video sales letter 1

Video Sales Letters: A Complete Guide

Video Sales Letters: A Complete Guide

A video sales letter (also known as a VSL) is a video made to sell a product or service. Think of it as a traditional sales letter but in video form.

Video consumption is growing yearly; most people prefer watching videos to reading text articles. YouTube has 122 million users daily, and social media sites engage millions of users daily through short videos.

Still, the written sales message you send your customer in an email campaign can be turned into a video sales letter. With proper planning, a VSL will boost your conversions.

Video sales letter software helps to craft the best message for your audience. Although creating a VSL is not difficult, there are some key points for obtaining the best results.

This article will provide the best tips and resources to craft a video sales letter to increase leads and conversions. Check it out.

What are the main guidelines for creating a video sales letter?

1-Get the viewer's attention. Point at some problem the viewer suffers and invoke a solution you can provide.

2-Do not show features; show benefits instead.

3-Maintain a friendly but authoritative tone.

4-Show how your product or service can fix that problem and how different it is from other alternatives.

5-Tell success stories from those who previously used your product or service.

6-Include a CTA (Call to action) in the end.

 

5 steps to create a video sales letter that converts

1-Determine your audience.

You cannot create a single video for all your audience. Demographics, ages, and individual interests are features to consider. People's beliefs and buying processes are different in every culture. They must be evaluated to craft a successful video sales letter.

2-Determine in what part of the sales funnel your VSL will fit.

Are you targeting recurring customers, leads, or viewers that don't even know your product? Ask yourself these questions to understand what key points your message should address.

3-Write your script.

This is the foundation of the whole video sales letter. A script is a written document that considers the message of your video by organizing it into a structured outline. It includes scene descriptions, voiceovers, and text or graphic descriptions.

A script should consider what the video is about, its audience, the main message you want to deliver, and what visual style the video should follow.

4-Create your video sales letter with a video editing tool. 

More about this later.

5-Promote your VSL.

You can embed the VSL on your website, share it on social media, or through an email campaign. Also, creating a dedicated landing page to drive your viewers is a good resource. It will depend on the specific purpose of the VSL.

For example, if you are targeting a B2B business, LinkedIn (and not Facebook) should be your preferred social media site.

 

RELATED READING: 9 Video Testimonial Software

 

How long should your VSL be?

There is no rule of thumb for video sales letter length. A long VSL can fail to get the viewer's attention, and a short VSL can't showcase the proper message to your audience.

Generally speaking, a VSL for low-cost products can be a pair of minutes long. People don't think a lot when buying a cheap or impulse-driven product. But high-ticket products will need more time to shift the lead through the sales funnel.

You should keep your VSL as short as possible but long enough to deliver your message.

In a video, the human brain decides in the first 30 seconds if it will pay attention to the message on the screen. These first seconds are crucial to engaging the viewer for the full video length.

This graphic from Wistia shows the correlation between engagement and video length:

video sales letter

 

Which methods are available for creating a video sales letter?

There are many options to make a VSL. To name a few:

1-A video editor software like Filmora, Premiere, Camtasia, DaVinci Resolve, or the like. If you have no prior knowledge of video editing, this is not an easy task, and you may face a steep learning curve.

2-Use a downloadable software like EasyVSL.

3- Use PowerPoint to create a video. Get a subscription to Office 365 to take advantage of the last program version and cloud-storage benefits. Not a difficult task, but you will have to invest a decent amount of time into it.

4-Go for a cloud-based video editor. These platforms feature paid monthly subscriptions that usually offer a basic free plan. This is the cheapest and quickest option to create professional-looking videos.

5-And if you don't have the time and interest, hire a freelancer or an agency to do the job for you. Freelancer.com, Upwork, and Fiverr are the biggest names in the freelancing universe. You can pick a freelancer based on previous customer reviews and qualifications.

Which is the best software to create video sales letters?

 

Flexclip

video sales letter

Flexlip is one of the most accessible video sales letter software available. You must select a template, upload your videos or graphic assets, add some dynamic text and music, add widgets and transitions and you are done. The process is straightforward and lets you end up with a video sales letter in just minutes.

 

Key features

1-Free tools like screen recorder, video compressor, and video trimmer.

2-Basic video edition.

3-Millions of royalty-free video, graphic, and music assets.

4-Text animation available.

Flexclip pricing:

Free plan with up to one-minute video length and basic features. The next plan is $5.99/month with three minutes of video length, unlimited video exports, and more.

 

 

 Hippo Video

video sales letter

This is a complete video marketing solution focused on turning your viewers into customers. A set of valuable integrations sets this platform apart since this is not a regular feature in this type of software.

Suppose you plan to create sales video letters (and all kinds of video stuff) regularly. In that case, Hippo Video is one of the best solutions in the market.

Key features

1-Generous free plan.

2-Integrates with Zapier, Salesforce, Mailchimp, and more.

3-24x5 Live support worldwide.

4-Mobile app.

Hippo Video pricing

Free plan with unlimited videos up to 15 minutes in length, HD recording, and no editing. The next plan is $15/month and adds standard features.

 

 

Sendspark

sendspark 1

Sendspark is a screen and webcam recording platform focused on sales and marketing. An interesting "request videos" feature allows getting videos from customers with a simple link. Once they record the video, it is automatically uploaded to your account and ready to download or share.

Within Sendspark, there are no editing options. You will have to go for an external application if you need to make some changes.

Key features:

1-Chrome extension for easy screen and camera recording.

2-Advanced analytics, including heatmaps.

3-Team management.

4-Send personalized and branded video emails.

Sendspark pricing

Free plan up to 30 videos per month with no length limit and essential functions. The next plan is $15/month with unlimited videos, CTA's, branding, and analytics.

 

RELATED READING:6 Video Popups Builders

 

 

Promo.com

video sales letter

This cloud-based software has a vast library of templates for creating video sales letters. This is a complete tool for video creation and editing, with a bunch of useful tools that allow complete beginners to create an excellent video with no previous experience.

Key features

1-5,000+ templates.

2-Easy drag-and-drop dashboard to create videos in just minutes.

3-Social media platforms integration.

4-Getty images and iStock footage.

Promo pricing

The basic plan is $25/month with unlimited videos, branding, animated text styles, commercial usage rights, HD videos, and more. Free-trial available.

 

 

Easyvsl

video sales letter

Easyvsl is a downloadable software to create videos using a drag-and-drop dashboard. This tool honors its name. To make a video sales letter, you need to follow four simple steps: paste a script and add slides and transitions, choose a design, add audio, and export or download.

Key features

1-Several voices and tones are available.

2-Kinetic text videos (animations with moving words)

3-Vast library of sounds and images.

4-Can be installed on up to 5 computers.

Easyvsl pricing

$197/year or $97 plus $9.99/month. 30-day money-back guarantee.

 

 

Conclusion

 

Traditional sales letters are an excellent way to sell products or services. Still, a video sales letter can boost your conversions even more. They help to generate more leads and conversions with an excellent cost-benefit ratio.

Ultimately, it is all about the old known formula "an image is worth a thousand words."

Are you using VSL in your strategy? Leave a comment below and let us know.

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share video testimonial 1

Best Ways and Places to Share Video Testimonials

6 Best Ways and Places to Share Video Testimonials

A video testimonial is a recommendation from a customer who has used your product or service. Since it is not a written piece of content but a real person talking, it helps increase engagement, boost sales, and create brand awareness.

There are many places to share video testimonials. Once you collect them on your own or using a dedicated platform, the next step is to use them to grow your leads and conversions.

And if you are not implementing this strategy yet, just look at these numbers:

 

92% of customers read online reviews before buying (BigCommerce)

72% of consumers say that positive testimonials increase their trust in a business (BigCommerce)

88% of consumers say reviews influence their purchase decisions (Vendasta)

 

We have listed in this article six ways and places where you can share video testimonials. From websites to streaming services, from email newsletters to social media, video testimonials are an excellent tool to shift your marketing efforts to the next level. You can use your actual customers to get more leads, sales and revenue.

Keep on reading and learn the ins and outs of every strategy.

 

1-Your website

This is the first place where your testimonial should be. As viewers visit our page, showing them testimonials from previous customers can improve your brand strength. This also indicates that your product or service works and helps new visitors to create trust in your product or service.

Homepage:

Since most of your website visitors land on your home page, this is a great place to share video testimonials. It can be placed on the page’s top, middle, or bottom. You should test and see what position delivers more views and results.

Shopify shows an excellent video testimonial on their home page:

share video testimonial

Sidebars:

On websites that feature right or left sidebars, these are good options. Sidebars always show on your website, regardless of what page the consumer is viewing.

 

RELATED READING:9 Video Testimonial Software

 

Dedicated page:

You can also create a dedicated video testimonial page, and drive traffic to that page from your home page, via email or social media sites. This method forces you to add new video testimonials every week because if the testimonial date is not recent, customers tend to think that your product is not getting reviews and your business is not performing well.

SeoHacker has a dedicated testimonial page on their website:

share video testimonial

 

Sales page:

The sales page is by far the best place to show video testimonials.

If your visitor has landed on the sales page, it means that they have a solid intention to buy your product or service. Adding a testimonial video on the sales page shows your visitors how your product has helped others and can also help new customers.

And suppose the visitor needs a little push to round up the decision process. In that case, a video testimonial will surely help.

2-Email and newsletters:

If you have an active email list, it is an excellent way to share testimonials. People who subscribe to your list have some interest in your product or service and are keen to hear stories from recent customers, product updates, and forthcoming news.

A newsletter with video testimonials will increase retention and brand awareness if the list is of customers. If the list only features leads, sharing a video testimonial will help push the prospect through the sales funnel.

As with any email newsletter, those containing video testimonials must follow general guidelines:

1-Avoid sending too many emails. They can end up in the spam folder.

2-Always work to customize the message according to the contact. Send relevant info based on recent purchases and only about products in which the prospect may be interested.

3-Do not embed videos on emails. Most email clients will block them based on security and privacy concerns. It is always better to send a link to the video testimonial.

4-Craft your email subject lines to match your message with your leads or customers.

 

RELATED READING: Best email subject line generators

 

3-Landing page:

A landing page is another excellent place to share video testimonials. It shows proof of your product or service and helps to boost conversions.

Landing pages’ design is tricky, and a minor change can significantly change visitors’ behavior. Be prepared to test different testimonials on your page. Of course, video testimonials must be relevant to the message and the sales funnel.

Do not fill the page with lots of testimonials. In landing page designs, less is better. The viewer can be distracted if there is a lot of information. Don’t forget that the final objective is to get conversions.

4-A case study

Case studies are excellent ways to share video testimonials. These are good case study sources since they show proof of consumers that solved an issue with your product or service.

To choose a video testimonial for a case study, you need to contact a consumer who has been using your product for enough time and is highly satisfied. Everybody has customers who are the company’s fans and are happy using and recommending your product.

Ask your customer for permission, and since a case study involves detailed information, you will need to interview your customer to get details and insights to craft a good script.

Once you are done, you can publish it on your website and social media sites. Use it as a lead magnet asking the viewer to download the entire case after watching the video.

