Secure Video Review Tools: Ensuring Your Video Review Process

Secure Video Review Tools: Ensuring Your Video Review Process

When creating videos for clients, the review and approval process can often be time-consuming and inefficient. With multiple stakeholders involved and different feedback to consider, it can be challenging to keep track of all the changes and ensure that the final product meets everyone's expectations. However, with the help of secure video review tools, businesses can streamline the review process and get client approvals faster and more efficiently.

This article will look at the top five video review tools that offer secure client approval features.



Wipster is an all-in-one video review and collaboration platform designed for businesses. You can securely share videos with clients and team members and gather feedback in one centralized location. Wipster's approval workflow feature allows clients to provide feedback directly on the video timeline, making it easy to pinpoint specific areas that need to be addressed. Clients can also approve videos with just one click, making the approval process faster and more efficient.

Wipster security features

  • Password protection.
  • Two-factor authentication.
  • Disable file downloads.
  • Manage shared links.
  • SSO integration.
  • Custom security audits. is a secure video review and collaboration platform from Adobe. It offers many features to help video creators streamline their video review process.

With, you can securely share videos with clients and team members and gather real-time feedback. The platform's approval workflow feature allows clients to approve or reject videos with just one click, making the approval process faster and more efficient. security features

  • Data encryption.
  • SSO(Single Sign On)
  • DRM encryption.
  • User permission controls.
  • User permission controls.
  • Secure inbox for reviewers



Ziflow is a secure video review and collaboration tool for video professionals. It allows users to securely share videos with clients and team members and gather feedback in one centralized location.

Ziflow approval workflow feature will enable clients to approve videos with just one click, making the approval process faster and more efficient.

Ziflow security features

  • SSL encryption.
  • Electronic signatures.
  • Enterprise-grade security.
  • SSO (Single Sign On)
  • Advanced admin controls.
  • Password protection.
  • User permission controls.


Govisually is a secure video review platform that allows you to share videos with stakeholders and team members. The platform's approval workflow is quick and intuitive. It allows clients to provide feedback without the need to create an account.

GoVisually is a strong player in the video review business with superb customer support and Zapier integration.

Govisually security features

  • Traffic encryption with 256-bit SSL.
  • Certified data center, including SAE16 SOC-1 type.
  • AWS storage.
  • Daily encrypted backups.
  • Secure payment processing via Stripe.


Screenlight is a cloud-based video review and collaboration tool allowing users to securely share videos with clients and team members. The platform's approval workflow feature allows clients to approve or reject videos with just one click, making the approval process faster and more efficient.

Screenlight also offers time-stamped feedback and annotation tools, making it easy to pinpoint specific areas that need to be addressed.

Screenlight security features

  • Data encryption.
  • User permission controls.
  • IP address tracking.
  • Video security overlay.
  • SSL encryption.

Key Features of Secure Video Review Tools

In addition to their approval workflow features and security measures, these platforms offer a range of other vital components that make them ideal for individuals and agencies that need to create and share videos with clients.

Some of these key features include:

  • Time-stamped feedback - Allows users to leave feedback on specific areas of a video, making it easier to address specific issues.
  • Annotation tools - Allows users to draw on the video, add text, and highlight specific areas of the video that need attention.
  • Collaboration features - Allows team members and clients to work together in real time, providing a streamlined feedback process.
  • Version control - Ensures that all changes and feedback are tracked and organized, making it easier to manage multiple versions of a video.
  • Integration with other tools - Many secure video review tools offer integration with other video editing and project management tools, making it easier to manage videos from start to finish.


Benefits of Using Secure Video Review Tools

This software provides several benefits for businesses and individual users, including:

  • Improved efficiency - Streamlining the review and approval process can save time and resources, allowing businesses to create more videos in less time.
  • Better collaboration - Secure video review tools provide a centralized location for feedback and collaboration, making it easier for team members and clients to work together.
  • Enhanced security - Advanced security measures ensure that client videos are protected and secure, preventing unauthorized access.
  • Increased transparency - Version control and tracking features provide a transparent process, making it easy to keep everyone on the same page and ensure that the final product meets everyone's expectations.
  • Better client satisfaction - By streamlining the review and approval process, businesses can provide faster turnaround times and more personalized feedback, resulting in happier clients.



Secure video review tools can make the video creation process more efficient, collaborative, and safe. The five tools mentioned above offer a range of features and benefits that make them ideal for businesses that need to create and share videos with clients.

By selecting the right tool for your needs, you can streamline your review process and get client approvals faster and more efficiently.

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10 Best Personalized Video Platforms For Real Customer Engagement

10 Best Personalized Video Platforms For Real Customer Engagement

Personalized video platforms are online tools that allow you to create, edit, and distribute customized videos for each viewer. These platforms use data such as the viewer's name, location, and browsing history to create videos tailored to their interests and needs. Personalized videos can include product demos, explainer videos, testimonials, and customized messages from the company's CEO.

Personalized videos are more engaging than generic videos. Viewers who see their name and specific information in a video are likelier to pay attention and stay engaged. This can lead to higher retention rates, increased conversions, and a better return on investment.

Personalized videos also have a higher chance of being shared on social media. When viewers receive a video that has been personalized for them, they are more likely to share it with their friends and family. This can help increase brand awareness and drive more traffic to your website.

Another benefit of using personalized video platforms is that they can help you save time and money. Traditionally, creating customized videos requires a lot of time and resources. However, with these platforms, you can easily create personalized videos at scale without needing a large production team or expensive equipment.

This software can also help you build stronger relationships with your customers. By creating videos tailored to their specific needs and interests, you can show them that you understand their pain points and are committed to providing solutions that meet their needs. This can lead to increased customer loyalty and retention.

In this article, we'll look at the 10 best personalized video platforms on the market. This software offers a wide range of features and functionality to help you create engaging and customized videos for your audience.


With Sendspark you can record and share personal videos to improve communication and engagement and speed up the sales cycle. Each viewer gets a unique tailored experience that leads to 2x/3X more results from your existing emails.

This platform allows you to include your videos on fully customizable landing pages, that can also have personalized call-to actions.

Sendspark has a wide selection of pre-made templates, so you don't have to start from scratch to deliver tailored messages at scale.

Sendspark key features

  • Complete analytics suite, including video heatmaps.
  • Custom video pages.
  • Chrome extension to create videos on the fly.
  • Automatic video personalization.

Sendspark pricing

  • Free plan: Record and personalize up to 30 videos, essential features.
  • Video messaging: $12/user/month adds downloads, branding, call-to-action, and analytics.
  • Personalization at scale plan: $39/user/month adds dynamic variables, custom intros, and domains and removes Sendspark branding.
  • Team and management plan: $129/5 users/month adds CRM integration and customer success manager.


personalized video platforms

Idomoo helps create personalized video messages you can share or embed on your website. You can add dynamic assets like name, location, or other data to your videos to increase click-through rates.

This tool is aimed at businesses and enterprise users, with enterprise-grade security and powerful servers to launch thousands of videos quickly.

