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14 Social Media Calendar Tools

14 Social Media Calendar Tools

Social media calendar tools help publish the right content at the right time. And also help to schedule your upcoming social media posts. If you own a small business and run many social media accounts simultaneously, you need a social media calendar tool to plan and schedule content.

You don’t have to be an expert to manage your social media accounts.

And you can get more leads, sales, and revenue from social media using a calendar to plan your content.

These social media calendar tools have different features covered in this article. Some are only content planners, while the most advanced (and pricey) enable content curation, social listening, and team collaboration.

 

What are the benefits of using social media calendar tools?

A calendar helps organize and plan for days or weeks of your posts. This is important to save time and review your posts.

A social media content tool is crucial to customize posts according to each platform. Your online presence needs to sound different if you post on Instagram or Snapchat the same content. And you can publish across many platforms with a single click.

It also helps to plan posts according to holidays and special events. Check this calendar from Sendible.

You stay organized and get an overview of all your social posts at a glance. This is important for tracking if your social strategy needs some adjustment.

And if you are using interactive marketing, a calendar tool will round up your overall strategy.

Check some ideas for a social media calendar here.

 

Social media calendar tools:

 

Sprout social:

sproutsocial-pic

 

Sproutsocial helps to understand and reach your audience, engage your community, and measure performance. This is a solid platform for creating a significant social media presence with advanced publishing tools and scheduling features.

This software has listening, publishing, engagement, and analytics modules.

A visual calendar allows you to manage your posts for many profiles and social networks while giving oversight from a central hub. Sproutsocial helps to find the best time to post, according to hashtags and social media activities.

Sproutsocial offers high-level analytics reports. Core reports include profile performance, tag, post-performance reports, competitor, paid version, and team and tasks report. And in case you need to go deeper, there is a Premium Analytics report feature available.

Sproutsocial integrations: All major social networks. Business integrations include Salesforce, Google Drive, Google analytics, Glassdoor, Bitly, Feedly, Zendesk, HubSpot, Slack, and Dropbox.

Sproutsocial pricing: From $99/month with five profiles and essential tools for getting started. Free 30-day trial available.

 

Crowdfire:

crowdfire-pic

 

Crowdfire is a powerful social media tool for individuals, agencies, and businesses. Works with Facebook, Instagram, YouTube, Twitter, Pinterest, LinkedIn, WordPress, Etsy, Shopify, Medium, Vimeo, and more.

This software helps to discover and schedule content to manage all your social accounts from one place.

Crowdfire recommends articles based on your topics of interest so you can share them with your audience. You can also schedule all of your content at the best times or those chosen by you.

With this tool, you can tailor your posts for every social network to reach the right audience with the right message.

Analytics reports are fully customizable, so you can only highlight and focus on the data you need.

You can share your favorite content from the web with the Chrome extension in a pair of clicks. This helps to keep your audience engaged with no effort.

Crowdfire integrations: Zapier.

Crowdfire pricing: Free plan with basic features, content curation, image curation, and only ten scheduled posts per account.

 

Google Calendar:

 

googlecalendar-pic

 

With Google Calendar, you can organize and schedule social content. If you have a Gmail account, you already have the whole Google set of products for free.

This is not a native social media tool, but you can organize posts and track results.

Since Google has several collaborative features, you can assign tasks, make comments, and keep a decent workflow for content creation and scheduling.

Google Drive can store your media library, and you can access it whenever you need.

Google calendar integrations: Hundreds of integrations with several software tools and Zapier.

Google Calendar pricing: Free.

 

StoryChief:

 

storychief-pic

This is a complete marketing solution to organize, structure, and distribute your content. You can create content campaigns tailored to each channel, publish articles, and promote content through newsletters.

This tool features a fascinating in-app editor to check how your content ranks on search engines. It also offers readability tips and videos or images from a free database.

StoryChief provides powerful analytics and reporting to check what content impacts your audience.

There’s a  collaborative workspace providing real-time editing and approval workflow. A marketing calendar allows you to see the big picture and schedule your content marketing ahead of time.

And as a big plus, this platform synchronizes with Apple calendar, Google calendar, and Outlook.

StoryChief integrations: 1,000+ integrations available.

StoryChief pricing: Starting at $90/month billed annually with four users included, unlimited stories, and unlimited campaigns. Free 14-day trial available.

 

Buffer:

buffer-pic

 

Buffer is a social media tool to build your audience and grow your brand on social media. A well-known company in the social media management business featuring a solid planning and schedule schema.

This software allows you to plan and publish your content on Instagram, Facebook, Twitter, Pinterest, and LinkedIn from one dashboard.

Buffer integrates team collaboration to create posts, get feedback and refine content. An approval workflow allows you to review posts for quality and branding before you post them.

An intuitive analytics dashboard helps to measure and analyze the performance of your content. Most reports are fully customizable, so you can know if you are reaching the right audience.

Buffer integrations: 60+ third-party integrations.

Buffer pricing: Starting at $15/month for eight social channels, one user, and 100 scheduled posts. Free 14-day trial available.

 

SocialPilot:

 

socialpilot-pic

 

SocialPilot is a powerful and friendly option for social media posting. The calendar allows you to see posts classified by social media platforms. You can filter your calendar view according to each account to have a more detailed schedule picture.

An interesting drag-and-drop feature allows you to re-schedule your post on the calendar. The social inbox enables you to reply to comments, messages, and posts on multiple accounts and filter those that matter.

SocialPilot is an excellent option to consider with team collaboration and complete approval workflow.

You can share web content through Firefox and Chrome extensions. SocialPilot makes it easy to discover the range and schedule it directly to your account for content curation and content suggestions.

A powerful analytics tool shows how reasonable your efforts are to keep track of your campaigns.

SocialPilot integrations: Canva, Bitly, Rebrandly, Box, Feedly, and Zapier.

SocialPilot pricing: Starting at $25.50/month with annual billing, 200 posts per day, 25 social media accounts, three team members, bulk scheduling, and content curation.

 

Agorapulse:

agorapulse-pic

 

Agorapulse is an easy-to-use social media management tool featuring a content calendar and advanced publishing tools. This platform is intended to engage, publish, listen and collaborate on social media.

Agorapulse allows scheduling, bulk uploading, and queuing posts. These are accessible from the calendar, allowing an overview of your planned content. This includes posts pending approval, published posts, and planned posts for the future.

The social inbox feature allows you to find, filter, and manage your comments and important messages. You can customize and schedule analytics reports to suit your needs and know how your followers are engaged with your content.

Agorapulse integrations: Most of the major networks but no Zapier integration.

Agorapulse pricing: Starting at $79/month, billed annually with ten social profiles, two users, and full functionality. Higher plans only add more social profiles and users. Free 28-day trial available.

 

Sendible:

 

 

sendible-pic

Sendible is a social media management tool with excellent scheduling and calendar options. This software supports all major social media networks.

You can customize and preview posts on each platform before posting to get a better engagement from your audience.

Sendible allows you to approve social media posts before they are scheduled and limit access to specific users if you work with a team. Collaborate with your team to set up approval workflows and keep your posts on-brand.

A content suggestion feature helps to publish content to generate engagement, and with the browser extension, you can share content in a snap.

Sendible analytics shows the best-performing posts, your most engaged followers, and how much referral traffic you are getting.

An interesting keyword monitor search notifies when your product or business is mentioned. You can also monitor how your competitors are doing and how their customers engage with them.

Sendible integrations: Blogspot, WordPress, Tumblr, Medium, Canva, Google Analytics, Dropbox, Slack, and Google Drive.

Sendible pricing: $29/month billed monthly for one user, 12 social profiles, and eight short reports. Free 14-day trial available.

 

ContentCal:

 

contentcal-pic

 

This social media calendar tool has a unique visual approach. If your business is highly dependent on images, this can be the right choice.

ContentCal is intended to plan and publish your content using simple visual tools. With an intuitive and straightforward layout, you can start using this tool in a matter of minutes.

Team members can be involved in the approval workflow to check content before publishing.

A web clipper extension sends online resources into your content library with a pair of clicks. A simple but powerful analytics dashboard shows performance reports to track your posts across platforms.

ContentCal integrations: Available through Zapier only.

ContentCal pricing: From $17/month for one user, one calendar, four social profiles, and 150 scheduled posts per month.

 

Hootsuite:

 

hootsuite-pic

 

Hootsuite is a great player in the social media tool market with advanced features to manage your social media networks.

An interactive visual planner allows you to overview your social media calendar and posts. You can create and schedule posts to multiple social networks with a pair of clicks, saving thus a lot of time.

A solid collaboration workflow is available to manage approvals and posts schedules to align the team with the same objectives.

Hootsuite provides a browser extension to automatically add content to your calendar and save it for posting ahead.

Hootsuite integrations: 20+ social networks. Also, Trello, Slack, Google My Business, and more.

Hootsuite pricing: Starting at $19/month for ten social profiles, one user, and unlimited scheduling.

Free 30-day trial available.

 

Loomly:

 

loomly-pic

This is a social media tool to create, plan, and execute social media campaigns (paid and free)

Loomly promotes itself as a brand and content management platform for marketing teams. With robust collaboration tools for approvals, comments, and logs, this software is a full-featured suite for social media management.

You can plan content ahead of time for Facebook, Twitter, Pinterest, LinkedIn, and Google My Business. At present, there is no direct Instagram sharing. This tool also works with automated pushing for Facebook Ads and Instagram Ads.

Loomly can suggest ideas and inspiration for more engagement based on trending topics, events and holidays, and RSS feeds.

This platform includes powerful analytics about posts, accounts, and URL metrics.

Loomly integrations: Integrate with Facebook, Instagram, Twitter, and most social networks. Plus, Slack, Microsoft Teams, Unplash, Giphy, and Zapier.

Loomy pricing: $25/month billed yearly, two users, ten social accounts, and unlimited content. A reasonably basic plan, but if you need analytics, integrations, and custom branding, you’ll have to go for the Standard Plan, $57/month. 15-day free trial available.

 

Trello:

 

trello-pic

 

Trello is a popular team management tool. This is not a dedicated social media calendar tool, but you can use it to handle your social media accounts.

With Trello, you can manage projects, campaigns, task lists, and more. Trello’s boards, lists, and cards enable teams to organize projects and manage a content calendar.

All boards are easy to customize, and you can use this feature to plan a campaign and schedule posts.

Once you’ve organized all your content on your Trello board, you can go to the calendar, which gives a comprehensive view of which post is scheduled to go out when.

But keep in mind that this is software for organizing, assigning, and tracking work for a group of people. This means that if you want a fully functional social media management tool, you will need to integrate Trello with a third-party app.

