What is an email finder?

An email finder tool helps you find email addresses from specific web pages to set up a cold email campaign. This software usually works as a Chrome extension or a web app.

You may know who you want to reach out to, but if you lack the contact information, you are lost. These tools can provide accurate data that includes not only email addresses, but also company, seniority, job location, and more.

There is a vast variety of email finder tools. Some deliver only the email addresses. The more advanced are complete outreach systems with lead generation, email campaigns, and powerful integrations.

We’ve made a list of the 15 email finder tools we consider the best, so you can find the right one for your marketing needs.

 15 Best Email Finder Tools

Aeroleads                     

 

Aeroleads is an email finder tool for any business. This software provides email addresses and social media profiles of individuals and companies. And also works in real-time, identifying up to 15 data points like full name, title, company, and website of the prospects.

Aeroleads provide email addresses for businesses, marketers, sales teams, recruiters, and every person that needs a prospect’s data.

Key features:

1-Works with LinkedIn, CrunchBase, Angel List, Xing, and more.

2-Integration with Salesforce, Zoho CRM, Mailchimp, Hubspot, Zapier, and more.

3-Bulk email capture.

4-Chrome extension is available for quick and easy management.

Aeroleads pricing:

Starting at $49/month for one user, 1,000 credits, find email, full name, company name, phone number, URL, import/export data, and prospect title.

Free 10 credit trial available.

 

Voila Norbert

 

Voila Norbert is a simple and powerful email finder tool. The enrichment module gives more data about a prospect than the email address., like current job title, company, location, and social profile.

Voila Norbert provides leads for sales, recruiting, content marketing, business development, and public relations people. This tool finds and verifies email addresses in real-time, claiming a 98% success rate with robust integration options.

And as a distinct feature, Voila Norbert has an attractive pay-as-you-go option for only $0,10 per lead.

Key features:

1-Integration with Salesforce, HubSpot, Mailchimp, Pipedrive, Zapier, Drip, and more.

2-Email enricher tool for more lead data.

3-Pay as you go pricing option available.

Voila Norbert pricing:

Starting at $49/month for 1,000 leads per month, unlimited team members, bulk upload, and API included.

The first 50 leads are free.

Pay-as-you-go option: $50/500 credits.

 

Snov.io                      

 

This email finder tool is part of a cold outreach email platform. This software offers a variety of tools for lead generation, email sending, and email tracking.

With Snov.io, you can generate and verify leads and increase engagement with nurturing and automated outreach. Also, research competitors and monitor your brand mentions.

Snov.io provides five different Chrome extensions: email finder, email tracker and email verifier, technology checker (identifies technology behind websites), and mass email merge extension for sending mass emails individually, including personalization.

Key features:

1-Powerful Chrome extension to scrape any email address from any website, including LinkedIn and Twitter.

2-Integrations: Salesforce, Hubspot, Zoho CRM, Asana, and 2,000+ apps through Zapier.

3-Prospect list export supporting XLS, CSV, and G Sheet formats.

Snov.io pricing:

Freemium plan with 50 credits per month.

The next plan starts at $39/month with 1,000 credits and 5,000 unique recipients.

A credit is a payment unit you can spend to use email verifier and finder tools.

One recipient stands for one contacted person.

 

Getprospect                      

 

Getprospect is a LinkedIn email finder with interesting CRM features. This is a platform to launch automated email campaigns and cold outreach according to the triggers you set into the platform.

This platform allows unlimited users to share plans and a generous free plan with 100 discovered emails per month.

Getprospect claims to have a B2B database that includes 50+ million business emails and 7+ million companies from 200+ countries with 95% data accuracy.

Key features:

1-Integrations: Hubspot, Pipedrive, Zoho CRM, Gmail, and 2,000 through Zapier.

2-Chrome extension to get email addresses in bulk from LinkedIn or other web pages.

3-Lookup an email by name, company, and LinkedIn URL

Get prospect pricing:

Free plan up to 100 discovered emails/month.

The next plan is $49/month for 1,000 discovered emails.

 

Anymail finder                   

 

With Anymail finder, you can find an email address with the prospect’s name and the website URL. This is a powerful tool that gets real emails with 97% of accuracy.

You can add unlimited team members to any account as a critical benefit. This email finder tool is focused only on email addresses and has no integration capabilities. You will have to look elsewhere to integrate it into your current workflow.

And suppose you are looking for some inspiration, in that case Anymail finder has a page with several cold email templates that you can find here.

Key features:

1-You only pay for emails that are 100% verified.

2-Free pattern emails only get email addresses verified with the server.

3-No need to subscribe. You can pay only for emails in a file.