Idomoo key features

  • Live-data update for video interaction.
  • Only supports the English language.
  • Pre-made video templates.

Idomoo pricing

Not publicly listed on their page, you must contact sales for a license key.


personalized video platforms

Bonjoro is an excellent, personalized video platform that connects with your existing marketing tools to send personalized videos for onboarding, sales, personal messages, and more.

You can use this software to collect video testimonials and personal video messages, customizing specific fields from your CRM data to deliver relevant content to your prospects. Bonjoro supports many languages, an exciting feature uncommon in this type of software.

Bonjoro key features

  • Integrates with Active Campaign, Mailchimp, Slack, Shopify, and many more systems via Zapier.
  • Easy screen recording.
  • Mobile apps are available.
  • 16+ languages supported.
  • Tons of resources to learn and improve your marketing strategy.

Bonjoro pricing

  • Free plan: with 50 videos, unlimited screen recordings, and 3 video testimonials.
  • Starter plan: $19/month with custom branding, CTA buttons, and 25 video testimonials.
  • Pro plan: $33/month with unlimited videos and 250 video testimonials.

Free 14-day trial


personalized video platforms

Loom is a personalized video platform that uses asynchronous video messages to improve outreach, share team knowledge, accelerate team onboarding, and make every experience personal.

With more than 200,000 clients around the globe, Loom is a well-known name in the video messaging business. This platform offers one of the easiest ways to record screens with a webcam overlay. A Chrome extension helps to start with basic features. However, you will need to install a desktop app for premium features.

Loom key features

  • Up to 4K definition.
  • Fast built-in video editor.
  • Zapier integration.
  • Transcriptions and closed captions.
  • Mobile app for Android and iOS.

Loom pricing

  • Free plan: Up to 5 mins/video, up to 25 videos/person, instant editing, transcriptions.
  • Business plan: $8/month )paid annually) adds unlimited video length, unlimited videos, video uploads, password-protected videos, and engagement insights.
  • Enterprise plan: Contact sales for custom plans.



Using Videoform, you can send personalized videos, images, or GIFS to your customers or leads with dynamic data. An easy to use video editor lets you add dynamic text layers inside the video with company logos and images. A perfect combo for LinkedIn outreach, onboarding emails, or marketing emails.

With this platform, you don't have to worry about hosting or video management. Videoform provides a sharing link and hosts and plays videos for every user. A unique feature of Videoform is that you can create personalized audio for every user, an exciting element to increase customer engagement.

Videoform pricing is structured on impressions; for video, an impression equals 10 seconds of viewed video.

Videoform key features

  • 100+ pre-made templates (Video, image, and GIF)
  • 30+ integrations with LinkedIn, HubSpot, Salesforce, Mailchimp, Outlook, Intercom, and more.
  • Team management.
  • Proprietary API

Videoform pricing

  • Starting plan: $49/month with 5000 impressions, image and video personalization, all templates, integrations, and API access.
  • Pro plan: $199/month with 25000 impressions, custom domain,  image and video personalization, all templates, integrations, and API access.
  • Agency plan: Contact sales if you need 25K+ impressions/month


Hyperise is a platform that helps with image, video, and website personalization. Adding overlays and embedded images to videos on your website allows you to create unique videos for each viewer.

You can record a video directly on the platform using your webcam or upload an existing one, a better option if you need a well edited video. Then add personalization layers with dynamic text and interactive buttons and assets.

Hyperise key features

  • Hundreds of templates and royalty-free images.
  • Unlimited image and video designs.
  • Integrates with Intercom, Mailchip, Drip, and many more via Zapier.
  • Up to 15 active videos.
  • Chat and 1:1 video call support.

Hyperise pricing

The only pricing plan that includes images, websites, and video is $149/month, with a personalization editor, unlimited video designs, and a custom domain.


Videoask allows users to send video questions and collect responses from their audience. This platform is easy to use and helps create videos for customers in every sales funnel stage.

These videos can have a high level of personalization, and you can even add images, GIFs, and videos for better outreach. A unique feature of Videoask is conditional logic; you can take viewers on a different path depending on their answers.

If you need professional-looking videos, keep in mind that the built-in editor is elementary, and you will need to go for an external video editing tool.

Videoask key features

  • Full feature and intuitive tool to collect video feedback.
  • Conditional logic for great personalization.
  • Human-like GPT-powered chatbot.
  • Tons of native integrations via Zapier.

Videoask pricing

  • Free plan: All core features, 20 mins/month, conditional logic, Zapier integration, up to 3 steps per video, transcription, and captions with watermark.
  • Grow plan: $30/month with 100 mins/month, live calls, unlimited steps by video.
  • Brand plan: $50/month with 200 mins/month, white domain branding, and an AI-powered chatbot.


personalized video platform

Viewed is a personalized video platform that adds individual customer details to videos, so you can deliver better and more relevant experiences. This platform can send thousands of emails with personalized videos at scale. Still, it can also share videos via SMS, push notifications, and social media.

Viewed claims a fantastic 85% video view rate in email body texts, which is more than sufficient to give it a try.

Viewed key features

  • Integrates with CRMs, email providers, marketing automation platforms, and AdServer platforms.
  • Real-time analytics.
  • Global partners network for sales and integration.

Viewed pricing

  • Starter plan: $39/month, including three videos per month with up to 5000 views.
  • Professional plan: $79/month with unlimited videos up to 75000 views, call-to-actions, video embedding, and analytics.
  • Enterprise plan: Contact sales if you need a custom plan



Covideo is a complete featured platform to create, customize, and engage viewers through granular customization. You can share videos through email. SMS, social media, or your preferred CRM.

With an excellent analytics suite, this platform is a robust and reliable partner for customer engagement through video messaging.

Covideo key features

  • Complete video editor.
  • Screen recorder teleprompter.
  • Mobile app for Android and iOS.
  • Full video analytics.
  • Unlimited video file hosting and team management.

Covideo pricing

Unique pricing plan: $49/month billed annually with screen recording, call to action, customizable video player, mobile apps, full support, and more features.

File hosting:$10/month

Captions and translations:$20/month.


BomBomb is a personalized video platform that claims to get 81% more replies, an 87% increase in lead conversion, and 90% more effective stay-in-touch.

BombBomb also offers advanced analytics and tracking capabilities, allowing businesses to measure the impact of their personalized video content and optimize their strategies accordingly. The platform provides detailed insights into viewer engagement, including open rates, click-through rates, and video completion rates. This data helps businesses to identify which videos are most effective and adjust the messaging accordingly.

BombBomb key features

  • Powerful analytics.
  • Native email marketing platform.
  • Lots of native integrations and thousands more via Zapier.
  • Team management.

BombBomb pricing

  • Essential plan: $33/month billed annually with unlimited video and screen recording and analytics.
  • Plus plan: $49/month billed annually adds mass email sending, drag-and-drop email editor, and integrations.

Teams plan: $53/month/seat billed annually adds team management and premium onboarding.


