a comment and let us know.

An e-commerce video is a great way to show your products in action and create a more compelling buying experience for your customers. By using video, you can show viewers how to use your products, set them up, and get the most out of them.

As video consumption grows year by year , the video marketing industry is always looking for ways to create more consumer engagement.

When you mix e-commerce with interactive video content, you can offer a superb experience to the viewer and increase your sales.

This trend has started in China in 2016 and has been improved over the years as technology advances.

What is a shoppable video?

This kind of video allows consumers to purchase a product by clicking on a link embedded in the video. When they click on the link, they are redirected to another page where they can buy the product online.

What are shoppable video benefits?

Increase audience engagement: shoppable video increases engagement and provides real-time feedback and interaction.

Boost your sales: since interactive video creates a new kind of experience for the customer, it also helps create a seamless buying experience.

Real-time analytics: All shoppable video platforms feature full analytics. You can check what part of the video works best and provide personalized offers.

Types of shoppable videos

One-to-many: This is when a person broadcasts the video to many consumers simultaneously.

Best for tutorials and product launches, cosmetic, clothing, and low-ticket products.

One-to-one: This is the ultimate level of the shopping experience and provides the consumer with a unique journey.

Best for luxury products, high ticket products, and selling through Shopify, Magento and e-commerce stores.

Short stories: these are pre-recorded interactive videos that help customers engage and create brand awareness.

Below is our list of the best nine shoppable video platforms.

9 platforms for shoppable videos

Uscreen

Uscreen is a complete platform for video monetization featuring hosting, streaming, built-in billing, live chat, analytics, and everything you need to succeed in shoppable videos.

With hundreds of integrations and powerful apps, this video shoppable platform is one of the best available.

Uscreen pricing: starting at $79/month with 50 hours of video storage, one user, and 1-1 onboarding session. Free-trial available.

Buywith

Buywith focuses on brands that work with influencers, celebrities, or experts. Using a screen-sharing feature, influencers can engage with their followers via live streaming, with video and text chat. An intelligent screen-sharing technology allows viewers to shop with the host live.

Buywith claims users get a 70% higher average order value, 8X sales conversion rate compared to the industry average, and 67% user engagement during the live stream.

Buywith pricing: only available as per request.

Check Buywith in action:

Popshoplive

This shoppable video platform allows you to create a live streaming event and offer your products to your audience. You can schedule a show in advance and showcase your products using only a cell phone. Popshoplive features live conversations and Shopify integration.

This app is currently available only in the U.S. There are no monthly fees, and they only charge a small amount on the items you sell.

Watch how Popshoplive works:

Bambuser

Bambuser is a shoppable video platform that allows customers to add to a cart directly from a stream session. This system enables you to broadcast simultaneously across all your social channels with premium streaming quality.

You can make one-to-one calls with your customers via an Overlay Widget that pops up in the corner of your site.

Integrations include Magento, Shopify, Salesforce, WooCommerce, and many more.

Bambuser pricing: only available as per request.

Check how easy it is to get started with Bambuser:

Stageme.live

Stageme.live is a platform to manage live video shopping events for e-commerce. You can set users to buy straight from the stream or redirect them to a product page.

This cloud-based software features live chat, moderation, emojis, and broadcasting in 1080p in both portrait and landscape modes. You can stream the video in real time to another platform like Facebook and YouTube and also record your live sessions.

Stageme.live pricing: Starts at €990/month for Discovery plan with 480p and up to 1,000 viewers, next Advanced plan €1490/month with 720p video and up to 100,000 viewers.

Instagram

A well-known social media platform with one  billion monthly users that buy through it weekly.

Shoppable videos and posts on Instagram are only available to business accounts. This means you need to submit your account for review to check if you are eligible for Instagram shopping.

Instagram pricing: the platform is free to use, but there is a selling fee of 5% per shipment.

Livescale

Livescale is a branded live shopping solution with direct e-commerce integration to engage and recruit customers in real-time. This shoppable video platform works on all devices, but it is focused on mobile.

With gamification, seamless Shopify integration, and live shopping management, this app features monthly webinars and expert chat support to get the most out of the platform.

Watch Livescale in action.

Livescale pricing: Only available as per request.

Spin

Spin focuses on live-stream video shopping. You can create your own event or contact influencers through the Spin Network that can host your streaming. And they can even create content for you. Influencers can also be paid through the platform.

This platform integrates with Shopify, Bigcommerce, and WooCommerce to sync products and make them instantly available in your event.

Spin pricing: Free 90-day trial. After that, they charge a variable commission on each sale.

Clicktivated

Clicktivated seamlessly connects viewers with products, items, and information with only a click through live or recorded videos.

This shoppable video platform features patented technology that identifies individual shoppable items to make monetization easy for content creators. The idea behind Clicktivated is to create a non-intrusive shopping experience. This platform allows viewers to like specific categories and provide a personalized feed.

Clicktivated pricing: only available as per request.