Hotjar features a video testimonial along with a case study on their webpage:

share video testimonial

 

5-Video streaming sites

Video streaming sites are exciting places to share your video testimonials. With more than 2.6 billion active users per month and 122 million daily users, YouTube is the biggest streaming site available. It is also the second-largest search engine (guess which is the first…)

When you share your video testimonial on YouTube, you can link to your website in the video description and get organic traffic. You need to create a YouTube channel, customize the look and feel with banners and an about page, upload videos, and publish new videos regularly.

But a YouTube channel only about testimonial videos isn’t a good content strategy since customers can see it as self-publishing and promotional. You must create informative videos addressing a solution for a specific issue and promote the testimonial video.

YouTube Shorts is another way to share your video testimonials. Keep their length up to 30 seconds, clear and direct.

The second streaming site is Vimeo, with 230M+ users and a better set of features to help creators, better video quality, and the possibility to post videos without ads.

Dailymotion is a French video-sharing platform with 250M+ monthly users and an average of 160M+monthly users.

However, YouTube is the way to go due to its incredible stats that keep growing yearly.

 

6-Social media

Social media sites allow direct interaction among users with a strong emphasis on social proof.

Suppose you are posting a user publication on your social media sites. In that case, asking the customer permission to do so is mandatory. You can state this clearly when you collect testimonials, avoiding thus to ask for consent for every post.

Facebook:

The largest social media platform, with an estimated 3 billion users worldwide. Facebook includes users from almost every country, age, and interest. You have many options to share video testimonials on Facebook.

When a consumer post a video testimonial on their Facebook page, ask permission to repost it on your own page

If your customer sends you a video testimonial and you publish it on your website, ask permission to share it on your social media sites.

Video testimonials shared on Facebook Ads add a layer of trust to your Ads.

Instagram:

A platform focused on video posting and sharing is an excellent place to share video testimonials. These must be no longer than 2 minutes to grab viewers’ attention.

Instagram Ads can help you to connect with new leads and customers. Remember, checking the social site’s terms of service when posting a paid ad is essential to avoid being banned.

Twitter:

Twitter is mainly a text-based platform but is steadily growing the video usage. Short videos (no more than 30 seconds) are preferred here. You can share a video testimonial on Twitter but remember that the Twitter feed changes quickly.

Twitter Ads is another option to share your video testimonials. Not a cheap choice but with outstanding results.

TikTok:

With 1.8 billion users and 1.2 billion active monthly users, this video site is a sure shot for sharing video testimonials. 50% of TikTok users are less than 40 years old, so consider this when planning your strategy. Again, short-length videos (less than 15 seconds) are known to reach wider audiences.

Linkedin:

This is a social media site focused on B2B (business to business). With 820M+ users and 58M+ companies, Linkedin is an excellent place to share video testimonials if your product or service is aimed at companies or professionals.

And Linkedin Ads provide granular control over audiences and demographics so that a video testimonial can reach the right people with the right message.

 

 

Conclusion:

Regarding marketing strategies, nothing can beat sharing a video testimonial of an honest customer review. It helps grow your audience, build trust in your product or service, and build brand awareness and loyalty.

We hope the above article helps you build a better content strategy and happier (and returning) customers.

 

 

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6 types of interactive video

6 Types of Interactive Video

6 Types of Interactive Video

Interactive video is changing the relationship between retailers and consumers, teachers and students, companies and employees. By the end of 2002, online videos will represent more than 82% of consumer traffic.

One of the interactive video's most significant advantages is increased engagement ratios. They convey a unique experience and improve the viewer's journey using items like hotspots, buttons,  overlays, questions, and quizzes.

We have listed below the main six types and uses for interactive videos. Check them out:

 

Interactive recruitment videos

Recruitment has dramatically changed since 2020, and remote working has shifted job searching and talent recruitment to a new standard.

Now recruiters must work to build personalized communication and trust from people looking for professional opportunities. A company may have exciting job openings, salaries, and excellent work/life balance. Still, these are pointless if they can't attract the right talent.

Interactive videos are an attention-grabbing tool for candidates to get a better glimpse of your company. The video should describe your company values, career opportunities, employee benefits, and specific position-related benefits. At the end of the video, include an option to encourage viewers to share the video with their contacts.

You can add interactive questions and branching options to better understand if your candidate is a good fit. Adding questions and quizzes will help collect specific information and data to hire the better candidate.

A recruitment video can be posted on your website, your social media platform (here Linkedin is a must), or a job listing website

 

Interactive e-commerce videos

Interactive videos or "shoppable videos" are redefining the retail and e-commerce business. These videos add hotspots, buttons, and call-to-action items to improve the customer journey with a fully customized experience.

Related reading 9 Shoppable Video Platforms

There is a growing number of brands using shoppable videos. These can also produce a live stream to an audience of few viewers or thousands of people. Viewers can add products to their shopping cart and make payments without leaving the stream.

Considering the robust analytics that interactive video platforms usually offer, it is easy to explain why shoppable videos and eCommerce are a perfect match.

Taobao Live is Alibaba´s live e-commerce channel. They managed to build a simple app to help small merchants and big brands live stream. Last year 430M+ people entered the platform, and 36% of them made a purchase.

 

Interactive onboarding videos

The onboarding process must provide new employees with the tools they need for a good start. This includes job training, and knowledge of  company policies and values.

A good onboarding process is vital to increase employee retention and cut recruiting costs.

Using interactive video for employee onboarding can accelerate the time for people to know your company and gives them essential clues about values and inner company processes. Adding forms, tutorials, and multiple-choice questions with interactive videos can improve the onboarding process, with benefits for both companies and employees.

All feedback you can collect from the onboarding process can also be applied to improve the recruitment process.

Related reading: Best Interactive Video Platforms

 

Interactive education videos

Interactive videos can turn a passive education environment into an interactive one. This gives students an active role by participating in quizzes and answering open and multiple-choice questions through highly-personalized experiences.

To use these platforms you first need to find a related video on YouTube, Vimeo, or make your own from scratch. Edpuzzle also offers a vast library of teacher´s generated content to use, but you can eve modify it to suit your needs. Then an easy drag and drop dashboard lets you add questions, forms, pauses and more interactive items. The final video can be shared with students through a LMS or other integration to watch later or in live mode.

A crucial contrast with a regular passive video is that these software offers granular analytics, and educators can track every student's effort and progress as they answer with text or audio.

There are many  specific platforms for creating interactive videos in education, and most of them integrate with popular tools like Zoom, Google Classroom, Blackboard, Canvas and other LMS.

Watch this interactive lesson about the solar system created with Hihaho:

types of interactive video

 

Interactive training videos

Training can get enormous benefits from interactive videos. Suppose you need to train employees, technical personnel, health assistants, and many others. In that case, an interactive video offers the correct information and evaluates the viewer in a friendly and engaging way.

And since videos are responsive, viewers can watch them on any device and sometimes with their own schedule.

People do not feel intimidated or observed because they get into the story and can even change the course of the video. You can add many interactive items to the video, like quizzes, questions, timed activities, and more, to give the viewer the best experience.

Viewers' individual progress and performance are trackable; this feedback is a crucial metric to know how well they are doing.

Related reading: 3 Best Interactive Video Platforms for Education

Watch this video made with Hihaho about employee training:

interactive video type

 

Interactive marketing videos

80% of marketers are using videos for their campaigns. Interactive videos can boost customer engagement and offer viewers a personalized experience that no other marketing tool provides.

You can create content by adding buttons, quizzes, forms, questions, overlays, and more items. These tools turn viewers into customers, boost response rates, grow consumer loyalty and get valuable analytics data.

Like any other marketing strategy, you must create, customize, publish your video, and measure results to optimize video performance. But the big plus is the granular analytics that interactive video platforms provide since you can track how the viewer responds to every second of the video.

 

 

Conclusion

Nowadays, passive video plays a crucial role in communication, as video consumption grows yearly. But interactive video goes a step further with distinctive advantages for both the viewer and the publisher.

It offers the viewer a unique and personalized experience, with the possibility to change the course of the video and the final outcome based on previous actions.

From the publisher's point of view, interactive video is an invaluable tool to boost engagement and build loyalty.

Are you using any of these? Let us know in the comments below.

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interactive video quiz 1

Best Interactive Video Quiz Software

Best Interactive Video Quiz Software

An interactive video quiz is a highly engaging tool that can be used in education, sales, customer feedback, marketing, health, online training, and employee onboarding.

Generally speaking, the first part of the video develops a specific concept or shows a product. Then a quiz appears on the screen, and the viewer selects the correct answer and keeps on watching the video.

Questions can be open choice (where the viewer fills up a field with text) or multiple choice. As the video advances, a scorecard shows if the answer is correct and tracks every correct answer. Once the video ends, the system presents the final score and, in some cases, offers the possibility to share the result.

RELATED READING: Best Interactive Video Platforms

Using video to ask questions is a valuable strategy with a high response ratio since people are keen to share their knowledge. The person who takes the quiz better understands what the video shows, and the system provides valuable analytics to understand viewers' behavior.

We have gathered below nine web-based platforms for creating interactive video quizzes. Check them out.

 

Mindstamp

mindstamp 1

With Mindstamp, you can create an interactive video quiz in minutes. First, you need to upload your own MP4 video or use links from Youtube, Vimeo, Dropbox, or OneDrive.

You can add multiple-choice questions or drop-down select questions using the add questions interaction.

Quizzes are highly customizable. There is the option to set up a time limit, skip conditions, and allow the viewer to share results on Twitter or Facebook. If you are in sales, a link back to your website can contribute to additional visitors.

Mindstamp not only allows to create interactive quizzes. This is an excellent solution for creating interactive videos with buttons, hotspots, questions and branching.

 

Edpuzzle

edpuzzle 1

Edpuzzle is a well-known option that features interactive video quizzes focused on education. You can upload a video from YouTube, Vi

meo, Khan Academy, or a vast EDpuzzle library to create engaging videos for your students.

Once videos are uploaded, it is easy to add questions, quizzes, forms and a variety of items for a true interactive experience.

Using video quizzes at certain intervals during the video is an exciting way to ensure that students watch the entire video with better retention.

And since Edpuzzle features a solid analytics dashboard, you will get accurate data to know individual progress and understanding.

Check also our article 3 Best Interactive Video Platforms for Education

Edpuzzle pricing: Free plan to get started, next plan is $12/month.

 

 

Mentimeter

interactive video quiz

Mentimeter is an interactive platform focused on audience engagement.

You can create interactive quizzes and polls using many pre-made templates to start with. At the date of writing this article, this platform only allows you to upload videos from YouTube, and there is no possibility to upload your own video.

There are many pre-made quizzes templates to start from, including themes like work, classroom, sports, trivia, video games and more.

This tool works within Zoom, Google Meet, and Microsoft Teams. Your audience can join the presentation by simply scanning a QR code and enjoy real-time interaction with a speaker or presenter that can be in person or remote.

Mentimeter pricing: Free for basic features,  paid plans start at $11.99/month

 

 

TEDEd

teded 1

This platform allows teachers to create lessons from YouTube videos. First, you need to find the proper video on YouTube and paste the url onto the TED Ed dashboard. Then you can add questions or open a new discussion. Once you are done, this software allows you to share a link to the video on social media or by email.