The rise of personalized video content has revolutionized the way businesses engage with their customers. These platforms provide companies with the tools to create meaningful connections with their audiences. By leveraging personalized videos, companies can build stronger relationships, increase sales, and enhance engagement.
Choosing a platform that offers the features and functionality you need to achieve your business objectives is essential. Whether you're looking for software that offers advanced customization options or a simpler, more straightforward solution, a personalized video platform can help you reach your goals. Don't miss out on the opportunity to leverage the power of personalized video content to take your business to the next level.

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Text To Video Converters: A Quick And Easy Way To Create Engaging Videos

Text To Video Converters: A Quick And Easy Way To Create Engaging Videos

A text to video converter is software that turns a script or written text into a video. It uses NLP (Natural Language Processing) algorithms to analyze the text and identify key concepts and themes.

With the possibility to automatically select text, animations, and backgrounds, these tools can turn written content into appealing videos in just minutes. Some software allows users to customize visuals and add voiceovers, music, and other audio assets. Many use AI (artificial intelligence) to choose graphics assets and develop the best video automatically. And lately, they are integrating ChatGPT into their workflow to help with script creation.

With some of these tools, you also turn a blog post into a video. By pasting the url of your article into the software, it chooses backgrounds and music that match your article to create a related video.

These are cloud-based platforms that run on a browser with an internet connection. You must sign-up for an account and get a free or paid plan.


Importance of creating engaging videos

Nowadays, video content has become an essential medium for individuals and businesses to engage and interact with their target audience. All video-sharing platforms like Instagram, TikTok, and YouTube need the creation of videos that are not only informative but also captivating.


text to video converter infographic


Creating engaging videos can enable you to stand out from the crowd. In a world where people are bombarded with tons of information, generating content that can seize your target audience's attention is vital.

Engaging, informative, and visually appealing videos can enable you to break through the standards and capture your audience's focus. This can aid you in establishing brand awareness, expanding your reach, and boosting traffic and sales.

Furthermore, engaging videos can foster a stronger connection with your audience. When people watch videos that resonate with them, they are more likely to form a personal relationship with the brand or individual behind the content.

This can help you in building trust, credibility, and a devoted following. By crafting videos that address your audience's interests, challenges, and aspirations, you can establish yourself as an authority in your field and create a community of like-minded individuals.

A marketing strategy that includes engaging and unique videos is vital to narrate your brand's story more compellingly. Videos allow you to showcase your brand's personality, values, and unique selling points in a way that text and images cannot.

Using visual and auditory elements, you can establish an emotional connection with your audience and communicate your message more effectively. This can help you differentiate yourself from competitors and create a lasting impression on your audience.


Benefits of using a text to video converter

Text to video converters help to save time and money

Creating a video from scratch can be time-consuming and expensive, requiring specialized equipment and skilled human resources.

But with a text to video converter, you can create a professional-looking video in just minutes and at a fraction of the cost of traditional videos.

Text to video converters support many languages.

These platforms are excellent tools for making videos for specific audiences in different countries and languages. You no longer need to hire agencies or freelancers for language localization since these tools support many languages, dialects, and voice tones.

No need to hire actors or expose your personnel

If you make videos featuring real actors, a text to video converter eliminates the need to search for the right actor since human avatar platforms provide avatars with different ethnicities, ages, and diversity.

Regarding business videos, some people feel uncomfortable in front of the camera, and avatar-based platforms solve this issue at no cost.

You don't need any expertise.

You don't need to be a video editing master at creating a video with these tools. They provide intuitive dashboards, templates, and media assets to make any video.

After playing for some time with the platform, you will easily create your first video.


Main types of text to video converters

There are two main types of text to video converters.

With standard text to video software, you can create videos from text input with slides, animations, and transitions.
In this category, the most popular are Invideo, Wavevideo, and Flexclip.
Check out how to convert text into video with Flexclip:

YouTube video

Human avatars text to video converters you can choose a human-like avatar and make it speak your script in any language.
Some examples: Synthesia, HourOne, Elai, and Yepic.
Check out how to convert text to video with Synthesia:

YouTube video

How to choose the correct text to video converter

Choosing the correct text to video converter depends on your own needs. Do you intend to create videos for personal use, short social media videos or business presentations? Different tools are better suited for specific uses.

For short social media videos and personal use, standard converters may be the right choice. They offer plenty of options with pre-made templates, GIF makers, video trimmers and more tools.

If you need to create a course, a product demo, or an internal communication video, an avatar video is the best option since a human avatar generates high engagement with the viewers.


RELATED READING: 5 Best Text To Video Converters To Create Engaging Videos


Main features of a text to video converter

Customizable templates: All platforms provide pre-made customizable templates, so you don't have to start from scratch.
Text and font customization options: This is essential for branding and to improve brand awareness.
Voiceover and audio options: Important if you need to narrate your videos using your own voice. You can record your voice using your PC mic or upload a previously recorded voice file.
Languages: Check if your desired language is within the platform. Today it is possible to find almost any language with specific voices and dialects.
Video length: Video length usually depends on pricing plans, and every platform has its own standards.
Output formats and resolutions: Most platforms work on 1080p and 4K, but 720p can be the rule on lower plans.
Custom avatars: You can create and use a custom avatar and use it on human-avatar platforms. Depending on the specific software, this can be done with a selfie taken with your cell phone or making a dedicated video session for better output quality.
Copyright and ethics: Human-avatars platforms usually have tight requirements regarding ethics and deep fakes. You can not create a custom avatar of a person without written consent.
Pricing plans: Although many platforms offer free plans, they are watermarked and have limitations. Prices start as low as $ 15/month. For human avatar platforms, pricing starts at $29/month.

Best practices to consider when using a text to video converter

Think about your audience: What audience is the video for, and what is the expected outcome. Is this video informational, a case study, a product review, etc.?
Grab the viewer's attention: Think about how you plan to get the viewer's attention and which topics to include.
Improve engagement: How to communicate effectively using the platform's available assets.
After watching the video, what do you want viewers to do?: Include a call to action closely related to the content.
Optimize your content according to the platform: Consider aspect ratios for every platform and suggested video length. A good video with the wrong aspect ratio or duration is useless.
Check this excellent article about video length and aspect ratios.
Use short sentences when using human avatars: Use a friendly and conversational tone with short sentences for better engagement.
Record good quality voiceovers: If you plan to use your own voiceover, plan it in advance and test it before uploading.
Avoid overuse of text and visual effects: Don't be tempted to include many texts, colors, and visual assets. Keep your branding consistent and clear.

Pros and cons of popular video converters

Standard text to video converters:


PROS: Generous free plan, ChatGPT integration. text overlay, tons of customizable video templates, voiceovers, 24 x 7 customer support, and mobile apps.

CONS: You can't switch templates.

Check Invideo customer rating on G2



PROS: Free plan, live streaming features, text to speech, GIF maker, voiceovers, video hosting, video recording, subtitles, and more video tools.

CONS: Sound editing needs polishing.