Check Cicktivated in action:

Swirl

Swirl is a live-commerce platform that promises to get a 400% lift in add-to-cart with short videos and live streaming. You can set up your own store and manage recommendations based on real-time analytics.

This platform provides an easy way for creating short videos and live streams with full interactive features such as live chat, voice messages, and more.

As a distinctive characteristic, this shoppable video platform is GPDR compliant, with multi-language and multi-currency support.

Swirl pricing: only available as per request.

Stream.live

This live stream shoppable video platform helps your customers buy products directly from live interactive sessions. You can interact with your fans in real-time, showcase products, and even invite video guests.

Stream.live offers a mix of e-commerce and influencer marketing, where your customers can join live sessions hosted by top influencers straight on your site.

This app has native Shopify integration, so you can connect your audience with a pair of clicks to your e-commerce store.

A “Live Brain” AI assistant chatbot helps to manage sessions by detecting hate messages and using automation to guide customers to the products they really want.

Stream.live pricing:

Free plan: up to 50 concurrent guests per channel, chat, 10 live shopping products, chat, analytics, and paid access to the channel page.

Pro plan: $199/month adds up to 1,000 guests per channel, chat, 25 shopping products, advanced analytics, live party, and live shopping integration on your website.

Whisbi

Whisbi is a complete solution to engage customers through online conversations powered by video. This platform uses live video broadcasts to improve top-of-the-funnel engagement and one-to-one sales solutions for assisted sales.

Whisbi uses an AI algorithm to predict how probable a visitor to your website is likely to convert. This info is provided to your sales agents in real-time to take the right actions with each lead.

An interesting virtual call feature allows customers to contact you without providing any personal information. The system only works when it detects that the internet connection on the client-side is fast enough to deliver a good video experience.

You can also capture and convert web visitors using chatbots. This highly flexible system can forward conversations to live agents to connect with leads in real-time.

Whisbi pricing: only available as per request.

Sparkly

Sparkly is a shoppable video platform made for e-commerce. At the time of this writing, Sparkly can stream to YouTube and Facebook while they are working on other integrations.

This software features easy-to-use widgets to create streaming sessions. These include countdown timers, complete polls, comments, product lists, interstitial (displaying any graphic board in a video), timeline, and coming up next.

Most of these widgets are fully customizable and can include links to the products available in your e-commerce store.

Check Sparkly in action:

Sparkly pricing:

Standard plan: $50 per month with up to 2 hours of streaming.

Professional plan: $400 per month with up to 50 hours of streaming, website embedded player and full functionality.

Conclusion

Shoppable videos can take the buyer experience to the next level and provide a real boost in sales. If you own a Shopify store, there are other tools to increase sales, but a shoppable video system is a solid option to consider.

As video consumption steadily grows year by year, this is a solid option to increase sales conversion rate and get better consumer engagement. If you have collected some followers, a shoppable video is the next step.

Are you using this strategy in your business? Let us know and leave a comment below.

Videos are a proven way to engage students. Today, many interactive video platforms for education allow teachers to drive students one step ahead with interactive content.

Just think about uploading a video from any platform (or a new video you built from scratch) and adding questions, multiple-choice options, pauses, and more items to turn a passive experience into an immersive opportunity.

Add to this a complete control dashboard, and you end up with a whole new system to improve your student's journey and get personalized feedback for every student.

Although many platforms offer interactive video capabilities, we have listed the best three apps that focus exclusively on education.

Nearpod

Nearpod is a solid interactive video platform focused on education. You can upload videos, PowerPoint slides, and PDFs and then add quizzes, polls, questions, and pauses to turn a passive experience into an interactive and engaging one.

With a vast content library of 15,000+ pre-made and customizable videos and activities, it is easy to create interactive lessons from scratch or use available assets. You can search in the Nearpod library for the video to fit your curriculum, customize a pre-made video or upload your video and make it interactive.

Nearpod provides collaboration boards and drawing tools. It allows students to follow up on activities at their own pace or live mode.

Since students can follow up on live lessons from any device, the teacher can receive instant feedback and adjust future goals and objectives.

This software features several integrations (according to plans); Google Classroom, Microsoft Teams, LMS integration, and SSO sign-in.

If you want to learn more about Nearpod, this 1-hour free course on Coursera will help.

Nearpod pricing

Silver Plan: Free with basic features, 100 MB storage, 40 student joins per lesson.

Gold Plan: $159/year with 1 GB storage, 75 student joins per lesson, drag and drop, and Google slides add-on.

Platinum Plan: $397/year with 5GB storage, 100 student joins per lesson.

Edpuzzle

Edpuzzle is an interactive video platform for education. You can upload videos from many sources, including YouTube, Vimeo, TED Talks, Khan Academy, and more. There is no need to spend hours looking for the perfect video since Edpuzzle provide interesting editing features to modify imported videos; teachers can remove parts of the video and also overwrite any part of the video narration (or the whole narration)

Once videos are uploaded, teachers can add interactive elements such as quizzes, multiple-choice questions, pauses, voice-overs, forms, and more items and create an engaging experience for students. You can choose videos from a library of teacher-generated content or Edpuzzle originals and modify them to suit your needs. 

