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7 Best Synthesia.io Free Alternatives

7 Best Synthesia.io Free Alternatives

Synthesia.io is a robust cloud-based tool that uses AI (artificial intelligence) for creating videos from text input. There are many platforms where you can choose a template, type a text in a box, and the AI adds music, animations, and video effects to create a video.

But Synthesia goes a step beyond featuring human-like avatars that speech your text with lip-syncing and awesome realistic avatars.

synthesia alternative

This platform excels in AI video generation with unique features:

  • 65+ realistic avatars (yes, forget about hiring actors or expensive video studios) with movement.
  • 60+ languages to choose from (no need to hire translators to make your video available in other countries)
  • 50+ pre-made templates to start creating videos in minutes.
  • Supports 1080p resolution.
  • Built-in editor to add additional text, shapes, and images.
  • Free-royalty music tracks, you can also upload your music files.
  • Download the video, embed it on your website, or share it through a link.
  • Create a video from an article pasting the url.
  • Voice and tone adjustment.
  • Can include many languages in the same video.
  • Screen recorder included.
  • Create your custom avatar ( this is a paid-on feature)

 

Synthesia.io pricing starts at $30/month, and no free plan is available. To test the tool, you can create a video for free on their webpage

If you are on a budget and need a Synthesia.io alternative to create a video from text using AI, we have listed below seven free options.

Of course, these are limited versions, but all are a good starting point. Check them out:

 

Movio

synthesia alternative

 

Movio (formerly Talkingavatar) is a good Synthesia alternative that uses AI to create a video from text input.

This platform features 80+ human avatars, 20+ languages with more than 80 voices, multi-scene videos, 1080p videos, voiceover upload and custom music upload.

A unique feature of Movio is their additional  library of 20+ human-like 3D avatars, which adds an interesting set of characters for creating almost any kind of video.

You have 100+ templates to start with, which you can customize adding text or others graphic assets.

The free plan allows to create a one-minute video with all public avatars. Next paid plan is $30/month for 10 minutes video length.

 

Related reading: Talking Avatar Creator Software

 

HourOne

synthesia alternative

 

With HourOne you can turn text into video using virtual human avatars. Like many similar services, you can create a video in three simple steps; 1-select a video and template layout, 2-choose a character and voice, and 3-create and share your video.

The free plan offers 3 minutes of video, 6 scenes per video, voices library, 100+ characters, pre-made templates, and watermark. Within this plan you can only share your video (no embed or download)

An amazing feature of Hourone is Script Wizard, that uses GPT3 to analyze and improve your script with a single mouse click.

For more features, the basic plan is $49/month with 18 minutes of published video, share, embed and download, 10 scenes per video and no watermark.

 

 

Colossyan

Colossyan  is a Synthesia.io free alternative that features five human avatars in the free plan. This is more than sufficient for many uses when you need to create videos from text scripts using AI.

 

 

The free plan includes 5 minutes, 60+ languages, pre-made templates, up to 3 scenes per video, watermark, full commercial license and the possibility to download videos in 16:9 (for desktop videos and YouTube), 9:16 (for Instagram stories) and 1:1 format for Instagram posts. There is also the option to set a custom scene size, an interesting feature that gets you covered in any site or social media website.

The process to create a video is straightforward; from the drag-and-drop dashboard you can change actor position, background colors, add media, music, text and add transitions. In our experience, this is one of the best platforms available to create a video with human avatars.

If you need more features, a paid plan starts at $21/month with 10 minutes/month, 15 premium actors, in-app screen recording and no watermark.

 

 

Yepic

Yepic is a platform that turns your text script into a professional video in three simple steps. You choose a presenter, paste your script, create your video, and it is ready in minutes.

This software works in more than 40 languages and supports adding backgrounds and custom voiceovers. This is the only platform using human avatars that allows you to control avatar expressions.

https://youtu.be/S4auO_lSPqo

The free plan brings 4 credits (1 credit = 1 video up to 1 minute), 2 digital avatars, 430+ voices, 3 slides per video, and custom background images. The downside of this plan is that rendering can take up to 24 hours.

A paid plan is £30/month, with full features and a rendering time of about 10 minutes.

 

 

Elai.io

Elai.io is an excellent Synthesia.io alternative to consider. This text to video platform allows you to build customized videos with a human-like presenter using only text and chat GPT-3 integration.