Trello integrations: Tons of integrations with Gmail, Hubstaff, Paperform, SurveyMonkey, and Zapier. Trello also features browser extensions for Chrome and Firefox.

Trello Pricing: Free plan with essential functions, but if you need calendar view, integrations, and more parts, you will have to move up to the Business Class Plan for $9,99/user/month.

 

Airtable:

 

airtable-pic

 

Airtable is a cloud collaboration platform to create relational databases. Think of it as a kind of Excel that can handle content, checkboxes, and links to records on other tables with powerful filtering options.

Airtable has hundreds of pre-made templates to choose from, and all of them are highly customizable. You can plan and schedule your content and create different views for different clients and social media networks.

With the recent launch of Airtable Automations, you can configure custom-trigger actions workflow directly within your Airtable base. This allows creating Twitter posts and specific Facebook post actions. Like Trello, this is not a tool only intended for social management but maybe an excellent, accessible starting point.

Airtable integrations: Twitter, LinkedIn, Facebook, and more. You can connect hundreds of apps with Zapier, Integromat, Workato, or Automate.

Airtable pricing: Free plan up to 1,200 records and essential functions. The next plan is $10/month, but you will have to pay $20/month/user to get the better Airtable features.

 

HopperHQ

 

hopperhq-pic

 

HopperHQ is a social media planning tool that works only with Instagram, Facebook, and Twitter.

Focused mainly on Instagram, this platform claims every feature you need to master Instagram marketing.

An exciting feature of HopperHQ is the image editor that allows for some basic image editing.

HopperHQ includes a “phone preview” option to see how your posts and feed will look to your followers on mobile devices.

You can manage multiple accounts from a single HopperHQ login and upload up to 50 posts in one click. A drag-and-drop calendar planner makes it easy to arrange your posts to meet your audience better.

HopperHQ integrations: Only through Zapier.

HopperHQ pricing: From $19/month for 1 Facebook, Twitter, Instagram, and LinkedIn account. Free 14-day trial available

 

Conclusion:

Social media calendar tools help organize your content and schedule it ahead of time. From simple planning tools to more advanced content curation and social listening, we have covered 14 options to consider.

It’s hard to say which is the best social media calendar tool since they have different features, pricing, and functionality. But most of them have a free trial available for you to check and consider.

And no matter which you choose, they are an essential requirement if you are doing social media marketing.

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outgrow interactive calculators

7 tips for building calculators with Outgrow

7 tips for building calculators with Outgrow

As you may know,  Outgrow is an outstanding platform to engage customers through interactive content, and one of its strongest features is creating quizzes and calculators.

Learn more about interactive content here.

Today I will give you some ideas about building interactive calculators to get more leads and customers. But first, let's take a quick look at the building process:

First, you need to select a pre-made template or build your own from scratch:

outgrow calculators

See also this pic, in the right sidebar there are a lot of customization options:

outgrow calculators

Once you are satisfied with your calculator design, you can narrow your target audience, for example selecting some countries or blacklisting IPs.

You can embed this calculator in your website, email, and social media posts as well.

outgrow calculators

Then the calculator is ready to publish and Outgrow tracks the calculator performance with a detailed analytics and SEO panel:

outgrow calculators

As you can see, the whole process is very intuitive, but if you even get lost there are several built-in tutorials inside the dashboard.

Now, let's see ideas about building calculators:

1-Cost calculators:

Customers often ask themselves “how much this is going to cost me ?” so helping them in this area will create great engagement.

For example : 

What is the real cost of renting a house? How much will it cost to build my app?

 

2-Saving calculators:

Customers LOVE savings, so showing them how your product or service can save is a strong trigger for purchase.

For example: 

Calculate savings when purchasing a used car. Calculate savings for buying a promotional plan.

 

3-Time calculators: 

Time always causes stress and anxiety, and you can help customers showing proper time limits.

For example:

Is it the right time to buy a car? When should I start to build a house?

 

4-Risk calculators:

Consumers are extremely risk averse. Making them aware of the risks can build trust and pave the way to a final purchase.

For example: 

What is the risk of flooding in the neighborhood where I intend to move? What is the risk of traveling to a certain country and not getting medical attention?

 

5-Competition calculators:

Customers always compare different options before making a purchase. So helping them with the numbers about your product or service will surely put your item into the final leap.

For example:

Find out how much you can save on your insurance switching to a new company. Calculate car fuel consumption versus other models' performance.

 

6-ROI Calculators: 

In organizations, ROI calculations are made before any purchase. Helping your customer with ROI calculations can shorten the sales cycle.

For example: 

What is the ROI of buying a certain heavy truck? What is the ROI of investing in a new office?

 

7-Alternate choice calculators: 

Customers often have to make difficult decisions, help them to see your product's advantages.

For example: 

Should I buy a car or a Van? Should we open an office in the USA or in Europe?

See this for an interesting example:

These are only a few but for sure you can think of others that properly suit your business needs. The main point here is the Outgrow approach to customer engagement; no mails, no brochures, no etc., and solving a customer need in the right moment with a different and intelligent tool.

You can try Outgrow for free, learn more at  www.outgrow.co

Have you used Outgrow before?






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Video Sales Letters: A Complete Guide

Video Sales Letters: A Complete Guide

A video sales letter (also known as a VSL) is a video made to sell a product or service. Think of it as a traditional sales letter but in video form.

Video consumption is growing yearly; most people prefer watching videos to reading text articles. YouTube has 122 million users daily, and social media sites engage millions of users daily through short videos.

Still, the written sales message you send your customer in an email campaign can be turned into a video sales letter. With proper planning, a VSL will boost your conversions.

Video sales letter software helps to craft the best message for your audience. Although creating a VSL is not difficult, there are some key points for obtaining the best results.

This article will provide the best tips and resources to craft a video sales letter to increase leads and conversions. Check it out.

What are the main guidelines for creating a video sales letter?

1-Get the viewer's attention. Point at some problem the viewer suffers and invoke a solution you can provide.

2-Do not show features; show benefits instead.

3-Maintain a friendly but authoritative tone.

4-Show how your product or service can fix that problem and how different it is from other alternatives.

5-Tell success stories from those who previously used your product or service.

6-Include a CTA (Call to action) in the end.

 

5 steps to create a video sales letter that converts

1-Determine your audience.

You cannot create a single video for all your audience. Demographics, ages, and individual interests are features to consider. People's beliefs and buying processes are different in every culture. They must be evaluated to craft a successful video sales letter.

2-Determine in what part of the sales funnel your VSL will fit.

Are you targeting recurring customers, leads, or viewers that don't even know your product? Ask yourself these questions to understand what key points your message should address.

3-Write your script.

This is the foundation of the whole video sales letter. A script is a written document that considers the message of your video by organizing it into a structured outline. It includes scene descriptions, voiceovers, and text or graphic descriptions.

A script should consider what the video is about, its audience, the main message you want to deliver, and what visual style the video should follow.

4-Create your video sales letter with a video editing tool. 

More about this later.

5-Promote your VSL.

You can embed the VSL on your website, share it on social media, or through an email campaign. Also, creating a dedicated landing page to drive your viewers is a good resource. It will depend on the specific purpose of the VSL.

For example, if you are targeting a B2B business, LinkedIn (and not Facebook) should be your preferred social media site.

 

RELATED READING: 9 Video Testimonial Software

 

How long should your VSL be?

There is no rule of thumb for video sales letter length. A long VSL can fail to get the viewer's attention, and a short VSL can't showcase the proper message to your audience.

Generally speaking, a VSL for low-cost products can be a pair of minutes long. People don't think a lot when buying a cheap or impulse-driven product. But high-ticket products will need more time to shift the lead through the sales funnel.

You should keep your VSL as short as possible but long enough to deliver your message.

In a video, the human brain decides in the first 30 seconds if it will pay attention to the message on the screen. These first seconds are crucial to engaging the viewer for the full video length.

This graphic from Wistia shows the correlation between engagement and video length:

video sales letter

 

Which methods are available for creating a video sales letter?

There are many options to make a VSL. To name a few:

1-A video editor software like Filmora, Premiere, Camtasia, DaVinci Resolve, or the like. If you have no prior knowledge of video editing, this is not an easy task, and you may face a steep learning curve.

2-Use a downloadable software like EasyVSL.

3- Use PowerPoint to create a video. Get a subscription to Office 365 to take advantage of the last program version and cloud-storage benefits. Not a difficult task, but you will have to invest a decent amount of time into it.

4-Go for a cloud-based video editor. These platforms feature paid monthly subscriptions that usually offer a basic free plan. This is the cheapest and quickest option to create professional-looking videos.

5-And if you don't have the time and interest, hire a freelancer or an agency to do the job for you. Freelancer.com, Upwork, and Fiverr are the biggest names in the freelancing universe. You can pick a freelancer based on previous customer reviews and qualifications.

Which is the best software to create video sales letters?

 

Flexclip

video sales letter

Flexlip is one of the most accessible video sales letter software available. You must select a template, upload your videos or graphic assets, add some dynamic text and music, add widgets and transitions and you are done. The process is straightforward and lets you end up with a video sales letter in just minutes.

 

Key features

1-Free tools like screen recorder, video compressor, and video trimmer.

2-Basic video edition.

3-Millions of royalty-free video, graphic, and music assets.

4-Text animation available.

Flexclip pricing:

Free plan with up to one-minute video length and basic features. The next plan is $5.99/month with three minutes of video length, unlimited video exports, and more.

 

 

 Hippo Video

video sales letter

This is a complete video marketing solution focused on turning your viewers into customers. A set of valuable integrations sets this platform apart since this is not a regular feature in this type of software.

Suppose you plan to create sales video letters (and all kinds of video stuff) regularly. In that case, Hippo Video is one of the best solutions in the market.

Key features

1-Generous free plan.

2-Integrates with Zapier, Salesforce, Mailchimp, and more.

3-24x5 Live support worldwide.

4-Mobile app.

Hippo Video pricing

Free plan with unlimited videos up to 15 minutes in length, HD recording, and no editing. The next plan is $15/month and adds standard features.

 

 

Sendspark

Sendspark is a screen and webcam recording platform focused on sales and marketing. An interesting "request videos" feature allows getting videos from customers with a simple link. Once they record the video, it is automatically uploaded to your account and ready to download or share.

Within Sendspark, there are no editing options. You will have to go for an external application if you need to make some changes.

Key features:

1-Chrome extension for easy screen and camera recording.

2-Advanced analytics, including heatmaps.

3-Team management.

4-Send personalized and branded video emails.

Sendspark pricing

Free plan up to 30 videos per month with no length limit and essential functions. The next plan is $15/month with unlimited videos, CTA's, branding, and analytics.