TED Ed provides analytical data about how many viewers have seen or answered the questions.

TED Ed pricing: Free.

 

Panopto

interactive video quiz

Panopto is a full-featured platform with many features that includes interactive video quizzes. This software is focused on education and businesses. Still, quizzes can only be taken for viewers signed into your Panopto site.

Quiz options include true/false, multiple-choice, multiple select, and fill in the blank. You can allow viewers to retake a quiz, review answers and explanations, and block advancing on the video until answering the quiz.

Panopto pricing: Not available on their website.

 

 

ProProfs

interactive video quiz

ProProfs is an excellent tool for creating interactive video quizzes. Inside this platform, there is a vast library of templates, more than 10 question types, and a good set of integrations. This quantity of assets allows the user to create a professional and customized quiz in minutes.

All quizzes are responsive, which means they fit in every screen size. An advanced analytics and report dashboard provides granular reports and information.

With a vast library of templates and plenty of video tutorials, Proprof is a solid option to consider if you need to produce a professional video quiz.

ProProfs pricing: Free basic plan. Next plan is $20/month.

 

 

Adobe Captivate

adobecaptivate 1

Adobe Captivate is a powerful tool for creating interactive video quizzes. You can record your PowerPoint content as a video and add interactions, questions, and overlays on top of your video.

This platform features many options to create a professional-looking quiz with different types of questions. Videos can be uploaded from YouTube, Vimeo, or your own library.

Adobe Captivate pricing: Starting at $29/month.

 

 

SurveyAnyplace

surveyanyplace 1

With SurveyAnyplace, you can create online questionnaires with personalized reports. A "formulas feature" allows you to perform complex math calculations, which is interesting if you want to provide customers with benchmarks or calculation results.

Quizzes are customizable, with several tools to assign scores, pass/fail actions, and advanced analytics.

This is not a native interactive video platform, but you can add YouTube videos to a quiz to engage viewers during the process.

SurveyAnyplace pricing starts at $39/month.

 

 

Planetestream

planetstream 1

This is an interactive video quiz platform focused on education. You can create your own questions, choose from multiple-choice hotspots, fill in the blank, and text answers and true or false types.

Educators can assist students with hints, set time limits, and provide feedback.

Planetestream pricing: Not listed on their website.

 

 

Conclusion

Interactive video quizzes are one of the better strategies to interact with your audience, grow your website traffic, understand your customers, and generate leads. Marketers, educators, human resources companies, and businesses use them to engage viewers providing value through engaging content.

RELATED READING How to Make an Interactive Video in 6 Simple Steps

Interactive quizzes are excellent tools to improve communication with the viewer and provide valuable insight into viewer engagement.

Are you using any of these tools? Leave a comment and let us know.

 

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video popup 1

6 Video Popups Builders

6 Video Popup Builders- Free and Paid

Since video marketing is a powerful tool to engage consumers, a video popup builder is a perfect add-on to grow your business.

 

If you own an e-commerce site and need to increase sales, a video popup builder is an excellent option to consider. These popups differ from standard exit popups because they are highly customizable, and allow to record your own video message.

 

A video popup builder is a platform where you can upload your video and get more conversions. The platform manages streaming, hosting, and provide tools to create sales funnels. Once you have made your video popup, the platform shows a few lines of code that you must copy and paste on your website.

 

Please note that these platforms are not intended to create or edit videos. You must have previously made it with any video editor (we recommend Filmora or Wave )

 

Some benefits of using a video popup player are:

Increase sales: You can record a set of videos to guide your leads to a funnel based on their previous answers.

Grow your online store: Showing a popup video when the customer is looking for specific information can lead to a higher conversion rate.

Lead generation: Through pre-recorded videos, you can engage visitors and take them through a sales funnel.

Get feedback: Request feedback from your customers.

Boost consumer engagement: Record a video to welcome visitors or announce a flash sale.

We have listed below the six best video popup builders, so read on and make your choice.

 

Vidpopup

video popup player

Vidpopup is a video popup builder that allows embedding audio, video, or text popups on your website. This is a funnel builder that uses video as the main feature. You can set up this tool in 3 simple steps: record yourself (or use any stock video), customize the popup widget to match your brand and embed it on your website by copying and pasting a single line of code.

When a visitor reaches your site, your video popup appears, and the viewer has the option to respond by text,  audio, or video.

A complete and straightforward dashboard allows for tracking views, video replays, average view rates, vidpops plays, and more data.

Vidpopup integrates with Mailchimp, GetResponse, and Zapier.

See Vidpopup in action:

https://youtu.be/DcHECmqDTiA

Vidpopup pricing:

Free trial plan: Only two steps per popup, 100 popup plays per month, save leads to CSV file, and Vidpopup branding.

Starter plan: $39/month adds unlimited popups and video recording, 10,000 popups plays per month, three steps maximum per popup, vidpopup branding, and ten video templates.

Pro plan: $59/month with unlimited popup plays per month.

Free 7-day trial with no credit card required.

 

 

 

Vidjet

video popup player

 

This platform creates popups videos that generate and track conversions on your website. You can segment videos on specific pages and trigger them on the best moment of the customer journey.

Using Vidjet is fast and easy; you can upload, configure, and launch a campaign in a few minutes. Videos can be triggered based on viewers' actions, and a clean dashboard provides data to analyze results.

To make your video available on your website, you have to copy and paste a few lines of code into your websites' code.

Vidjet offers native integrations with Shopify, Bigcommerce, Magento, PrestaShop, WordPress, and Drupal.

Vidjet pricing:

Free plan: Unlimited videos and 1,000 videos played per month.

Enterprise: Unlimited videos and custom number of videos played. Available on request.

Free 14-day trial available with no credit card required.

Popupsmart

video popup player

This is a complete tool that includes a popup video player. With a vast library of GDPR-ready popup templates and excellent pricing, this is a solid platform that connects with your website with a simple line of code.

Popupsmart claims to convert 25% more traffic into sales and offers more than 18 targeting options to target the right audience at the right time. You only need a few minutes to have your video popup up and running.

Popupsmart integrates with GetResponse, Mailchimp, MailerLite, and hundreds of apps via Zapier.

Popupsmart pricing:

Free plan: 5,000 pageviews/month, 1 website and 1 popup. No analytics.

Basic plan: $24/month with 100,000 pageviews/month, unlimited websites and popups.

Pro plan: $66/month with 500,000 pageviews/month, unlimited websites and popups.

Expert plan: $108/month with 1,000,000 pageviews/month, unlimited websites and popups.

 

 

Embed.so

embed

 

This is a simple platform to embed a video to any website in minutes. You only need to create it, and they manage hosting and streaming.

With a simple copy and paste of a few lines of code, you can embed the video at the bottom corner of your website

Embed currently integrates with MailChimp, Converkit, and Calendly

Embed.so pricing:

Free plan: three videos, 3 minutes max per video, unlimited pageviews, and white label branding.

Pro plan: $20/month with five videos, 5 min max per video, and unlimited pageviews.

Growth plan: $35/month with ten videos and 10 min max per video, and unlimited pageviews.

Sleeknote

video popup player

Sleeknote is a full set of popups tools that features a video popup builder. With 120+ templates that can be customized via a drag-and-drop dashboard, this platform has a complete set of powerful features, including advanced analytics, split testing, interactive elements, popup videos, and more.

You can embed YouTube videos (sharing directly from YouTube) or a video created with any other platform using a custom code in a simple copy and paste step.

To make your first steps as smooth as possible,  the Sleeknote team offers to create a free popup for your site. If you decide this tool is not for you after seven days, leads and data collected during that period are yours.

This tool integrates with MailChimp, HubSpot, Klaviyo, and hundreds of other platforms.

Sleeknote pricing:

Lite plan: $$49/month with 25,000 visitors/month including all features.

Basic plan: $$59/month with 50,000 visitors/month including all features.

Plus plan: $$114/month with 125,000 visitors/month including all features.

Pro plan: $$369/month with 500,000 visitors/month including all features.

Free 7-day trial

 

 

 

Convertful

convertful

 

Convertful is a complete video popup player platform for getting leads and turning them into customers. This software offers unlimited screens and sequences for an ultra-personalized funnel as a distinctive feature.

There are more than 100 pre-made templates, quiz funnels, gamification, cart abandonment, and more. With a drag-and-drop editor, you can customize any template, adding forms, buttons, timers, social optins, videos, etc.

Convertful integrates natively with WordPress, Shopify, Magento, Bigcommerce, and hundreds of tools.

Convertful pricing:

Free plan: 3,000 pageviews/month with watermark, all widgets and elements.

Blogger plan: $19/month with 10,000 pageviews/month, CRM sync and A/B testing.

Growth plan: $79/month with 125,000 views/month, 5 sites, 5 sub-accounts.

Agency plan: $199/month with 500,000 pageviews, 15 sites, and white label.

 

 

Conclusion

Today video consumption is growing fast, and people are more willing to watch videos than reading text.

All the options listed here are excellent tools to increase sales and revenue.

Most of them provide free trials and even free plans, and also Sleeknote offers to create a video popup for free.

Are you using a video popup builder on your website? Let us know in the comments below

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shoppable video platforms

9 Shoppable Video Platforms

9 Shoppable Video Platforms

An e-commerce video is a great way to show your products in action and create a more compelling buying experience for your customers. By using video, you can show viewers how to use your products, set them up, and get the most out of them.

As video consumption grows year by year , the video marketing industry is always looking for ways to create more consumer engagement.

When you mix e-commerce with interactive video content, you can offer a superb experience to the viewer and increase your sales.

This trend has started in China in 2016 and has been improved over the years as technology advances.

 

What is a shoppable video?

This kind of video allows consumers to purchase a product by clicking on a link embedded in the video. When they click on the link, they are redirected to another page where they can buy the product online.

What are shoppable video benefits?

Increase audience engagement: shoppable video increases engagement and provides real-time feedback and interaction.

Boost your sales: since interactive video creates a new kind of experience for the customer, it also helps create a seamless buying experience.

Real-time analytics: All shoppable video platforms feature full analytics. You can check what part of the video works best and provide personalized offers.

 

Types of shoppable videos

One-to-many: This is when a person broadcasts the video to many consumers simultaneously.

Best for tutorials and product launches, cosmetic, clothing, and low-ticket products.

One-to-one: This is the ultimate level of the shopping experience and provides the consumer with a unique journey.

Best for luxury products, high ticket products, and selling through Shopify, Magento and e-commerce stores.

Short stories: these are pre-recorded interactive videos that help customers engage and create brand awareness.

Below is our list of the best nine shoppable video platforms.

9 platforms for shoppable videos

 

Uscreen

shoppable video

Uscreen is a complete platform for video monetization featuring hosting, streaming, built-in billing, live chat, analytics, and everything you need to succeed in shoppable videos.

With hundreds of integrations and powerful apps, this video shoppable platform is one of the best available.

Uscreen pricing: starting at $79/month with 50 hours of video storage, one user, and 1-1 onboarding session. Free-trial available.