This cloud-based software supports 60+ languages, and custom images. There are also 30 human-like avatars, check in this pic some examples:

You can also get a professional-looking custom avatar for a $500 one-time payment, or a selfie avatar for an annual fee of $259.

Elai offers 1 minute/month and 35 avatars, with 1080p videos, stock image library, stock music library, stock video library, custom transitions, and animations.

If you need more minutes, you should move to a paid plan, starting at $29/month with 15 minutes/month, no watermark, auto-captions, and the option to upload your voice.

As with similar platforms, once you render your video there is a moderation time before the video arrives in your email inbox.

 

 

Wave.video

If human-like avatars are not essential for your project, Wave.video is a strong player in the video creator business and an excellent Synthesia.io alternative.

synthesia alternative

This platform includes multiple assets for creating and editing videos, audio editing, video hosting, and video marketing tools.

The AI is good at making videos from text input. You must select your preferred aspect ratio, input your text script (up to 50,000 characters), and publish the video. In a couple of minutes, the system automatically adds music and graphic elements to produce a high-quality video.

Signing up for the free plan gives you 15 seconds videos, a thumbnail maker, a library of 2M+ assets, and one hour of live streaming in 720p (with 6 guests) with a watermark. The free plan does not allow downloads, but you can share or embed it on your website.

 

Related reading: 19 Best AI Video Generator Text To Video – Free and Paid

 

Lumen5

synthesia alternative

Lumen5 is a solid Synthesia.io alternative with a generous free plan, featuring unlimited 720p videos with a watermark. The next plan is $11/month billed yearly, adds millions of free videos and images, and the possibility to add your own audio tracks.

The capital advantage of Lumen5 is the excellent AI performance. You must select a template and aspect ratio, add graphics and media assets, paste a text script and create the video. Then the magic starts, and the powerful Lumen5 AI extracts relevant points from your script to make a video in just minutes.

 

 

 

Invideo

synthesia alternative

Invideo is another Synthesia.io alternative for creating video from text using AI.

They have one of the best free plans available. That is 15 minute video duration, 60 video exports per month, a media library of 3M+ royalty-free assets, automated text to speech, and 5,000+ video templates.

If you are on a budget but keen to spend $15/month, you can create 40 minute 1080p videos,  get 10 GB cloud storage and priority support.

Invideo can convert a script to video using AI and supports a url. This is useful to copy entire articles or blog posts to create a video.

This platform features a fantastic library of text-to-video templates, and the creation process is quick and straightforward. There is no need for editing knowledge to develop a professional-looking video.

Conclusión

When you need an AI text to video platform featuring human avatars, Synthesia.io is one of the best. Its strength lies in the quality of human-like avatars and excellent speech synthesis with more than 60 languages available.

But many video creators don´t need human avatars, so the other platforms listed here are an excellent option to start. You can test them and go for a paid plan later if you need to.

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video repurpose

5 Reasons to Repurpose Your Videos: How to Get More Out of Your Content

5 Reasons to Repurpose Your Videos: How to Get More Out of Your Content

Video is rapidly becoming the most popular type of content on the internet. It's more engaging, shareable, and has a higher conversion rate than any other type of content. However, creating high-quality videos can be a time-consuming and costly process.

That's where repurposing comes in. By repurposing your existing video content, you can create new content in different formats or for other platforms, saving time and money while still reaching a wider audience.

In this article, we'll explore the top 5 reasons why repurposing your videos is a smart move for your business.

 

Reason 1: Expand Your Reach

Repurposing your videos can help you reach a wider audience. By creating different formats of your existing content, you can appeal to people who prefer different types of content. You can turn your video into a blog post, an infographic, or a podcast, allowing you to reach people who may not be inclined to watch videos.

 

RELATED READING: Best Video Repurposing Tools In 2023 To Skyrocket Your Content

 

Reason 2: Save Time and Money

Creating high-quality video content can be a costly and time-consuming process. You can create new content by repurposing your videos without starting from scratch. You can also repurpose content for different platforms, saving time and money on platform-specific content creation.

Reason 3: Boost Your SEO

Repurposing your videos can also improve your website's SEO. By embedding videos on your website, you can increase visitors' time on your site. This is important because search engines like Google use time on site as a ranking factor. Additionally, by hosting your videos on platforms like YouTube, you can optimize your videos for keywords and improve your search engine ranking.