Anymail finder pricing:

Free trial for 90 verified emails.

Next plan $49/month for 1,000 verified emails. Unused credits roll over when you subscribe.

Free trial available.

 

RELATED: Best email subject line generators

 

 

Lusha                   

 

Lusha is an email finder tool focused on sales and recruiters. You can prospect and reach out to B2B contacts and top candidates with accurate phone numbers and emails. Contacts can be saved to the dashboard to build lists and export them into your preferred CRM.

This platform is available as a Google Chrome extension that works fast and efficiently. The company claims to have 36M+ personal profiles, 100M+ business profiles, and 15M+ company profiles.

Key features:

1-Integrations with Salesforce, Hubspot, Outlook, Gmail Zoho, and 2,000+ through Zapier.

2-Full GDPR and CCPA compliance.

3-API connection available (on higher plans)

Lusha pricing:

Free with five credits per month, with email addresses and phone numbers (no export available)

The next plan is $79 for up to 3 users with 100 credits per month and export features.

 

RocketReach                 

 

RocketReach claims to have the world’s most extensive and accurate emails and direct dials database. This high-rated tool provides data for 450M+ professionals from 17M+ companies worldwide to prospect and connect with your leads.

Using a Chrome extension, you can get leads from Google, LinkedIn, AngelList, and Crunchbase.

Key features:

1-Google Chrome and Edge extension to find and verify contacts from LinkedIn and more.

2-Integration with Zapier for more than 2,000+ apps.

3-Bulk lookup is available.

RocketReach pricing:

Free for five credits per month.

The next plan is $39/month (billed annually) with 1,500 lookups/year. If you also need mobile phone numbers, the price goes up to $69/month (billed annually)

 

Hunter

 

Hunter is the most popular email finder tool with a massive database of 100M+ email addresses. You can enter a company domain to get a list of verified email addresses that belong to that domain along with the source where it was found. The email verifier module allows you to check emails you already have.

Hunter goes a step ahead in privacy and transparency, showing the public source where the email address was found.

Key features:

1-Lead generation campaigns from your Gmail account.

2-Chrome extension, Google Sheet extension, and Mail Tracker.

3-Integration with Salesforce, Hubspot, Zoho CRM, Pipedrive, and 2,000+ through Zapier.

Hunter pricing:

Free for 25 searches per month and 50 verifications per month.

The next plan starts at $49/month with 500 searches and 1,000 verifications per month, including exports, priority support, and campaign premium features.

 

Skrapp

 

Skrapp is an email finder and leads extractor tool that you can use on LinkedIn or any website. This platform allows single and bulk email search once you type the website and the contact’s name. If you don’t know the prospect name, you can type only the website URL, and the platform will show all email addresses found on that domain.

With a clean and straightforward interface, this platform has a very generous free plan offering 150 mails per month for free.

Key features:

1-The Chrome extension integrates with LinkedIn or Sales Navigator to provide verified email addresses.

2-No integrations are available.

3-API for easy development into your system.

Skrapp pricing:

Free for 150 emails per month and one user.

The next plan is $39/month (billed annually) for 1,000 emails/month and two users, data export, and fast track support.

 

 

LeadGibbon

 

LeadGibbon claims they can find anyone’s email in any industry and position. If you need to find some email from a LinkedIn profile, a Chrome extension will do the job in a pair of clicks. And if you have a list of names or domains, the email enricher tool will find the email addresses in a couple of minutes.

All emails you find are verified for deliverability status, but if LeadGibbon can’t determine that the email matches, they will deliver their best guess for free.

LeadGibbon has 42M+ records, and you can use up to 12 search parameters for high targeted leads. They show complete data, including revenue estimates and office phone numbers. Unused credits roll over to the next month.

Key features:

1-Email format checker for finding common email patterns.

2-97% accuracy and 7M verified emails.

3-No integrations are available.

LeadGibbon pricing:

Starting at $49/month for 1,000 monthly credits.

Free 5 credits trial available.

 

FindThatLead             

 

FindThatLead is an email finder tool that works on Twitter, LinkedIn, or any website. You can get emails of new leads using names and website domains. A robust algorithm verifies the data in a pair of seconds, and you can use the built-in email sender for a solid and targeted email campaign.

Key features:

1-Email sender to automate and customize email campaigns.

2-Social search allows finding any email with only a URL.

3-No integrations are available.

FindThatLead pricing:

Starting at $49/month (billed monthly) with 5,000 monthly credits, two campaign accounts, and 400 daily emails.

Free trial available.

 

Hiretual

 

Hiretual is a platform built around the recruiter’s needs. This powerful tool finds email addresses and experience, seniority, and relevant data.