 

 

 

Buywith

shoppable video

 

Buywith focuses on brands that work with influencers, celebrities, or experts. Using a screen-sharing feature, influencers can engage with their followers via live streaming, with video and text chat. An intelligent screen-sharing technology allows viewers to shop with the host live.

Buywith claims users get a 70% higher average order value, 8X sales conversion rate compared to the industry average, and 67% user engagement during the live stream.

Buywith pricing: only available as per request.

Check Buywith in action:

 

 

 

Popshoplive

shoppable video

 

This shoppable video platform allows you to create a live streaming event and offer your products to your audience. You can schedule a show in advance and showcase your products using only a cell phone. Popshoplive features live conversations and Shopify integration.

This app is currently available only in the U.S. There are no monthly fees, and they only charge a small amount on the items you sell.

Watch how Popshoplive works:

 

 

 

Bambuser

shoppable video

 

Bambuser is a shoppable video platform that allows customers to add to a cart directly from a stream session. This system enables you to broadcast simultaneously across all your social channels with premium streaming quality.

You can make one-to-one calls with your customers via an Overlay Widget that pops up in the corner of your site.

Integrations include Magento, Shopify, Salesforce, WooCommerce, and many more.

Bambuser pricing: only available as per request.

Check how easy it is to get started with Bambuser:

 

 

Stageme.live

stageme 1

 

Stageme.live is a platform to manage live video shopping events for e-commerce. You can set users to buy straight from the stream or redirect them to a product page.

This cloud-based software features live chat, moderation, emojis, and broadcasting in 1080p in both portrait and landscape modes. You can stream the video in real time to another platform like Facebook and YouTube and also record your live sessions.

Stageme.live pricing: Starts at €990/month for Discovery plan with 480p and up to 1,000 viewers, next Advanced plan €1490/month with 720p video and up to 100,000 viewers.

Instagram

instagram

 

A well-known social media platform with one  billion monthly users that buy through it weekly.

Shoppable videos and posts on Instagram are only available to business accounts. This means you need to submit your account for review to check if you are eligible for Instagram shopping.

Instagram pricing: the platform is free to use, but there is a selling fee of 5% per shipment.

 

 

 

Livescale

shoppable video

Livescale is a branded live shopping solution with direct e-commerce integration to engage and recruit customers in real-time. This shoppable video platform works on all devices, but it is focused on mobile.

With gamification, seamless Shopify integration, and live shopping management, this app features monthly webinars and expert chat support to get the most out of the platform.

Watch Livescale in action.

Livescale pricing: Only available as per request.

 

 

 

Spin

shoppable video

 

Spin focuses on live-stream video shopping. You can create your own event or contact influencers through the Spin Network that can host your streaming. And they can even create content for you. Influencers can also be paid through the platform.

This platform integrates with Shopify, Bigcommerce, and WooCommerce to sync products and make them instantly available in your event.

Spin pricing: Free 90-day trial. After that, they charge a variable commission on each sale.

Clicktivated

shoppable video

 

Clicktivated seamlessly connects viewers with products, items, and information with only a click through live or recorded videos.

This shoppable video platform features patented technology that identifies individual shoppable items to make monetization easy for content creators. The idea behind Clicktivated is to create a non-intrusive shopping experience. This platform allows viewers to like specific categories and provide a personalized feed.

Clicktivated pricing: only available as per request.

Check Cicktivated in action:

https://youtu.be/9BBE4jMsWmw

 

 

Swirl

swirl

 

Swirl is a live-commerce platform that promises to get a 400% lift in add-to-cart with short videos and live streaming. You can set up your own store and manage recommendations based on real-time analytics.

This platform provides an easy way for creating short videos and live streams with full interactive features such as live chat, voice messages, and more.

As a distinctive characteristic, this shoppable video platform is GPDR compliant, with multi-language and multi-currency support.

Swirl pricing: only available as per request.

 

 

Stream.live

streamslive

This live stream shoppable video platform helps your customers buy products directly from live interactive sessions. You can interact with your fans in real-time, showcase products, and even invite video guests.

Stream.live offers a mix of e-commerce and influencer marketing, where your customers can join live sessions hosted by top influencers straight on your site.

This app has native Shopify integration, so you can connect your audience with a pair of clicks to your e-commerce store.

A “Live Brain” AI assistant chatbot helps to manage sessions by detecting hate messages and using automation to guide customers to the products they really want.

Stream.live pricing:

Free plan: up to 50 concurrent guests per channel, chat, 10 live shopping products, chat, analytics, and paid access to the channel page.

Pro plan: $199/month adds up to 1,000 guests per channel, chat, 25 shopping products, advanced analytics, live party, and live shopping integration on your website.

 

 

 

Whisbi

whisbi 1

Whisbi is a complete solution to engage customers through online conversations powered by video. This platform uses live video broadcasts to improve top-of-the-funnel engagement and one-to-one sales solutions for assisted sales.

Whisbi uses an AI algorithm to predict how probable a visitor to your website is likely to convert. This info is provided to your sales agents in real-time to take the right actions with each lead.

An interesting virtual call feature allows customers to contact you without providing any personal information. The system only works when it detects that the internet connection on the client-side is fast enough to deliver a good video experience.

You can also capture and convert web visitors using chatbots. This highly flexible system can forward conversations to live agents to connect with leads in real-time.

Whisbi pricing: only available as per request.

 

 

 

Sparkly

shoppable video platform

Sparkly is a shoppable video platform made for e-commerce. At the time of this writing, Sparkly can stream to YouTube and Facebook while they are working on other integrations.

This software features easy-to-use widgets to create streaming sessions. These include countdown timers, complete polls, comments, product lists, interstitial (displaying any graphic board in a video), timeline, and coming up next.

Most of these widgets are fully customizable and can include links to the products available in your e-commerce store.

Check Sparkly in action:

Sparkly pricing:

Standard plan: $50 per month with up to 2 hours of streaming.

Professional plan: $400 per month with up to 50 hours of streaming, website embedded player and full functionality.

 

Conclusion

Shoppable videos can take the buyer experience to the next level and provide a real boost in sales. If you own a Shopify store, there are other tools to increase sales, but a shoppable video system is a solid option to consider.

As video consumption steadily grows year by year, this is a solid option to increase sales conversion rate and get better consumer engagement. If you have collected some followers, a shoppable video is the next step.

Are you using this strategy in your business? Let us know and leave a comment below.

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interactive education 1

4 Best Interactive Video Platforms for Education

4 Best Interactive Video Platforms for Education

Videos are a proven way to engage students. Today, many interactive video platforms for education allow teachers to drive students one step ahead with interactive content.

Just think about uploading a video from any platform (or a new video you built from scratch) and adding questions, multiple-choice options, pauses, and more items to turn a passive experience into an immersive opportunity.

Add to this a complete control dashboard, and you end up with a whole new system to improve your student's journey and get personalized feedback for every student.

Although many platforms offer interactive video capabilities, we have listed the best three apps that focus exclusively on education.

Nearpod

interactive video education

 

Nearpod is a solid interactive video platform focused on education. You can upload videos, PowerPoint slides, and PDFs and then add quizzes, polls, questions, and pauses to turn a passive experience into an interactive and engaging one.

With a vast content library of 15,000+ pre-made and customizable videos and activities, it is easy to create interactive lessons from scratch or use available assets. You can search in the Nearpod library for the video to fit your curriculum, customize a pre-made video or upload your video and make it interactive.

Nearpod provides collaboration boards and drawing tools. It allows students to follow up on activities at their own pace or live mode.

Since students can follow up on live lessons from any device, the teacher can receive instant feedback and adjust future goals and objectives.

This software features several integrations (according to plans); Google Classroom, Microsoft Teams, LMS integration, and SSO sign-in.

https://youtu.be/anTtMRaQLsM

If you want to learn more about Nearpod, this 1-hour free course on Coursera will help.

Nearpod pricing

Silver Plan: Free with basic features, 100 MB storage, 40 student joins per lesson.

Gold Plan: $159/year with 1 GB storage, 75 student joins per lesson, drag and drop, and Google slides add-on.

Platinum Plan: $397/year with 5GB storage, 100 student joins per lesson.

Edpuzzle

interactive video education

 

Edpuzzle is an interactive video platform for education. You can upload videos from many sources, including YouTube, Vimeo, TED Talks, Khan Academy, and more. There is no need to spend hours looking for the perfect video since Edpuzzle provide interesting editing features to modify imported videos; teachers can remove parts of the video and also overwrite any part of the video narration (or the whole narration)

Once videos are uploaded, teachers can add interactive elements such as quizzes, multiple-choice questions, pauses, voice-overs, forms, and more items and create an engaging experience for students. You can choose videos from a library of teacher-generated content or Edpuzzle originals and modify them to suit your needs. 

A teacher can follow up on their dashboard student's activity and progress as they answer by text or audio. The platform provides excellent data that helps educators understand how students engage and work with the assigned content.

An exciting feature of this platform is that videos can be watched in live mode, allowing students to answer in real-time from their devices or watch at their own pace.

Edpuzzle integrates with Google Classroom, Microsoft Teams, Blackboard, Canvas, and more LMS platforms. Video lessons can be embedded into any of these platforms and students can access videos directly from the LMS without the need to have an Edpuzzle account.

Check this video about Edpuzzle 

https://youtu.be/msmWfQqVufc

 

 Edpuzzle pricing

Basic Free Plan with basic functionality and storage space for up to 20 lessons.

Pro Teacher Plan: $12.50 per month with unlimited storage space, unlimited screen recording, unlimited Edpuzzle originals, and unlimited students projects.

For schools and districts, there are custom plans available.

If you wish to learn more, this 1-hour free course on Coursera will help.

 

Playposit

interactive video education

 

PlayPosit is an online learning environment to create and share interactive video lessons. Teachers can transform any online video into an better experience with this interactive video platform for education.

First, you must upload a video from YouTube or any other online platform. Then you can add interactions, including polls, pauses for discussion, multiple-choice questions, and more items to create an interactive video (or bulb).

There are hundreds of bulbs to choose from, and most of them are fully customizable.

The crucial point here is selecting high-quality videos and only allowing for a few interruptions in the video to avoid distractions. You can monitor performance data via a clean dashboard to address concepts and errors.

 

PlayPosit integrates seamlessly with many platforms, such as Edmodo, TEDEd, Kaltura, Vimeo, Khan Academy, Google Classroom, OneNote, Canvas, Blackboard, and more.

Get a glimpse of Playposit in this video

 

PlayPosit pricing:

Free Classroom Basic Plan for a limited number of learners and assignments per month. This plan has no direct video upload and can only use YouTube and Vimeo videos.

Classroom Pro Plan: $144/year for individual instructors and a more dynamic learning experience.

Playposit also offers institutional and Enterprise licenses.

 

 

Feedbackfruits

feedbackfruits 1

 

Feedbackfruits is a set of teaching tools for higher education. This platform focuses on creating synchronous and asynchronous experiences for student engagement using interactive assets like quizzes, slides, online discussions, and videos.