Check Wavevideo customer rating on G2



PROS: Free plan, tons of pre-made templates, rich transitions and overlays, screen recorder, text animation, photo to video, auto-subtitles, and more tools included.

CONS: Limited free plan, no team management.

Check FlexClip customer rating on G2



PROS: Tons of pre-made customizable templates, blog-to-video, lengthy video summarization, text-based video editing, hundreds of fonts and colors, and excellent AI performance.

CONS: No free plan, limited customization, supports only English language.

Check Pictory customer rating on G2


Human avatars video converters


PROS: 65+ avatars, 70+ languages, 1080p videos, integrations, tons of pre-made templates, custom avatars, awesome avatars and lip-synching.

CONS: Only one paid plan with 10 minutes/month, no auto-translation. You must contact sales for a custom plan if you need more minutes.

Check Synthesia's customer rating on G2


RELATED READING: 20 Best AI Video Generators

PROS: 25+ avatars, 65 languages, 36+ templates, auto subtitles, custom avatars, many pricing plans available, ChatGPT integration, excellent cost-ratio benefit.

CONS: Not the best onboarding, no collaboration options.

Check Elai customer rating on G2



PROS: 65+ languages, 40+ avatars, 450+ voices, 100+ dialects, custom avatars, voiceover upload, good lip-synching.

CONS: No free plan.

Check Yepic customer rating on G2


HeyGen (Formerly Movio)

PROS: 120+ avatars, 200+ templates, custom avatars, custom photo avatars, voiceovers, transitions, good rendering times

CONS: No collaboration options, no workspaces.

Check Movio customer rating on G2 



Text to video converters can make videos at a fraction of the cost of standard production. These platforms are web-based, affordable, and aimed at beginners and experienced users.

Content marketing powered by AI is growing fast, and when it comes to generating videos text to video converters are leading the way. The endless possibilities include product reviews, demos, lead generation, courses, and more.

Since most of these software provide free trials with basic functionality, signing up for an account and testing their features is easy and a good starting point for creating better video content.

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5 Reasons to Repurpose Your Videos: How to Get More Out of Your Content

5 Reasons to Repurpose Your Videos: How to Get More Out of Your Content

Video is rapidly becoming the most popular type of content on the internet. It's more engaging, shareable, and has a higher conversion rate than any other type of content. However, creating high-quality videos can be a time-consuming and costly process.

That's where repurposing comes in. By repurposing your existing video content, you can create new content in different formats or for other platforms, saving time and money while still reaching a wider audience.

In this article, we'll explore the top 5 reasons why repurposing your videos is a smart move for your business.


Reason 1: Expand Your Reach

Repurposing your videos can help you reach a wider audience. By creating different formats of your existing content, you can appeal to people who prefer different types of content. You can turn your video into a blog post, an infographic, or a podcast, allowing you to reach people who may not be inclined to watch videos.


RELATED READING: Best Video Repurposing Tools In 2023 To Skyrocket Your Content


Reason 2: Save Time and Money

Creating high-quality video content can be a costly and time-consuming process. You can create new content by repurposing your videos without starting from scratch. You can also repurpose content for different platforms, saving time and money on platform-specific content creation.

Reason 3: Boost Your SEO

Repurposing your videos can also improve your website's SEO. By embedding videos on your website, you can increase visitors' time on your site. This is important because search engines like Google use time on site as a ranking factor. Additionally, by hosting your videos on platforms like YouTube, you can optimize your videos for keywords and improve your search engine ranking.

Reason 4: Increase Engagement

Repurposing your videos can increase engagement with your audience. By creating content in different formats, you can appeal to different types of people and increase the likelihood that they will engage with your brand. For example, you can turn your video into a social media post or a newsletter, giving your audience more opportunities to interact with your content.

Repurposing your videos can increase engagement with your audience. By creating content in different formats, you can appeal to different types of people and increase the likelihood that they will engage with your brand. Using an online video creator tool to repurpose your videos can save time and resources while maximizing the reach and impact of your content. For example, you can turn your video into a social media post or a newsletter, giving your audience more opportunities to interact with your content

Reason 5: Reinforce Your Brand Message

Your brand message should be consistent across all channels. Repurposing your videos can help you reinforce your brand message across multiple platforms. For instance, if your brand is known for its humor, you can create shorter clips of your videos that showcase your humor and post them on social media. By doing so, you're reinforcing your brand message and increasing brand recognition.


RELATED READING: 5 Best Text To Video Converters To Create Engaging Videos


Video Repurposing FAQs:

Q: Is it okay to use the same content on multiple platforms?

A: Yes, as long as you tailor the content to each platform and its audience.

Q: How do I know which types of content to repurpose for my videos?

A: Consider your audience and where they spend their time online. Create content in formats that appeal to them.

Q: How often should I repurpose my videos?

A: There's no set frequency for repurposing content. It depends on your business goals and the needs of your audience.


Repurposing your videos is a smart way to get more mileage from your content. By expanding your reach, saving time and money, boosting your SEO, increasing engagement, and reinforcing your brand message, you can take your video content to the next level.

Don´t know how to start? Check the Ultimate Content Repurpose Guide from the guys at


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Best Video Repurposing Tools In 2023 To Skyrocket Your Content

Best Video Repurposing Tools In 2023 To Skyrocket Your Content

A video repurposing tool is a cloud-based software that transforms an existing video into a new and unique piece of content. This can involve editing, cropping, resizing, and adding new elements, such as text and music, to enhance the video's appeal.

Video repurposing is about turning long videos into shorter clips to share on social media sites. The idea behind video repurposing is to get the most out of existing video content by making it more relevant and appealing to different audiences.

Videos are a powerful tool in digital marketing and brand promotion. They are engaging and provide a creative and effective way to convey a message. However, creating fresh and new videos every time can be both time-consuming and costly. That's where video repurposing comes in.

When repurposing your video content, you can reach new audiences, boost engagement and make your brand and content more visible on social media.

We have listed below the best repurposing tools available in 2023. Each one offers a different level of automation and customization.

Let's take a look;

video repurposing tool is the leading video repurposing tool in the market. It is a complete platform that makes it easy to repurpose your existing content into multiple formats and social media sites.

A wide range of templates allows you to publish or schedule your content to any social media site. This automation feature makes stand out from its competitors.

The system downloads and publishes your videos to your chosen platforms by setting the appropriate workflows for each social media site. key features

  • Integrations with Facebook, YouTube, TikTok, LinkedIn, and social sites.
  • Automatic converts videos into vertical and square formats.
  • Burn captions and headlines.
  • Live streams and podcast repurposing. pricing

  • Podcaster plan: $12.42/month yearly billing for podcasters to convert podcasts into videos.
  • Content marketer plan: $20.74/month yearly billing for video creators and streamers.
  • Agency plan: $104.80/month yearly billing for agencies to manage clients' repurposing.

Free 10 videos trial available without credit card.