A teacher can follow up on their dashboard student's activity and progress as they answer by text or audio. The platform provides excellent data that helps educators understand how students engage and work with the assigned content.

An exciting feature of this platform is that videos can be watched in live mode, allowing students to answer in real-time from their devices or watch at their own pace.

Edpuzzle integrates with Google Classroom, Microsoft Teams, Blackboard, Canvas, and more LMS platforms. Video lessons can be embedded into any of these platforms and students can access videos directly from the LMS without the need to have an Edpuzzle account.

Check this video about Edpuzzle 

Edpuzzle pricing

Basic Free Plan with basic functionality and storage space for up to 20 lessons.

Pro Teacher Plan: $12.50 per month with unlimited storage space, unlimited screen recording, unlimited Edpuzzle originals, and unlimited students projects.

For schools and districts, there are custom plans available.

If you wish to learn more, this 1-hour free course on Coursera will help.

Playposit

PlayPosit is an online learning environment to create and share interactive video lessons. Teachers can transform any online video into an better experience with this interactive video platform for education.

First, you must upload a video from YouTube or any other online platform. Then you can add interactions, including polls, pauses for discussion, multiple-choice questions, and more items to create an interactive video (or bulb).

There are hundreds of bulbs to choose from, and most of them are fully customizable.

The crucial point here is selecting high-quality videos and only allowing for a few interruptions in the video to avoid distractions. You can monitor performance data via a clean dashboard to address concepts and errors.

PlayPosit integrates seamlessly with many platforms, such as Edmodo, TEDEd, Kaltura, Vimeo, Khan Academy, Google Classroom, OneNote, Canvas, Blackboard, and more.

Get a glimpse of Playposit in this video

PlayPosit pricing:

Free Classroom Basic Plan for a limited number of learners and assignments per month. This plan has no direct video upload and can only use YouTube and Vimeo videos.

Classroom Pro Plan: $144/year for individual instructors and a more dynamic learning experience.

Playposit also offers institutional and Enterprise licenses.

Feedbackfruits

Feedbackfruits is a set of teaching tools for higher education. This platform focuses on creating synchronous and asynchronous experiences for student engagement using interactive assets like quizzes, slides, online discussions, and videos.

This platform provides precise student analytics and features seamless LMS integration. According to their website, they provide a better learning experience for students where 82% improved their final work, 80% got enhanced teamwork skills, 70% resulted more engaged in the course, and 80% improved overall user satisfaction.

Watch in this video how Feedbackfruits interactive video works:

When it comes to interactive video, the teacher uploads a video and can add questions or discussion threads, attach documents or images, or even voice notes. Teachers can grade students on any criteria and synchronize the results with their preferred LMS. Once students watch the video, they answer questions and can contribute to discussions started by teachers or peers.

Feedbackfruits integrates with Canvas, blackboard, Moodle, Brightsp.CE and Microsoft Teams.

Feedbackfruits pricing:

Not listed on their website.

Conclusion

These platforms share many features in common, and all of them provide free plans to start with. It's easy to register and start with any of them, and if you decide to move to a paid plan, prices are pretty accessible.

This article will guide you through the leading software for interactive videos, in order to improve customer engagement and retention, get better HR results, and make learning and training a genuinely vivid experience for the user.

What is interactive video?

This is a form of video that allows user interaction in real-time with different tools. With interactive video software, you can add buttons, links, ads, forms, and more options to guide the viewer to your preferred outcome: more conversions or a better interaction. Interactive video companies are growing and offer excellent tools for interactive content.

How to create an interactive video?

First, you need to create a video using any video editing software (we prefer Filmora) and then upload it to an interactive platform where you can edit and add tags, branching, forms, images, and more items.

These platforms usually have a drag-and-drop interface to add several types of call-to-actions.

Once you have added these items, you can embed them on your website . Keep in mind that Facebook, Twitter and YouTube don´t support third party interactive video technology but you can still share a link to the site where the video is allocated.

Interactive videos are mainly used for:

Marketing and lead generation: Interactive marketing is the key to customer engagement and retention. Increase viewers´ time on your video by adding interactive elements to make the video more exciting and fun. And real-time analytics give invaluable results about what people think and like.

RELATED READING: 9 Shoppable Video Platforms

HR and recruiting: Get better results in onboarding and recruiting. Attract the right talent with innovative tools and streamline onboarding, giving a personalized welcome to better understand  your teams and relations.

Learning and training: Interactive videos can help to turn a passive experience into a dynamic journey. Measure training results in real-time, adding quizzes and questions to a video with the possibility to repeat or skip specific scenes.

Check this interactive video from Wirewax to see how an interactive experience can change viewer´s interaction:

Best interactive video software:

Eko Studio  

Eko Studio is an interactive video platform you can use to make premium interactive content. It is easy to learn and customize if you know a bit of code through EKO developer API. Once published, your project can be watched on any website, social media networks, and eko.com.