This platform provides precise student analytics and features seamless LMS integration. According to their website, they provide a better learning experience for students where 82% improved their final work, 80% got enhanced teamwork skills, 70% resulted more engaged in the course, and 80% improved overall user satisfaction.

 

Watch in this video how Feedbackfruits interactive video works:

When it comes to interactive video, the teacher uploads a video and can add questions or discussion threads, attach documents or images, or even voice notes. Teachers can grade students on any criteria and synchronize the results with their preferred LMS. Once students watch the video, they answer questions and can contribute to discussions started by teachers or peers.

Feedbackfruits integrates with Canvas, blackboard, Moodle, Brightsp.CE and Microsoft Teams.

 

Feedbackfruits pricing:

Not listed on their website.

 

Conclusion

These platforms share many features in common, and all of them provide free plans to start with. It's easy to register and start with any of them, and if you decide to move to a paid plan, prices are pretty accessible.

 

 

flexclip 06

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interactive video 1

18 Best Interactive Video Platforms

Best interactive video platforms

This article will guide you through the leading apps available to make interactive videos to improve customer engagement and retention, get better HR results, and make learning and training a genuinely vivid experience for the user.

What is interactive video?

This is a form of video that allows user interaction in real-time with different tools. With interactive video software, you can add buttons, links, ads, forms, and more options to guide the viewer to your preferred outcome: more conversions or a better interaction. Interactive video companies are growing and offer excellent tools for interactive content.

How to create an interactive video?

First, you need to create a video using any video editing software (we prefer Filmora) and then upload it to an interactive platform where you can edit and add tags, branching, forms, images, and more items.

These platforms usually have a drag-and-drop interface to add several types of call-to-actions.

Once you have added these items, you can embed them on your website . Keep in mind that Facebook, Twitter and YouTube don´t support third party interactive video technology but you can still share a link to the site where the video is allocated.

A video editor for all creators.

Interactive videos are mainly used for:

Marketing and lead generation: Interactive marketing is the key to customer engagement and retention. Increase viewers´ time on your video by adding interactive elements to make the video more exciting and fun. And real-time analytics give invaluable results about what people think and like.

 

RELATED READING: 9 Shoppable Video Platforms

 

HR and recruiting: Get better results in onboarding and recruiting. Attract the right talent with innovative tools and streamline onboarding, giving a personalized welcome to better understand  your teams and relations.

Learning and training: Interactive videos can help to turn a passive experience into a dynamic journey. Measure training results in real-time, adding quizzes and questions to a video with the possibility to repeat or skip specific scenes.

Check this interactive video from Wirewax to see how an interactive experience can change viewer´s interaction:

 

 

interactive video platforms

 

Best interactive video software:

 

Eko Studio  

interactive video platforms

 

Eko Studio is an interactive video platform you can use to make premium interactive content. It is easy to learn and customize if you know a bit of code through EKO developer API. Once published, your project can be watched on any website, social media networks, and eko.com.

This interactive video tool offers advanced branching and an easy and clean drag-and-drop dashboard. However it is somehow limited, but maybe an excellent choice for some users.

Watch cheff Danile Holzman sharing his expertise on making a great meatball dinner in this video made with Eko:

eko cooking

Eko provides scalable hosting and delivery using AWS cloud and CDN (content delivery networks) to ensure optimal response time and worldwide availability. Videos work reliable across modern desktops, tablets, and mobile devices. At the time of this writing OTT TV platforms, game consoles, and VR is in development.

Eko studio pricing: Free

 

RELATED READING: Best Video Marketing Software

 

Adobe Captivate

interactive video platforms

 

As a big player in the image processing business, Adobe offers a unique product for making interactive videos focused on education.

With this software, you can create “Responsive Projects” that allow showing your video on various platforms, and there are hundreds of slides available to build a project in minutes. These slides can be used for branching videos with simple or complex logic.

Adobe supports 360 images and videos to engage the viewer with the environment and Virtual Reality using VR headsets. You can also convert PowerPoint slides to interactive videos with ease.

You can import your own video (also from YouTube or Vimeo), add multiple overlays slides, and customize feedback options for answers and interactions.

This is a proven product with tons of features, but be prepared to face a steep learning curve if you are new to video production.

Watch this video to see Adobe Captivate in action:

interactive video

 

Adobe Captivate pricing:

Annual plan: $33.99/month, including all features.

Adobe also offers a one-time purchase license.

Free 30-day trial available.

 

Cinema8

cinema8

This interactive video platform can create amazing videos with a drag and drop system. Like other similar apps, you can upload a video from YouTube Vimeo or upload your own.

This software also integrates with learning management systems (LMS), a feature you will love if you need it for educational purposes. But suppose you are in the e-commerce business. In that case, it is easy to enable customers to purchase products showcased in your videos with a simple click.

Cinema8's website features tons of podcasts, guides, tutorials, webinars, e-books, and guides to help you master interactive video production. There are solutions for gamification, marketing and sales, e-learning, and more in many industries.

Watch this football video created with Cinema8 for the entertainment industry

cinema8 video

Cinema8 pricing:

Starter plan: $59/month with commercial content, three interactive projects, and 100MB bandwidth.

Growth plan: $249/month with 10 projects included (add more for$20/month/each) and 1TB bandwidth.

Professional plan: $449/month with 25 projects included (add more for$20/month/each) and 2TB bandwidth.

Adobe also offers a one-time purchase license.

Free 30-day trial available.

 

 

Thinglink  

interactive video platforms

 

Thinglink allows adding hotspots to images, videos, 360, and 3D models to boost engagement and conversions. This platform has an intuitive editor that will put you in control in a few minutes with a drag-and-drop builder to create hotspots and branching scenarios with ease.

Once you have the final content, you can embed it on your website and get measurable data to adjust your marketing strategy.

This video platform focuses on solutions for marketing and communications, employee training and development, and education.

Check Thinglink in action:

http://youtu.be/__bL-qHvBbw

Thinglink pricing:

Professional individual: $25/month to publish unlimited images and videos, branding removal, 50,000 views per year, and statistics.

 

 

 

Stornaway

stornaway 1

 

Stornaway is a no-code interactive video platform designed for interactive storytelling with video, 360 videos, and slides.

Interactive video stories can be created with template-based tools. A superb “real-time playback” feature allows you to preview your videos before upload.

Stornaway provides a unique method for producing branching videos. You need to create and link “story islands” to make links between pages. And the 360 video feature sets this platform apart from many competitors.

You can add links to videos with buttons and hotspots and make your video clickable with text and image buttons to offer your viewer the best experience.

Watch this Interactive Christmas Adventure made with Stornaway.

stornaway video

Stornaway pricing:

Personal plan: Free for private creation but basic functionality, up to 2 projects.

Plus plan: $10/month allows publishing on YouTube, social media, and websites, up to 3 projects.

Pro plan: $29/month with collaborative editing and analytics, unlimited projects.

Premium plan: From $75/month, adds account manager, white-labeled player, and third-party platforms.

 

 

 

Spott

interactive video

 

This is a platform to create interactive videos and images focused on simplicity that allows creating interactive content with images, catalogs, and ads.

The software works with images of any size and 360° photos. An easy drag-and-drop dashboard allows you to create beautiful interactive content with ease.

With  Spott  you can add tags to certain elements within your videos, such as a cart button when a product appears, an interesting feature that will help to increase your conversion rates.

The process is quite simple: upload your content to the platform, select interactive spots from the library, customize the content adding interactive layers, and publish the result. Spott provides real-time analytics in your dashboard about user experience.

A remarkable feature of Spott is the plenty of resources they provide to master the platform and weekly live lessons with all you need to get started.

Watch this video to check what type of content you can create with Spott:

Spott pricing:

Free plan: to evaluate the platform with basic functionality.

Standard plan: $29/month with essential features to create interactive content.

Corporate plan: $149/month with all commercial features and integrations.

Corporate: $499/month for enterprises and ready to scale.

 

Hihaho

hihaho

Hihaho is a Netherlands-based interactive video company. They got you covered with support for many video platforms, like YouTube, Vimeo, JWPlayer, Qumu, Mediasite, Panopto, BlueBilliywig and Kaltura.

These integrations make it easy to create interactive videos for education, health, e-commerce, entertainment, or marketing.

This platform features an impressive amount of interactive assets. You can add interactive questions, a table of content, pop-up menus, buttons, hotspots, pauses, text, highlights, ratings, forms, and branching.

Once the video is ready, you can easily share it by pasting a url, embed it on your website via SCORM or their proprietary API. A unique feature of Hihaho is that you can register for free and create as many videos as you want, you only have to pay for published videos. This is an exciting feature if you want to learn the ropes about creating interactive videos and experiment adding hotspots, overlays and more elements.

Check this video created with Hihao:

hihaho video

Hihaho pricing:

Hihaho offers a unique pricing model. It only charges €97 per video, max upload 500MB, 25,000 views, all interactions, and statistics. You only pay once you publish your video.

 

Adventr 

adventr

 

Adventr is an interactive video software with powerful creation tools for all types of videos about marketing, learning, HR, e-commerce, and more.

The platform´s editor is simple and powerful. Once you upload your video, you can change buttons or  change the buttons into custom images. Add links, Facebook, and Twitter shares.

See how simple is to create an interactive video with Adventr:

http://youtu.be/XjTtD6Qn6Cc

Analytics in Adventr depends on the plan you choose and is provided with a chart featuring the count of unique viewers, the number of visitors to the page where you embed the video, and the average number of seconds that each person spends watching.

Adventr pricing:

Free plan: Up to 10 min video with 1080p, social sharing, launch external links (text, emails, calls, video), custom thumbnail graphics, up to two projects, Adventr watermark.

Pro plan: $29/month: Add creative features, custom sharing, advanced analytics, up to 60 min. Of video, publish up to four projects, remove Adventr watermark.

Business plan: up to five hours of video, player API access, sharing on social paid ads, publish up to ten projects.

 

 

Smartzer  

interactive video

 

Smartzer is an interactive video platform that transforms your videos and live streams into purposeful , shoppable content. Thus, you can boost your live stream results through likes and comments, setup add to cart functions, and guide viewers through an exciting and rich experience.

This platform focuses on shopping videos and provides a unique live stream option with powerful and interesting features.

Smartzer integrates with Shopify, Magento, Woo Commerce, Salesforce Commerce Cloud, and SAP.

Smartzer pricing: This product aims at enterprising usage, and you must ask for a demo for pricing information.

 

 

Wootag     

wootag

 

Wootag focuses on marketing and e-commerce, helping to turn your viewers into customers with interactive videos. This video platform provides excellent value related to pricing plans and a simple editor for making a professional-looking interactive video.

Check Wootag in action:

wootag video

Wootag editor is straightforward to use. You will be adding interactive items to your content in a matter of minutes. Published videos will perform on any screen and any video player at any orientation across websites, Facebook, Twitter, and SmartTV´s.

Wootag pricing:

Startup plan: $25/month, with unlimited videos, 150 GB usage per month, 1,000 interactions, basic interactivity and distribution.

Business plan: $99/month, with unlimited videos, unlimited views, unlimited interactions, pro interactions and distribution, no watermark and custom branding.

Free 15-day trial available.