Reason 4: Increase Engagement

Repurposing your videos can increase engagement with your audience. By creating content in different formats, you can appeal to different types of people and increase the likelihood that they will engage with your brand. For example, you can turn your video into a social media post or a newsletter, giving your audience more opportunities to interact with your content.

Reason 5: Reinforce Your Brand Message

Your brand message should be consistent across all channels. Repurposing your videos can help you reinforce your brand message across multiple platforms. For instance, if your brand is known for its humor, you can create shorter clips of your videos that showcase your humor and post them on social media. By doing so, you're reinforcing your brand message and increasing brand recognition.

 

RELATED READING: 5 Best Text To Video Converters To Create Engaging Videos

 

Video Repurposing FAQs:

Q: Is it okay to use the same content on multiple platforms?

A: Yes, as long as you tailor the content to each platform and its audience.

 

Q: How do I know which types of content to repurpose for my videos?

A: Consider your audience and where they spend their time online. Create content in formats that appeal to them.

 

Q: How often should I repurpose my videos?

A: There's no set frequency for repurposing content. It depends on your business goals and the needs of your audience.

 

Conclusion:

Repurposing your videos is a smart way to get more mileage from your content. By expanding your reach, saving time and money, boosting your SEO, increasing engagement, and reinforcing your brand message, you can take your video content to the next level.

Don´t know how to start? Check the Ultimate Content Repurpose Guide from the guys at Repurpose.io

 

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video repurposing tool

Best Video Repurposing Tools In 2023 To Skyrocket Your Content

Best Video Repurposing Tools in 2023 To Skyrocket Your Content

A video repurposing tool is a cloud-based software that transforms an existing video into a new and unique piece of content. This can involve editing, cropping, resizing, and adding new elements, such as text and music, to enhance the video's appeal.

Video repurposing is about turning long videos into shorter clips to share on social media sites. The idea behind video repurposing is to get the most out of existing video content by making it more relevant and appealing to different audiences.

Videos are a powerful tool in digital marketing and brand promotion. They are engaging and provide a creative and effective way to convey a message. However, creating fresh and new videos every time can be both time-consuming and costly. That's where video repurposing comes in.

When repurposing your video content, you can reach new audiences, boost engagement and make your brand and content more visible on social media.

We have listed below the best repurposing tools available in 2023. Each one offers a different level of automation and customization.

Let's take a look;

 

 

Repurpose.io

video repurposing tool

 

Repurpose.io is the leading video repurposing tool in the market. It is a complete platform that makes it easy to repurpose your existing content into multiple formats and social media sites.

A wide range of templates allows you to publish or schedule your content to any social media site. This automation feature makes Repurpose.io stand out from its competitors.

The system downloads and publishes your videos to your chosen platforms by setting the appropriate workflows for each social media site.

Repurpose.io key features

  • Integrations with Facebook, YouTube, TikTok, LinkedIn, and social sites.
  • Automatic converts videos into vertical and square formats.
  • Burn captions and headlines.
  • Live streams and podcast repurposing.

Repurpose.io pricing

  • Podcaster plan: $12.42/month yearly billing for podcasters to convert podcasts into videos.
  • Content marketer plan: $20.74/month yearly billing for video creators and streamers.
  • Agency plan: $104.80/month yearly billing for agencies to manage clients' repurposing.

Free 10 videos trial available without credit card.

Our take

Powerful automation makes Repurpose.io the best platform available. This is an excellent repurposing tool with many tutorials, videos, and resources to get you started and reasonable pricing

Chopcast

video repurposing tool

Chopcast is a video repurposing tool with a compelling approach. Once you upload a video, it suggests clips based on your content. But since this platform features automatic captions, you can search your keywords or topics and clip them.

These clips are fully editable with a built-in editor, an interesting feature to adjust the final result to your needs.

Chopcast key features

  • Auto subtitles.
  • Automatic transcripts and podcasts.
  • On-demand services for tailored content repurposing.

Chopcast pricing

  • Mini plan: $9/month, 60 upload mins/month, and unlimited exports.
  • Basic plan: $13/month, 90 upload mins/month, and unlimited exports.
  • Pro plan: $25/month, 180 upload mins/month, and unlimited exports.

