What are the benefits of video marketing?
The benefits of video marketing are enormous. You will notice increased consumer engagement by adding video into email marketing, social media, website, and blogs. In the end, this will reflect more sales and better customer response.
But numbers rule the world. Just take a look at these impressive stats that show how video marketing can help you:
Videos attach 300% more traffic and nurture leads. ( Marketing Sherpa )
A website is 53 times more likely to reach the front page of Google if it includes video. (Insivia)
Including a video on your landing page can boost your conversion rate by up to 80%. ( Unbounce )
Nearly 50% of internet users look for videos related to a product or service before visiting a store. ( Hubspot )
Video increases organic search traffic on a website by 157%. (Conversion XL)
25% of companies publish videos every week. (Buffer)
85% of consumers want to see more video content from brands. (HubSpot)
97% of marketers say video has helped users better understand their products and services. (Hubspot)
52% of marketers say video is the type of content with the best ROI. (HubSpot)
Adding video to your emails can increase click rates by 300%. ( Hubspot )
50% of viewers aged 18-34 said they would stop what they were doing to watch a video from their favorite creator. (Google)
People spend 2.6x more time on pages with video than without. ( Wistia )
Video marketing can help you to:
Increase online presence:
Today every business needs to be online. With suitable content, videos can boost your online presence making your content more engaging.
Videos can also encourage viewers to perform specific actions, like subscribing to a news list or downloading giveaway content.
Increase brand awareness:
Video is a crucial factor in connecting with people, and if the viewer likes your content, they will share it and spread your brand among their connections.
Boost social media engagement
Many reactions and engagement will follow if you post a good video on social media. This will grow your followers and subscribers, and more and more people will be attentive to your posts and updates.
Most of your marketing efforts must be towards building trust. People are open to buying from businesses and brands they trust.
A good marketing strategy ends up generating sales and growing revenue. If you can increase your online presence, level up brand awareness, boost your social media engagement and build trust, be sure that your sales will increase consistently.
How can you promote your video?
You can promote your video by publishing it on social media sites, email campaigns, and of course, on your website.
Facebook video marketing:
Video is one cornerstone of Facebook. With 8 billion daily views and more than 100 million hours of video watched every month, this is a proven marketing strategy that gets results.
To begin with, you can add a video in the Video tab of your page and upload a Facebook video cover to increase visitor engagement.
Posting organically on Facebook is an intelligent way to engage your audience and grow a relationship with your customers. Think about sharing news about product launches, promotions, and general updates about your business with short Facebook videos.
You can also start a campaign with Facebook video ads. Facebook allows to segment audiences into age, demographics, and personal interests. Running targeted video ads will put your brand just in front of your target audience with a low budget. And this combination will end up boosting your sales.
Instagram video marketing:
If publishing videos on Facebook is essential, publishing on Instagram is a must.
Instagram stories provide an exciting business opportunity. They are a way to grab consumers´ attention about news and updates.
For Instagram stories, consider product updates, sharing promotional offers, or creating content with a behind-the-scenes video.
Twitter video marketing:
Tweets with video are six times more likely to be retweeted than tweets with photos. This remarkable difference in viewer behavior is a significant advantage in your marketing strategy.
With the right hashtag, video tweets may get a lot of views and get viral in no time.
LinkedIn video marketing:
This social network is focused on B2B (Business to Business) relations. You can promote your product or service with your post or run an ad campaign. Unlike Facebook Ads, LinkedIn ads are more expensive, and this is due to the customer they are targeting.
According to LinkedIn, videos get 20X more views than any other type of content.
YouTube video marketing:
YouTube is the second search engine, only behind Google Search. Today YouTube is where people look for answers to almost any question, from repairing a car to improving their relationship.
This is a unique platform to post videos about your brand and business. These may include product updates, how-to videos, tips, tricks, and more.
Snapchat video marketing:
With 249 million active users, Snapchat is the preferred social media network for teenagers. According to Visualcapitalist.com, it ranks #1 among U.S. teens.
Suppose your product or service is focused on this demographic segment. In that case, this is the social media network where your brand must publish.
Website video marketing:
Videos can complement your website articles, product descriptions, and blogs. Including short videos on your website can increase CTR by 34%.
Google has recently launched Web Stories, a webmaster tool to include videos on websites. Easy to share and connect, this feature boosts web visitor engagement.
Email video marketing:
You can increase your email marketing campaign´s open rates by adding video content.
Also, the mere fact of including the word “video” in the subject line can reduce unsubscribes by 28%.
Almost every mail you send to your customer can be enhanced with video content.