This interactive video tool offers advanced branching and an easy and clean drag-and-drop dashboard. However it is somehow limited, but maybe an excellent choice for some users.

Watch cheff Danile Holzman sharing his expertise on making a great meatball dinner in this video made with Eko:

Eko provides scalable hosting and delivery using AWS cloud and CDN (content delivery networks) to ensure optimal response time and worldwide availability. Videos work reliable across modern desktops, tablets, and mobile devices. At the time of this writing OTT TV platforms, game consoles, and VR is in development.

Eko studio pricing:

• Basic Plan: $229/month up to 50 videos, branding and analytics.
• Pro Plan: $749/month up to 250 videos, branding, analytics, up to 10 users.
• Enterprise Plan: On request.

RELATED READING: Best Video Marketing Software

Adobe Captivate

As a big player in the image processing business, Adobe offers a unique product for making interactive videos focused on education.

With this software, you can create “Responsive Projects” that allow showing your video on various platforms, and there are hundreds of slides available to build a project in minutes. These slides can be used for branching videos with simple or complex logic.

Adobe supports 360 images and videos to engage the viewer with the environment and Virtual Reality using VR headsets. You can also convert PowerPoint slides to interactive videos with ease.

You can import your own video (also from YouTube or Vimeo), add multiple overlays slides, and customize feedback options for answers and interactions.

This is a proven product with tons of features, but be prepared to face a steep learning curve if you are new to video production.

Watch this video to see Adobe Captivate in action:

Adobe Captivate pricing:

Annual plan: $33.99/month, including all features.

Adobe also offers a one-time purchase license.

Free 30-day trial available.

Cinema8

This interactive video platform can create amazing videos with a drag and drop system. Like other similar apps, you can upload a video from YouTube Vimeo or upload your own.

This software also integrates with learning management systems (LMS), a feature you will love if you need it for educational purposes. But suppose you are in the e-commerce business. In that case, it is easy to enable customers to purchase products showcased in your videos with a simple click.

Cinema8's website features tons of podcasts, guides, tutorials, webinars, e-books, and guides to help you master interactive video production. There are solutions for gamification, marketing and sales, e-learning, and more in many industries.

Watch this football video created with Cinema8 for the entertainment industry

Cinema8 pricing:

• Starter plan: $59/month with commercial content, three interactive projects, and 100MB bandwidth.
• Growth plan: $249/month with 10 projects included (add more for$20/month/each) and 1TB bandwidth.
• Professional plan: $449/month with 25 projects included (add more for$20/month/each) and 2TB bandwidth.

Thinglink  

Thinglink allows adding hotspots to images, videos, 360, and 3D models to boost engagement and conversions. This platform has an intuitive editor that will put you in control in a few minutes with a drag-and-drop builder to create hotspots and branching scenarios with ease.

Once you have the final content, you can embed it on your website and get measurable data to adjust your marketing strategy.

This video platform focuses on solutions for marketing and communications, employee training and development, and education.

Check Thinglink in action:

Thinglink pricing:

• Professional individual: $25/month to publish unlimited images and videos, branding removal, 50,000 views per year, and statistics.
• Premium Team: $125/month with 360 images and 250,000 views/year.

Stornaway

Stornaway is a no-code interactive video platform designed for interactive storytelling with video, 360 videos, and slides.

Interactive video stories can be created with template-based tools. A superb “real-time playback” feature allows you to preview your videos before upload.

Stornaway provides a unique method for producing branching videos. You need to create and link “story islands” to make links between pages. And the 360 video feature sets this platform apart from many competitors.

You can add links to videos with buttons and hotspots and make your video clickable with text and image buttons to offer your viewer the best experience.

Watch this Interactive Christmas Adventure made with Stornaway.

Stornaway pricing:

• Personal plan: Free for private creation but basic functionality, up to 2 projects.
• Plus plan: $10/month allows publishing on YouTube, social media, and websites, up to 3 projects.
• Pro plan: $29/month with collaborative editing and analytics, unlimited projects.
• Premium plan: From $75/month, adds account manager, white-labeled player, and third-party platforms.

Spott

This is a platform to create interactive videos and images focused on simplicity that allows creating interactive content with images, catalogs, and ads.

The software works with images of any size and 360° photos. An easy drag-and-drop dashboard allows you to create beautiful interactive content with ease.

With  Spott  you can add tags to certain elements within your videos, such as a cart button when a product appears, an interesting feature that will help to increase your conversion rates.

The process is quite simple: upload your content to the platform, select interactive spots from the library, customize the content adding interactive layers, and publish the result. Spott provides real-time analytics in your dashboard about user experience.

A remarkable feature of Spott is the plenty of resources they provide to master the platform and weekly live lessons with all you need to get started.

Watch this video to check what type of content you can create with Spott:

Spott pricing:

• Essential plan: €99/month evaluate the platform with basic functionality.
• Professional plan: €499/month with essential features to create interactive content.
• Enterprise plan: €1499/month with all commercial features and integrations.