 

RELATED READING:6 Video Popups Builders

 

 

Promo.com

video sales letter

This cloud-based software has a vast library of templates for creating video sales letters. This is a complete tool for video creation and editing, with a bunch of useful tools that allow complete beginners to create an excellent video with no previous experience.

Key features

1-5,000+ templates.

2-Easy drag-and-drop dashboard to create videos in just minutes.

3-Social media platforms integration.

4-Getty images and iStock footage.

Promo pricing

The basic plan is $25/month with unlimited videos, branding, animated text styles, commercial usage rights, HD videos, and more. Free-trial available.

 

 

Easyvsl

video sales letter

Easyvsl is a downloadable software to create videos using a drag-and-drop dashboard. This tool honors its name. To make a video sales letter, you need to follow four simple steps: paste a script and add slides and transitions, choose a design, add audio, and export or download.

Key features

1-Several voices and tones are available.

2-Kinetic text videos (animations with moving words)

3-Vast library of sounds and images.

4-Can be installed on up to 5 computers.

Easyvsl pricing

$197/year or $97 plus $9.99/month. 30-day money-back guarantee.

 

 

Conclusion

 

Traditional sales letters are an excellent way to sell products or services. Still, a video sales letter can boost your conversions even more. They help to generate more leads and conversions with an excellent cost-benefit ratio.

Ultimately, it is all about the old known formula "an image is worth a thousand words."

Are you using VSL in your strategy? Leave a comment below and let us know.

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Best Ways and Places to Share Video Testimonials

6 Best Ways and Places to Share Video Testimonials

A video testimonial is a recommendation from a customer who has used your product or service. Since it is not a written piece of content but a real person talking, it helps increase engagement, boost sales, and create brand awareness.

There are many places to share video testimonials. Once you collect them on your own or using a dedicated platform, the next step is to use them to grow your leads and conversions.

And if you are not implementing this strategy yet, just look at these numbers:

 

92% of customers read online reviews before buying (BigCommerce)

72% of consumers say that positive testimonials increase their trust in a business (BigCommerce)

88% of consumers say reviews influence their purchase decisions (Vendasta)

 

We have listed in this article six ways and places where you can share video testimonials. From websites to streaming services, from email newsletters to social media, video testimonials are an excellent tool to shift your marketing efforts to the next level. You can use your actual customers to get more leads, sales and revenue.

Keep on reading and learn the ins and outs of every strategy.

 

1-Your website

This is the first place where your testimonial should be. As visitors visit your page, showing them testimonials from previous customers can improve your brand strength. This also indicates that your product or service works and helps new visitors to create trust in your product or service.

Homepage:

Since most of your website visitors land on your home page, this is a great place to share video testimonials. It can be placed on the page’s top, middle, or bottom. You should test and see what position delivers more views and results.

Shopify shows an excellent video testimonial on their home page:

share video testimonial

Sidebars:

On websites that feature right or left sidebars, these are good options. Sidebars always show on your website, regardless of what page the consumer is viewing.

 

RELATED READING:9 Video Testimonial Software

 

Dedicated page:

You can also create a dedicated video testimonial page, and drive traffic to that page from your home page, via email or social media sites. This method forces you to add new video testimonials every week because if the testimonial date is not recent, customers tend to think that your product is not getting reviews and your business is not performing well.

SeoHacker has a dedicated testimonial page on their website:

share video testimonial

 

Sales page:

The sales page is by far the best place to show video testimonials.

If your visitor has landed on the sales page, it means that they have a solid intention to buy your product or service. Adding a testimonial video on the sales page shows your visitors how your product has helped others and can also help new customers.

And suppose the visitor needs a little push to round up the decision process. In that case, a video testimonial will surely help.

2-Email and newsletters:

If you have an active email list, it is an excellent way to share testimonials. People who subscribe to your list have some interest in your product or service and are keen to hear stories from recent customers, product updates, and forthcoming news.

A newsletter with video testimonials will increase retention and brand awareness if the list is of customers. If the list only features leads, sharing a video testimonial will help push the prospect through the sales funnel.

As with any email newsletter, those containing video testimonials must follow general guidelines:

1-Avoid sending too many emails. They can end up in the spam folder.

2-Always work to customize the message according to the contact. Send relevant info based on recent purchases and only about products in which the prospect may be interested.

3-Do not embed videos on emails. Most email clients will block them based on security and privacy concerns. It is always better to send a link to the video testimonial.

4-Craft your email subject lines to match your message with your leads or customers.

 

RELATED READING: Best email subject line generators

 

3-Landing page:

A landing page is another excellent way to share video testimonials. It shows proof of your product or service and helps to boost conversions.

Landing pages’ design is tricky, and a minor change can significantly change visitors’ behavior. Be prepared to test different testimonials on your page. Of course, video testimonials must be relevant to the message and the sales funnel.

Do not fill the page with lots of testimonials. In landing page designs, less is better. The viewer can be distracted if there is a lot of information. Don’t forget that the final objective is to get conversions.

4-A case study

Case studies are excellent ways to share video testimonials. These are good case study sources since they show proof of consumers that solved an issue with your product or service.

To choose a video testimonial for a case study, you need to contact a consumer who has been using your product for enough time and is highly satisfied. Everybody has customers who are the company’s fans and are happy using and recommending your product.

Ask your customer for permission, and since a case study involves detailed information, you will need to interview your customer to get details and insights to craft a good script.

Once you are done, you can publish it on your website and social media sites. Use it as a lead magnet asking the viewer to download the entire case after watching the video.

Hotjar features a video testimonial along with a case study on their webpage:

share video testimonial

 

5-Video streaming sites

Video streaming sites are exciting places to share your video testimonials. With more than 2.6 billion active users per month and 122 million daily users, YouTube is the biggest streaming site available. It is also the second-largest search engine (guess which is the first…)

When you share your video testimonial on YouTube, you can link to your website in the video description and get organic traffic. You need to create a YouTube channel, customize the look and feel with banners and an about page, upload videos, and publish new videos regularly.

But a YouTube channel only about testimonial videos isn’t a good content strategy since customers can see it as self-publishing and promotional. You must create informative videos addressing a solution for a specific issue and promote the testimonial video.

YouTube Shorts is another way to share your video testimonials. Keep their length up to 30 seconds, clear and direct.

The second streaming site is Vimeo, with 230M+ users and a better set of features to help creators, better video quality, and the possibility to post videos without ads.

Dailymotion is a French video-sharing platform with 250M+ monthly users and an average of 160M+monthly users.

However, YouTube is the way to go due to its incredible stats that keep growing yearly.

 

6-Social media

Social media sites allow direct interaction among users with a strong emphasis on social proof.

Suppose you are posting a user publication on your social media sites. In that case, asking the customer permission to do so is mandatory. You can state this clearly when you collect testimonials, avoiding thus to ask for consent for every post.

Facebook:

The largest social media platform, with an estimated 3 billion users worldwide. Facebook includes users from almost every country, age, and interest. You have many options to share video testimonials on Facebook.

When a consumer post a video testimonial on their Facebook page, ask permission to repost it on your own page

If your customer sends you a video testimonial and you publish it on your website, ask permission to share it on your social media sites.

Video testimonials shared on Facebook Ads add a layer of trust to your Ads.

Instagram:

A platform focused on video posting and sharing is an excellent place to share video testimonials. These must be no longer than 2 minutes to grab viewers’ attention.

Instagram Ads can help you to connect with new leads and customers. Remember, checking the social site’s terms of service when posting a paid ad is essential to avoid being banned.

Twitter:

Twitter is mainly a text-based platform but is steadily growing the video usage. Short videos (no more than 30 seconds) are preferred here. You can share a video testimonial on Twitter but remember that the Twitter feed changes quickly.

Twitter Ads is another option to share your video testimonials. Not a cheap choice but with outstanding results.

TikTok:

With 1.8 billion users and 1.2 billion active monthly users, this video site is a sure shot for sharing video testimonials. 50% of TikTok users are less than 40 years old, so consider this when planning your strategy. Again, short-length videos (less than 15 seconds) are known to reach wider audiences.

Linkedin:

This is a social media site focused on B2B (business to business). With 820M+ users and 58M+ companies, Linkedin is an excellent place to share video testimonials if your product or service is aimed at companies or professionals.

And Linkedin Ads provide granular control over audiences and demographics so that a video testimonial can reach the right people with the right message.

 

 

Conclusion:

Regarding marketing strategies, nothing can beat sharing a video testimonial of an honest customer review. It helps grow your audience, build trust in your product or service, and build brand awareness and loyalty.

We hope the above article helps you build a better content strategy and happier (and returning) customers.

Are you using video testimonials? Let us know in the comments below.

 

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12 Explainer Video Makers

12 Explainer Video Makers

An explainer video shows a product or service, how to do something, or a specific concept. Explainer video makers are platforms focused on creating these videos, which are usually short (less than two minutes) and use meaningful content to attract the viewer's attention.

These videos are usually shared on social media sites or embedded on website landing pages to increase engagement and brand awareness.

Since online videos deliver ten times the response rate of static text and graphics, an explainer video is an interesting option to consider in your marketing strategy.

If you need to create an explainer video, there are four options to consider:

1-Get a video editing suite (like Filmora , Premier or Camtasia) and make your own explainer video from scratch.

A regular task if you already own the software and the experience, but not the best way to go in case you are new to video editing.

2-Sign up for a cloud-based dedicated platform to make the whole creation process in minutes.

3-Hire an external agency or freelancer. Lots of options here; Fiverr, Upwork, and others.

4-Create your explainer video using PowerPoint.

 

If you decide to go for the second option, this article is for you. We have listed 12 best explainer video makers below for creating a professional-looking video with no prior experience.

Although there are plenty of platforms to create videos, we will only list those focused on explainer videos.

When you are done reading, you will know the best options to consider. Check them out:

Biteable

Biteable is one of the best explainer video makers out there. You can make an explainer video in just minutes: pick an explainer video template, edit it by adding scenes, colors, pictures, and videos, and finally publish it on a website or social media site.

 

Key features:

1-"Biteable Teams" allows for making branded videos quickly.

2-Vast library of 800K+ videos and animated scenes.

3-Bare basic video editor.

4-Few animate video templates are available.

Check out this explainer video created with Biteable:

explainer video maker

 

Biteable pricing:

Free plan with unlimited video exports, royalty-free music library, and 2M+ video clips and images from Unsplash. The next plan is $588/year with many features but no branding or voiceover.

 

 

Anireel

Anireel is a product from Wondershare, a well-known name in the video business and the creator of Filmora video editor.

To create an explainer video with this software, you must choose a template, edit it with your own graphic assets and soundtrack, and then export the video to MP4 format.