Video marketing ideas:
You can use video marketing in several ways, to name a few:
A product video is intended to highlight the product’s benefits. If a prospect is thinking about buying a product but is unsure, providing the correct content value can turn an opportunity into a customer. A product video can complement a product page and engage the viewer since you can show the product up and running.
It would help if you always focused on benefits rather than characteristics.
An educational video is intended to teach the audience something related to the company history, how it began, and the founders—this kind of video help to forge confidence and trust.
Customer testimonial video:
This kind of video help to build trust because people tend to rely on actual personal experiences and stories from people with similar needs.
To make a customer testimonial video, you should ideally find a genuine customer using his own words to deliver a credible and effective testimonial.
Another option is to show positive reviews consumers have left on your website.
Also known as how-to videos, tutorials, or Do It Yourself (DIY), the goal is to assist your audience using your product. Instructional videos are more important for products rather than services. But a good video about how to use a service can also be valuable (how to use a software platform or how to book an appointment, for example)
Almost 70% of YouTube users watch YouTube to learn about something they are interested in. And this is an excellent platform to publish instructional videos.
Tips and tricks video:
Providing tips and tricks is a unique way to build trust. With this kind of video, you build authority in your field and become a reference for your customer.
Video marketing platforms to create and publish videos:
We list below 13 of the best video marketing platforms that we consider the best and easier to start with. Although the universe of video marketing platforms is endless, these are beginner-friendly. Most of them are packed with powerful and professional features.
Wavevideo is a user-friendly platform and professional online video editor. With Wave, you can create videos in any format and for any platform.
This platform also includes a video hosting service that makes it simple to publish, embed and share videos as soon as you upload them.
A distinctive feature of Wave is the social calendar to help you develop engaging ideas and curated suggestions.
Wavevideo pricing: Free for basic editing, featuring 2,000,000+ royalty-free video clips and images with watermark, 600+ templates, an audio library of 300,000+ free audio tracks, and more. You must move to the Creator plan to remove the watermark at $20/month.
Filmora is a well-known video marketing tool in the video arena. Filmora offers tons of filters, stock photos and videos, overlays, green screens, and more with a friendly dashboard.
Despite its learning curve, there are hundreds of tutorials available. The good part is that you will always end up with a polished and professional video.
Filmora pricing: Free to try with watermark. Then you have the option to pay $39.99 per year or make a single payment of $69.99 for a perpetual plan.
FlexClip provides easy online video editing and creation with no registration required. With thousands of templates at your disposal, 3M+ animated texts and elements, and 4M+ stock assets, you will never run out of ideas to craft your perfect video. But if you have a storyline, it´s easy to start from scratch.
FlexClip pricing: Free for 480p downloads, max 12 projects, and video length up to one min. Next plan, $5.99/month, allows 720: downloads, 3 min videos, and 10 GB of cloud storage.
Vidyard is an online video platform for businesses. This software offers a full-featured tool for creation, hosting, personalization, and analytics.
Vidyard pricing: Free plan with unlimited videos, unlimited uploads, and email and social sharing. This plan also includes basic analytics. For more features, plans start at $15/month.
Biteable is an online video maker for social videos, ads, and more. This is an excellent product, and their web page claims that you can create content in minutes.
Biteable pricing: Free plan available with watermark. Plus plan starting at $19/month removes watermarks 1080p resolution and gives commercial usage rights.
A solid platform for creating and sharing videos with a drag-and-drop interface. Animoto lets you create powerful professional videos with no video editing experience needed.
Animoto has partnered with Getty Images to offer over one million stock photos and videos (this feature is available on Professional and Business Plan only)
Animoto pricing: Free with watermark for unlimited videos. To remove branding and add your logo, you’ll have to pay $15 per month, a low price for a full-featured suite like this.
Motionbox is an excellent platform that helps creators and teams make awesome videos in minutes with thousands of templates for any occasion.
This is a full-featured software with professional elements to merge videos, GIF editor, meme maker, subtitles and subtitle translator, YouTube video editor, podcast to video, photo video maker, and more.
Motionbox pricing: Free plan with five videos per month, watermark, 1 GB storage, and standard videos. Next plan is $15/month with no watermark, 5 GB storage, HD videos, and 20 per month.
One of the best video marketing software for creating professional videos in a snap. WeVideo allows making and publishing videos in any format for any social media platform. It also features 1,000,000+ images, videos, and music clips for commercially licensed purposes.
WeVideo pricing: Free plan with 420p resolution and basic features. With the Power plan at $4.99/month, you can publish up to 30 minutes per month with a resolution of 720p. Move to the Unlimited plan for $7.99/month for more advanced features.