The software gets data from 45+ platforms from the web and provides access to 750M+ profiles. If you are in the recruiting business, this is a must-try.

Hiretual has a complete security policy, providing compliance with CCPA and GDPR. Also, EU-US privacy, SOC2 certified, cloud security, information protection protocols, and network monitoring.

A unique feature of Hiretual is its diversity and inclusion focus. Their algorithm searches for candidates from underrepresented groups to build diverse and inclusive leads for your organization.

Key features:

1-Integration with Salesforce, Zoho, Pipedrive, ZoomInfo, and more.

2-Powerful Chrome extension works on LinkedIn, GitHub, Kaggle, Google Scholar, Stack Overflow, and Twitter.

3-Full analytics reports and market insights.

Hiretual pricing:

Complimentary for three daily contact credits and two daily Boolean credits.

The next plan is $79/month with 2,400 yearly contact credits, 3,600 Boolean credits, 2,400 export credits, and 20 active projects.

Free trial available.

 

Clearbit Connect

 

Clearbit Connect is an email finder tool that works as a Gmail extension. You can search contacts directly from your email on your domain or company name.

Key features:

1-Google Chrome extension.

2-No integrations are available.

3-Provides location, social profile, and job title.

Clearbit Connect pricing:

Free up to 100 lookups per month.

The next plan for 1,000 credits per month is $6,000/year.

 

UpLead

 

UpLead is an email finder that allows searching by company name or URL into 54M+ contacts. This company claims a 95% accuracy guarantee and provides real-time verification.

With UpLead, you can upload a list with names and companies to get emails, phone numbers, social profiles, and more at once. All this data can be exported to Excel or your CRM through available integrations.

This platform offers more than 50 search filters to uncover contacts, a nice feature to target for highly accurate leads. You will get your email address, phone number, technology, and more valuable data from your prospects.

Key features:

1-54M+ business contacts in over 200 countries.

2-More than 50 filters available (location, revenue, industry, and more)

3-Integrates with Salesforce, Hubspot, Zoho, Pipedrive, and 2,000+ apps through Zapier.

UpLead pricing:

Free for five credits trial with full features included.

The next plan starts at $99/month with 170 credits, single-user, unused credits roll over, CRM integration, Chrome extension, competitor intelligence, and email pattern intelligence.

 

Vocus

 

Vocus is a lead generation software that has an email finder tool included. This platform works as a Google Chrome extension. Once you type a name and company domain, the system finds similar email addresses and runs an email verification process.

Vocus includes email and link tracking, automated follow-ups, reminders, templates, scheduling, analytics, and team sharing.

Key features:

1-Integration with Gmail, Zoho, Salesforce, HubSpot, Zapier, and more.

2-Supports G Suite and Gmail accounts.

3-Team collaboration and CRM sync.

Vocus pricing:

Starting at $5/month for unlimited email tracking opens and link clicks.

Free 30-day trial available.

 

RELATED: 10 Best Email List Management Software

 

What to consider when choosing an email finder tool?

Since there are many tools with many different features and prices available, you should consider the following:

1-What is the volume of data you need?

If you need some occasional data, then go for a service offering a freemium plan. On the other hand, a high volume of data is only possible through paid plans. Also, consider if the software supports bulk uploading.

2-Do you need integrations?

If finding an email address is a regular task in your business, then look after integrations. This will ensure synchronization between your current platforms.

3-Do you need to manage email campaigns?

If you plan to start a cold email campaign, specific platforms allow you to send emails, personalize messages, and track clicks and open rates.

On the other hand, more simple software only provides email addresses and verification.

4-Do you plan to incorporate the email finder into your system?

If you need to integrate the email finding task into your system, you will need a provider offering API functionality.

Conclusion

Email finders are great tools to reach prospects. You can get email addresses and other related data to determine a successful email campaign. And this is a crucial point to growing your business.

What is the best email finder software? The answer depends on your needs, and every user has its requirements.

These are the 15 best email finder apps we could find. Consider the above steps and choose the app that meets your needs.

Most of them provide free trials so you can experiment and test which is right for your business.

Are you using a tool not listed here? please leave a comment and let us know.

 

 

If you own a Shopify store and need to generate more sales, there is plenty of Shopify email marketing software that can help you grow and reach your goals.

Email marketing remains today as one of the best tools to create a personalized relation with your customers since it allows granular segmentation and the cost is cheaper than any other marketing tactic (Paid advertising on Google, Bing, Facebook, Instagram, and so on)

When you have an email list, you are not limited to any algorithm or ever-changing rule, you keep a direct and trustful relation with the customer.