Hihaho

Hihaho is a Netherlands-based interactive video company. They got you covered with support for many video platforms, like YouTube, Vimeo, JWPlayer, Qumu, Mediasite, Panopto, BlueBilliywig and Kaltura.

These integrations make it easy to create interactive videos for education, health, e-commerce, entertainment, or marketing.

This platform features an impressive amount of interactive assets. You can add interactive questions, a table of content, pop-up menus, buttons, hotspots, pauses, text, highlights, ratings, forms, and branching.

Once the video is ready, you can easily share it by pasting a url, embed it on your website via SCORM or their proprietary API. A unique feature of Hihaho is that you can register for free and create as many videos as you want, you only have to pay for published videos. This is an exciting feature if you want to learn the ropes about creating interactive videos and experiment adding hotspots, overlays and more elements.

Check this video created with Hihao:

Hihaho pricing:

Hihaho offers a unique pricing model. It only charges €97 per video, max upload 500MB, 25,000 views, all interactions, and statistics. You only pay once you publish your video.

Adventr 

Adventr is an interactive video software with powerful creation tools for all types of videos about marketing, learning, HR, e-commerce, and more.

The platform´s editor is simple and powerful. Once you upload your video, you can change buttons or  change the buttons into custom images. Add links, Facebook, and Twitter shares.

See how simple is to create an interactive video with Adventr:

http://youtu.be/XjTtD6Qn6Cc

Analytics in Adventr depends on the plan you choose and is provided with a chart featuring the count of unique viewers, the number of visitors to the page where you embed the video, and the average number of seconds that each person spends watching.

Adventr pricing:

• Free plan: Up to 10 min video with 1080p, social sharing, launch external links (text, emails, calls, video), custom thumbnail graphics, up to two projects, Adventr watermark.
• Pro plan: $29/month: Add creative features, custom sharing, advanced analytics, up to 60 min. Of video, publish up to four projects, remove Adventr watermark.
• Business plan: $99/month up to five hours of video, player API access, sharing on social paid ads, publish up to ten projects.

Smartzer  

Smartzer is an interactive video platform that transforms your videos and live streams into purposeful , shoppable content. Thus, you can boost your live stream results through likes and comments, setup add to cart functions, and guide viewers through an exciting and rich experience.

This platform focuses on shopping videos and provides a unique live stream option with powerful and interesting features.

Smartzer integrates with Shopify, Magento, Woo Commerce, Salesforce Commerce Cloud, and SAP.

Smartzer pricing:

This product aims at enterprising usage, and you must ask for a demo for pricing information.

Wootag     

Wootag focuses on marketing and e-commerce, helping to turn your viewers into customers with interactive videos. This video platform provides excellent value related to pricing plans and a simple editor for making a professional-looking interactive video.

Check Wootag in action:

Wootag editor is straightforward to use. You will be adding interactive items to your content in a matter of minutes. Published videos will perform on any screen and any video player at any orientation across websites, Facebook, Twitter, and SmartTV´s.

Wootag pricing:

• Startup plan: $25/month, with unlimited videos, 150 GB usage per month, 1,000 interactions, basic interactivity and distribution.
• Business plan: $99/month, with unlimited videos, unlimited views, unlimited interactions, pro interactions and distribution, no watermark and custom branding.

Free 15-day trial available.

Mindstamp

Mindstamp claims to be "the simplest and most powerful interactive video solution available” to help marketing drive engagement and actions through video with realistic interactive experiences.

Mindstamp allows to:

Use an existing video from Vimeo, YouTube, Dropbox, and more.

Create dynamic experiences with interactive content.

Add buttons and hotspots with context or additional information.

Ask interactive questions, pause the video, and ask questions depending on previous answers.

Add multimedia such as audio, video, and drawings.

Get analytics and reports with insights about your audience.

Integrate your data with Zapier, Hubspot, Salesforce and API available.

Mindstamp pricing:

• Starter plan: $19/month includes ten videos, 5,000 monthly views, all interactions, and video branching. The maximum video length is 30 minutes, more than sufficient. No integrations.
• Core plan: $99/month includes fifty videos, 1000,000 monthly views, all interactions, 120 minutes video length, and priority support. Zapier integration is available.
• Enterprise plan: $499/month with 250 videos, 600,000 monthly views, and full integrations.

Free-trial available.

Vudoo

This is a cloud-based solution to create interactive videos with custom calls to action, publish on several platforms and get customer analytics.

Vudoo data is protected with full encryption two-factor authentication and hosted on Amazon Web Services considering geo-localization. This is a crucial feature not present in other related products, which can make the difference in some cases. Note that for video access you need high broadband and availability.

A distinctive feature of Vudoo video player is WCAG 2.1 AA  certified. This means videos can be understood by those vision and hearing impaired, with access to automatic transcriptions, audio descriptions, accessible images, and more.