Our take

Powerful automation makes the best platform available. This is an excellent repurposing tool with many tutorials, videos, and resources to get you started and reasonable pricing


video repurposing tool

Chopcast is a video repurposing tool with a compelling approach. Once you upload a video, it suggests clips based on your content. But since this platform features automatic captions, you can search your keywords or topics and clip them.

These clips are fully editable with a built-in editor, an interesting feature to adjust the final result to your needs.

Chopcast key features

  • Auto subtitles.
  • Automatic transcripts and podcasts.
  • On-demand services for tailored content repurposing.

Chopcast pricing

  • Mini plan: $9/month, 60 upload mins/month, and unlimited exports.
  • Basic plan: $13/month, 90 upload mins/month, and unlimited exports.
  • Pro plan: $25/month, 180 upload mins/month, and unlimited exports.

Free 7-day trial available.

Our take

Chopcast does an excellent job. Using AI detects vital moments in your videos but lacks the whole automation offers. Their on-demand service is a perfect option for outsourcing your repurposing work.


RELATED READING: 5 Best Alternatives To Grow Your Audience


video repurposing tool

Vidyo is another exciting video repurposing tool to consider. Using AI (artificial intelligence), the software automatically identifies chapters and the most engaging moments from your video without any effort.

Vidyo key features

  • Video resizing and clipping.
  • Auto video chapters using AI.
  • Automatic captions.
  • Full built-in editor.

Vidyo pricing

  • Free plan: 75 mins/month and 720p rendering with standard templates.
  • Pro plan: $29.99/month with 300 video upload minutes, branded templates and 1080p
  • Pro plus plan:$49.99/month with 500 video upload minutes, branded templates and 1080p

Our take

Vidyo is an AI-based repurposing tool with quick processing and rendering times. The included editor is a plus since you don't have to go out for an external editing tool. Their free plan is unbeatable.

Type Studio

video repurposing tool


Type Studio is a video repurposing tool that you can use to convert long videos into short clips. This tool automatically transcribes audio to text and features a text-based video editor so you can highlight which text you want to cut or edit.

You can create a template for every social media site to speed up the repurposing process. An editor with no bells and whistles helps to get the desired outcome.

Type Studio key features

  • Auto subtitles and subtitle styling.
  • Mobile functionality.
  • Text-based podcast editing.
  • 30+ languages support with accurate transcriptions.

Type Studio pricing

  • Free plan: 10 min/month to edit videos up to 10 minutes long.
  • Starter plan: $12/month with 5 hours/month to edit videos up to 30  min long.
  • Pro plan: $20/month with 10 hours/month to edit videos up to 2 hours long.
  • Team plan: $36/month with 40 hours/month to edit videos up to 2 hours long.

Our take

The text-based video editor makes editing fast, making the whole platform intuitive and easy to use. We would like a more complete editor, but a solid product indeed.


video repurposing tool

Contentfries is a repurposing video tool that turns your long-sized videos into shorter clips. Whether your content is a webinar, podcast, video interview, Facebook Live, or any other source, this software splits it and generates lots of shorter rich content clips.

A slider asks you how many pieces of content you want to cut out, a useful feature that gives a lot of control and we couldn't find in other tools.

Contentfries key features

  • Automatic captions generator supporting many languages.
  • Bulk import and export videos.
  • Automated intros and outros.
  • Context editor with fonts, logos, progress bars, and custom fonts.

Contentfries pricing

  • Junior plan: $9/month with 30 min captions and 5 hours of video exports/month and unlimited custom templates.
  • Cook plan: $18/month with 75 min captions and 15 hours of video exports/month, and unlimited video templates.
  • Masterchef plan: $27/month with 120 min captions and 120 hours of video exports/month.
  • Superb plan: $49/month with 720 min captions and unlimited hours export/month.
  • Platinum plan: $79/month with 1500 min captions and unlimited hours export/month.

7 days free trial without credit card.

Our take

An effective tool with lots of options. A more than interesting roadmap announces many new features to enrich the platform. A solid option to follow.



Video repurposing is a valuable technique for getting the most out of your existing video content. By using one of the above video repurposing tools, you can save time and money, reach new audiences, enhance engagement, and increase visibility. Whether you're a professional video editor or just starting out, there is a video repurposing tool that will meet your needs and budget.

All of these tools offer free trials, so you can test them to get a glimpse of which is the best for your needs.

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8 Essential Features Of Video Review Tools

8 Essential Features Of Video Review Tools

The video review process can be tedious and time-consuming, especially when trying to keep track of feedback and comments from many clients. Sending emails with written timecodes and multiple attachments isn´t the more efficient way to manage feedback.

Collaboration is vital in a video review, and having a tool that allows for seamless collaboration can save you time and improve the quality of your review process.

Today several tools help streamline the video review process, cut costs, avoid deadlines, and offer a better service to your customers.

This article will dive into the eight essential features of video review tools that every person in the video creation business should consider.

Let´s check them out:


1-User-friendly interface and navigation

Since you will need to share revisions with clients and stakeholders, a user-friendly interface is a crucial feature to look for. Keep in mind that clients are not always techies and will appreciate a simple feedback system.

The ideal video review tool must offer comprehensive proofing functionality so reviewers can give feedback with a pair of clicks.

The idea is not to overload people with many non-essential features but to work with a simple and efficient system.


2-Compatibility with multiple video formats and files

It is essential to know beforehand if you will work with other file formats than video. Video review tools usually support numerous video file formats, but many allow to review of other files too.

For example, in live website reviews, clients and team members can give feedback about menus, banners, and animations.

Specific platforms also allow you to review images and PDFs, a crucial feature to consider if you are into graphic design.


RELATED READING: 10 Best Video Review Software To Speed Up Feedback


3-Advanced marking and annotation tools

Annotation tools are essential when it comes to reviewing visuals. Certain software allows freehand annotations; with others, you can insert pre-defined forms (like arrows and globes) to point at a part of the image. Check how easy it is to mark and leave comments on any portion of a video file and how the system keeps track of users´ comments.

The side-by-side comparison is a valuable feature of a video review. The system splits the screen showing the original video and reviewed video, so you don´t have to guess where the changes are.


4-Real-time collaboration and commenting

This is the foundation feature of a video review tool. Many platforms offer email notifications when someone leaves a comment on your design and/or real-time editing. You also can get notifications via integrations with other software like Slack.

It is always possible to download all comments in PDF format; and some systems also allow audio comments.


5-Integration with other workflow tools

Video review tools offer two main types of integrations:

  • Integration with productivity software like Trello, ClickUp, Airtable, Asana, and Zapier. Zapier integration assures you that you can connect with the video review tool no matter which other software you use in your workflow.
  • Integration with video editors, like Adobe Pro, DaVinci Resolve, and similar software. This kind of integration is mandatory, and you should check before buying if your video suite is on their list.


RELATED READING: 5 Best Ziflow Alternatives For Better Feedback and Approval


6-Storage and max file size

Storage is a key factor to take into account. It is always considered against users and increases as you level up your plan adding more users.