Free 7-day trial available.

Our take

Chopcast does an excellent job. Using AI detects vital moments in your videos but lacks the whole automation Repurpose.io offers. Their on-demand service is a perfect option for outsourcing your repurposing work.

 

RELATED READING: 5 Best Repurpose.io Alternatives To Grow Your Audience

Vidyo

video repurposing tool

Vidyo is another exciting video repurposing tool to consider. Using AI (artificial intelligence), the software automatically identifies chapters and the most engaging moments from your video without any effort.

Vidyo key features

  • Video resizing and clipping.
  • Auto video chapters using AI.
  • Automatic captions.
  • Full built-in editor.

Vidyo pricing

  • Free plan: 75 mins/month and 720p rendering with standard templates.
  • Pro plan: $29.99/month with 300 video upload minutes, branded templates and 1080p
  • Pro plus plan:$49.99/month with 500 video upload minutes, branded templates and 1080p

Our take

Vidyo is an AI-based repurposing tool with quick processing and rendering times. The included editor is a plus since you don't have to go out for an external editing tool. Their free plan is unbeatable.

Type Studio

video repurposing tool

 

Type Studio is a video repurposing tool that you can use to convert long videos into short clips. This tool automatically transcribes audio to text and features a text-based video editor so you can highlight which text you want to cut or edit.

You can create a template for every social media site to speed up the repurposing process. An editor with no bells and whistles helps to get the desired outcome.

Type Studio key features

  • Auto subtitles and subtitle styling.
  • Mobile functionality.
  • Text-based podcast editing.
  • 30+ languages support with accurate transcriptions.

Type Studio pricing

  • Free plan: 10 min/month to edit videos up to 10 minutes long.
  • Starter plan: $12/month with 5 hours/month to edit videos up to 30  min long.
  • Pro plan: $20/month with 10 hours/month to edit videos up to 2 hours long.
  • Team plan: $36/month with 40 hours/month to edit videos up to 2 hours long.

Our take

The text-based video editor makes editing fast, making the whole platform intuitive and easy to use. We would like a more complete editor, but a solid product indeed.

Contentfries

video repurposing tool

Contentfries is a repurposing video tool that turns your long-sized videos into shorter clips. Whether your content is a webinar, podcast, video interview, Facebook Live, or any other source, this software splits it and generates lots of shorter rich content clips.

A slider asks you how many pieces of content you want to cut out, a useful feature that gives a lot of control and we couldn't find in other tools.

Contentfries key features

  • Automatic captions generator supporting many languages.
  • Bulk import and export videos.
  • Automated intros and outros.
  • Context editor with fonts, logos, progress bars, and custom fonts.

Contentfries pricing

  • Junior plan: $9/month with 30 min captions and 5 hours of video exports/month and unlimited custom templates.
  • Cook plan: $18/month with 75 min captions and 15 hours of video exports/month, and unlimited video templates.
  • Masterchef plan: $27/month with 120 min captions and 120 hours of video exports/month.
  • Superb plan: $49/month with 720 min captions and unlimited hours export/month.
  • Platinum plan: $79/month with 1500 min captions and unlimited hours export/month.

7 days free trial without credit card.

Our take

An effective tool with lots of options. A more than interesting roadmap announces many new features to enrich the platform. A solid option to follow.

 

Conclusion

Video repurposing is a valuable technique for getting the most out of your existing video content. By using one of the above video repurposing tools, you can save time and money, reach new audiences, enhance engagement, and increase visibility. Whether you're a professional video editor or just starting out, there is a video repurposing tool that will meet your needs and budget.

All of these tools offer free trials, so you can test them to get a glimpse of which is the best for your needs.

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features of video review tools

8 Essential Features Of Video Review Tools

8 Essential Features Of Video Review Tools

The video review process can be tedious and time-consuming, especially when trying to keep track of feedback and comments from many clients. Sending emails with written timecodes and multiple attachments isn´t the more efficient way to manage feedback.

Collaboration is vital in a video review, and having a tool that allows for seamless collaboration can save you time and improve the quality of your review process.

Today several tools help streamline the video review process, cut costs, avoid deadlines, and offer a better service to your customers.

This article will dive into the eight essential features of video review tools that every person in the video creation business should consider.