There are no integrations listed on Vudoo webpage

Vudoo pricing:

It is not available on their site. You must request a demo to try it.

Check this amazing interactive video created with Vudoo:

Morphcast

Morphcast is an "Emotional AI interactive video platform" to create videos triggered by viewers' emotions. In addition to interaction options offered by other solutions (like hotspots, call to action, overlays), this software adds facial recognition AI to create interactions.

This interactive video software allows adjusting the narrative to the viewer's appearance and interactions, just like an actor might change performance according to his audience. This is for sure a mind-blowing opportunity for brands to capture users' attention, an excellent way to verify the mood and attendance of students, and a superb tool for recruiters to make a better personnel selection process.

You can create interactive videos without AI facial expression technology, adding buttons, call to action, hotspots, and more items to boost user interaction within your video content.

Morphcast pricing:

Downloading the software is free. The cost is based on pay-per-time view, and the price is calculated by minute of played video. The First 2,000 views per month are free, and if you sum up 3,000 minutes, for example, you will pay $35.

Bluebillywig

Bluebillywig is a platform for creating interactive videos, 360 videos, shoppable, and more. It can also be used for video hosting, live streaming, and monetization.

With many templates to choose from and an improved analytics dashboard, branching, and a continuous product update policy, this is a solid product to fit many video producers´ needs.

Check out this interactive video created with Bluebillywig:

Suppose you need to create customized Netflix-like experiences. In that case, Channels is an interesting feature of this platform that allows the creation of customized experiences. You can group similar videos and playlists to display relevant content to your viewers.

This interactive video software is not intended for casual users. Be prepared to face a steep learning curve and a medium to high budget.

Bluebillywig pricing:

Not provided on their website. You must contact sales for info.

Dot.vu

This platform allows you to create, publish, manage, and track your interactive content. Dot.vu offers all kinds of interactive marketing assets, such as videos, quizzes, calculators, Ebooks, infographics, and more.

The website features many pre-made templates you can customize to suit your needs. If you need professional advice, their “Agency Service” can help with video production, copywriting, visual design, and even website design.

An exciting number of analytics, social, and marketing integrations are available to automate your current workflow with interactive video content.

This software is focused on agencies, mid-sized and enterprise businesses. There are no monthly plans, and annual plans start at $6,895/year.

Check Dot.vu in action:

Dot.vu pricing:

• Starter plan: $6,895/year for 50,000 yearly visitors and unlimited templates.
• Advanced plan: $11,395/year for 250,000 yearly visitors, 3 users, and unlimited templates.
• Pro plan: $18,195/year for 5,000,000 yearly visitors, 5 users and unlimited templates.

VIXY Video      

VIXY provides all the tools you need to upload, manage, stream, monetize and analyze video on your website. With this platform, you can add quizzes and multiple-choice forms into videos, to collect data, test knowledge, and retention.

VIXY allows you to send back all metrics to your Google Analytics console to get a complete picture of your viewer´s behavior.

VIXY Pricing:

Pricing starts at €349/month for 3 users, unlimited uploads and plays, basic platform features and basic interactive module. One time platform setup €1.250

RELATED READING: 3 Best Interactive Video Platforms for Education

Pirsonal    

Pirsonal focuses on personalized videos and video marketing automation. As a distinctive feature, this platform hosts videos on their cloud servers and allows you to host them.

Since Pirsonal has 3,000+ integrations with your business apps, you can personalize a video for each lead you capture on a landing page, for instance getting data from a CSV google sheet. This makes a superlative difference with other similar apps, and in our opinion, this is one of the best interactive video platforms available.

And suppose you don´t have time to master the Pirsonal platform. In that case, they offer a video production and video marketing professional service on demand.

Pirsonal pricing:

• Plus Player: $16/month with unlimited CTA´s and custom HTML CTA´s, full video hosting, in-video forms, and unlimited campaigns and integrations.
• Professional Player: $75/month, adding full analytics, branding removal.

Custom personalized plans are available.

Free-trial available

Conclusion

Interactive video platforms play a key role in offering the viewer a richer experience that always helps reach your marketing goals. A well-designed video is an immersive experience that takes the user one step beyond and adds value to your original offer.

As you may know, video is a superb tool in the marketing arena, and turning it interactive will deliver powerful results.

But it is not all about marketing, HR professionals, teachers, and educators can use these apps to get better results and provide the viewer with unique experiences.

If you plan to make your video, check our beginner´s article  How to Make an Interactive Video in 6 Simple Steps

Are you using some other tool not listed here? Please comment below and let us know.

This article is about the best video marketing software, its benefits, video marketing ideas, and strategy. We will also know the best video software platforms to make, edit and publish videos.

Did you know that 75% of video traffic is on mobile devices?

Read on if you’ve been thinking about adding videos to your marketing plan. You will know and understand why this marketing strategy is being adopted by more and more companies each year.

Today we can consider video marketing as one of the top content strategies. More consumers show a preference for video over reading.