A useful script to animation tool lets you create your video by just typing your script. Then the platform uses AI to choose best designs, voiceovers, transitions, and music to automatically make a complete video.

This is a downloadable product, available only for Windows.

 

Key features:

1-Text to speech function with many speakers and genders.

2-Pitch sync and lip sync.

3-Commercial rights included.

4-Hundreds of built-in animation templates, characters, audios and assets.

5-Customizable characters.

 

Check Anireel in action:

 

Anireel pricing:

Free plan with basic functionality and 720p export videos. Next plan is $9.99/month billed annually and adds text-to-speech, premium assets and full functionallity.

 

 

 

CrazyTalk Animator3

This is downloadable software, available for Mac and PC. You can download it free and get a 30-day trial with hundreds of resources. This platform is aimed at experienced users, and the quality of video animations is excellent.

 

Key features:

1-50 characters, 435 motions, 27 perform, and 24 projects included.

2-Animate 2D characters with 3D motions.

3-Facial puppet and audio lip-syncing.

4-Export projects to Premiere Pro, Sony Vegas, Hitfilm, and Motion5.

 

CrazyTalkk Animator3 pricing:

Perpetual licenses $159, but be prepared to face several upsells for Head Maker, Facial movements, and other features.

 Watch CrazyTalk Animator in action:

 

Toonly

Toonly claims itself to be "the simplest drag and drop explainer video creator." This platform has a distinctive cartoon style and is not cloud-based; you must download it and install it on Mac or PC.

Toonly lacks pre-made templates but has several pre-made scenes to create your video.

You can download this software on as many devices as you like; all the projects are stored in the cloud and synced. The app does not support image or character customization. Still, you can upload your own images or characters and provide them limited animation capabilities.

 

Key features:

1-No free trial available.

2-Simple drag-and-drop explainer video builder.

3-One single account works on several computers.

4-No stock images. All Toonly images were custom drawn by professional designers.

 

Toonly pricing:

The standard plan starts at $39/month with 30 character images, 17 character animations, unlimited videos, 20 background audios, 10 pre-made scenes, and 3 text animations. The next plan is $69/month with increased assets.

There is a one-time fee purchase offer at $67.

 

Watch Toonly in action:

Animaker

Animaker is a platform for video marketing to create live-action and animation videos. Like other similar tools, there are plenty of video templates to start with, and they are fully editable. You can create your own custom character, an exciting feature also available in the free plan.

Animaker offers excellent animation styles, although only available on higher plans. Lower plans also lack commercial rights and short-time rendering.

 

RELATED READING: 15 AI Video Generation Platforms

 

Key features:

1-Multi-user collaboration, great if you work as a team.

2-100 M+ stock assets and 30,000+ animated properties.

3-Instant auto-lip sync, a helpful feature that saves lots of time.

4-Powerful character builder.

 

Animaker pricing:

Free plan with 5 downloads per month with watermark and HD resolution. The next plan is $10/month with 5 minutes video length, 5 custom characters/month, and 2GB storage.

Watch Animaker in action:

 

 

 

Renderforest

This is one of the most straightforward tools for making explainer videos. With Renderforest, you don't need any design skills to create a professional animation also in 3D.

This platform is not only an explainer video maker. It is a complete suite of tools for creating animations, slideshows, presentations, videos, logos, websites, and social media designs.

In our experience, software products with multiple features trying to cover many niches are not the best option. Still, this platform may be a good fit for many users.

Check Renderforest video:

 

Key features:

1-1,000+ animation scenes.

2-3D animation templates.

3-Voiceover trimmer tool to align scenes.

4-iOS and Android apps available for creating on the go.

 

Renderforest pricing:

Free plan with 500Mb storage, 720p videos, and limited stock footage. The next plan is $9.99/month with 10GB storage, unlimited videos, premium templates, and vector SVG.

 

 

explainer video maker infographic

 

Moovly

Moovly sells itself as "an explainer video software even your grandma can use," so we are keen to think it is very easy to use. A simple drag-and-drop editor lets you create videos in a snap with no video editing knowledge necessary.

With this platform, you can create whiteboard explainer videos, cartoon-style videos, animated illustrations, and motion graphics. An advanced video editor (not standard in this kind of platforms) lets you add transitions, cuts, and scenes to any part of the video. You may need some time to learn the ropes if you are new to video editing, but this product delivers excellent results.

 

Getting started with Moovly:

 

Key features:

1-Moovly Video Collaborator speeds up team collaboration and production.

2-Automatic text and subtitles translator.

3-Powerful video editor with PowerPoint import.

4-1.3M+ royalty-free images, photos, and videos.

5-iStock and Getty Images available to buy separately.

 

Moovly pricing:

Free plan with 1M assets, 20 personal uploads, YouTube and Vimeo video sharing (no downloads within this plan). The next plan is $24.92/month with 1080p quality, unlimited video length, no watermark, team management, and video templates.

 

 

 

 

Simpleshow

This tool has a different approach to explainer video creation.

First, it presents a single hand drawing an illustration on the canvas, and then two hands appear clearing the scene.

Second, the system asks you a few questions with different options to choose from to help you write a good script. The platform automatically illustrates the story, but you can edit it to better suit your needs.

This tool produces clean and simple explainer videos but with few customization options.

 

Key features:

1-Only whiteboard animations.

2-Commercial rights only on business plans at $129/month.

3-Pricey compared to other options in the market.

 

 Watch how Simpleshow works:

 

Simpleshow pricing:

Free plan to create unlimited videos but with limited features and no download. The next $5.99/month plan allows you to record or upload your own voiceover, three voices to choose from, downloads, and subtitles.

 

 

 

Animatron Studio

Animatron Studio is a drag-and-drop explainer video maker. With hundreds of pre-made assets (audio, video, and photos), you can also create HTML5 (offline) presentations and whiteboard animations.

If you are new to animation video, they got you covered with many tutorials ranging from beginners to advanced users.

This platform offers one of the best cost-benefit relation on their pricing plans, with many variations.

 

Key features:

1-Vast library with 500K video clips.

2-200 pre-sets animations.

3-Whiteboard animation style.

4-Built-in voiceover.

5-Free music, icons, and images.

6-Several formats to import/export media.

7-"Lite mode" for easy animation creation.

Check Animatron in action:

 

Animatron pricing:

Free plan with 5 projects and 2 GB storage, next plan $15/month with unlimited projects and thousands of royalty-free photos, videoclips, and audio clips.

 

 

 

 

Visme

Visme is a complete platform for creating videos, infographics, printables, banners, maps, mockups, presentations, and charts. You can easily create animated explainer videos with customizable characters using drag and drop functionality.

Visme offers a vast library of video templates for explainer videos, with animated options and standard videos.

A unique feature of this platform is the social media schedule, an interesting option to consider if you post on social media and need to plan your content publishing in advance. This avoids needing other external tools to handle your post schedule.

 

Key features:

1-Excellent option to consider for creating any kind of graphic and video content.

2-Integrates with YouTube, Vimeo, Google Drive, One Drive, Loom, Wistia, and more apps.

3-Full tutorials and resources available.

4-Team management is available.

Check this explainer video about Visme:

 

Visme pricing:

Free plan with unlimited projects, no download, and 100MB storage. The next plan is $12.25/month billed yearly with 250MB storage, premium assets, no Visme watermark, charts and data widgets, and limited format downloads.

Powtoon

Powtoon is a well-known name in the video animation arena, which has improved over the years. This platform works as an excellent explainer video maker, featuring hundreds of animation templates that you can customize with your own icons, music, colors, fonts, and illustrations.

To create an animated explainer video with Powtoon, you need to choose a video template ( or start your own from scratch), edit it with a simple drag and drop dashboard, and then share it via a link or download it in MP4 format.

Powtoon definitely stands out in the number of integrations it supports, making it super easy to adapt Powtoon to your current creative process.

Check Powtoon in this video:

Key features:

1-Extension for Adobe Photoshop CC for transforming your static designs into videos.

2-PowerPoint, MS Teams, Canva, Vimeo, YouTube, Facebook Ads Manager, and more integrations are available.

3-Tons of royalty-free music and assets.

4-Video trimmer, editor, GIF maker, screen recorder, YouTube intro maker, and more video tools.

 

Powtoon pricing:

Free plan up to 3  minutes length in HD resolution, 100 screen and webcams recording, no download, and primary features. The next plan is $8/month with access to PRO content, up to 10 minutes in length, MP4 download, and commercial usage rights.

 

RELATED READING: 6 Video Popups Builders

 

Videoscribe

Videoscribe is one of the best whiteboard explainer video makers. With a drag-and-drop dashboard, you can turn your ideas into a professional-looking video in just minutes.

To take advantage of all features, you must download and install the program on your PC. A browser-based option enables you to create quick animations on the go.

Videoscribe offers professional services through Sparkol Studio, a team of experienced animators, scriptwriters, and designers that can shift your video idea to the next level.

Check Videoscribe:

 

 

Key features:

1-11,000+ images and GIFs.

2-190+ royalty-free tracks and voiceover recordings.

3-HD 1080p render resolution.

4-Royalty-free music collection.

5-Choice of different drawing hands.

 

Videoscribe pricing:

Starting at $39/month, but you can get it for $14/month by signing up for an annual plan.

Free 7-day trial available.

 

 

Conclusion

When you need an explainer video maker, there are lots of options. Since each platform is aimed at a different audience and needs, we hope this article can guide you to the correct choice.

Most of them offer free plans or free trials so you can try and test if the platform meets your needs.

Are you using any of these? leave a comment below and let us know.

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AI video editor

Best AI Video Editors

3 Best AI Video Editors

AI video editors are the future of video editing. Even though photo and video cameras are equipped with face detection and other AI tools, the video editing software is some steps behind.

AI editors can speed up the video editing process, resulting in a better final product with benefits for viewers and publishers.

These platforms help to automatically cut silences between dialogues, locate transitions, tailor music with talks, auto reframe aspect ratios, and more.

We have listed below the three best AI video editors. Check them out.

 

Premiere

AI video editor

 

Adobe Premiere is a robust AI video editor, featuring countless tools to create and edit videos.

When you buy a monthly subscription to Adobe Premiere, it includes Adobe Sensei, a machine learning and artificial intelligence platform.

Adobe is one of the best video editors on the market but be prepared to face a steep learning curve.

Key features:

1-Color match: match the colors in two different video clips in a sequence. This helps maintain consistency between colors in different shots of the same scene.

2-Morph cut: Get visual continuity in interview videos without cutting pauses and silences in dialogues.

3-Scene edit detection: useful to create a new edit of a long video. AI will locate transitions and additional cuts.