Let´s check them out:

 

1-User-friendly interface and navigation

Since you will need to share revisions with clients and stakeholders, a user-friendly interface is a crucial feature to look for. Keep in mind that clients are not always techies and will appreciate a simple feedback system.

The ideal video review tool must offer comprehensive proofing functionality so reviewers can give feedback with a pair of clicks.

The idea is not to overload people with many non-essential features but to work with a simple and efficient system.

 

2-Compatibility with multiple video formats and files

It is essential to know beforehand if you will work with other file formats than video. Video review tools usually support numerous video file formats, but many allow to review of other files too.

For example, in live website reviews, clients and team members can give feedback about menus, banners, and animations.

Specific platforms also allow you to review images and PDFs, a crucial feature to consider if you are into graphic design.

 

RELATED READING: 10 Best Video Review Software To Speed Up Feedback

 

3-Advanced marking and annotation tools

Annotation tools are essential when it comes to reviewing visuals. Certain software allows freehand annotations; with others, you can insert pre-defined forms (like arrows and globes) to point at a part of the image. Check how easy it is to mark and leave comments on any portion of a video file and how the system keeps track of users´ comments.

The side-by-side comparison is a valuable feature of a video review. The system splits the screen showing the original video and reviewed video, so you don´t have to guess where the changes are.

 

4-Real-time collaboration and commenting

This is the foundation feature of a video review tool. Many platforms offer email notifications when someone leaves a comment on your design and/or real-time editing. You also can get notifications via integrations with other software like Slack.

It is always possible to download all comments in PDF format; and some systems also allow audio comments.

 

5-Integration with other workflow tools

Video review tools offer two main types of integrations:

  • Integration with productivity software like Trello, ClickUp, Airtable, Asana, and Zapier. Zapier integration assures you that you can connect with the video review tool no matter which other software you use in your workflow.
  • Integration with video editors, like Adobe Pro, DaVinci Resolve, and similar software. This kind of integration is mandatory, and you should check before buying if your video suite is on their list.

 

RELATED READING: 5 Best Ziflow Alternatives For Better Feedback and Approval

 

6-Storage and max file size

Storage is a key factor to take into account. It is always considered against users and increases as you level up your plan adding more users.

You should carefully check storage and file size specs before choosing a pricing plan because running out of space on specific plans is not difficult.

 

7-Mobile apps

If you need to review video files on the go, it is important to go for a platform that works with mobile browsers or offers native mobile apps.

Remember that screen size will limit video file review, and mobile apps are not as functional as web versions.

 

8-Security and data protection

Check for two-factor authentication to add an extra layer of security to your passwords.

You can find SSO, Digital Rights Management, and 3rd party audits on specific platforms only on higher plans.

 

Conclusion

The above points are the essential features of video review tools. This quick overview guides you through the main features to consider before choosing this kind of software.

It is important to notice that most of these platforms offer free plans and trials, so you can test them and check which is the best to fit your needs.

 

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ai text to video limitations

AI Text To Video: An Overall Look At Its Limitations

AI Text To Video: An Overall Look At Its Limitations

AI text to video generators are the new stars in the video marketing business. These platforms offer the possibility to create a video from a text script, adding images, music, videos, and more assets to create a professional-looking video.

Today, a person without prior experience in video production can make a video for social media or personal use in just minutes. And using AI-generated human avatars, there is no need to hire actors, external localization studios, or expensive video equipment.

However, these platforms are relatively new and have some limitations you must know when considering AI text for video for your next project.

Let´s check them out:

 

Limitations in video design

AI text to video is still limited regarding its ability to add custom images, videos, other graphic assets, music, and sounds. As a result, your video may need more design, animations, and transitions.

 

Personalization

AI text to video generators are often limited by a set of pre-defined templates, styles, and animations. This may result in a generic look without the unique touch a human could create.

 

Pre-made templates

Every AI text to video generator software provides plenty of pre-made templates that are also customizable. This saves lots of time during the creative process because you don't have to start from scratch. But customization options might not be good enough to match specific branding styles and requirements.

Still, AI video editors are growing and adding new features regularly.

 

RELATED READING: 19 Best AI Video Generator Text To Video in 2023 Free and Paid

 

Resources library

Additional design assets and resources are limited and can not compare to all the variety of tools and add-ons standard video editing software offers.