And if you are on a budget, there are plenty of affordable apps to build a visually attractive video in minutes. We will discuss some of them later on.

What is video marketing?

Video marketing uses videos in your marketing strategy, just simple like that.

This strategy can help to create brand awareness, build trust, promote products and services, boost your online presence, and generate revenue.

The goal is to engage the consumer and grab their attention. Today the mix of social media and mobile devices makes it possible for a video to go viral, which can help your product or service.

And if your video goes viral or gets many views, further comments, shares, and likes will contribute to building trust from your social followers. These reactions may amplify your reach because when we get information from someone we know, we are likely to interact with it.

What are the benefits of video marketing?

The benefits of video marketing are enormous. You will notice increased consumer engagement by adding video into email marketing, social media, website, and blogs. In the end, this will reflect more sales and better customer response.

But numbers rule the world. Just take a look at these impressive stats that show how video marketing can help you:

Videos attach 300% more traffic and nurture leads. ( Marketing Sherpa  )

A website is 53 times more likely to reach the front page of Google if it includes video. (Insivia)

Including a video on your landing page can boost your conversion rate by up to 80%. ( Unbounce )

Nearly 50% of internet users look for videos related to a product or service before visiting a store. ( Hubspot )

Video increases organic search traffic on a website by 157%. (Conversion XL)

25% of companies publish videos every week. (Buffer)

85% of consumers want to see more video content from brands. (HubSpot)

97% of marketers say video has helped users better understand their products and services. (Hubspot)

52% of marketers say video is the type of content with the best ROI. (HubSpot)

Adding video to your emails can increase click rates by 300%. (  Hubspot )

50% of viewers aged 18-34 said they would stop what they were doing to watch a video from their favorite creator. (Google)

People spend 2.6x more time on pages with video than without. (  Wistia  )

Video marketing can help you to:

Increase online presence:

Today every business needs to be online. With suitable content, videos can boost your online presence making your content more engaging.

Videos can also encourage viewers to perform specific actions, like subscribing to a news list or downloading giveaway content.

Increase brand awareness:

Video is a crucial factor in connecting with people, and if the viewer likes your content, they will share it and spread your brand among their connections.

Boost social media engagement

Many reactions and engagement will follow if you post a good video on social media. This will grow your followers and subscribers, and more and more people will be attentive to your posts and updates.

Build trust:

Most of your marketing efforts must be towards building trust. People are open to buying from businesses and brands they trust.

Generate sales

A good marketing strategy ends up generating sales and growing revenue. If you can increase your online presence, level up brand awareness, boost your social media engagement and build trust, be sure that your sales will increase consistently.

How can you promote your video?

You can promote your video by publishing it on social media sites, email campaigns, and of course, on your website.

Facebook video marketing:

Video is one cornerstone of Facebook. With 8 billion daily views and more than 100 million hours of video watched every month, this is a proven marketing strategy that gets results.

To begin with, you can add a video in the Video tab of your page and upload a Facebook video cover to increase visitor engagement.

Posting organically on Facebook is an intelligent way to engage your audience and grow a relationship with your customers. Think about sharing news about product launches, promotions, and general updates about your business with short Facebook videos.

You can also start a campaign with Facebook video ads.  Facebook allows to segment audiences into age, demographics, and personal interests.  Running targeted video ads will put your brand just in front of your target audience with a low budget. And this combination will end up boosting your sales.

Instagram video marketing:

If publishing videos on Facebook is essential, publishing on Instagram is a must.

Instagram stories provide an exciting business opportunity. They are a way to grab consumers´ attention about news and updates.

For Instagram stories, consider product updates, sharing promotional offers, or creating content with a behind-the-scenes video.

Twitter video marketing:

Tweets with video are six times more likely to be retweeted than tweets with photos. This remarkable difference in viewer behavior is a significant advantage in your marketing strategy.

With the right hashtag, video tweets may get a lot of views and get viral in no time.

LinkedIn video marketing:

This social network is focused on B2B (Business to Business) relations. You can promote your product or service with your post or run an ad campaign. Unlike Facebook Ads, LinkedIn ads are more expensive, and this is due to the customer they are targeting.

According to LinkedIn, videos get 20X more views than any other type of content.

YouTube video marketing:

YouTube is the second search engine, only behind Google Search. Today YouTube is where people look for answers to almost any question, from repairing a car to improving their relationship.

This is a unique platform to post videos about your brand and business. These may include product updates, how-to videos, tips, tricks, and more.

Snapchat video marketing:

With 249 million active users, Snapchat is the preferred social media network for teenagers. According to Visualcapitalist.com, it ranks #1 among U.S. teens.

Suppose your product or service is focused on this demographic segment. In that case, this is the social media network where your brand must publish.

Website video marketing:

Videos can complement your website articles, product descriptions, and blogs. Including short videos on your website can increase CTR by 34%.

Google has recently launched Web Stories, a webmaster tool to include videos on websites. Easy to share and connect, this feature boosts web visitor engagement.

Email video marketing:

You can increase your email marketing campaign´s open rates by adding video content.