 

 

Videotier          

interactive video

 

This interactive video software allows you to add many features to your video, publish it across many platforms and devices and monitor views and reactions. Videotier offers a generous freemium plan to create free interactive videos, so you can try the system and move on to a paid plan later.

Videotier pricing:

Free plan: Up to three videos and five hundred views per month, all standard features and Videotier branding.

Premium plan: $99 per month up to one hundred videos and 10,000 views per month, no branding and advanced video analytics.

Enterprise plan: for a large number of videos and millions of views.

 

 

Wirewax

interactive video

 

Wirewax, one well-known name in this business with thousands of users, is a platform to create and publish interactive videos with hundreds of different options.

Wirewax provides dozens of hotspots and overlays templates to customize any video. And with branching hotspots, viewers can choose their path as the video advances. You can easily embed any video on your website with a pair of lines of code and publish it on Facebook.

This platform claims to be the only one with partnerships such as YouTube, Facebook, Pinterest, Snapchat, Twitter, and Instagram.

Watch this interactive video created with Wirewax for the All-Electrical Jaguar:

wireewax video

Wirewax pricing:

This app is aimed at medium to enterprise users, and prices start at $7,999 for a single video to $999/month with basic features.

 

 

Mindstamp

interactive video

 

Mindstamp claims to be "the simplest and most powerful interactive video solution available” to help marketing drive engagement and actions through video with realistic interactive experiences.

Mindstamp allows to:

Use an existing video from Vimeo, YouTube, Dropbox, and more.

Create dynamic experiences with interactive content.

Add buttons and hotspots with context or additional information.

Ask interactive questions, pause the video, and ask questions depending on previous answers.

Add multimedia such as audio, video, and drawings.

Get analytics and reports with insights about your audience.

Integrate your data with Zapier, Hubspot, Salesforce and API available.

Mindstamp pricing:

Starter plan $19/month includes ten videos, 5,000 monthly views, all interactions, and video branching. The maximum video length is 30 minutes, more than sufficient. No integrations.

Core plan: $99/month includes fifty videos, 1000,000 monthly views, all interactions, 120 minutes video length, and priority support. Zapier integration is available.

Enterprise plan: $499/month with 250 videos, 600,000 monthly views, and full integrations.

Free-trial available.

 

 

Vudoo

interactive video

 

This is a cloud-based solution to create interactive videos with custom calls to action, publish on several platforms and get customer analytics.

Vudoo data is protected with full encryption two-factor authentication and hosted on Amazon Web Services considering geo-localization. This is a crucial feature not present in other related products, which can make the difference in some cases. Note that for video access you need high broadband and availability.

A distinctive feature of Vudoo video player is WCAG 2.1 AA  certified. This means videos can be understood by those vision and hearing impaired, with access to automatic transcriptions, audio descriptions, accessible images, and more.

There are no integrations listed on Vudoo webpage

Vudoo pricing is not available on their site. You must request a demo to try it.

Check this amazing interactive video created with Vudoo:

 

 

 

Morphcast

morphcast

 

Morphcast is an "Emotional AI interactive video platform" to create videos triggered by viewers' emotions. In addition to interaction options offered by other solutions (like hotspots, call to action, overlays), this software adds facial recognition AI to create interactions.

This interactive video software allows adjusting the narrative to the viewer's appearance and interactions, just like an actor might change performance according to his audience. This is for sure a mind-blowing opportunity for brands to capture users' attention, an excellent way to verify the mood and attendance of students, and a superb tool for recruiters to make a better personnel selection process.

You can create interactive videos without AI facial expression technology, adding buttons, call to action, hotspots, and more items to boost user interaction within your video content.

Morphcast pricing: Downloading the software is free. The cost is based on pay-per-time view, and the price is calculated by minute of played video. The First 2,000 views per month are free, and if you sum up 3,000 minutes, for example, you will pay $35.

 

 

 

Bluebillywig

bluebillywig

Bluebillywig is a platform for creating interactive videos, 360 videos, shoppable, and more. It can also be used for video hosting, live streaming, and monetization.

With many templates to choose from and an improved analytics dashboard, branching, and a continuous product update policy, this is a solid product to fit many video producers´ needs.

Check out this interactive video created with Bluebillywig:

interactive video

Suppose you need to create customized Netflix-like experiences. In that case, Channels is an interesting feature of this platform that allows the creation of customized experiences. You can group similar videos and playlists to display relevant content to your viewers.

This interactive video software is not intended for casual users. Be prepared to face a steep learning curve and a medium to high budget.

Bluebillywig pricing:

Not provided on their website. You must contact sales for info.

 

 

 

Dot.vu

dotvublog 1

 

This platform allows you to create, publish, manage, and track your interactive content. Dot.vu offers all kinds of interactive marketing assets, such as videos, quizzes, calculators, Ebooks, infographics, and more.

The website features many pre-made templates you can customize to suit your needs. If you need professional advice, their “Agency Service” can help with video production, copywriting, visual design, and even website design.

An exciting number of analytics, social, and marketing integrations are available to automate your current workflow with interactive video content.

This software is focused on agencies, mid-sized and enterprise businesses. There are no monthly plans, and annual plans start at $6,895/year.

Check Dot.vu in action:

interactive video platform

Dot.vu pricing:

Starter plan: $6,895/year for 50,000 yearly visitors and unlimited templates.

Advanced plan: $11,395/year for 250,000 yearly visitors, 3 users, and unlimited templates.

Pro plan: $18,195/year for 5,000,000 yearly visitors, 5 users and unlimited templates.

 

VIXY Video      

interactive video

 

VIXY provides all the tools you need to upload, manage, stream, monetize and analyze video on your website. With this platform, you can add quizzes and multiple-choice forms into videos, to collect data, test knowledge, and retention.

VIXY allows you to send back all metrics to your Google Analytics console to get a complete picture of your viewer´s behavior.

VIXY Pricing:

Pricing starts at €349/month for 3 users, unlimited uploads and plays, basic platform features and basic interactive module. One time platform setup €1.250

 

RELATED READING: 3 Best Interactive Video Platforms for Education

 

Pirsonal    

interactive video

 

Pirsonal focuses on personalized videos and video marketing automation. As a distinctive feature, this platform hosts videos on their cloud servers and allows you to host them.

Since Pirsonal has 3,000+ integrations with your business apps, you can personalize a video for each lead you capture on a landing page, for instance getting data from a CSV google sheet. This makes a superlative difference with other similar apps, and in our opinion, this is one of the best interactive video platforms available.

And suppose you don´t have time to master the Pirsonal platform. In that case, they offer a video production and video marketing professional service on demand.

Pirsonal pricing:

Plus Player: $16/month with unlimited CTA´s and custom HTML CTA´s, full video hosting, in-video forms, and unlimited campaigns and integrations.

Professional Player: $75/month, adding full analytics, branding removal.

Custom personalized plans are available.

Free-trial available

 

 

Conclusion

Interactive video platforms play a key role in offering the viewer a richer experience that always helps reach your marketing goals. A well-designed video is an immersive experience that takes the user one step beyond and adds value to your original offer.

As you may know, video is a superb tool in the marketing arena, and turning it interactive will deliver powerful results.

But it is not all about marketing, HR professionals, teachers, and educators can use these apps to get better results and provide the viewer with unique experiences.

If you plan to make your video, check our beginner´s article  How to Make an Interactive Video in 6 Simple Steps

Are you using some other tool not listed here? Please comment below and let us know.

A video editor for all creators.

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video marketing software

Best Video Marketing Software

Best Video Marketing Software and Tools

This article is about the best video marketing software, its benefits, video marketing ideas, and strategy. We will also know the best video software platforms to make, edit and publish videos.

Did you know that 75% of video traffic is on mobile devices?

Read on if you’ve been thinking about adding videos to your marketing plan. You will know and understand why this marketing strategy is being adopted by more and more companies each year.

Today we can consider video marketing as one of the top content strategies. More consumers show a preference for video over reading.

And if you are on a budget, there are plenty of affordable apps to build a visually attractive video in minutes. We will discuss some of them later on.

 

What is video marketing?

Video marketing uses videos in your marketing strategy, just simple like that.

This strategy can help to create brand awareness, build trust, promote products and services, boost your online presence, and generate revenue.

The goal is to engage the consumer and grab their attention. Today the mix of social media and mobile devices makes it possible for a video to go viral, which can help your product or service.

And if your video goes viral or gets many views, further comments, shares, and likes will contribute to building trust from your social followers. These reactions may amplify your reach because when we get information from someone we know, we are likely to interact with it.

A video editor for all creators.

What are the benefits of video marketing?

The benefits of video marketing are enormous. You will notice increased consumer engagement by adding video into email marketing, social media, website, and blogs. In the end, this will reflect more sales and better customer response.

 

video-marketing-pic

But numbers rule the world. Just take a look at these impressive stats that show how video marketing can help you:

Videos attach 300% more traffic and nurture leads. ( Marketing Sherpa  )

A website is 53 times more likely to reach the front page of Google if it includes video. (Insivia)

Including a video on your landing page can boost your conversion rate by up to 80%. ( Unbounce )

Nearly 50% of internet users look for videos related to a product or service before visiting a store. ( Hubspot )

Video increases organic search traffic on a website by 157%. (Conversion XL)

25% of companies publish videos every week. (Buffer)

85% of consumers want to see more video content from brands. (HubSpot)

97% of marketers say video has helped users better understand their products and services. (Hubspot)

52% of marketers say video is the type of content with the best ROI. (HubSpot)

Adding video to your emails can increase click rates by 300%. (  Hubspot )

50% of viewers aged 18-34 said they would stop what they were doing to watch a video from their favorite creator. (Google)

People spend 2.6x more time on pages with video than without. (  Wistia  )

 

Video marketing can help you to:

Increase online presence:

Today every business needs to be online. With suitable content, videos can boost your online presence making your content more engaging.

Videos can also encourage viewers to perform specific actions, like subscribing to a news list or downloading giveaway content.

Increase brand awareness:

Video is a crucial factor in connecting with people, and if the viewer likes your content, they will share it and spread your brand among their connections.

Boost social media engagement

Many reactions and engagement will follow if you post a good video on social media. This will grow your followers and subscribers, and more and more people will be attentive to your posts and updates.

Build trust:

Most of your marketing efforts must be towards building trust. People are open to buying from businesses and brands they trust.

Generate sales

A good marketing strategy ends up generating sales and growing revenue. If you can increase your online presence, level up brand awareness, boost your social media engagement and build trust, be sure that your sales will increase consistently.

 

video-marketing-pic

 

How can you promote your video?

You can promote your video by publishing it on social media sites, email campaigns, and of course, on your website.

Facebook video marketing:

Video is one cornerstone of Facebook. With 8 billion daily views and more than 100 million hours of video watched every month, this is a proven marketing strategy that gets results.

To begin with, you can add a video in the Video tab of your page and upload a Facebook video cover to increase visitor engagement.

Posting organically on Facebook is an intelligent way to engage your audience and grow a relationship with your customers. Think about sharing news about product launches, promotions, and general updates about your business with short Facebook videos.