4-Auto reframe: change a horizontal video into vertical aspect ratio automatically. Useful to post a wide aspect ratio video on social media.

5-Match music with video length.

6-Remove objects from videos.

7-Blend music and dialogue: automatically lower music when a conversation is happening.

Adobe Premiere pricing:

Starting at $20.99/month.

Free 30-day trial available.

 

Related Reading: 15 AI Video Generation Platforms

 

Magisto

AI video editor

Magisto is an AI video editor and creator platform. This is a product from Vimeo, a well-known name in the video hosting business.

This AI video editor uses their patented "Emotional Sense Technology." It is a story detection algorithm that analyzes and edits raw video and photos to create professional-looking videos. This technology dives into your audio and video footage to build a script for the video's final cut based on a specific editing style you choose.

Magisto claims their AI technology "understands" the media you uploaded and determines the best way to edit it.

This platform is a YouTube and Meta partner, offering millions of videos and images from iStock, one of the biggest image libraries.

 

Key features:

1-Monthly plans with excellent cost-benefit ratio.

2-Smart AI editor (not available on basic plan)

3-3 M+ video clips and 25 M+ photos royalty-free.

4-Commercially licensed music.

5-Cross-channel content distribution.

6-Mobile apps are available.

7-Possibility to upload your own music tracks.

 

Magisto pricing:

Premium plan: $ 4.99/month with videos up to 10 minutes long, full editor, premium editing styles, and unlimited downloads.

Professional plan: $ 9.99/month adds 3M+ full-HD video library and photos, branding, logos and text, music, up to 1TB cloud storage, social sharing with analytics, and a Vimeo Pro plan.

Business plan: $ 34.99/month adds 25M photos, export to Facebook Ads Manager, video analytics, embed videos on any website, and Vimeo business plan.

Free 7-days trial available.

 

Wisecut

AI video editor

This AI video editor platform uses voice recognition to edit videos. Wisecut uses an advanced AI algorithm to automatically remove silences, create subtitles, add background music, and cut pauses during videos.

Key features:

1-Identifies and removes long pauses on videos automatically.

2-"Smart background music" feature tailor music to your video from a library of included royalty-free tracks.

3-Automatic subtitle generation with five languages available.

4-Smart edition based on video dialog analysis.

5-Auto audio ducking sets the level of music according to actual dialogue.

Wisecut pricing:

Basic plan: Free with 45 minutes/month, 2GB storage, 720p resolution, 30 minutes file length, AI edition, and YouTube integration.

Professional plan: $57/month with 300 minutes/month, 150 GB storage, 1080p resolution, 60 minutes file length, AI edition, and subtitles auto-translation.

Related Reading: Best Interactive Video Platforms

 

Conclusion

AI video editors are here to stay in the editing process. With 82% of internet traffic coming from videos, this niche will get more and more attention in the next years. If you create videos regularly, these platforms will save you a lot of time.

However, the human touch remains crucial when you are a professional and need a polished final product.

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synthesia.io alternative

6 Best Synthesia.io Free Alternatives

6 Best Synthesia.io Free Alternatives

Synthesia.io is a robust cloud-based tool that uses AI (artificial intelligence) for creating videos from text input. There are many platforms where you can choose a template, type a text in a box, and the AI adds music, animations, and video effects to create a video.

But Synthesia goes a step beyond featuring human-like avatars that speech your text with lip-syncing and awesome realistic avatars.

synthesia alternative

This platform excels in AI video generation with unique features:

1-40+ realistic avatars (yes, forget about hiring actors or expensive video studios) with movement.

2-60+ languages to choose from (no need to hire translators to make your video available in other countries)

3-25+ pre-made templates to start creating videos in minutes.

4-Supports 1080p resolution.

5-Built-in editor to add additional text, shapes, and images.

6-Free-royalty music tracks, you can also upload your music files.

7-Download the video, embed it on your website, or share it through a link.

8-Create a video from an article pasting the url.

9-Voice and tone adjustment.

10-Can include many languages in the same video.

11-Screen recorder included.

12-Create your custom avatar ( this is a paid-on feature)

 

Synthesia.io pricing starts at $30/month, and no free plan is available. To test the tool, you can create a video for free on their webpage

If you are on a budget and need a Synthesia.io alternative to create a video from text using AI, we have listed below six free options. Of course, these are limited versions, but all of them are a good starting point.

Check them out.

 

Talking avatar

This platform is a good Synthesia.io alternative that uses AI to create video from text input. The free plan has unlimited videos up to 1 minute in length. With a $19.9/month subscription, you can access unlimited videos up to 5 minutes in length.

Custom avatars are available for a $59 one-time payment.

Talking Avatar includes 3 kinds of avatars. 6 real-human avatars (3 male and 3 female) with personality variations. 11 GC avatars to choose from, and 40+ notable Photar celebrities and anime avatars. You can add your own voice, choice from many female and male voices with different tones, and even face swap avatars.

Using this tool is straightforward. You select your avatar, input the script in a text box, click on next, and the system renders the video. You will receive the rendered video in your inbox when it is ready. Then you can download or embed it on your website.

Check Talking Avatar in action

 

 

In my experience, rendering time may vary between 5 and 10 minutes, but the whole process works fine. Sometimes lip sync and gestures are not 100% accurate, but you can tweak it by adding pauses in the script.

 

Related reading: Talking Avatar Creator Software

 

Yepic

Yepic is a platform that turns your text script into a professional video in three simple steps. You choose a presenter, paste your script, create your video, and it is ready in minutes.

This software works in more than 40 languages and supports adding backgrounds and custom voiceovers. This is the only platform using human avatars that allows you to control avatar expressions.

The free plan brings 4 credits (1 credit = 1 video up to 1 minute), English language (with 22 voices), and custom background images. The downside of this plan is that rendering can take up to 24 hours.

A paid plan is £30/month, with full features and a rendering time of about 10 minutes.

 

 

Elai.io

Elai.io is another Synthesia.io alternative to consider. Elai.io text to video platform allows you to build customized videos with a human-like presenter using only text.

This cloud-based software supports 60+ languages, 25 human-like avatars, and custom images.

You can also get a custom avatar for a $500 one-time payment.

The free plan features only 5 minutes and 25 avatars, with 1080p videos, stock image library, stock music library, stock video library, custom transitions, and animations.

If you need more minutes, you should move to a paid plan, starting at $29/month with 15 minutes/month, no watermark, auto-captions, and the option to upload your voice.

As with similar platforms, once you render your video there is a moderation time before the video arrives in your email inbox.

 

 

Wave.video

If human-like avatars are not essential for your project, Wave.video is a strong player in the video creator business and an excellent Synthesia.io alternative.

This platform includes multiple assets for creating and editing videos, audio editing, video hosting, and video marketing tools.

The AI is good at making videos from text input. You must select your preferred aspect ratio, input your text script (up to 50,000 characters), and publish the video. In a couple of minutes, the system automatically adds music and graphic elements to produce a high-quality video.

Signing up for the free plan gives you 15 seconds videos, a thumbnail maker, a library of 2M+ assets, and one hour of live streaming in 720p (with 6 guests) with a watermark. The free plan does not allow downloads, but you can share or embed it on your website.

 

Related reading: 14 AI Video Generation Platforms

 

Lumen5

Lumen5 is a solid Synthesia.io alternative with a generous free plan, featuring unlimited 720p videos with a watermark. The next plan is $11/month billed yearly, adds millions of free videos and images, and the possibility to add your own audio tracks.

The capital advantage of Lumen5 the excellent AI performance. You must select a template and aspect ratio, add graphics and media assets, paste a text script and create the video. Then the magic starts, and the powerful Lumen5 AI extracts relevant points from your script to make a video in just minutes.

 

 

 

Invideo

Invideo is another Synthesia.io alternative to creating video from text using AI.

They have one of the best free plans available. That is 40 minute video duration, 60 video exports per month, a media library of 3M+ royalty-free assets, automated text to speech, and 5,000+ video templates.

Invideo can convert a script to video using AI and supports a url. This is useful to copy entire articles or blog posts and create a video.

This platform features a fantastic library of text-to-video templates, and the creation process is quick and straightforward. There is no need for editing knowledge to develop a professional-looking video.

 

 

Conclusión

When you need an AI text to video platform featuring human avatars, Synthesia.io is one of the best. Its strength lies in the quality of human-like avatars and excellent speech synthesis with more than 60 languages available.

But many video creators don´t need human avatars, so the other platforms listed here are an excellent option to start. You can test them and go for a paid plan later if you need to.

Are you using any of these? Let us know in the comments below.

 

 

 

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6 Types of Interactive Video

6 Types of Interactive Video

Interactive video is changing the relationship between retailers and consumers, teachers and students, companies and employees. By the end of 2002, online videos will represent more than 82% of consumer traffic.

One of the interactive video's most significant advantages is increased engagement ratios. They convey a unique experience and improve the viewer's journey using items like hotspots, buttons,  overlays, questions, and quizzes.

We have listed below the main six types and uses for interactive videos. Check them out:

 

Interactive recruitment videos

Recruitment has dramatically changed since 2020, and remote working has shifted job searching and talent recruitment to a new standard.

Now recruiters must work to build personalized communication and trust from people looking for professional opportunities. A company may have exciting job openings, salaries, and excellent work/life balance. Still, these are pointless if they can't attract the right talent.

Interactive videos are an attention-grabbing tool for candidates to get a better glimpse of your company. The video should describe your company values, career opportunities, employee benefits, and specific position-related benefits. At the end of the video, include an option to encourage viewers to share the video with their contacts.

You can add interactive questions and branching options to better understand if your candidate is a good fit. Adding questions and quizzes will help collect specific information and data to hire the better candidate.

A recruitment video can be posted on your website, your social media platform (here Linkedin is a must), or a job listing website

 

Interactive e-commerce videos

Interactive videos or "shoppable videos" are redefining the retail and e-commerce business. These videos add hotspots, buttons, and call-to-action items to improve the customer journey with a fully customized experience.

Related reading 9 Shoppable Video Platforms

There is a growing number of brands using shoppable videos. These can also produce a live stream to an audience of few viewers or thousands of people. Viewers can add products to their shopping cart and make payments without leaving the stream.

Considering the robust analytics that interactive video platforms usually offer, it is easy to explain why shoppable videos and eCommerce are a perfect match.

Taobao Live is Alibaba´s live e-commerce channel. They managed to build a simple app to help small merchants and big brands live stream. Last year 430M+ people entered the platform, and 36% of them made a purchase.

 

Interactive onboarding videos

The onboarding process must provide new employees with the tools they need for a good start. This includes job training, and knowledge of  company policies and values.