You should carefully check storage and file size specs before choosing a pricing plan because running out of space on specific plans is not difficult.


7-Mobile apps

If you need to review video files on the go, it is important to go for a platform that works with mobile browsers or offers native mobile apps.

Remember that screen size will limit video file review, and mobile apps are not as functional as web versions.


8-Security and data protection

Check for two-factor authentication to add an extra layer of security to your passwords.

You can find SSO, Digital Rights Management, and 3rd party audits on specific platforms only on higher plans.



The above points are the essential features of video review tools. This quick overview guides you through the main features to consider before choosing this kind of software.

It is important to notice that most of these platforms offer free plans and trials, so you can test them and check which is the best to fit your needs.


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AI Text To Video: An Overall Look At Its Limitations

AI Text To Video: An Overall Look At Its Limitations

AI text to video generators are the new stars in the video marketing business. These platforms offer the possibility to create a video from a text script, adding images, music, videos, and more assets to create a professional-looking video.

Today, a person without prior experience in video production can make a video for social media or personal use in just minutes. And using AI-generated human avatars, there is no need to hire actors, external localization studios, or expensive video equipment.

However, these platforms are relatively new and have some limitations you must know when considering AI text for video for your next project.

Let´s check them out:


Limitations in video design

AI text to video is still limited regarding its ability to add custom images, videos, other graphic assets, music, and sounds. As a result, your video may need more design, animations, and transitions.



AI text to video generators are often limited by a set of pre-defined templates, styles, and animations. This may result in a generic look without the unique touch a human could create.


Pre-made templates

Every AI text to video generator software provides plenty of pre-made templates that are also customizable. This saves lots of time during the creative process because you don't have to start from scratch. But customization options might not be good enough to match specific branding styles and requirements.

Still, AI video editors are growing and adding new features regularly.


RELATED READING: 19 Best AI Video Generator Text To Video in 2023 Free and Paid


Resources library

Additional design assets and resources are limited and can not compare to all the variety of tools and add-ons standard video editing software offers.



If you make a video occasionally, integration is not essential. But integration with your existing workflows and systems is mandatory if you are into video marketing.

Not every AI video generator offers integrations, and some feature proprietary APIs with different levels of functionality.


Rendering time

All videos created with these platforms need rendering; the time to render depends on the specific platform. Since these are cloud-based systems, rendering times usually vary depending on visitors' usage and workloads and don't have a standard duration.


Voiceovers accuracy

Since it is easy for these systems to read a text script, things usually get worse when you hear auto-generated voices, pauses, and intonation. Specific platforms offer voice moods,  pitch and rate control, and intonation options with acceptable quality. However, there is still a lack of opportunities for less popular languages and dialects.


Realistic avatars

Even though many platforms currently feature human avatars with excellent resolution, there is still room for improvements regarding graphic quality.


Custom avatars

Custom avatars allow you to create a human avatar of yourself (or others) using your cell phone or a green screen. These results are usually very good, and it is nearly impossible to distinguish a custom avatar from a natural person in still mode. But custom avatar gestures are not polished enough and may look artificial and unnatural.


RELATED READING: AI Text to Video: A Step By Step Guide


Natural movement

AI text to video generator platforms try to pair human movements and gestures with acceptable quality. Still, there is a long way to go before avatars meet natural movements, and this is mostly noticeable with lip-synching.



While AI text to video generators are emerging with new features and tools for video creation, it is crucial to be aware of current limitations.

This technology improves regularly using AI algorithms. And based on existing software and user feedback, we can expect more robust systems soon that will help to create incredible videos with only a few clicks.



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5 Best Text To Video Converters To Create Captivating Videos

5 Best Text To Video Converters To Create Captivating Videos

Text to video converters are an excellent option for creating engaging video content. Video production can be expensive and requires lots of time. Still, these online tools allow making a video at a fraction of the cost of a standard video.

A text to video converter is software that takes text as input and converts it into a video format. Of course, it is not a professional video editor. These platforms are suitable for social, marketing, explainer, course videos, and many other uses.

The process of using a text to video converter is straightforward. You enter your text, choose a template, add images or videos if you want, and then hit the "convert" button. The tool will automatically generate a video based on your input, complete with transitions, animations, and background music. You can then preview the video, make any necessary tweaks, and download it in the format of your choice.

These platforms allow you to use images, music, and logos. They also provide plenty of pre-made templates that are fully customizable to match your branding.

Types of text to video converters

There are two types of video converters:

1-Standard software: You input your text script, and the system adds images, music, and subtitles.

Some examples: InVideo, WaveVideo, and Flexclip.

2-AI text to video generators: You input your text script, select a human avatar, and the platform creates a video.

Some examples are Synthesia, Elai, Yepic, and many more.

In this article, we will focus only on standard video creators. Let's check the best 5 best text to video converters.

text to video converter

Wave is a complete video platform featuring text to video converter. You must input a text script, and the software chooses background images and music assets to automatically deliver a video. offers hundreds of pre-made templates for YouTube, TikTok, and every social media platform. This exciting feature will save you lots of time. key features

  • Live streaming and webcam recorder.
  • Complete audio editing with voiceovers and subtitles.
  • Hundreds of pre-made templates.
  • Video hosting with a branded video player.
  • GIF and meme maker. pricing

  • Free plan: Basic video editor with 2M+ assets and templates, 720p, up to 15 min video recording, live streaming, and video recording with watermark.
  • Streamer plan: $20/month adds up to 4 hours of video recording, 1080p, no watermark, video recording with pause/resume.
  • Creator plan: $30/month with 200M+ assets (yes, 200M+), text-to-speech, thumbnail maker, background remover, stylish captions, and subtitles.

Our take: offers a full suite of video marketing tools, including live video streaming (a unique feature not available in this type of tools) for reasonable pricing. Not the easiest learning curve, but if you need live streaming and a reliable text to video converter, this is a solid option.



text to video converter


Flexclip is a text to video platform with an excellent cost/benefit ratio. This tool includes text to video conversion, and it is a simple cloud-based platform to create videos for personal use and social media in minutes.

FlexClip is easy to use and an outstanding option for beginners and seasoned users who must create professional-looking videos.

FlexClip key features

  • Thousands of pre-made templates.
  • Rich transitions and overlays.
  • 4M+ royalty-free assets.
  • Screen recorder, video converter, and more tools included.
  • Auto subtitles.

FlexClip pricing

  • Free plan: 480p downloads, video length up to 1 minute, unlimited video exports with watermark.
  • Basic plan: $5.99/month billed annually, video length up to 3 mins, 720p, 360 min auto subtitles/year, and 10 GB cloud storage. No watermark.
  • Plus plan: $9.99/month billed annually, video length up to 10 mins, 1080p downloads, 720 min auto subtitles/year, and 30 GB cloud storage.
  • Business plan: $19.99/month billed annually, video length up to 30 mins, 1080p, 2880 min auto subtitles/year, and 100 GB cloud storage.