You can also start a campaign with Facebook video ads.  Facebook allows to segment audiences into age, demographics, and personal interests.  Running targeted video ads will put your brand just in front of your target audience with a low budget. And this combination will end up boosting your sales.

Instagram video marketing:

If publishing videos on Facebook is essential, publishing on Instagram is a must.

Instagram stories provide an exciting business opportunity. They are a way to grab consumers´ attention about news and updates.

For Instagram stories, consider product updates, sharing promotional offers, or creating content with a behind-the-scenes video.

Twitter video marketing:

Tweets with video are six times more likely to be retweeted than tweets with photos. This remarkable difference in viewer behavior is a significant advantage in your marketing strategy.

With the right hashtag, video tweets may get a lot of views and get viral in no time.

LinkedIn video marketing:

This social network is focused on B2B (Business to Business) relations. You can promote your product or service with your post or run an ad campaign. Unlike Facebook Ads, LinkedIn ads are more expensive, and this is due to the customer they are targeting.

According to LinkedIn, videos get 20X more views than any other type of content.

YouTube video marketing:

YouTube is the second search engine, only behind Google Search. Today YouTube is where people look for answers to almost any question, from repairing a car to improving their relationship.

This is a unique platform to post videos about your brand and business. These may include product updates, how-to videos, tips, tricks, and more.

Snapchat video marketing:

With 249 million active users, Snapchat is the preferred social media network for teenagers. According to Visualcapitalist.com, it ranks #1 among U.S. teens.

Suppose your product or service is focused on this demographic segment. In that case, this is the social media network where your brand must publish.

Website video marketing:

Videos can complement your website articles, product descriptions, and blogs. Including short videos on your website can increase CTR by 34%.

Google has recently launched Web Stories, a webmaster tool to include videos on websites. Easy to share and connect, this feature boosts web visitor engagement.

Email video marketing:

You can increase your email marketing campaign´s open rates by adding video content.

Also, the mere fact of including the word “video” in the subject line can reduce unsubscribes by 28%.

Almost every mail you send to your customer can be enhanced with video content.

 

Video marketing ideas:

You can use video marketing in several ways, to name a few:

Product video:

A product video is intended to highlight the product’s benefits. If a prospect is thinking about buying a product but is unsure, providing the correct content value can turn an opportunity into a customer. A product video can complement a product page and engage the viewer since you can show the product up and running.

It would help if you always focused on benefits rather than characteristics.

Educational video:

An educational video is intended to teach the audience something related to the company history, how it began, and the founders—this kind of video help to forge confidence and trust.

Customer testimonial video:

This kind of video help to build trust because people tend to rely on actual personal experiences and stories from people with similar needs.

To make a customer testimonial video, you should ideally find a genuine customer using his own words to deliver a credible and effective testimonial.

Another option is to show positive reviews consumers have left on your website.

Instructional video:

Also known as how-to videos, tutorials, or Do It Yourself (DIY), the goal is to assist your audience using your product. Instructional videos are more important for products rather than services. But a good video about how to use a service can also be valuable (how to use a software platform or how to book an appointment, for example)

Almost 70% of YouTube users watch YouTube to learn about something they are interested in. And this is an excellent platform to publish instructional videos.

Tips and tricks video:

Providing tips and tricks is a unique way to build trust. With this kind of video, you build authority in your field and become a reference for your customer.

video-marketing-pic

Video marketing platforms to create and publish videos:

We list below 13 of the best video marketing platforms that we consider the best and easier to start with. Although the universe of video marketing platforms is endless, these are beginner-friendly. Most of them are packed with powerful and professional features.

Wavevideo

Wavevideo is a user-friendly platform and professional online video editor. With Wave, you can create videos in any format and for any platform.

This platform also includes a video hosting service that makes it simple to publish, embed and share videos as soon as you upload them.

A distinctive feature of Wave is the social calendar to help you develop engaging ideas and curated suggestions.

Wavevideo pricing: Free for basic editing, featuring 2,000,000+ royalty-free video clips and images with watermark, 600+ templates, an audio library of 300,000+ free audio tracks, and more. You must move to the Creator plan to remove the watermark at $20/month.

Filmora

Filmora is a well-known video marketing tool in the video arena. Filmora offers tons of filters, stock photos and videos, overlays, green screens, and more with a friendly dashboard.

Despite its learning curve, there are hundreds of tutorials available. The good part is that you will always end up with a polished and professional video.

Filmora pricing: Free to try with watermark. Then you have the option to pay $39.99 per year or make a single payment of $69.99 for a perpetual plan.

FlexClip

FlexClip provides easy online video editing and creation with no registration required. With thousands of templates at your disposal, 3M+ animated texts and elements, and 4M+ stock assets, you will never run out of ideas to craft your perfect video. But if you have a storyline, it´s easy to start from scratch.

FlexClip pricing: Free for 480p downloads, max 12 projects, and video length up to one min. Next plan, $5.99/month, allows 720: downloads, 3 min videos, and 10 GB of cloud storage.

Vidyard

Vidyard is an online video platform for businesses. This software offers a full-featured tool for creation, hosting, personalization, and analytics.

Vidyard pricing: Free plan with unlimited videos, unlimited uploads, and email and social sharing. This plan also includes basic analytics. For more features, plans start at $15/month.

Biteable 

Biteable is an online video maker for social videos, ads, and more. This is an excellent product, and their web page claims that you can create content in minutes.

Biteable pricing: Free plan available with watermark. Plus plan starting at $19/month removes watermarks 1080p resolution and gives commercial usage rights.

Animoto

A solid platform for creating and sharing videos with a drag-and-drop interface. Animoto lets you create powerful professional videos with no video editing experience needed.

Animoto has partnered with Getty Images to offer over one million stock photos and videos (this feature is available on Professional and Business Plan only)

Animoto pricing: Free with watermark for unlimited videos. To remove branding and add your logo, you’ll have to pay $15 per month, a low price for a full-featured suite like this.

Motionbox

Motionbox is an excellent platform that helps creators and teams make awesome videos in minutes with thousands of templates for any occasion.

This is a full-featured software with professional elements to merge videos, GIF editor, meme maker, subtitles and subtitle translator, YouTube video editor, podcast to video, photo video maker, and more.

Motionbox pricing: Free plan with five videos per month, watermark, 1 GB storage, and standard videos. Next plan is $15/month with no watermark, 5 GB storage, HD videos, and 20 per month.

WeVideo

One of the best video marketing software for creating professional videos in a snap. WeVideo allows making and publishing videos in any format for any social media platform. It also features 1,000,000+ images, videos, and music clips for commercially licensed purposes.

WeVideo pricing: Free plan with 420p resolution and basic features. With the Power plan at $4.99/month, you can publish up to 30 minutes per month with a resolution of 720p. Move to the Unlimited plan for $7.99/month for more advanced features.

A video editor for all creators.

Glitterly

Currently in beta, this app allows you to create videos with animations and effects in just a few clicks. This video software integrates with Unsplash, Giphy, Pexels, Pixabay, and more platforms for a full-packed media library with tons of HD photos and videos.

Glitterly features a unique tweet-to-story mode, where you can turn a tweet into a movie just with a pair of clicks.

Glitterly pricing: Currently free.

Veed

Veed makes video production simple and easy to get started. This online platform has many editing tools, transcription, recording, a toolkit to resize and crop videos, a GIF editor, a video compressor, and more.

Veed pricing: Free plan: 10 min video length, 250 MB file size, unlimited projects, 2 GB storage, 720p quality, unlimited downloads, and no support. Basic plan $12/month with 25 min video length, unlimited file size, unlimited projects, 20 GB storage, 1080p quality, unlimited downloads, and chat support.

Vidds

Vidds is a complete video creation toolkit that uses scene-based video editing instead of timelines. You build a video scene by scene from your browser; you can make a video in a matter of minutes. With powerful editing features and a library of millions of stock videos, images, and music, this cloud-based software is a must-try.

Vidds pricing: Free plan with 250 Mb, no watermark, and unlimited projects. Next plan, $15/month, adds 5 GB storage, 1080p downloads, and premium support.

Wideo

Wideo uses templates for creating professional videos for marketing, internal communications, social media, and more. You choose a template, choose from thousands of stock footage from a free library, and export or share it on your website or social media. This tool is easy to use, and you can produce a professional-looking video in minutes.

Wideo pricing: Free plan with 50 Mb storage, 1-minute video length, and ten video templates. Next plan is $19/month with ten downloads per month, 1.5-minute videos, and 33 video templates. Pro plan $39/month with unlimited downloads, 10-minute videos, and a full template gallery.

Storycreator

This social media editor provides several templates and an accessible dashboard to edit and make videos in a pair of minutes.

This app features automatic subtitles, animated text, and premium content from Unsplash and Pexels.

Storycreator pricing: Free with watermark, 1GB storage, and five videos per month. The next plan is $15/month and allows to remove watermark, HD videos, 20 videos per month, and 5GB storage.

 

video-marketing-pic

What are video marketing best practices?

Using video to empower your marketing strategy is an excellent option. However, there are some tips to keep in mind before making your video ads:

Videos under two minutes long get the most engagement. (Wistia)

Make sure your video can play without sound; people watch 85% of Facebook videos without sound, while 60% of Instagram Stories are watched with the sound on. (Instagram)

Avoid making videos longer than one minute; 33% of viewers will stop watching a video after 30 seconds, 45% by one minute, and 60% by two minutes. (Ad Age)

Don’t be too salesly; 65% of viewers skip online video ads as soon as possible. (CNBC)

Conclusion:

Video marketing allows you to tell a story in a differently and uniquely. Before you start, it is essential to think about your customers, their needs, and how you can fulfill them.

So think about:

Which is your audience?

What kind of video is relevant for them?

What should you communicate?

What channels could be the best to publish your videos?

The answers to these questions will be the starting point of your video strategy. Go ahead!

 

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screen sharing software 1200 x 600 px 1

11 Best Screen Sharing Software

11 Best Screen Sharing Software (Paid & Free)

What is screen sharing software?

This term implies sharing access to your computer screen to another person. Screen sharing allows remote users to see your screen and watch it in real-time.

Screen sharing software help to communicate with clients and colleagues remotely. It’s used for business, educational and personal purposes for meetings, webinars, and every other instance a somebody needs to share insights.

These tools improve communication among team members. And are also useful to deliver a better customer experience when it comes to support and customer service.

Let’s say  you are developing a sales project. You can show your client what you are working on and discuss it in real-time. This is a significant advantage to your sales pitch.

Users can collaborate on projects, voice calls, video calls, share screens from desktop and mobile devices, record meetings, and more. But some screen sharing software add extra features as they allow to remotely control other computers too.

 

How to select screen sharing software?

When selecting a screen sharing system, you should consider the following:

1-User interface:

How friendly is the dashboard? How easy is it to set up a meeting?

2-Usability:

The best software works through web access and doesn’t require installation.

3-Collaboration:

Is collaboration editing available?

Can participants make notes on the screen?

4-Screen recording:

Can meetings be recorded and shared?

Is cloud storage available for recordings?

5-Integrations:

Is it possible to integrate the system with your current software?

Are there any pre-made integrations?