In e-commerce, email marketing software is a must-have to increase lead generation, customer loyalty, recover abandoned carts, and improve conversion rates.

These apps have several options to turn visitors into leads and offer complete workflows to turn these leads into customers.

 

What to consider when choosing a Shopify email marketing software:

1-Segmentation:

In email marketing, segmentation refers to the process of splitting a list of prospects into smaller and more defined categories.

Thus, grouping subscribers that have common attributes allows you to know them better and identify the best way to meet their needs with your product or service.

You can filter contacts by age, gender, geo-location, or other valuable contact information to your business. Creating filters will allow you to send personalized emails to your contacts based on these filters.

 

2-A/B testing:

With A/B testing, you can test how emails perform. You send two versions of the email with minor changes to a small group of contacts in your list, and the email that gets the best results is sent to the remaining contacts of the list.

There are many options to test, but the more common are subject lines, send times, design, call-to-actions, and more. For a good result, you must consider only one change between the two templates because if the difference is significant, you won’t know why the results are different.

 

3-Automated campaigns:

This refers to the ability to send emails following specific customer actions: ask for feedback after a purchase, remind about an abandoned cart, send welcome emails, etc. Although most platforms allow automated campaigns, prices usually vary depending on workflow complexity.

 

4-Integrations:

If you have an extensive email list, you´d better look for integrations with your current systems, like CRM, helpdesk apps, logistics providers, and more.

 

We have listed a bunch of Shopify email marketing software to choose from, most of them offer free trials and powerful analytics to monitor your campaign.

 

Drip

Drip is an email and SMS marketing software specialized in Shopify and e-commerce sites. With more than 30,000 users, a clean dashboard, and many integrations, this is a solid player in the email marketing arena.

Drip makes things simple when creating automated campaigns that provide20+ pre-made workflow templates for welcome, abandoned cart, post-repeat purchase, leads, and re-engagement. Thus you will spend less time building emails and more time building customer relationships to grow your Shopify store.

Key features:

1-Powerful automation with email and SMS workflows.

2-Excellent Shopify integration and 100+ through Zapier.

3-Pre-made workflow templates

4-Highly customizable templates and pop-up builder.

5-Integrated SMS marketing to reach your customer on the go.

 

Drip pricing:

Drip pricing starts at $19/month for 1-500 contacts, unlimited email sends, and email support. If you add SMS marketing it is $22/month for 200 SMS sends.

You can calculate your price based on a slider setting on their pricing page.

 

 

 

Klaviyo

Klaviyo is a great player in the Shopify email marketing world.  With email and SMS capabilities, the entire platform is built to generate segmented campaigns and increase ROI.

Once you are into your Klaviyo dashboard, you can add the Shopify integration. This will sync Shopify customer profiles with Klaviyo data. With this platform, you can start sending personal and targeted emails in a matter of minutes with pre-built flow templates, personalized product recommendations, and customer-level predictions.

Key features:

1-Hundreds of integrations.

2-Email and SMS Shopify marketing campaigns.

3-Pre-built autoresponders.

4-Drag-and-drop email design.

5-One-click integration with Shopify.

Klaviyo pricing:

Pricing starts at $20/month for 500 contacts, unlimited email sends, and email and chat support. If you add SMS you will spend another $20 per month for 2,500 SMS or 800 MMS.

Like other similar platforms, you can calculate on their pricing page what will be your final spending.

 

RELATED: How to use SMS marketing to grow your sales

 

Sendinblue

Sendinblue is a powerful and affordable Shopify email marketing software.  An excellent platform for Shopify newsletters, automated campaigns and workflows, SMS marketing, customer chats, transactional emails, landing page builder, and more.

This is the perfect software to start with since it offers a valuable free plan, and although there is no marketing automation at this level, it includes a chat feature to engage customers on your webpage.

You design a professional-looking email in minutes from various templates or build your own from scratch with an intuitive drag-and-drop builder. Content personalization is easy, and once you choose the recipients the system handles deliverability.

Key features:

1-Lots of integrations, including WordPress and Zapier.

2-SMS marketing available.

3-Easy to install chatbot for real-time communication.

4-Generous free plan available with unlimited contacts.

5-Advanced marketing workflows automation.

Sendinblue pricing:

Free Plan with unlimited contacts, up to 300 emails per day, and one chat.

Lite Plan: $25/month adds no-day sending limit, A/B testing, and email support.

Premium Plan: $65/month adds marketing automation, Facebook ads, landing pages, and multi-user support.