A good onboarding process is vital to increase employee retention and cut recruiting costs.

Using interactive video for employee onboarding can accelerate the time for people to know your company and gives them essential clues about values and inner company processes. Adding forms, tutorials, and multiple-choice questions with interactive videos can improve the onboarding process, with benefits for both companies and employees.

All feedback you can collect from the onboarding process can also be applied to improve the recruitment process.

Related reading: Best Interactive Video Platforms

 

Interactive education videos

Interactive videos can turn a passive education environment into an interactive one. This gives students an active role by participating in quizzes and answering open and multiple-choice questions through highly-personalized experiences.

To use these platforms you first need to find a related video on YouTube, Vimeo, or make your own from scratch. Edpuzzle also offers a vast library of teacher´s generated content to use, but you can eve modify it to suit your needs. Then an easy drag and drop dashboard lets you add questions, forms, pauses and more interactive items. The final video can be shared with students through a LMS or other integration to watch later or in live mode.

A crucial contrast with a regular passive video is that these software offers granular analytics, and educators can track every student's effort and progress as they answer with text or audio.

There are many  specific platforms for creating interactive videos in education, and most of them integrate with popular tools like Zoom, Google Classroom, Blackboard, Canvas and other LMS.

Watch this interactive lesson about the solar system created with Hihaho:

types of interactive video

 

Interactive training videos

Training can get enormous benefits from interactive videos. Suppose you need to train employees, technical personnel, health assistants, and many others. In that case, an interactive video offers the correct information and evaluates the viewer in a friendly and engaging way.

And since videos are responsive, viewers can watch them on any device and sometimes with their own schedule.

People do not feel intimidated or observed because they get into the story and can even change the course of the video. You can add many interactive items to the video, like quizzes, questions, timed activities, and more, to give the viewer the best experience.

Viewers' individual progress and performance are trackable; this feedback is a crucial metric to know how well they are doing.

Related reading: 3 Best Interactive Video Platforms for Education

Watch this video made with Hihaho about employee training:

interactive video type

 

Interactive marketing videos

80% of marketers are using videos for their campaigns. Interactive videos can boost customer engagement and offer viewers a personalized experience that no other marketing tool provides.

You can create content by adding buttons, quizzes, forms, questions, overlays, and more items. These tools turn viewers into customers, boost response rates, grow consumer loyalty and get valuable analytics data.

Like any other marketing strategy, you must create, customize, publish your video, and measure results to optimize video performance. But the big plus is the granular analytics that interactive video platforms provide since you can track how the viewer responds to every second of the video.

 

 

Conclusion

Nowadays, passive video plays a crucial role in communication, as video consumption grows yearly. But interactive video goes a step further with distinctive advantages for both the viewer and the publisher.

It offers the viewer a unique and personalized experience, with the possibility to change the course of the video and the final outcome based on previous actions.

From the publisher's point of view, interactive video is an invaluable tool to boost engagement and build loyalty.

Are you using any of these? Let us know in the comments below.

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talking avatar creator

Talking Avatar Creator Software

Talking Avatar Creator Software

A talking avatar is a high-engagement resource for videos, presentations, and live streams. Whether you need a video for sales, education, or employee onboarding, adding a human-talking avatar to your video can skyrocket viewers´ interest.

This leads to a better understanding and communication with your audience and provides invaluable feedback to adjust your overall strategy.

Many tools are available to create avatars, from emojis to cartoons, animators, and human avatars. In this article, we focus only on 2D human talking avatar creators.

Below, we have listed our pick of the best three platforms to create talking avatars. Check them out.

 

SitePal

talking avatar creator

SitePal is a talking avatar creator platform for human characters. The avatar can be published on web pages, blogs, emails, and PowerPoint. You can record your own voice or use a powerful built-in text-to-speech technology in 25 languages.

SitePal goes a step beyond and offers an extensive lineup of male and female voice professionals. The company manages the whole production based on your instructions with a turnaround time of about three days.

You can choose full-body characters with natural movements matching audio and 3D photo face characters with incredible facial expressions. There are also 2D illustrated characters, premium characters, or custom characters made from a photograph or illustration.

This platform features AIMC, an AI-based tool to teach your character to respond to users´ questions with spoken answers. A text input field in your webpage can get visitors´ queries, and the AI-trained avatar will interact based on previous and automatic AI training.

SitePal pricing:

Bronze plan: $99.50/year with 1,500 audio streams/month and two domains.

Silver plan: $199.50/year with 4,000 audio streams/year with text-to-speech functionality and API.

Gold plan: $399.50/year with 15,000 audio streams/year allows you to create your own photo face and artificial intelligence.

Free 15-day trial available.

 

 

Talkingavatar.la

This is a talking avatar creator platform where you can build your human character for free in minutes. There are many pre-made human avatars to choose from, and you can create your own by uploading a custom photo.

This free version has basic features, and the cost-benefit relation of the paid version is really good.

The process is straightforward. You choose a character, input your text script (up to 300 characters) or audio file, and then submit the video for rendering. Some minutes later, you get the final video in your inbox.

You can share it, download it, or get the HTML code.

Talkingavatar pricing:

Free plan: unlimited videos up to one minute video time, with watermark.

Subscription plan: $19.90/month with unlimited videos, 5 minutes maximum per human avatar, one-minute maximum per custom avatar, no watermark.

 

 

People Builder

talking avatar creator

This platform helps to create lifelike avatars and 2D avatars as well. The software allows selecting gestures and emotions, and you can use text to speech or recorded audio from an MP3 file.

You can create content in any language. People Builder has an interesting lip-sync feature that is language-independent, and text-to-speech engines are available in many languages.

Some avatars can be fully customized using a proprietary API. You can change gender and type, hair, eyes, headwear, top, neckwear, over, bottom, and footwear. But suppose you need a particular character. In that case, this company provides a custom character service for building unique avatars. These can be accessed through their dedicated API.

People Builder pricing

Monthly subscription: $10/month

Free one-week trial available.

 

 

Conclusion

There are few options of talking avatars creators for videos, web pages, or presentations. The above software is intended for the average user, although there are high-end solutions for enterprise usage.

The tools listed here have a different approach, starting with Talkingavatar´s free options to full-featured software like SitePal.

If you need to create a video with a human-like speaking character, check this article  12 AI Video Generation Platforms  that lists several platforms featuring human presenters.

Are you using any of these platforms? Leave a comment and let us know.

 

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Interactive Video Quiz Software

Interactive Video Quiz Software

An interactive video quiz is a highly engaging tool that can be used in education, sales, customer feedback, marketing, health, online training, and employee onboarding.

Generally speaking, the first part of the video develops a specific concept or shows a product. Then a quiz appears on the screen, and the viewer selects the correct answer and keeps on watching the video.

Questions can be open choice (where the viewer fills up a field with text) or multiple choice. As the video advances, a scorecard shows if the answer is correct and tracks every correct answer. Once the video ends, the system presents the final score and, in some cases, offers the possibility to share the result.

RELATED READING: Best Interactive Video Platforms

Using video to ask questions is a valuable strategy with a high response ratio since people are keen to share their knowledge. The person who takes the quiz better understands what the video shows, and the system provides valuable analytics to understand viewers' behavior.

We have gathered below nine web-based platforms for creating interactive video quizzes. Check them out.

 

Mindstamp

With Mindstamp, you can create an interactive video quiz in minutes. First, you need to upload your own MP4 video or use links from Youtube, Vimeo, Dropbox, or OneDrive.

You can add multiple-choice questions or drop-down select questions using the add questions interaction.

Quizzes are highly customizable. There is the option to set up a time limit, skip conditions, and allow the viewer to share results on Twitter or Facebook. If you are in sales, a link back to your website can contribute to additional visitors.

Mindstamp not only allows to create interactive quizzes. This is an excellent solution for creating interactive videos with buttons, hotspots, questions and branching.

 

Edpuzzle

Edpuzzle is a well-known option that features interactive video quizzes focused on education. You can upload a video from YouTube, Vi

meo, Khan Academy, or a vast EDpuzzle library to create engaging videos for your students.

Once videos are uploaded, it is easy to add questions, quizzes, forms and a variety of items for a true interactive experience.

Using video quizzes at certain intervals during the video is an exciting way to ensure that students watch the entire video with better retention.

And since Edpuzzle features a solid analytics dashboard, you will get accurate data to know individual progress and understanding.

Check also our article 3 Best Interactive Video Platforms for Education

Edpuzzle pricing: Free plan to get started, next plan is $12/month.

 

 

Mentimeter

interactive video quiz

Mentimeter is an interactive platform focused on audience engagement.

You can create interactive quizzes and polls using many pre-made templates to start with. At the date of writing this article, this platform only allows you to upload videos from YouTube, and there is no possibility to upload your own video.

There are many pre-made quizzes templates to start from, including themes like work, classroom, sports, trivia, video games and more.

This tool works within Zoom, Google Meet, and Microsoft Teams. Your audience can join the presentation by simply scanning a QR code and enjoy real-time interaction with a speaker or presenter that can be in person or remote.

Mentimeter pricing: Free for basic features,  paid plans start at $11.99/month

 

 

TEDEd

This platform allows teachers to create lessons from YouTube videos. First, you need to find the proper video on YouTube and paste the url onto the TED Ed dashboard. Then you can add questions or open a new discussion. Once you are done, this software allows you to share a link to the video on social media or by email.

TED Ed provides analytical data about how many viewers have seen or answered the questions.

TED Ed pricing: Free.

 

Panopto

interactive video quiz

Panopto is a full-featured platform with many features that includes interactive video quizzes. This software is focused on education and businesses. Still, quizzes can only be taken for viewers signed into your Panopto site.

Quiz options include true/false, multiple-choice, multiple select, and fill in the blank. You can allow viewers to retake a quiz, review answers and explanations, and block advancing on the video until answering the quiz.

Panopto pricing: Not available on their website.

 

 

ProProfs

interactive video quiz

ProProfs is an excellent tool for creating interactive video quizzes. Inside this platform, there is a vast library of templates, more than 10 question types, and a good set of integrations. This quantity of assets allows the user to create a professional and customized quiz in minutes.

All quizzes are responsive, which means they fit in every screen size. An advanced analytics and report dashboard provides granular reports and information.

With a vast library of templates and plenty of video tutorials, Proprof is a solid option to consider if you need to produce a professional video quiz.

ProProfs pricing: Free basic plan. Next plan is $20/month.

 

 

Adobe Captivate

Adobe Captivate is a powerful tool for creating interactive video quizzes. You can record your PowerPoint content as a video and add interactions, questions, and overlays on top of your video.

This platform features many options to create a professional-looking quiz with different types of questions. Videos can be uploaded from YouTube, Vimeo, or your own library.