6-Participants and time limits:

How many participants does the system support?

What is the time limit per meeting and/or per day?

7-Connectivity:

Does the system support connection from mobile devices?

8-Support:

Is support available by chat, mail, or phone?

9-Budget:

What is the cost of the system for the total amount of users and features you need?

 

What is the best screen-sharing software?

This is our list of the 11 best screen sharing software available:

 

GoToMeeting

 

gotomeeting screen sharing

 

GoToMeeting is a platform for screen sharing calls, meetings, and messaging.

This software allows sharing desktop, smartphone, or tablet screens quickly and securely from anywhere.

Video conferencing features HD quality and conference calling work with integrated voice-over IP. A participant can join from a mobile device and the automatic bandwidth adjustment will set voice quality at its best.

You can record meetings (locally or in the cloud), take notes, mark action items, and even share them after the meeting. And don’t worry if you are not in an appropriate place, “custom backgrounds” is a handy feature to make your environment appropriate.

GoToMeeting integrates with Microsoft365, Microsoft Teams, Salesforce, Calendly, Slack, Zoho CRM, and more. All powerful integrations to save time when you need to schedule or manage calls and meetings.

GoToMeeting pricing:

Professional plan $9.62/month for 150 participants, HD video, screen sharing, no meeting time limits, Toll-Free numbers and Call Me Pay as you go. GotoWebinar $20/month

Business plan: $12.82/month for 250 participants, adds transcription, note-taking, drawing tools, and keyboard and mouse sharing.

Free 14-day trial available.

 

 

Screenleap

        

screenleap screen sharing software

 

Screenleap is a screen-sharing platform that runs without installing any software. You only need a mobile app (Android or iOS) or a browser extension for quick and easy sharing.

This is a basic platform that provides you with a unique URL to share with users who need to join your meeting. You can also share your session with a six-digit code that the user can input on the Screenleap webpage.

Meetings can be recorded and shared later with other users. The system uploads recordings to the cloud automatically so there is no need to do it manually.

Screenleap is a basic software for quick and easy screen sharing that simply does its job with no bells and whistles. Since Screenleap doesn’t support video conferencing and annotation, this is not the best tool for team collaboration.

Although this is one of the few apps that provide an API for developers to incorporate screen sharing into a web application, it’s overall limited.

Screenleap pricing:

Free for up to 8 viewers, 40 minutes/day, 2 scheduled meetings, and computer audio.

Basic plan: $15/month up to 30 viewers, 8 hours/day, unlimited meetings, dial-in audio, and control sharing.

 

Windows Quick Assist

 

windows 10 screen sharing platform

 

Windows Quick Assist is a Windows 10 application that enables two people to share a device over a remote connection. Allowing a trusted person to access your computer, you can troubleshoot and diagnose technological issues.

You can connect to another computer and control it or share control of your keyboard and mouse. This product doesn’t provide audio or video connectivity so you will need to communicate via phone or other means.

Windows Quick Assist is not a typical screen-sharing software. It is intended for a quick connection with other devices for remote support. There is no need to download anything to start, only share a six-digit pin with the other user to start the session.

Windows Quick Assist pricing: Free, bundled with Windows 10.

 

Apache OpenMeetings

 

apache open meeting software       

Apache Open Meetings is a free and open-source web-conferencing tool. This software provides video conferencing, screen sharing, instant messaging, whiteboard, collaborative document editing, and other groupware features.

This free platform was developed to be self-hosted, and that means that to run this software the company users must have a technological background. Since this is an open-source project, you can develop your integrations. But if IT is not your business, you should go for a different alternative.

Audio and video quality are good and document collaboration is easy to manage even with the number of participants is high.

OpenMeetings allows users to create and record meeting rooms, where they can share screens and use whiteboards.

Apache OpenMeetings Pricing: Free.

 

 CrankWheel

 

crankwheel screen share

 

CrankWheel is a screen-sharing system made for sales teams that need to connect with prospects.

CrankWheel claims that works over bad connection networks and even old browsers. This software only needs a browser to work and there is no need for installs, a definitive advantage for former prospects contact.

With this software, you can show your product to your customers in real-time, answer their questions and doubts. Customers can join by sharing a link, emailing them, or sending an SMS.

You can select to share only the content of a browser tab, program window, or entire screen.

The CrankWheel Demo Request Button allows a visitor browsing your site to connect with a sales representative and get a live share demo of your product. This is helpful because provides instant visual communication with the prospect avoiding friction and providing a quick answer to the prospect’s needs.

CrankWheel pricing:

Free for unlimited users, 15 meetings per month, screen sharing, remote controls, instant demos, and public link.

Starter Team: $75/month same that free but with 100 meetings/month.

Higher plans are available.

 

 

Slack

 

slack screen sharing

 

Slack is a platform created for communication with groups and in personal one-to-one discussions in organizations.

This is a calling and messaging service that features screen sharing during meetings. Users can share their screen, draw on it, make notes and also allow other members to add notes as well.

Slack offers 2,200+ integrations, like Google Drive, Twitter, Zapier, Asana, and more. This is a major advantage to integrate it into your current workflow.

With  HIPAA compliance and many security certifications, Slack assures your data in every moment with the highest standards.

Slack pricing:

Free for small teams, with access to 10,000 of your team’s more recent messages, 10 integrations, 1:1 voice and video calls between teammates.

The next plan at $6.67/month/user adds full message history, unlimited integrations, and face-to-face communications up to 15 people.

 

TeamViewer

 

teamviewer screen sharing software

 

TeamViewer is a remote desktop sharing platform that allows to access other devices remotely. You can control, monitor, and manage computers, mobile devices, network machines, and more from anywhere.

This software is intended for those who need screen sharing along with remote desktop capabilities. TeamViewer is a classic tool among computer repair businesses and help desk teams.

Connections are secured with 256-bit AES Encryption and two-factor authentication is available too.

Being a long-time player in this business, TeamViewer takes security as a serious matter following HIPAA and SOC2 regulations.

TeamViewer supports Windows, Mac, Linux, Chrome OS, Raspberry Pi, Android, and iOS. With this variety of supported operating systems, you are sure to get connections no matter what platform your customer has.

And to help drive your business this product has many integrations with Microsoft, Salesforce, Zendesk, and more.

TeamViewer pricing:

Free for personal use.

The next plan starts at $23.90/month for remote access, remote printing or Mac and windows in any printer, file sharing, up to 200 managed devices, and up to 5 meeting participants.

If you need integrations, user access reporting, and more advanced features the next plan is 47.90/month. (Prices are billed annually)

 

Microsoft Teams 

 

microsoft teams screen share

 

Microsoft Teams is the right choice for screen-sharing software if you are under Microsoft’s ecosystem. Although this is a powerful platform for real-time messaging, users can share documents and collaborate within the app. For sure a clear advantage of this software over other apps since it features full Microsoft365 integration.

This app keeps information secure with data encryption in their own data centers, and also requires multi-factor authentication to protect users from unauthorized account access.

The software provides screen sharing, call recording, live captions, and chat capabilities. Users can schedule a video or audio meeting with a single person or a team, and external guests can join meetings from their browser without downloading the application.

Microsoft Teams is available as a desktop app and as a mobile app. Supports all major operating systems like Windows, Mac, iOS, and Android. This is a great benefit since users can join calls from everywhere.

Microsoft Teams pricing:

Free for up to 100 participants, integrations, up to 10 GB of cloud storage, unlimited chats, 60-minute meetings, whiteboard, screen sharing, and more. This is a very generous plan for free and one of the best available.

The next plan is $5/month/user adds 24-hour meetings and meeting recordings.

 

 

Zoom   

 

zoom screen sharing software

 

Zoom is a video and web conferencing screen sharing software. This platform became a known player in the video conferencing business when Covid-19 started in March 2020.

Zoom offers free solutions to host online meetings and connect with users from anywhere. It’s easy to set up meetings and schedule them within any calendar app, like Outlook, Google Calendar, and iCal.

With HD video and audio, recording and transcripts, collaboration tools to co-annotate screens, reactions, hand raising, team chats, and integrated file sharing, this is one of the best video meeting systems available. And supports up to 1000 video participants per meeting.

This software has plenty of integrations available: LinkedIn, Mailchimp, Slack, Google Drive, and more. The Zoom Developer Platform allows developers to build applications and integrations for their individual needs.

Android and iPhone apps allow users away from the office to join meetings and share their screens. This is a remarkable feature for full team communication.

Zoom pricing:

Free for up to 100 participants, group meetings for up to 40 minutes, and unlimited 1:1 meeting.

Then next plan $149.90/year/license up to 100 participants, group meetings for up to 30 hours, social media streaming, and 1 GB cloud recording.

 

Google Meet

 

google meet screnn sharing

Google Meet is a video meeting solution from Google that includes video conferencing and collaboration. This product comes as a part of the G Workspace (formerly Google G Suite) offer and has full integration with other Google products. So, if you are an actual Google Workspace user this may be the right choice.

Google Meet offers different video layouts to choose from, and you can see up to 16 participants if you choose the tiled layout.

You can schedule and record meetings, share your screen to present documents or spreadsheets, share videos, and invite up to 250 internal or external participants.

This software offers real-time captioning during video meetings, an interesting feature for accessibility. This feature is also available later if you wish to watch a recorded session.

If you are a Google Workspace customer, all the information from the calendar and other apps is synced with Google Meet.

Meet video conferences are encrypted in transit with the same compliance Google uses for other products.

As with other screen-sharing software, you can join a meeting without installing any program. And if you are on the go, the mobile app for Android or the App Store lets you connect with good functionality.

Google Meet pricing:

Free plan for 1:1 meeting length of 24 hours, group meeting length 1 hour, 100 participants maximum, and live closed captions.

The next plan is $6/month/user for 100 participant video meetings, 30GB cloud storage per user, and security and management controls.

 

AnyDesk

 

anydesk screen sharing

 

AnyDesk is a remote desktop platform for screen sharing, suitable for IT professionals and individuals alike. A powerful software that offers cloud solutions as well as on-premises solutions for those users with individual security policies.

This software provides remote printing, file transfer to exchange text, screenshots, and more between remote and local devices. You can whitelist users with unattended access, a feature that allows anyone with a given password to access the screen at any moment.

Using the whiteboard allows to draw instructions, and the chat feature accomplishes the communication. You can also record sessions for future revision.

AnyDesk works on many devices: Windows, macOS, Android, iOS, Linux, Raspberry Pi, and Chrome OS. This is not a browser-based system; it’s necessary to download an app to connect between devices.

This software uses military-grade TLS technology to ensure your devices are protected from unauthorized access. Also provides powerful control for hosts to grant or deny specific permissions like mouse and keyboard control.

AnyDesk pricing:

Lite: $10.99/month billed annually, remote printing, whiteboard, file transfer.

Professional: $20.99/month billed annually adds session logging, custom client, and unlimited devices.

Free 14-day trial available.

 

Conclusion

When you need to decide which screen sharing software to get, you must consider both, features and pricing.

All providers offer free plans to try, and this is a good starting point. But you should look for additional features like integrations, video recording, and mobile apps to get the best value for your money.

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