 

 

 

Omnisend

Omnisend is a platform that suits perfectly with Shopify since it is designed for e-commerce. With 70,000+ customers, this software is a complete email and SMS marketing solution.

This tool helps grow your Shopify sales with email templates, email automation workflows, segment suggestions, and form templates.

Key features:

1-Drag-and-drop editor with specific features for e-commerce.

2-Pop-up editor to collect leads on your website.

3-Newsletters and landing page editors.

4-Lots of integrations available.

5-Free plan with full functionality.

Omnisend pricing:

Free Plan up to 500 emails per month, 60 SMS, and 250 contacts. Pre-built workflows, popups, A/B testing, and signup forms.

Standard Plan: $16/month up to 6,000 email per month, 60 SMS, 500 contacts

Pro Plan: $59/month with unlimited emails, 3,900 SMS/month, up to 500 contacts.

Free trial available.

 

RELATED: Best email subject line generators

 

Privy

Privy Is the #1 rated email marketing and sales software in the Shopify App Store, with more than 500,000 customers worldwide. This tool is simple and powerful; you can integrate Privy into your Shopify store with only 3 clicks and start your first campaign in the next five minutes.

This software is intended to send professional emails to get more sales, repeat sales with automated customer email workflows, manage abandoned carts and get more email subscribers with popups and other tools.

Key features:

1-SMS marketing available.

2-Easy and quick Shopify integration.

3-Lots of integrations.

4-Top rated App by Shopify users.

5-1:1 coaching (on higher plan)

Privy pricing:

Free plan: Up to 100 contacts, unlimited popups and flyouts, add to cart and free shipping bar displays, advanced targeting.

Starter plan: From $15/month up to 250 contacts, unlimited email sends and newsletters, cart abandonment, and customer win-back emails.

Growth Plan: From $45/month up to 3,000 contacts and 500 textable contacts, unlimited email sends and up to 3,000  text sends per month, 1:1 onboarding.

Free 15-day trial available.

 

Spently

Spently manages Shopify email marketing with transactional email templates that are easy to create without coding or design skills. This software works right from your Shopify notification emails, following existing customers and trying to bring them back.

The level of personalization allows offering a unique experience for every customer. It is also possible to set up rules to reward customers with different discounts based on the amount spent.

Key features:

1-Intelligent product recommendations.

2-Multiple discount rules at any stage.

3-Clean and minimalistic dashboard to follow email performance.

4-Consistent branding in email templates.

5-Easy and intuitive email design.

Spently pricing:

The pricing structure of Spently is based on your store order volume per month. The first 25 orders are free, and for every 50 additional orders, you will be charged $10 per month.

 

RELATED:  15 Best Email Finder Tools

Shopify email

Shopify has its app for email marketing, and since it is built into the app, there is no need to install or integrate anything. This should be your first trial if you look for Shopify email marketing software.

This email marketing platform offers ready-made templates which you can customize and personalize with text and images to launch campaigns.

This is not the most powerful Shopify email marketing platform and lacks advanced features, but it delivers a good overall experience.

Key features:

1-Bundled into the Shopify platform.

2-Unbeatable pricing.

3-No need for an external app.

4-Simple and clean report screen.

5-You can use your own domain name.

Shopify pricing:

Free Plan up to 2,500 emails per month. After that, you will pay $1 per 1,000 emails sent.

 

 

Firepush

Firepush is a complete marketing automation platform for Shopify stores that includes email automation, SMS, and push notifications. Integrating Firepush with Shopify is quick and simple, and a clean dashboard helps to launch your first campaign in a few minutes using a wide portfolio of customizable templates.

Like other platforms, this app provides order confirmation emails, win-back customer emails, order dispatched emails, payment refund emails, promotional emails, welcome and abandoned carts emails.

Key features:

1-Web Push notifications available.

2-Quick and easy Shopify integration.

3-SMS marketing capabilities.

4-Simple customer segmentation.

5-Free plan available.

Firepush pricing:

Free Plan: Up to 250 contacts, 500 emails7month, 500 push notifications/month, and 60 SMS.

Pro Plan: $25/month adds automation to the basic plan.

Free Trial available.

 

 

Avada

Avada is a marketing automation platform built for e-commerce, and consider it for Shopify email marketing.

With this software, you can manage email campaigns featuring automation, newsletters, SMS, segmentation, popups, and reports to increase sales on your Shopify store.

If you need basic automation and templates, Avada is the way to go since the free plan provides an excellent starting point. Later on, you can move to the Pro Plan with many features for only $9 per month.

Key features:

1-One click install.

2-Excellent value for the money.

3-Migration tools to import templates, workflows, and customers with ease.

4-Popups and spin to win for collecting leads.