 

Integrations

If you make a video occasionally, integration is not essential. But integration with your existing workflows and systems is mandatory if you are into video marketing.

Not every AI video generator offers integrations, and some feature proprietary APIs with different levels of functionality.

 

Rendering time

All videos created with these platforms need rendering; the time to render depends on the specific platform. Since these are cloud-based systems, rendering times usually vary depending on visitors' usage and workloads and don't have a standard duration.

 

Voiceovers accuracy

Since it is easy for these systems to read a text script, things usually get worse when you hear auto-generated voices, pauses, and intonation. Specific platforms offer voice moods,  pitch and rate control, and intonation options with acceptable quality. However, there is still a lack of opportunities for less popular languages and dialects.

 

Realistic avatars

Even though many platforms currently feature human avatars with excellent resolution, there is still room for improvements regarding graphic quality.

 

Custom avatars

Custom avatars allow you to create a human avatar of yourself (or others) using your cell phone or a green screen. These results are usually very good, and it is nearly impossible to distinguish a custom avatar from a natural person in still mode. But custom avatar gestures are not polished enough and may look artificial and unnatural.

 

RELATED READING: AI Text to Video: A Step By Step Guide

 

Natural movement

AI text to video generator platforms try to pair human movements and gestures with acceptable quality. Still, there is a long way to go before avatars meet natural movements, and this is mostly noticeable with lip-synching.

 

Conclusion

While AI text to video generators are emerging with new features and tools for video creation, it is crucial to be aware of current limitations.

This technology improves regularly using AI algorithms. And based on existing software and user feedback, we can expect more robust systems soon that will help to create incredible videos with only a few clicks.

 

 

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5 Best Text To Video Converters To Create Engaging Videos

5 Best Text To Video Converters To Create Engaging Videos

Text to video converters are an excellent option for creating engaging video content. Video production can be expensive and requires lots of time. Still, these online tools allow making a video at a fraction of the cost of a standard video.

A text to video converter is software that takes text as input and converts it into a video format. Of course, it is not a professional video editor. These platforms are suitable for social, marketing, explainer, course videos, and many other uses.

The process of using a text to video converter is straightforward. You enter your text, choose a template, add images or videos if you want, and then hit the "convert" button. The tool will automatically generate a video based on your input, complete with transitions, animations, and background music. You can then preview the video, make any necessary tweaks, and download it in the format of your choice.

These platforms allow you to use images, music, and logos. They also provide plenty of pre-made templates that are fully customizable to match your branding.

Types of text to video converters

There are two types of video converters:

1-Standard software: You input your text script, and the system adds images, music, and subtitles.

Some examples: InVideo, WaveVideo, and Flexclip.

2-AI text to video generators: You input your text script, select a human avatar, and the platform creates a video.

Some examples are Synthesia, Elai, Yepic, and many more.

 

RELATED READING: AI Text to Video: A Step By Step Guide

 

In this article, we will focus only on standard video creators. Let's check the best 5 best text to video converters.

Wave.video

text to video converter

Wave is a complete video platform featuring text to video converter. You must input a text script, and the software chooses background images and music assets to automatically deliver a video.

Wave.video offers hundreds of pre-made templates for YouTube, TikTok, and every social media platform. This exciting feature will save you lots of time.

Wave.video key features

  • Live streaming and webcam recorder.
  • Complete audio editing with voiceovers and subtitles.
  • Hundreds of pre-made templates.
  • Video hosting with a branded video player.
  • GIF and meme maker.

Wave.video pricing

  • Free plan: Basic video editor with 2M+ assets and templates, 720p, up to 15 min video recording, live streaming, and video recording with watermark.
  • Streamer plan: $20/month adds up to 4 hours of video recording, 1080p, no watermark, video recording with pause/resume.
  • Creator plan: $30/month with 200M+ assets (yes, 200M+), text-to-speech, thumbnail maker, background remover, stylish captions, and subtitles.

Our take:

Wave.video offers a full suite of video marketing tools, including live video streaming (a unique feature not available in this type of tools) for reasonable pricing. Not the easiest learning curve, but if you need live streaming and a reliable text to video converter, this is a solid option.

 

FlexClip

text to video converter

 

Flexclip is a text to video platform with an excellent cost/benefit ratio. This tool includes text to video conversion, and it is a simple cloud-based platform to create videos for personal use and social media in minutes.