Adobe Captivate pricing: Starting at $29/month.

 

 

SurveyAnyplace

With SurveyAnyplace, you can create online questionnaires with personalized reports. A "formulas feature" allows you to perform complex math calculations, which is interesting if you want to provide customers with benchmarks or calculation results.

Quizzes are customizable, with several tools to assign scores, pass/fail actions, and advanced analytics.

This is not a native interactive video platform, but you can add YouTube videos to a quiz to engage viewers during the process.

SurveyAnyplace pricing starts at $39/month.

 

 

Planetestream

This is an interactive video quiz platform focused on education. You can create your own questions, choose from multiple-choice hotspots, fill in the blank, and text answers and true or false types.

Educators can assist students with hints, set time limits, and provide feedback.

Planetestream pricing: Not listed on their website.

 

 

Conclusion

Interactive video quizzes are one of the better strategies to interact with your audience, grow your website traffic, understand your customers, and generate leads. Marketers, educators, human resources companies, and businesses use them to engage viewers providing value through engaging content.

RELATED READING How to Make an Interactive Video in 6 Simple Steps

Interactive quizzes are excellent tools to improve communication with the viewer and provide valuable insight into viewer engagement.

Are you using any of these tools? Leave a comment and let us know.

 

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15 AI Video Generation Platforms

15 AI Video Generation Platforms

An AI video generation platform is a cloud-based software that uses AI (artificial intelligence) to create videos from text input. You provide the system with some lines of text, and the system adds music, animation, and effects to create a professional-looking video.

There are two types of video generators. Some platforms feature realistic human-like avatars with lip-syncing and gestures, and others only provide standard video output.

The avatar is usually a human-like presenter that you can choose and is provided by the system. Many platforms feature a high level of personalization and even let you add your own avatar, music, and images to your videos.

Check how this works within Synthesia platform:

You can create videos for sales, training, automated daily news, presentations, product descriptions, education, or personal use. Then publish it on YouTube, Vimeo, or embed it on your own website.

Related reading:  9 Shoppable Video Platforms

AI video generators are an exciting option for creating videos quickly and easily for regular use. But note that they lack the quality and features that a dedicated editor such as Filmora,  Camtasia, or Adobe can provide.

Check below our list of AI video generators to know features and prices.

 

 

Synthesia

AI video generation

Synthesia is a web-based application with an intuitive interface suitable for total beginners. You can make a professional-looking video in five minutes. The content of the video can be updated anytime later.

This platform works with 60+ languages, a crucial feature if you need to reach multilingual viewers. There are 25 templates available that are also customizable to create your video, and all the process is handled through a simple and intuitive dashboard.

Key features:

1-You can share videos on YouTube, Instagram, Facebook, social media, or your website. If you need to share your video on any paid ads campaign, you must use a custom avatar license.

2-Incredible 40+ realistic avatars. Custom avatars (this is a $1,000/year add-on price that also needs a paid Synthesia Studio account)

3-Add custom music, shapes, and backgrounds.

4-Upload your own voice (only corporate plans)

5-Video length is 10 minutes maximum in the personal plan and 2.5 hours in corporate.

Synthesia pricing:

Personal plan: $30/month with 10 minutes video, text to video, 60+ languages, 40+ built-in templates, and customization.

Corporate plan: not listed on their page. This plan adds audio uploads, premium built-in avatars, and branded video share page.

 

Related Reading: 6 Best Synthesia.io Alternatives

 

Pictory.ai

AI video generation

Pictory is an AI video generation platform that allows turning scripts into videos in just minutes. You have to paste your script, and an AI-powered algorithm searches a vast database of 3M+ royalty-free images, videos, and music to automatically create a video.

This platform features a fantastic video text editor. You upload your video, and then Pictory transcribes it into text, making it easy to edit this text like a word processor. When you are done with the corrections, the software automatically modifies the video.

 

Key features:

1-AI can create a short video from long-form content like webinars or podcasts.

2-Add captions to videos automatically.

3-Transform blog posts into videos just pasting the blog url.

4-Many voices are available to choose from or upload your own.

Pictory pricing

Standard plan: $19/user/month (annually billed)up to 10 minutes text to video, 10 hours of video transcription per month, 5,000 music tracks, 25 text-to-speech voices, and 720p output.

Premium plan:$39/user/month  (annually billed) up to 20 minutes text to video, 50 hours video transciption per month, 15,000 music tracks, 42 text-to-speech voices, automatic voice-over synchronization and 720p/1080p output.

Enterprise plan: contact sales.

Free trial available. No credit card required.

 

 

 

Wisecut

AI video generation

This video generation platform uses AI and voice recognition to edit videos. Wisecut takes AI to remove pauses, add music that actually fits your video, generate subtitles and trim your video for a polished outcome.

Wisecut features automatic auto-translating videos into five languages. This is a big plus when you have to reach wider audiences.

The auto punch option can be a big plus if you publish videos on YouTube. It can scale some shots to create the illusion of an additional camera within closer range. In the following scene, Wisecut scales back the shot to its original dimension giving the impression that you returned back to the wide-range camera. So you can use a single camera and produce an organic flow of cuts in the video.

Check auto punch feature in action:

 

Key features

1-Smart YouTube integration.

2-Generous free plan.

3-Excellent AI features.

4-Automatic dialog editing.

 

Wisecut pricing

Basic plan: $0 with 47 minutes/month, 720p resolution, 30 minutes/file,

Professional plan: $47/month with 300 minutes/month, 1080p resolution, 60 minutes/file, and subtiltes auto translation.

Free 14-day trial available.

 

GliaCloud

AI video generation

This AI video generation platform transforms your articles into videos in minutes. Gliacloud provides many features to make automatic video transitions and editing, but it lacks human avatars.

To convert an article into a video, you only need to provide the url link, and the system handles the work.

This is a robust platform, but the basic plan starts at $300/month, which can be pricey for eventual users. And since it runs on the Google Cloud Platform, it is impossible to know beforehand what your final costs will result.

Text to voice is also available in five languages with different tones and gender.

Key features

1-Hundreds of royalty-free soundtracks

2-Only five voices are available: English, Chinese, Korean, Japanese, and Vietnamese.

3-Video editing capability.

4-Create GIFs from video.

Gliacloud pricing

Pro Plan: $300/month with up to 50 videos, 20GB storage, 720p resolution, and custom theme.

Business Plan: $550/month with 100 videos, 60GB storage, 1080p resolution, unlimited media assets, and a custom theme.

Enterprise: Contact sales.

Free 14-day trial available.

 

 

Typecast

 

Typecast provides AI-powered virtual actors for video creation. These can be cartoon-like characters or human-like avatars.

This platform generates a video from text input, with awesome facial expressions and gestures. You can change size and position of the avatar and add custom backgrounds.

There are several characters available, each with different features like emotions and tones. Some characters specialize in a specific type of speech delivery, such as news broadcasting, reviews, and games.

Check Typecast in action:

 

 

Key features

1-Human avatars with awesome facial gestures.

2-Many virtual characters available.

3-Editor with transitions and effects for video editing.

4-More than 150 voices.

 Typecast pricing

Basic plan: $13.49/month with premium characters and up to 1 our download/month. Human avatars not available in basic plan.

Pro plan: $35.59/month with up to 4 hours download /month and virtual human avatars.

Pro+ plan: $80.99/month with up to 10 hours/month download and virtual human avatars.

 

 

Article Video Robot

 

 

Article Video Robot can turn blog posts and articles into live talking videos automatically. But this platform goes a step further because it can turn a certain keyword into an engaging video in just minutes.

Once the platform creates the video, you can download it, publish on YouTube or embed it on your website or blog. And through Zapier integration you can share and distribute your video to hundreds of social and video sharing sites.

This is by far one of the best AI text to video converters available due to its keyword research feature and the integrated full featured editor.

Key features

1-Built-in search tool to find articles about your topic.

2-Full featured video editor

3-Millions of stock images and tons of animated texts and templates.

4-Lifelike voice-overs in many languages.

Article Video Robot pricing

Free plan: 60 seconds video length and 10 videos/month.

Power plan: $27.5/month with 10 minutes video length, 720p, premium voices, 50 videos/month.

Business plan: $49/month with 20 minutes video length, 1080p, 125 videos/month, WordPress plugin and Zapier integration

 

Related reading:  Best Video Marketing Software

 

Wave.video

Wave.video is a superb cloud-based tool for video production. With lots of tools for video editing, audio editing, video marketing tools and video hosting it also includes an AI tool for creating video from text input.

You must select aspect ratio and a generic template, then paste text (up to 50,000 characters), click continue and after rendering you are done with a high-quality video.

It is also possible to paste an url to convert a complete article into a video. This platform is easy to use and requires no editing knowledge, but if you have no experience a complete resources section will guide you to get the most of it.

Key features:

1-Generous free plan.

2-Tons of royalty-free assets.

3-Tons of video templates.

4-Live streaming capability.

Wave video pricing

Free plan: Basic video editor with thumbnail maker and videos up to 15 seconds, live streaming with watermark. No download.

Streamer plan: $16/month adds download and full live streaming.

Creator plan: $24/month adds text to speech and background removal.

 

Synthesys.io

This is one of the best AI video platforms to convert text to video and text to speech. Synthesys has a vast library of "humatars" (also known as avatars). Each has four variants changing looks and outfits.

A vast library of voices with different accents lets you find the perfect one for your audience. The whole platform is designed for inexperienced users, and you can produce a video in minutes.

You can create a video in 5 simple steps; choose your avatar, choose the voice, add your script, select your background and click "create."

 

Key features:

1-A large library of voices: 35 female and 30 male.

2-Vast library of avatars: 38 female and 35 male.

3-Custom avatar additional $497/year

4-Maximum video length of 6 minutes or 12 minutes, depending on the plan.

 

Synthesys pricing

Video synthesis: $39/month with unlimited videos, 73 avatars, 66 languages, and 254 voices. Upload your own voice and full video customization.

Audio synthesis: $29/month with unlimited voiceovers download, 30 authentic human voices, 66 languages, and 254 voices.

Video and audio synthesis: $59/month with unlimited videos and voiceovers with all features included.

 

 

 

 

Rephrase.ai

Rephrase is a powerful platform for creating quality videos quickly in just minutes. First, you select video aspect ratio, pick a male or female avatar, choose a voice, add background, select music from custom soundtracks or upload your own.

This platform presents a dual pricing schema: Rephrase Studio and Rephrase Personalized Videos.

Studio is presented as a virtual studio with actors and cameras to produce a high-level product.

Personalized Videos are aimed at content creators and marketers.

