11 Video Testimonial Software To Boost Conversions
Testimonials and reviews are powerful tools to create trust in your product or service. Video testimonial software are dedicated platforms that help to collect video testimonials.
Many tools allow customers to publish written reviews. Still, video testimonials are a sure shot when it comes to increasing conversion rates by using real people to talk about your product or service.
You can talk a lot about your business, but nothing compares to a happy customer explaining how good your product is.
Online reviews are critical because most customers search for reviews before taking any action, and consumers don't trust businesses without reviews.
Video testimonial tools are easy to use, and you don't need any coding skills. To collect videos, you only must share a link with your customer via email. Then, you can embed the video on your website or publish it on YouTube or a social media platform.
In this article we have compiled the best 11 video testimonial platforms, check them out:
Vocalvideo allows you to collect, edit, publish and host your testimonial videos. This video testimonial software automatically applies your branding schema, and a big plus is that you can edit the video within the platform itself.
Vocalvideo also provides a library of 45 templates to choose from and a library of soundtracks for your video. Still, there is also the option to upload your own music file. The user can choose to send a video and/or audio review, a good option for those not comfortable showing their face on video.
With automatic caption generation, multiple video formats to choose from, and easy set-up, this is a powerful platform to collect video reviews and build trust in your brand.
Check how Vocalvideo works in this video:
Free plan: 3 first videos for free.
Team plan: $99/month with unlimited videos and 120 minutes of video storage.
Pro plan: $299/month with unlimited videos and 240 minutes of storage.
RELATED READING: Best Ways and Places to Share Video Testimonials
Videoask is the video testimonial tool from Typeform, and is focused on asynchronous video conversations. This is a kind of video email service; you can send a video to a customer, and they can answer by video, voice, or text.
The idea is good if you need to gather a lot of info from the customer, but perhaps not the best to collect reviews.
A simple analytics dashboard tracks visits, clicks, answers, and completions, so you can measure and test how well viewers engage with your videos. There are no editing options in Videoask, so you will have to go outside the platform if the video needs an edition.
Videoask integrates with hundreds of apps via Zapier and features an intelligent AI speech-to-text transcription in many languages.
Watch Videoask in action:
Free plan: 20 minutes of video or audio processing per month with all core features and up to 3 steps per video.
Grow plan: $30 per month with 100 minutes of video or audio processing per month plus live calls, unlimited steps per video, and respondent tracking.
Brand plan: $50 per month with 200 minutes of video or audio processing per month, white-label and voice-powered chatbot.
I must confess I love the name of this app because it is meant for what it does. SocialJuice is a video testimonial app that helps to boost trust, sales, and conversions by collecting and sharing video testimonials.
You can embed testimonials in a website with carousel type, single form, and wall of love. Of course, there is the option to embed in social media sites.
This tool collects testimonials by sending a link (by email, social media, SMS, or link in bio). Then the customer receives the link and can give feedback without signing, password, or any other requirement. You can request email address, job title, and company name at this stage.
There is the option to write a testimonial for those customers who are not comfortable with video.
The process is straightforward; SocialJuice has no bells and whistles but does its job: you get a video of a real customer talking about real experiences.
Free plan to collect up to 2 video testimonials.
Starter plan: $39/month with up to 30 video testimonials and a custom domain.
Pro Plan: $89/month to collect up to 150 video testimonials.
Magnfi is a white label video creation software with five different video marketing tools. Using this platform, you can send video email messages, capture and create video testimonials, add video messages to emails, produce story videos and create branded videos for social media.
The tool goes a step beyond from testimonial creation, since this is a complete featured platform that gets you covered in video marketing management.
This software is focused on agencies, and their pricing plan offers a white label reseller program (that allows you to sell video services with your own name and brand) and a private label program (with no reseller rights)
Magnfi features a proprietary API to streamline your workflow's video creation process.
You must contact them for pricing info since prices are customized based on client needs.
Free trial available.
Trustmary helps to collect video testimonials and reviews to increase your website's conversion rate. You can set automated testimonial import from Google, Facebook, G2, Capterra, Trustpilot, TripAdvisor, and Yelp. There is also the possibility to bulk importing from a spreadsheet.
To request a video testimonial from a customer, the tool sends a form asking to record a video testimonial. The user only needs to click "record" and then "send," and you get the review on the platform.
This platform allows the complete editing of reviews published on your website to match your brand. Like many other similar platforms, a single line of code sets the review on your site.
Trustmary features native integration with HubSpot, Pipedrive, and Zapier, allowing connecting with hundreds of apps.
Free plan: unlimited video and text testimonials, one widget.