Our take

Flexclip is one of the most accessible video editing platforms available. The dashboard is intuitive, and you will create videos in minutes without prior knowledge. The text to video feature works well, and the pricing is excellent. Suitable for personal use, but lacks team sharing options.


text to video converter


InVideo is a video creation platform that features a reliable text to video converter. With 7 M+ customers around the globe, this is a well-established name in the video creation business.

Using stock media, the AI-based text-to-video converter automatically generates a video from your text script. It is always possible to edit the video if you need to add or delete something.

With tons of royalty-free assets, including music for every genre and mood, voiceovers, and well-designed transitions, InVideo has every feature to create a good video in a snap.

InVideo key features

  • 5000+ customizable video templates.
  • ChatGPT integration.
  • AI-powered text to video converter.
  • Voiceovers and automatic subtitles in many languages.
  • Team management features.
  • Mobile apps for editing on the go.

InVideo pricing

  • Free plan: 6000 video templates, 3 M+ assets, automated text-to-speech, 40 min video duration, team sharing, and InVideo watermark.
  • Business plan: $15/month billed annually, team sharing, 60 HD exports/month, 1 M+ premium media, 20 remove background credits/month, and mobile apps.
  • Unlimited plan: $30/month billed annually, team sharing, unlimited exports/month, 40 remove background credits/month, and mobile apps.

Our take

InVideo is our favorite video editor for short videos and social media content. This platform is easy to use not only for personal but team sharing use. It offers tons of premium assets with unbeatable pricing. Their free plan includes almost every feature of higher plans and is a good starting point to test the platform.


text to video converter

Lumen5 is an entire video creation platform that offers text to video converter. Aimed at businesses and enterprise users, this software uses AI to craft a video from your text script using available assets. You can later edit it and change the aspect ratio to publish on social media.

Lumen5 also automatically creates a video from an article or blog post url with a single click.

Lumen5 key features

  • Custom fonts and colors (depending on the plan)
  • Tons of pre-made templates.
  • Converts whole articles to video using AI.
  • Complete set of tools to crop, resize, compress, trim, and add images to videos.

Lumen5 pricing

  • Free plan: unlimited videos with watermark.
  • Basic plan: $19/month billed yearly with unlimited videos, 720p, and icons.
  • Starter plan: $59/month billed yearly with 50 M+ stock photos and videos, 1080p.
  • Professional plan: $149/month billed yearly with 500 M+ stock photos and videos, 1080p, and upload your fonts.

Our take

Lumen5 has a steep learning curve. You must invest much time to get the most out of the platform. We would like full voiceover functionality, but it is still a reliable platform.


text to video converter

Pictory is a video editing tool that features a text to video converter to create a video in minutes. This platform uses AI (artificial intelligence) to create a video from text input, and its results are among the best we have seen. Pictory also adds music and voiceovers automatically, and you can edit the final result if you wish.

Pictory key features

  • Full voiceover functionality.
  • 3 M+ graphic and video assets and 15 K+ music royalty-free music tracks.
  • Customizable branding, colors, fonts, and logos.
  • Text-based video editing.
  • Automatic silence and pauses removal.

Pictory pricing

  • Standard plan: $19/month with text to video up to 10 min length, 10 hrs of video transcription/month, 5000 music tracks, and 25 AI voices.
  • Premium plan: $39/month with text to video up to 20 min length, 20 hours of video transcription/month, 15000 music tracks, and 42 AI voices.
  • Enterprise plan: available.

Free trial available with no credit card.

Our take

Pictory is best for individuals who need to create videos for social media, courses, and marketing. They keep adding features regularly, and the dashboard is clean and intuitive. The AI does an outstanding job when creating video from text input.


In this article, we have explored five of the best text to video converters currently available on the market, each with their own unique features and advantages.

When choosing a text to video converter, it's essential to consider factors such as ease of use, customization options, and pricing. Ultimately, the best option for you will depend on your individual needs and goals as a content creator.

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5 Best Descript Alternatives – Free and Paid Options

5 Best Descript Alternatives - Free and Paid Options

If you are looking for a Descript alternative, we got you covered. This article is about the best five similar apps we could find.

As you may already know, Descript is a popular cloud-based transcription tool that uses advanced AI algorithms to transcribe audio and video files in real time. It offers a range of features, including automatic punctuation, speaker identification, and the ability to export transcripts in multiple formats.

But Descript excels when it comes to video editing. Unlike traditional video editing software that works around timelines, this platform handles video editing like a word document. So if you want to cut a scene in your video, you delete the text related to it, and Descript erases it.

Descript is easy to use and offers beginners an exciting way to get started in the video edition.

In terms of pricing, this platform has a limited free plan. To get all the features, you will have to pay $24 per month (on an annual basis)

Now let's check the 5 best free and paid Descript alternatives.


descript alternative

TypeStudio is a good Descript alternative to consider. It offers word-based video editing capabilities and also collaboration options. This software features speech recognition and multi-language transcription, an invaluable resource for localizing videos for different speaking countries.

TypeStudio key features

  • Multi-language transcription.
  • Auto-subtitles and subtitle styling.
  • Word-based video editing
  • Video transcription.
  • Screen recorder and editor.

TypeStudio pricing

  • Free plan: up to 10 minutes/month, auto-subtitles, 10 minutes max video length, 1 GB storage, and TypeStudio branding.
  • Starter plan: $12/month with 5 hours of video editing/month, 30 minutes max video length, and 50 GB storage.
  • Pro plan: $20/month with 10 hours of video editing/month, 2 hours max video length, and 100 GB storage.

Our take

TypeStudio makes video editing straightforward. Suitable for podcasters and for editing videos with many voices and dialogues.

descript alternative is one of the best Descript alternatives available. This complete collaborative platform allows users to edit videos as easily as text.

As a distinctive feature, this platform offers human transcription. This is necessary when your video is noisy, or multiple speakers are talking over one another, and the system can't provide an accurate transcription.

Reduct key features

  • Computer transcription and human transcription.
  • Audio and video with many file formats.
  • Auto-captioning and caption styling.
  • Easy to use beginner-friendly video editor.
  • Team collaboration, including reviews and comments.

Reduct pricing

  • Standard plan: $25/month with all features, 20 hours of transcription per month, and unlimited storage.
  • Enterprise plan: adds SSO integration, SOC2 pentest reports, and GDPR compliance. Contact sales for pricing.

Our take

Reduct is the way to go if you need professional quality because nothing unsurpasses human transcription. Review and collaboration features make this platform an excellent product for agencies and teams.


descript alternative

Piktochart is another Descript alternative to consider. You can edit videos like text documents; cutting a long video into a shorter clip is only a matter of highlighting a specific part of the transcript and deleting it.

But this is not only a video editing platform. Piktochart is a complete featured platform for creating infographics, presentations, flyers, reports, social media graphics, and more assets.

Piktochart Key Features

  • Automatic captions in 60+ languages.
  • Generous free plan with all features but including watermark.
  • Webcam and screen recorder.
  • Plenty of tutorials and "Piktochart Academy" on their website.
  • Only integrates with Zoom and Google Drive.