5-SMS automation.

Avada pricing:

Free Plan: up to 15,000 emails, 500 contacts, basic templates, and basic automation workflows, only one workflow.

Pro Plan: From $9/month adds unlimited emails and automations, all email templates, SMS, branding removal, and unlimited workflows.

Advance Plan: From $49/month includes 2,500 contacts, integrates with Google Ads and Facebook Ads,

Free 14-day trial available.

 

Conclusión:

Any of the above tools will help build a good email list, a fundamental prerequisite for email marketing. Most of them offer free plans or also free trials to try the platform, and if you are on a budget, it´s a good starting point.

They also feature SMS marketing but keep an eye on the price structure because it depends on mobile message operators' prices and are not available in every country.

Have you tried a platform not listed here? Let us know and leave a comment.

What is email list management?

Email list management is about managing contacts in lists to ensure you are targeting the right contacts with the right personalized content.

To succeed, you need a strategy for managing tags, segments, and contacts of your list. This will allow you to personalize emails according to each subscriber to create a personalized experience, and therefore more engagement and feedback with your customers.

 

Why email list management is important?

The contacts you have in your email lists have subscribed to your newsletter because they think your site has something interesting and valuable for them. Maybe they are interested in offers, special discount coupons, news about a product launch or updates, or any other topics.

You can store your contacts in an Excel or Google Sheet file with multiple columns and high detail. But when it comes to sending an email to certain contacts from your list, pasting and copying data isn’t the best approach.

With the proper email list management software you can keep your list ordered and clean. These apps keep data organized and classified according to certain criteria and offer an easy way to manage email marketing campaigns.

And as these tools always provide some kind of automation and integrations, you will save a lot of time and effort planning your email campaigns.

 

 

What are the best practices for email list management?

A valid email database is an important asset for your business since it contains a list of prospects interested in your products, services, or articles.

For optimal results, you should consider the following:

Segmentation:

Segmentation is a strong word in classic marketing, and even more relevant in digital marketing.

In email marketing, segmentation refers to the process of splitting a list of prospects into smaller and more defined categories.

Thus, grouping subscribers that have common attributes allows you to know them better and identify the best way to meet their needs with your product or service.

You can filter contacts by age, gender, geo-location, or any other contact information useful to your business. Creating filters will allow you to send personalized emails to your contacts based on these filters.

And the big advantage of filters is that you don’t need to keep separate lists for every segment. You always work with one list and pick the contacts according to the email marketing campaign requirements.

Contact tags:

Contact tags add an extra layer of detail to your segments. A tag can be about geolocation, a file downloaded by the contact, or products that the contact purchased before.

Tagging a contact helps to refine the contact’s interests and to provide value with personalized emails.

Suppose you sell dog food, and you want to set up a campaign about a new product launch. You have three customer segments based on dogs’ size: small, medium, and big.

And each segment will have personalized messages according to their different needs. But you want to send a different email to those dog owners who have bought a dietary supplement before. So, you set up a “contact tag” for those customers that have bought the supplement before.

You will end up with 6 emails, one for each segment (small, medium, and big) who has bought the supplement and one for the segment that hasn’t.

A/B Testing:

With A/B testing you can test how emails perform. You send two versions of the email with minor changes to a small group of contacts in your list, and the email that gets the best results is sent to the remaining contacts of the list.

There are lots of options to test, but the more common are subject lines, send times, design, call-to-actions, and more. For a proper result, you must consider only one change between the two templates, because if the difference is big you won’t know why the results are different.

Email metrics:

You must keep an eye on 5 important metrics of your email campaign:

1-Open rates: This metric tells you if your contacts open your emails. You must consider several factors such as sender address, subject lines, and send times to get a high open-rate.

2-Conversion rate: The percentage of people that clicked on a link and completed the desired action, for example purchasing a product.

3-Clickthrough rate: The percentage of email recipients that clicked on an email versus the number of delivered emails.

4-Bounce rate: The percentage of total emails sent that couldn’t reach the recipient’s inbox.

5-Unsubscribe rate: The percentage of email recipients that unsubscribe from your list.

There are many more metrics to consider depending on your campaign objective, although the listed above are the most relevant.

 

RELATED : Interactive Marketing Tools for Small Business

 

We have compiled the best email list management software below, so you can compare and choose the best solution for your business.

Best email list management tools:

Campaign Monitor

 

 

Campaign Monitor is an email management solution for creative professionals. While it features the most common features an email marketing software has, with this platform you can manage different clients from one single account.

With hundreds of professional templates, a drag-and-drop editor allows you to customize your preferred template to match your branding. Marketing automation lets you set customer’s journey according to their interests and behaviors.

