Best interactive video platforms

This article we will guide you through the leading apps available to make interactive videos to improve customer engagement and retention, get better HR results, and make learning and training a truly vivid experience for the user.

What is interactive video?

This is a form of video that allows user interaction in real-time with different tools. With interactive video software, you can add buttons, links, ads, forms, and more options to guide the viewer to your preferred outcome: more conversions or a better interaction.

How to make interactive videos?

First, you need to create a video using any software and then upload it to an interactive platform where you can edit and add tags, branching, forms, images, and more items.

These platforms usually have a drag-and-drop interface to add several types of call-to-actions.

Once you have added these items, you can embed them on your website or publish them on any social platform via a link provided by the software.

 

RELATED: Video marketing for small business

 

Interactive videos are mainly used for:

Marketing and lead generation: Interactive marketing is the key to customer engagement and retention. Increase viewers´ time on your video by adding interactive elements to make the video more exciting and fun. And real-time analytics give invaluable results about what people think and like.

HR and recruiting: Get better results in onboarding and recruiting. Attract the right talent with innovative tools and streamline onboarding giving a personalized welcome to better understand  your teams and relations.

Learning and training: Interactive videos can help to turn a passive experience into a dynamic journey. Measure training results in real-time, adding quizzes and questions to a video adding the possibility to repeat or skip certain parts.

Check this interactive video from Wirewax to see how an interactive experience can change viewer´s interaction:

 

 

Best interactive video platforms:

 

Eko Studio  

 

Eko Studio is an interactive video platform you can use to make premium interactive content. It is easy to learn and customize if you know a bit of code through EKO developer API. Once published, your project can be watched on any website, social media networks, and eko.com.

This platform offers advanced branching and an easy and clean drag-and-drop dashboard. However it is somehow limited, maybe an excellent choice for some users.

Eko provides scalable hosting and delivery using AWS cloud and CDN (content delivery networks) to ensure optimal response time and worldwide availability. Videos work reliable across modern desktops, tablets, and mobile devices. At the time of this writing OTT TV platforms, game consoles, and VR is in development.

Eko studio pricing: Free

 

 

Thinglink  

interactive video

 

Thinglink allows adding hotspots to images, videos, 360, and 3D models to boost engagement and conversions. This platform has an intuitive editor that will put you in control in a few minutes with an intuitive drag-and-drop builder to create hotspots and branching scenarios with ease.

Once you have the final content, you can embed it on your website and get measurable data to adjust your marketing strategy.

This video platform focuses on solutions for marketing and communications, employee training and development, and education.

Thinglink pricing:

Professional individual: $25/month to publish unlimited images and videos, branding removal, 50,000 views per year, and statistics.

 

 

Spott

interactive video

 

This is a platform to create interactive videos and images focused on simplicity that allows creating interactive content with images, catalogs, and ads.

The software works with images of any size and 360° photos. An easy drag-and-drop dashboard allows you to create beautiful interactive content with ease.

With  Spott  you can add tags to certain elements within your videos, such as a cart button when a product appears, an interesting feature that will help to increase your conversion rates.

The process is quite simple: upload your content to the platform, select interactive spots from the library, customize the content adding interactive layers, and publish the result. Spott provides real-time analytics in your dashboard about user experience.

A remarkable feature of Spott is the plenty of resources they provide to master the platform and weekly live lessons with all you need to get started.

Spott pricing:

Free plan: to evaluate the platform with basic functionality.

Standard plan: $29/month with essential features to create interactive content.

Corporate plan: $149/month with all commercial features and integrations.

Corporate: $499/month for enterprises and ready to scale.

 

 

Adventr 

 

Adventr is an interactive video software with powerful creation tools for all kinds of videos about marketing, learning, HR, e-commerce, and more.

The platform´s editor is simple and powerful. Once you upload your video, you can change buttons or  change the buttons into custom images. Add links, Facebook, and Twitter shares.

Analytics in Adventr depends on the plan you choose and is provided with a chart featuring the count of unique viewers, the number of visitors to the page where you embed the video, and the average number of seconds that each person spends watching.

Adventr pricing:

Free plan: Up to 10 min video with 1080p, social sharing, launch external links (text, emails, calls, video), custom thumbnail graphics, up to two projects, Adventr watermark.

Pro plan: $29/month: Add creative features, custom sharing, advanced analytics, up to 60 min. Of video, publish up to four projects, remove Adventr watermark.

Business plan: up to five hours of video, player API access, sharing on social paid ads, publish up to ten projects.

 

 

Smartzer  

interactive video

 

Smartzer is an interactive video platform that transforms your videos and live streams into purposeful , shoppable content. Thus, you can boost your live stream results through likes and comments, setup add to cart functions, and guide viewers through an exciting and rich experience.

This platform focuses on shopping videos and provides a unique live stream option with powerful and interesting features.

Smartzer integrates with Shopify, Magento, Woo Commerce, Salesforce Commerce Cloud, and SAP.

Smartzer pricing: This product aims at enterprising usage, and you must ask for a demo for pricing information.

