A text to video converter is software that turns a script or written text into a video. It uses NLP (Natural Language Processing) algorithms to analyze the text and identify key concepts and themes.
With the possibility to automatically select text, animations, and backgrounds, these tools can turn written content into appealing videos in just minutes. Some software allows users to customize visuals and add voiceovers, music, and other audio assets. Many use AI (artificial intelligence) to choose graphics assets and develop the best video automatically. And lately, they are integrating ChatGPT into their workflow to help with script creation.
With some of these tools, you also turn a blog post into a video. By pasting the url of your article into the software, it chooses backgrounds and music that match your article to create a related video.
These are cloud-based platforms that run on a browser with an internet connection. You must sign-up for an account and get a free or paid plan.
Importance of creating engaging videos
Nowadays, video content has become an essential medium for individuals and businesses to engage and interact with their target audience. All video-sharing platforms like Instagram, TikTok, and YouTube need the creation of videos that are not only informative but also captivating.
Creating engaging videos can enable you to stand out from the crowd. In a world where people are bombarded with tons of information, generating content that can seize your target audience's attention is vital.
Engaging, informative, and visually appealing videos can enable you to break through the standards and capture your audience's focus. This can aid you in establishing brand awareness, expanding your reach, and boosting traffic and sales.
Furthermore, engaging videos can foster a stronger connection with your audience. When people watch videos that resonate with them, they are more likely to form a personal relationship with the brand or individual behind the content.
This can help you in building trust, credibility, and a devoted following. By crafting videos that address your audience's interests, challenges, and aspirations, you can establish yourself as an authority in your field and create a community of like-minded individuals.
A marketing strategy that includes engaging and unique videos is vital to narrate your brand's story more compellingly. Videos allow you to showcase your brand's personality, values, and unique selling points in a way that text and images cannot.
Using visual and auditory elements, you can establish an emotional connection with your audience and communicate your message more effectively. This can help you differentiate yourself from competitors and create a lasting impression on your audience.
Benefits of using a text to video converter
Save time and money
Creating a video from scratch can be time-consuming and expensive, requiring specialized equipment and skilled human resources.
You can create a professional-looking video in just minutes and at a fraction of the cost of traditional videos.
Reach audiences with different languages.
These platforms are excellent tools for making videos for specific audiences in different countries and languages. You no longer need to hire agencies or freelancers for language localization since these tools support many languages, dialects, and voice tones.
No need to hire actors or expose your personnel
If you make videos featuring real actors, these tools eliminate the need to search for the right actor since human avatar platforms provide avatars with different ethnicities, ages, and diversity.
Regarding business videos, some people feel uncomfortable in front of the camera, and avatar-based platforms solve this issue at no cost.
You don't need any expertise.
You don't need to be a video editing master at creating a video with these tools. They provide intuitive dashboards, templates, and media assets to make any video.
After playing for some time with the platform, you will easily create your first video.
Main types of text to video converters
There are two main types of text to video converters.
With standard text to video software, you can create videos from text input with slides, animations, and transitions.
In this category, the most popular are Invideo, Wavevideo, and Flexclip.
Check out how to convert text into video with Flexclip:
Human avatars text to video converters you can choose a human-like avatar and make it speak your script in any language.
Some examples: Synthesia, HourOne, Elai, and Yepic.
Check out how to convert text to video with Synthesia:
How to choose the correct text to video converter
Choosing the correct text to video converter depends on your own needs. Do you intend to create videos for personal use, short social media videos or business presentations? Different tools are better suited for specific uses.
For short social media videos and personal use, standard converters may be the right choice. They offer plenty of options with pre-made templates, GIF makers, video trimmers and more tools.
If you need to create a course, a product demo, or an internal communication video, an avatar video is the best option since a human avatar generates high engagement with the viewers.
RELATED READING: 5 Best Text To Video Converters To Create Engaging Videos
Main features of a text to video converter
Customizable templates: All platforms provide pre-made customizable templates, so you don't have to start from scratch.
Text and font customization options: This is essential for branding and to improve brand awareness.
Voiceover and audio options: Important if you need to narrate your videos using your own voice. You can record your voice using your PC mic or upload a previously recorded voice file.
Languages: Check if your desired language is within the platform. Today it is possible to find almost any language with specific voices and dialects.
Video length: Video length usually depends on pricing plans, and every platform has its own standards.
Output formats and resolutions: Most platforms work on 1080p and 4K, but 720p can be the rule on lower plans.
Custom avatars: You can create and use a custom avatar and use it on human-avatar platforms. Depending on the specific software, this can be done with a selfie taken with your cell phone or making a dedicated video session for better output quality.
Copyright and ethics: Human-avatars platforms usually have tight requirements regarding ethics and deep fakes. You can not create a custom avatar of a person without written consent.
Pricing plans: Although many platforms offer free plans, they are watermarked and have limitations. Prices start as low as $ 15/month. For human avatar platforms, pricing starts at $29/month.
Best practices to consider when using a text to video converter
Think about your audience: What audience is the video for, and what is the expected outcome. Is this video informational, a case study, a product review, etc.?
Grab the viewer's attention: Think about how you plan to get the viewer's attention and which topics to include.
Improve engagement: How to communicate effectively using the platform's available assets.
After watching the video, what do you want viewers to do?: Include a call to action closely related to the content.
Optimize your content according to the platform: Consider aspect ratios for every platform and suggested video length. A good video with the wrong aspect ratio or duration is useless.
Check this excellent article about video length and aspect ratios.
Use short sentences when using human avatars: Use a friendly and conversational tone with short sentences for better engagement.
Record good quality voiceovers: If you plan to use your own voiceover, plan it in advance and test it before uploading.
Avoid overuse of text and visual effects: Don't be tempted to include many texts, colors, and visual assets. Keep your branding consistent and clear.
Owner and content writer at 99marketingtools.com.