See how easy is to create a video from text with Rephrase:

Key features

1-Awesome video quality and avatar's gestures.

2-43 voices available.

3-Can make scenes without narrators.

4-Price model is not transparent.

Rephrase Studio pricing

Starter plan: $25 for 10 credits per month (1 credit = 1 minute of video), 20 stock avatars, and 20 stock voices.

Enterprise

Steve.ai

This is an AI video generation platform from the creators of Animaker, a proven video creation tool. This platform focuses on creating videos from articles or blog posts, so you only need to provide the url link to your article. The system uses AI for repurposing your original content.

Once you paste the url, the platform auto-generates the script and adds additional scenes. You can then customize your branding, render the video and save the final result. The AI is quick, and the process takes no more than some minutes.

An interesting feature about Steve.ai pricing is that each additional video download costs only $5, so there is no need to upgrade your plan.

Key features

1-Millions of royalty-free images, videos, animated characters, and backgrounds.

2-Animated design templates.

3-No human avatars.

4-Generous free plan.

Steve.ai pricing

Free plan: $0/month with 3 video downloads/month.

Basic plan: $9/month with 720p resolution, 5 videos download/month and no branding.

Starter plan: $30/month with 15 videos download/month, 1080p resolution and 10 voiceover accents in English.

Pro plan: $40/month with 40 videos download/month, 1080p resolution.

Related reading: Best interactive video platforms

 

 

 

Invideo.io

Invideo is a video creation platform that allows you to turn text into videos using AI. Creating a video from text is easy, with more than 50 themes. Once you choose the video size and add branding colors, a simple drag and drop dashboard allows you to upload media to the scenes.

You can paste a script text or even paste a url link. This last method is not 100% precise, and maybe you need to paste text manually.

Key features

1-No human avatars.

2-No automated voiceover.

3-Tons of templates available.

4-Generous free plan with many features.

Invideo pricing

Free plan: 40 minutes video duration, Invideo watermark, 60 video exports/month, 3M+ standard media library, automated text to speech and 5,000+ video templates, no reseller rights.

Business plan: $8/month with 40 minutes video duration, Imvideo watermark, 60 HD video exports/month, 1M+ premium media library, automated text to speech, 10 iStock media7month, and 5,000+ video templates.

Unlimited plan: $15/month with 40 minutes video duration, Imvideo watermark, unlimited video exports/month, 1M+ premium media library, automated text to speech, 120 iStock media7month, and 5,000+ video templates.

Note that yearly plans are 50% cheaper than monthly plans.

 

 

 

Designs.ai

AI video generation

Designs.ai is an AI-driven content platform for creating logos, videos, voiceovers, and banners. This company tries to cover various needs with a single product. Still, if you only need video production, there are best options in the market.

You can create professional-looking videos from text input, selecting a related industry, language, and voiceover. After a few seconds, the AI will generate a video you can preview and make some basic editing.

Key features

1-No human avatars.

2-Video downloads are only available on higher plans.

3-Resize tool for Instagram, TikTok, Twitter, or Facebook.

4-20+ languages available.

Designs.ai pricing

Basic plan: $29/month, 10 voiceover types, 10 premium images/month, 15M+ media assets, unlimited video generation.

Pro plan: $697month, 20 premium images/month, 30 voiceover types, 15M+ media assets, unlimited video generation, and video download.

Free trial available.

 

 

 

Lumen5

AI video generation

Lumen5 is a complete AI video generation platform for creating videos using AI. This software is focused on creating social media videos. Like similar options, it allows you to choose your branding, customizing fonts, colors, and logos.

You can copy and paste a script from a text file, and Lumen5's AI will select the main texts and images to include in the video. This feature works very well, and the final result is a video that extracts relevant points from your text and speeds up your content creation process.

Key features

1-No human avatar is available.

2-Complete video editor to compress, resize, trim, crop, and adjust videos.

3-Can not change the position of text in videos.

4-Excellent AI performance.

Lumen5 pricing

Community plan: free with unlimited videos, Lumen5 watermark, and 720p resolution.

Creator plan: $15/month removes the watermark.

Premium plan: $79/month adds 15M photos and videos, custom colors and fonts, and 1080p resolution.

Business plan: $199/month adds Shutterstock libraries, multiple templates, and the ability to create teams.

 

 

Elai.io

Elai uses AI to build customized videos with a human-like avatar using only text. You select a virtual presenter, add slides and text, and the system generates your video. This is one of the few platforms that feature a custom API that includes rendering.

You can add your images and background to match your branding. If you need a cartoon avatar, their support team can provide one for an additional payment.

Once you render your video, it enters an automated moderation stage but can take some minutes. If everything is according to Elai's terms of service, they will email a link to your video. This process is manual and can take more time to finish in free accounts.

See how easy it is to get started with Elai.io:

 

Key features

1-65 languages available.

2-Custom avatar available for a one-time payment of $500

3-All plans with 1080p resolution.

4-Thinkific integration.

Elai.io pricing

Free plan: 5minutes of video for free, 1080p resolution, and 15 avatars.

Basic plan: $29/month with 15 minutes of video/month, no watermark, upload your own voice.

Advanced plan: $99/month with 50 minutes of video/month, custom music, fonts, and advanced features.

 

 

 

 

Synths.video

AI video generation

This platform is an AI video generation platform focused on publishing content on YouTube. You provide the system with an url, and after automatic production and rendering, the system optimizes the video for YouTube and manages automatic uploading.

It is not intended for casual use since the basic plan costs $400 per month. Still, it is a suitable option to consider if you usually publish content on YouTube.

Key features

1-40+ human-like avatars.

2-40+ languages available.

3-YouTube video upload integration.

4-Excellent lip-sync in avatars

Synths pricing

YouTube start plan: $400/month with 10 videos, 40+ human avatars, 30+ languages, HD video output.

You can contact support if you need a custom plan with more content.

 

Conclusion

Despite the fact that AI is changing the video industry, AI video generation platforms are a great help for making short videos for many uses.

You will save time and money making videos from text or url input, but if you need a high-quality production, you´d better go for a more solid platform.

Are you using a different tool to make short videos? Leave a comment below and let us know.

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How to Make an Interactive Video in 6 Simple Steps

How to make an interactive video in 6 simple steps

In a typical passive video, viewers can play, pause, or forward the content. But interactive videos allow the viewer to interact with the story and even decide the path to go, creating high engagement moments.

Consumers watch interactive videos differently because they feel within an immersive experience that shows elements like quizzes and hotspots. These are unique items that grab their attention.

 

 Taking advantage of personalization is a big plus since viewers are keen to pay attention to content that is relevant to them. This strategy is a secure road to higher click-through rates and better engagement levels.

Whether your video is about marketing, sales, education, or human resources, interactive videos significantly boost viewer engagement.

 

 And although most brands are using video to connect with consumers, today interactive videos offer an excellent opportunity to stand out from the crowd. As a rule of thumb, consider the click-through rate of interactive videos higher up to 10 times than a regular video. 

 

The process to make an interactive video requires work but is not difficult. Your conversions will increase with a good strategy, the right tools, and following simple steps.

We have written a basic six steps guide to help you with the process. Check them out:

1-Planning

Planning is fundamental to getting reliable results. Concentrate your efforts on storytelling, who is your target viewer, what you want to communicate, and which is the best approach.

Write a script for each element of the video, and if you decide to use branching, you will also need a script for every branch.

Prepare written and graphic content for buttons, overlays, hotspots, and every interactive element you plan to include in the video.

 

 

2-Shoot your video

You can shoot your own video using any commercial editor available, like Filmora, DaVinci Resolve, Adobe Premiere, or Camtasia.

On the other hand, many web-based platforms feature pre-built templates and drag-and-drop editors to make a video. These are based on a monthly subscription and allow you to produce a video in minutes. You can try Wave , Biteable or Animoto.

Check our article Best Video Marketing Software   to find out more about web-based platforms.

 

 

3-Choose your interactive video platform

 Once you have your video, you need to upload it to interactive video software to add interactive capabilities like buttons and hotspots.

You can choose among enterprise-focused video platforms like Wirewax, Vixy, and Smartzer with lots of features, including transcription and editing.

But many other options provide an excellent cost-benefit relation, like Spott, Adobe Captivate, and Mindstamp, to name a few.

Check our article about Best interactive video platforms and pick the platform that suits your needs. Notice that some also offer free trials, so you can evaluate them and learn the ropes.

4-Add interactive elements

When you are logged into the interactive video platform, you can start adding interactive elements. Most platforms feature drag-and-drop dashboards to make this process quite straightforward.

There are many options for interactive elements:

Buttons: Add clickable buttons throughout the video to drive actions.

Images: Add images to enrich viewers' experience. Product images, charts, or specifications can guide the customer to the appropriate stage of the funnel.

Hotspots: Add fixed hotspots (to a fixed position on the screen) or sticky hotspots (these stick to moving people or objects and get a much higher engagement rate)

Quizzes: Embed multiple-choice questions to test viewers' knowledge or provide them with an assessment.

Quizzes are a superb tool to gather consumer data and increase further personalization.

Forms: Add input forms where viewers can enter their information to subscribe to a mailing list or get viewer data.

Branching: This is one of the most exciting features of interactive videos and allows viewers to choose which content is relevant to them.

If you decide to use branching,  Twine is free software helpful in designing branching scenarios within interactive videos to build stories.

Product overlays: Add product images to take viewers to a sales page or a detailed product description.

 

5-Publish your video

When you preview the video and consider it is finished, you are ready to publish it. The platform will provide a link that you can copy to your website to embed the video.

If you are thinking about creating an interactive video to publish on YouTube, consider that YouTube does not support interactive video features, like hotspots, clickable links, and branching. You can upload each branch of your story as an individual video and link them up.

 

YouTube allows a maximum of 4 video cards on an end screen. This means you can give the viewer up to four options at the end of every segment.

If you choose to do this, only promote your first video, and hide the others from your listing to ensure the viewer starts from the beginning. Also consider that if you have a video shorter than 25 seconds, or is classified as "Made for Kids" YouTube won´t allow to create links on it.

On the other side, Vimeo provides an advanced set of features to publish an interactive video on their platform. At the time of this writing it is only available to enterprise users.

 

6-Track your results and adjust your strategy

In a regular passive video, you can only measure views. Still, it is impossible to know engagement and what part of the video work for the consumer.

Interactive video is different because these platforms track every interaction, click, and conversion.

This valuable information allows you to fine-tune your strategy and adjust your video content according to consumers' behavior. And since many interactive video platforms provide useful integrations, you can collect customer data to improve personalization.

The era of personalized experiences is here, and technology makes it possible to get a detailed picture of your viewers' interactions.

 

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