Piktochart pricing

  • Free plan: 20 minutes/month of video with unlimited storage, downloads, and watermark.
  • Pro plan: $14/month/user with 90 minutes/month of video and all features.

Our take

Since Piktochart video editor offers basic features, this is a good choice if you need to create and edit simple social media videos with no special requirements. It may be your choice if you seek a web-based graphic design platform. Pricing is unbeatable.


descript alternative

Otter is an excellent and attractive Descript alternative. This platform is focused on real-time transcriptions at affordable pricing, and a Chrome extension does a decent transcription job.

Otter only works in English, which is not the best option if you need another language.

Otter key features

  • Live and recorded transcriptions.
  • iOS and Android mobile apps.
  • Editable text and speakers tags.
  • Real-time annotations.
  • Speakers identification.

 Otter pricing

  • Basic plan: free with 300 monthly transcription minutes (only real-time)and 30 minutes per conversation.
  • Pro plan: $8.33/month billed annually with 1200 monthly transcription minutes and 90 minutes per conversation, import pre-recorded meetings.
  • Business plan: $20/month billed annually with 6000 monthly transcription minutes and 4 hours per conversation.

Our take

One of the best transcription platforms with a generous free plan and populated with many features. We would like to see a manual transcription service and broader language support. Excellent pricing.



descript alternative

Sonix is a Descript alternative with real-time collaboration and many integrations. This full-featured platform has many admin tools, improved security, full search and content analysis, team collaboration, and automated translations.

Sonix key features

  • 35+ languages are available.
  • Fully automated subtitles.
  • Advanced search transcript.
  • Zapier, Zoom, and many integrations.
  • Strong security options.

Sonix pricing

  • Standard plan: Pay as you go $10/hour.
  • Premium plan: $5/hour plus $22/user/month.
  • The first 30 minutes are free.

Our take

This is a robust Descript contender, although manual transcription would be an interesting add-on.



Only Piktochart, Reduct, and TypeStudio offer word-based video editing when considering a Descript alternative. We include Sonix and Otter because these are top platforms to consider.

Any of the above offer freemium plans, so you can evaluate and test them yourself.

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How Does Video Support the Customer Journey?

How Does Video Support the Customer Journey?

The rise of digital media has changed the way business organizations and customers interact. In this digital journey, videos are emerging as a pathbreaker for businesses. Unlike print media, which has limitations in reaching customers, videos prepared as digital media offer unprecedented opportunities by reaching a wider audience.

Statista says the number of digital video viewers worldwide is estimated to reach 3.5 billion by 2023, and it will keep rising yearly. Videos are evolving as an essential tool for businesses to enhance customer experience at every touch point of their life cycle. Marketing, sales, or customer support- videos make team members more innovative and impactful in their operations.

Organizations not including videos in the customer life cycle are losing huge opportunities in converting leads into customers. It is the most cost-effective way to capture customers' attention and drive business ahead. In the past, video creation was expensive. It required trained professionals, but with technological advancements and tools like video-making software, it is easy for anybody to create videos.

Business owners can create numerous types of videos, such as promotional, demo, marketing campaigns, etc., but strategically using them in the customer-life cycle is critical. This article sheds light on how videos can optimize each customer journey stage.


How Videos Can Deliver Value to Customer Journey Stages

1)    Awareness:

In this stage, customers know their problems and look for ways to solve them but do not know the right product or service. Educational and explainer videos showcasing the services or products are an ideal way to familiarize customers with the product. In this stage, the brands try to establish trust and a positive image with customers. Videos offer multiple options for brands to build bonds with customers emotionally and bring brand awareness. Business owners can create documentaries, Vlogs, storytelling, etc., to attract customer attention.

Users can include a call to action at the end of the video for customers that take customers to the company's website or related educational videos. Remember, the goal here is to educate the customers, so CTA should be strictly a knowledge-base guide or learning resource. In short, low-commitment videos are perfect for the awareness stage. A great video editing tool can be pretty helpful in curating videos and including elements that alleviate the video's visuals.

2)    Consideration:

In the consideration stage, the prospects consider the company's product but still evaluates the product for its reliability and deliverables. Buyers look for more information, like why they should buy the product, does it align with business needs, and whether it is worth investing in. In such circumstances, an informative video about the product and how the product is different from others could be pretty helpful. Business owners can post videos about product-review, testimonials, comparison charts, podcast interviews with customers, case studies, social proof, etc. Business owners can mention links in videos about the how-to guide, whitepapers, industry reports, etc., to help customers dig deeper into the product. All these approaches reduce the burden of support staff and save costs. At this stage, business owners need to be careful not to become pushy in offering their products.

3)    Purchase/decision:

This is the stage where the buyer shows readiness to convert into customers. At this stage, buyers look for a small product tour or a quick demonstration of how the product would behave in the natural environment. Business owners can include live demo videos or FAQ videos explaining all essential features, sub-features, and installation processes. To make the video more interesting, users can use a screencast video. Business owners can even consider sharing videos about the company's journey, leadership, and mission. It helps to convince users that they are buying a genuine product. In videos, users can include CTAs like a free trial, buy now, pricing plan, etc.

4)    Retention/ post-purchase:

Customer retention is a significant segment of the customer journey. Brands must establish long-term relationships with customers as they make the purchase decision. Business owners can use personalized videos, share brand announcements, or even thank you videos for subscribing to the service. Along with the thank you message, let them know how to reach customer support if there are any issues. Business owners can also share self-learning guide videos to help customers use products or services conveniently.

5)    Advocacy:

Customer advocacy works as a magnet and influences other buyers to buy products. Undoubtedly, video has enormous engagement potential. Both, when combined, could do magic for businesses. Business owners can create short user experience videos covering customers' success stories, case studies, or customers' views about the company. Business owners can post these videos on their social media sites and other online channels. Business organizations can even ask customers to post it on their social media handles.


Tips for creating compelling customer journey videos

  • Consider the video length. Business owners should be strategic on video length for each stage. For instance, in the awareness stage, customers don't want a detailed product overview; they skim the content. Business owners can include more content in the consideration or purchase stage.
  • Communicate in a way that is easy to conceive. Include analogies or examples to explain industry challenges and how products solve them.
  • Research the target audience before creating videos. It helps business owners to make instant connections with customers.
  • Use the right call to action in each stage of the customer journey.
  • Posting videos is just one part of augmenting the customer journey. Still, it is equally essential to track the performance metric of these videos. It allows business owners to create more result-oriented videos.


In the digital world, businesses capable of optimizing customer experience throughout the customer life cycle can enhance business prospects. With the rising popularity of video marketing, it has become the most preferred way to drive customers. Videos allow customers to decipher product information in the most comprehensive way and connect with brands emotionally. Videos embedded in the customer's journey echo brand messages succinctly and exhibit a high conversion rate. Businesses investing and using video technology mindfully can help them to nurture long-term relationships with their customers.

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