Also, the mere fact of including the word “video” in the subject line can reduce unsubscribes by 28%.

Almost every mail you send to your customer can be enhanced with video content.

Video marketing ideas:

You can use video marketing in several ways, to name a few:

Product video:

A product video is intended to highlight the product’s benefits. If a prospect is thinking about buying a product but is unsure, providing the correct content value can turn an opportunity into a customer. A product video can complement a product page and engage the viewer since you can show the product up and running.

It would help if you always focused on benefits rather than characteristics.

Educational video:

An educational video is intended to teach the audience something related to the company history, how it began, and the founders—this kind of video help to forge confidence and trust.

Customer testimonial video:

This kind of video help to build trust because people tend to rely on actual personal experiences and stories from people with similar needs.

To make a customer testimonial video, you should ideally find a genuine customer using his own words to deliver a credible and effective testimonial.

Another option is to show positive reviews consumers have left on your website.

Instructional video:

Also known as how-to videos, tutorials, or Do It Yourself (DIY), the goal is to assist your audience using your product. Instructional videos are more important for products rather than services. But a good video about how to use a service can also be valuable (how to use a software platform or how to book an appointment, for example)

Almost 70% of YouTube users watch YouTube to learn about something they are interested in. And this is an excellent platform to publish instructional videos.

Tips and tricks video:

Providing tips and tricks is a unique way to build trust. With this kind of video, you build authority in your field and become a reference for your customer.

Video marketing platforms to create and publish videos:

We list below 13 of the best video marketing platforms that we consider the best and easier to start with. Although the universe of video marketing platforms is endless, these are beginner-friendly. Most of them are packed with powerful and professional features.

Wavevideo

Wavevideo is a user-friendly platform and professional online video editor. With Wave, you can create videos in any format and for any platform.

This platform also includes a video hosting service that makes it simple to publish, embed and share videos as soon as you upload them.

A distinctive feature of Wave is the social calendar to help you develop engaging ideas and curated suggestions.

Wavevideo pricing: Free for basic editing, featuring 2,000,000+ royalty-free video clips and images with watermark, 600+ templates, an audio library of 300,000+ free audio tracks, and more. You must move to the Creator plan to remove the watermark at $20/month.

Filmora

Filmora is a well-known video marketing tool in the video arena. Filmora offers tons of filters, stock photos and videos, overlays, green screens, and more with a friendly dashboard.

Despite its learning curve, there are hundreds of tutorials available. The good part is that you will always end up with a polished and professional video.

Filmora pricing: Free to try with watermark. Then you have the option to pay $39.99 per year or make a single payment of $69.99 for a perpetual plan.

FlexClip

FlexClip provides easy online video editing and creation with no registration required. With thousands of templates at your disposal, 3M+ animated texts and elements, and 4M+ stock assets, you will never run out of ideas to craft your perfect video. But if you have a storyline, it´s easy to start from scratch.

FlexClip pricing: Free for 480p downloads, max 12 projects, and video length up to one min. Next plan, $5.99/month, allows 720: downloads, 3 min videos, and 10 GB of cloud storage.

Vidyard

Vidyard is an online video platform for businesses. This software offers a full-featured tool for creation, hosting, personalization, and analytics.

Vidyard pricing: Free plan with unlimited videos, unlimited uploads, and email and social sharing. This plan also includes basic analytics. For more features, plans start at $15/month.

Biteable 

Biteable is an online video maker for social videos, ads, and more. This is an excellent product, and their web page claims that you can create content in minutes.

Biteable pricing: Free plan available with watermark. Plus plan starting at $19/month removes watermarks 1080p resolution and gives commercial usage rights.

Animoto

A solid platform for creating and sharing videos with a drag-and-drop interface. Animoto lets you create powerful professional videos with no video editing experience needed.

Animoto has partnered with Getty Images to offer over one million stock photos and videos (this feature is available on Professional and Business Plan only)

Animoto pricing: Free with watermark for unlimited videos. To remove branding and add your logo, you’ll have to pay $15 per month, a low price for a full-featured suite like this.

Motionbox

Motionbox is an excellent platform that helps creators and teams make awesome videos in minutes with thousands of templates for any occasion.

This is a full-featured software with professional elements to merge videos, GIF editor, meme maker, subtitles and subtitle translator, YouTube video editor, podcast to video, photo video maker, and more.

Motionbox pricing: Free plan with five videos per month, watermark, 1 GB storage, and standard videos. Next plan is $15/month with no watermark, 5 GB storage, HD videos, and 20 per month.

WeVideo

One of the best video marketing software for creating professional videos in a snap. WeVideo allows making and publishing videos in any format for any social media platform. It also features 1,000,000+ images, videos, and music clips for commercially licensed purposes.

WeVideo pricing: Free plan with 420p resolution and basic features. With the Power plan at $4.99/month, you can publish up to 30 minutes per month with a resolution of 720p. Move to the Unlimited plan for $7.99/month for more advanced features.