Campaign Monitor Pricing:  Starting at $9/month for 500 contacts, up to 2,500 emails, core email marketing features, analytics, link review, and marketing automation. The next plan $29/month with unlimited emails, time zone sending, unlimited spam testing, and countdown timer (add urgency for limited-time offers)

 

 

Sendinblue 

 

 

Sendinblue is a complete marketing platform. This includes email list management, CRM (Customer Relationship Manager), automation, and all the features you need to build a successful email marketing campaign.

With lots of pre-built templates, an easy to use drag-and-drop editor allows creating an email in a few minutes. These templates are fully responsive, and you can preview the final design on any screen size so you are sure the message is legible on any device.

Marketing automation allows sending emails based on specific triggers depending on customer’s behavior. For example, if a visitor clicked on a link on your website you can send an email with more information, or detect abandoned carts and send an email to recover that sale.

With A/B testing and email heat map, you can test your campaign and find the best way to reach your audience.

This platform offers social media marketing too, with a separate module for creating Facebook ads.

An excellent report module helps to track results in real-time, open rates and CTR reports as well as email heat maps.

Sendinblue Pricing: Free plan with daily 300 email limit and unlimited contacts. This is a good choice if you are just starting to build your list. The next plan $25/month.

 

 

Mailer Lite 

 

 

Mailer Lite offers many advanced tools for email management, including landing pages, pops ups and automation. This platform features a rich-text editor and a built-in photo editor to create professional-looking emails.

This tool comes with many pre-made templates to choose from, and all of them are responsive. This helps to increase the chances of conversions on every device. If you add a powerful website builder, a landing page builder, pop-ups management, and forms, the result is an excellent platform for email marketing.

Campaign tracking is another point where Mailer Lite stands out. You get full campaign reports, click maps (a sort of heat maps to know how your visitors interacted with your website), and open by location reports.

Segmentation, tagging, A/B reports, integrations, developer API (an uncommon feature in this kind of tool), and dedicated IP availability complete the suite.

Mailer Lite Pricing: A very generous free plan for 1,000 subscribers and 12,000 emails per month. This plan includes a rich-text editor and photo editor, email automation, segmentation, tagging, and A/B testing. The next plan $10/month for 1,000 subscribers and unlimited emails per month.

 

Active Campaign 

 

 

Active Campaign is one of the best email marketing tools available. A powerful email creation wizard helps to set-up email campaigns from start to finish in an easy way. This tool allows creating emails, segment lists, and track results.

With 25+ professional email templates, all you need to do is change words and images to match your business. All templates are mobile-optimized so you can target your prospects no matter with device they use.

Active Campaign is a good choice when it comes to deliverability, landing your emails in the inbox of free providers like Gmail, Yahoo, and the like.

For email list management, you can use tags to segment and target your audience. Tags can be added by the system automatically when visitors are browsing your site according to their behavior. Therefore, you don’t have to work harder and waste time if you are managing a large list.

Active Campaign Pricing: From $9/month for 500 contacts, marketing automation, segmentation, and 300+ integrations. The next plan $49/month adds landing pages, mobile CRM app, Salesforce integration, SMS, and task reporting.

 

Mailercloud

 

Mailercloud’s mantra is “email marketing made easy.” The idea behind this software is to create, send and analyze your campaigns with minimum effort.

You can design, communicate, track and improve your campaign with many tools. A template library offers a wide choice of layouts; these are highly customizable using a drag and drop builder. Still, you can also use HTML codes to create engaging and responsive email templates.

As a regular feature, Mailercloud offers A/B testing, email automation, autoresponders, contact rating and contact monitoring, form builder, and advanced analytics reports.

And to keep your email away from the spam folder, custom domains, dedicated IP, and blacklist monitoring are also available to ensure your email reaches the customers’ inbox.

This platform integrates with Zapier, WordPress, GoogleSheets, MailChimp, HubSpot, Shopify, ZohoCRM, Salesforce, Intercom, Google Forms, and Stripe.

Mailercloud pricing:

Free plan for 1,000 contacts and 12,000 emails/month. This plan has all Mailercloud advanced features but a dedicated IP, awesome if you are starting to build your email list.

The next plan starts at $10/month for 1,000 contacts and unlimited emails/month. You can personalize your plan according to the number of monthly contacts.

 

OptinMonster

 

Optin Monster is an email list management tool that offers solutions to grow your email list, reduce cart abandonment and increase sales conversions.

OptinMonster generates more subscribers, leads, and sales from your traffic using the right tools to classify your contacts.