Business plan: $99 per month adds unlimited widgets, integrations, testimonial collection automation, and up to five users.
Pro plan: $299 per month: adds feedback reporting, SMS automations, NPS,
Free 14-day trial available.
Glimpse is a video testimonial software with a different approach since it focuses on capturing and simply editing video content.
With this platform you can create video emails, video testimonials, story videos, branded videos, and video messages. Video testimonials can be up to 50 seconds in length, a more than sufficient time for your customer to send a good and concise review.
You can customize logos and call-to-action-buttons and add music from a vast library of music files. Once you download the video, you embed it on your website or publish it on any social platform.
Glimpse pricing: flat pricing $49 per month with unlimited video testimonials,
Free 14-day trial available.
Boast is a video testimonial software to collect video, text, and star ratings. You only need to share a link by mail with your customer, and they can answer with a video from any device.
Creating a video is fast and easy, with many templates and automated video testimonial requests and reminders.
Boast allows you to create widgets and embed them on your website and landing pages, but you can also download videos to use them in any marketing material or use Zapier to distribute it to additional channels.
This platform does not allow video editing, a helpful feature to look for because chances are that most of the videos you receive will need some kind of polish.
Solo plan: $25 per month with 240 responses per year, 480p video quality.
Plus plan: $50 per month with 600 responses per year, 720p video quality.
Team plan: $100 per month with 1,800 responses per year, 1080p video quality.
Free 14-day trial available with no credit card.
Testimonial is a video testimonial software to collect and display video reviews.
This platform has a complete approach to handling reviews since it allows you to add text reviews from Twitter, Linkedin, or other social media platforms.
You can embed videos on your site with a simple line of code and create your own "wall of love" page. Or publish it on a social media site. A complete set of integrations allow you to embed your video on Webflow, Wix, Carrd, Flurly, Notion, React, Bubble and Potion.
Free plan: 2 video testimonials, 10 text testimonials, Testimonial branding.
Premium plan: $50/month adds unlimited text and video testimonials, 3-minute video time limit, and Zapier integration.
Ultimate plan: $150 per month adds 5 minute video time limit and 3 users.
7-day free trial available
Trust is a video testimonial software that can include clients' photos and backlinks to their websites or social media accounts, making the feedback trustworthy and real.
This platform makes it easy to create testimonial request forms or rating surveys and share links to get customer feedback.
You only have to paste a single line of code to add trust to your site or use a WordPress plugin. Then you need to create a survey, send its link, and check the results on the platform. You can choose the best testimonials and show them on your website as a final step.
And to avoid privacy concerns, you can add a predefined contract to e-sign a GDPR compliant agreement.
Trust makes the video recording process easy for your customers with the upcoming "Teleprompter" feature. You can write a script, and the customer can follow it to produce better and more polished videos.
Free plan: 1 website, 1,000 visits per month, 10 published testimonials, and one external rating service.
Starter plan: $16 per month, 1 website, 5,000 visits per month, 50 published testimonials, and 50 rating responses per month.
Off-the-ground plan: $41 per month for 3 websites, 20,000 visits per month, 200 testimonials, HD video, 5 external rating services, and 5 e-sign per month.
Free 14-day trial available.
VideoPeel is a complete solution for video testimonials. Your customer receives a single link, and clicking it allows people to record their video.
A unique feature of this platform is that it shows all the questions on the screen, which maximizes the chances of getting better responses. VideoPeel offers basic editing functionality, but there is no possibility to add music or any other element to the video. There are only three different templates (profile, photo, or video)
This platform offers a native Shopify integration and Amazon syndication for your product listings.
Free trial: Elementary plan with watermark. Videos expire after 7 days.
Pro plan: $69 per month, no watermark up to 10 videos per month.
Premium plan: $399 per month, up to 30 videos per month, and advanced video management.
Vidmat is a video testimonial software to collect video testimonials with no bells and whistles.
Creating a video testimonial campaign is easy and fast. A clean and straightforward dashboard allows you to do this in a pair of minutes. Then you send a link to your customer via email or SMS, and you receive the reply in your inbox. Then you can download it and share it on your website or any social platform.
There is no way to edit the video in-app. You need to go out and use another program.
And at the moment of writing this article, there are no integrations listed on their website.
Free plan: one campaign, up to 10 testimonial videos, 2 minutes maximum per video.
Premium plan: $19 per month with unlimited videos, up to 200 videos, up to 5 campaigns, and 5 minutes per video.
Since video testimonials are based on social proof, they help increase your brand's trust and credibility.
Video is highly effective when you need to get customer engagement, and video testimonials are way more powerful than written reviews.