 

 

Wootag     

 

Wootag focuses on marketing and e-commerce, helping to turn your viewers into customers with interactive videos. This video platform provides excellent value related to pricing plans and offers an excellent free plan to start.

Wootag editor is straightforward to use. You will be adding interactive items to your content in a matter of minutes. Published videos will perform on any screen and any video player at any orientation across websites, Facebook, Twitter, and SmartTV´s.

Wootag pricing:

Free plan: five free videos, up to 5,000 views per month, fifty interactions, embedding on social posts, interactions, and analytics.

Business plan: $99/month, adding unlimited videos, unlimited views, 1,000 interactions, and custom branding.

 

 

Videotier          

interactive video

 

This interactive video software allows you to add many features to your video, publish it across many platforms and devices and monitor views and reactions. Videotier offers a generous freemium plan to create free interactive videos, so you can try the system and move on to a paid plan later.

Videotier pricing:

Free plan: Up to three videos and five hundred views per month, all standard features and Videotier branding.

Premium plan: $99 per month up to one hundred videos and 10,000 views per month, no branding and advanced video analytics.

Enterprise plan: for a large number of videos and millions of views.

 

 

Wirewax

interactive video

 

Wirewax, one well-known name in this business with thousands of users, is a platform to create and publish interactive videos with hundreds of different options.

Wirewax provides dozens of hotspots and overlays templates to customize any video. And with branching hotspots, viewers can choose their path as the video advances. You can easily embed any video on your website with a pair of lines of code and publish it on Facebook.

This platform claims to be the only one with partnerships such as YouTube, Facebook, Pinterest, Snapchat, Twitter, and Instagram.

Wirewax pricing:

This app is aimed at medium to enterprise users, and prices start at $7,999 for a single video to $999/month with basic features.

 

 

Mindstamp

interactive video

 

Mindstamp claims to be "the simplest and most powerful interactive video solution available” to help marketing drive engagement and actions through video with realistic interactive experiences.

Mindstamp allows to:

Use an existing video from Vimeo, YouTube, Dropbox, and more.

Create dynamic experiences with interactive content.

Add buttons and hotspots with context or additional information.

Ask interactive questions, pause the video, and ask questions …

Add multimedia such as audio, video, and drawings.

Get analytics and reports with insights about your audience.

Integrate your data with Zapier, Hubspot, Salesforce and API available.

Mindstamp pricing:

Starter plan $19/month includes ten videos, 5,000 monthly views, all interactions, and video branching. The maximum video length is 30 minutes, more than sufficient. No integrations.

Core plan: $99/month includes fifty videos, 1000,000 monthly views, all interactions, 120 minutes video length, and priority support. Zapier integration is available.

Enterprise plan: $499/month with 250 videos, 600,000 monthly views, and full integrations.

Free-trial available.

 

 

Vudoo

interactive video

 

This is a cloud-based solution to create interactive videos with custom calls to action, publish on several platforms and get customer analytics.

Vudoo data is protected with full encryption two-factor authentication and hosted on Amazon Web Services considering geo-localization. This is a crucial feature not present in other related products, which can make the difference in some cases. Note that for video access you need high broadband and availability.

A distinctive feature of Vudoo video player is WCAG 2.1 AA  certified. This means videos can be understood by those vision and hearing impaired, with access to automatic transcriptions, audio descriptions, accessible images, and more.

There are no integrations listed on Vudoo webpage

Vudoo pricing is not available on their site. You must request a demo to try it.

 

 

VIXY Video      

interactive video

 

VIXY provides all the tools you need to upload, manage, stream, monetize and analyze video on your website. With this platform, you can add quizzes and multiple-choice forms into videos, to collect data, test knowledge, and retention.

VIXY allows you to send back all metrics to your Google Analytics console to get a complete picture of your viewer´s behavior.

VIXY Pricing:

Pricing starts at $997month, but there is no detailed info on the page.

 

 

Pirsonal    

interactive video

 

Pirsonal focuses on personalized videos and video marketing automation. As a distinctive feature, this platform host videos on their cloud servers but also allows you to host them too.

Since Pirsonal has 3,000+ integrations with your business apps, you can personalize a video for each lead you capture on a landing page, for instance getting data from a CSV google sheet. This makes a superlative difference with other similar apps.

And suppose you don´t have time to master the Pirsonal platform. In that case they offer a video production and video marketing professional service on demand.

Pirsonal pricing:

Plus Player: $16/month with unlimited CTA´s and custom HTML CTA´s, full video hosting, in-video forms, and unlimited campaigns and integrations.

Professional Player: $75/month, adding full analytics, branding removal.

Custom personalized plans are available.

Free-trial available

 

 

Conclusion

Interactive video platforms play a key role in offering the viewer a richer experience that always helps reach your marketing goals. A well-designed video is an immersive experience that takes the user one step beyond and adds value to your original offer.

As you may know, video is a superb tool in the marketing arena, and turning it interactive will deliver powerful results.

But it is not all about marketing, HR professionals, teachers, and educators can use these apps to get better results and provide the viewer with unique experiences.

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