There are 75+ pre-made templates to choose from. All are mobile-friendly and customizable through an easy to use drag-and-drop builder.

There are multiple form types; popups, floating bars, full-screen overlays, or even slide-ins. You can also track user’s behavior to maximize conversions and sales.

OptinMonster provides A/B testing and Onsite retargeting and personalization. These are essential features to customize offers depending on new visitors, recurring visitors, or actual customers.

OptinMonster Pricing: From $9/month (billed annually) with essential tools to get more leads for one site and 3,500 pageviews. This is a good plan to start if your site is just growing. Next plan $19/month for 2 sites includes A/B testing, full reporting, content locking, 15,000 pageviews.

 

 

Moosend

 

Moosend is an email management software with advanced segmentation features. This platform offers email marketing management, marketing automation, landing pages, subscription forms, personalization, advanced tracking, analytics, and integrations.

Moosend claims a sender score of  98% to deliver your messages to the recipients’ inbox and not to the spam folder.

This tool allows you to design email campaigns based on your subscribers’ behavior. Add this to advanced segmentation and you end up with excellent software to manage your lists.

Moosend Pricing: A generous free plan with unlimited emails, sign-ups, and subscription forms plus reporting and analytics. The next plan starts at $8/month with landing pages an SMTP server.

 

Constant Contact

 

 

Constant Contact is a simple and powerful tool for email list management. Featuring email marketing, customizable templates, A/B testing, tracking, reporting, logo maker, Facebook and Instagram ads, integrations, eCommerce, mobile-responsive website with custom domain and analytics. You have a bunch of tools to manage your email campaigns as well as some others marketing actions.

Constant Contact Pricing: From $20/month with basic functions, then $45/month with automated email, surveys, polls, coupons.

 

Omnisend

 

 

Omnisend is a complete marketing platform for eCommerce, email marketing, SMS, and automation. This software provides an omnichannel customer experience by combining email, SMS, web push notifications, Google retargeting, and Facebook retargeting.

With a robust drag-and-drop editor, you can create custom campaigns within minutes using a big library of pre-made templates. And if you own an eCommerce site, Omnisend provides dynamic content blocks designed specifically for this type of websites.

This platform also provides email automation, A/B testing, tagging, and advanced reporting for campaigns to measure how your marketing efforts are going.

Omnisend is an excellent choice if you run an eCommerce website. With features like Product Picker (to choose which products to include in an email), discount coupon codes, gift box, scratch card, you have plenty of tools for proper email campaign management.

Omnisend Pricing: Free plan with 15,000 emails/month, sign-up forms, boxes and pop-ups, email campaigns, basic segmentation, and reports. The next plan $16/month with email automation, SMS campaigns, and audience segmentation. Free 14-day trial available.

 

Hubspot

 

 

Hubspot offers an email marketing tool included in their Professional CRM.

This platform allows sending emails to existing leads that you can also manage from the CRM module.

With a simple to use drag-and-drop editor, you can customize an available template or start a new one from scratch. If you need to send emails for a campaign the free Hubspot version may be the right choice.

You can customize every email to target subscribers at different funnel stages, and also add A/B testing and analytics.

Hubspot Pricing: Free plan for email marketing and basic functionality. Then $45/month for 1,000 contacts, landing pages, ad management, forms, and conversational bots. Since Hubspot is a full marketing platform, check their page for detailed pricing and options.

 

Mailchimp

 

 

Mailchimp is a strong player in the email management business. With a simple interface, it’s easy to learn and set up a campaign with no experience.

If you have up to 2,000 subscribers, the free plan provides many options if you are on a budget. You can use pre-made templates, email automation, auto-responders, A/B testing, analytics, and more.

Regarding email list management, Mailchimp offers segmentation options that allow to combine up to five conditional relationships. And the ability to get insights to find audience patterns for more segmented messages.

This software provides a complete system to get your business online with a plethora of marketing tools, like creative tools and powerful insights and analytics. Their website also hosts lots of resources and tutorials to launch, monitor, and grow an email marketing campaign.

Mailchimp Pricing: Free plan up to 2,000 contacts, creative assistant, website builder, Mailchimp domain, and landing pages. Next plan $9.99/month up to 50,000 contacts, custom branding, A/B testing, and all email templates.

 

Conclusion

An email list is an important marketing asset for every business. These platforms help to organize contacts and send targeted emails to a specific audience. And also allow you to monitor whether your investment and efforts are delivering the right results.

Most of these tools offer powerful features even on free plans and are a good fit if you are just starting to build your lists and email campaigns. Once your business grows, paid plans are affordable and provide an excellent cost-benefit rate.