FlexClip is easy to use and an outstanding option for beginners and seasoned users who must create professional-looking videos.

FlexClip key features

  • Thousands of pre-made templates.
  • Rich transitions and overlays.
  • 4M+ royalty-free assets.
  • Screen recorder, video converter, and more tools included.
  • Auto subtitles.

FlexClip pricing

  • Free plan: 480p downloads, video length up to 1 minute, unlimited video exports with watermark.
  • Basic plan: $5.99/month billed annually, video length up to 3 mins, 720p, 360 min auto subtitles/year, and 10 GB cloud storage. No watermark.
  • Plus plan: $9.99/month billed annually, video length up to 10 mins, 1080p downloads, 720 min auto subtitles/year, and 30 GB cloud storage.
  • Business plan: $19.99/month billed annually, video length up to 30 mins, 1080p, 2880 min auto subtitles/year, and 100 GB cloud storage.

Our take

Flexclip is one of the most accessible video editing platforms available. The dashboard is intuitive, and you will create videos in minutes without prior knowledge. The text to video feature works well, and the pricing is excellent. Suitable for personal use, but lacks team sharing options.

InVideo

text to video converter

 

InVideo is a video creation platform that features a reliable text to video converter. With 7 M+ customers around the globe, this is a well-established name in the video creation business.

Using stock media, the AI-based text-to-video converter automatically generates a video from your text script. It is always possible to edit the video if you need to add or delete something.

With tons of royalty-free assets, including music for every genre and mood, voiceovers, and well-designed transitions, InVideo has every feature to create a good video in a snap.

InVideo key features

  • 5000+ customizable video templates.
  • ChatGPT integration.
  • AI-powered text to video converter.
  • Voiceovers and automatic subtitles in many languages.
  • Team management features.
  • Mobile apps for editing on the go.

InVideo pricing

  • Free plan: 6000 video templates, 3 M+ assets, automated text-to-speech, 40 min video duration, team sharing, and InVideo watermark.
  • Business plan: $15/month billed annually, team sharing, 60 HD exports/month, 1 M+ premium media, 20 remove background credits/month, and mobile apps.
  • Unlimited plan: $30/month billed annually, team sharing, unlimited exports/month, 40 remove background credits/month, and mobile apps.

Our take

InVideo is our favorite video editor for short videos and social media content. This platform is easy to use not only for personal but team sharing use. It offers tons of premium assets with unbeatable pricing. Their free plan includes almost every feature of higher plans and is a good starting point to test the platform.

Lumen5

text to video converter

Lumen5 is an entire video creation platform that offers text to video converter. Aimed at businesses and enterprise users, this software uses AI to craft a video from your text script using available assets. You can later edit it and change the aspect ratio to publish on social media.

Lumen5 also automatically creates a video from an article or blog post url with a single click.

Lumen5 key features

  • Custom fonts and colors (depending on the plan)
  • Tons of pre-made templates.
  • Converts whole articles to video using AI.
  • Complete set of tools to crop, resize, compress, trim, and add images to videos.

Lumen5 pricing

  • Free plan: unlimited videos with watermark.
  • Basic plan: $19/month billed yearly with unlimited videos, 720p, and icons.
  • Starter plan: $59/month billed yearly with 50 M+ stock photos and videos, 1080p.
  • Professional plan: $149/month billed yearly with 500 M+ stock photos and videos, 1080p, and upload your fonts.

Our take

Lumen5 has a steep learning curve. You must invest much time to get the most out of the platform. We would like full voiceover functionality, but it is still a reliable platform.

 

RELATED READING: Lumen5 Vs. InVideo Comparison-Which Is The Best?

 

Pictory

text to video converter

Pictory is a video editing tool that features a text to video converter to create a video in minutes. This platform uses AI (artificial intelligence) to create a video from text input, and its results are among the best we have seen. Pictory also adds music and voiceovers automatically, and you can edit the final result if you wish.

Pictory key features

  • Full voiceover functionality.
  • 3 M+ graphic and video assets and 15 K+ music royalty-free music tracks.
  • Customizable branding, colors, fonts, and logos.
  • Text-based video editing.
  • Automatic silence and pauses removal.

Pictory pricing

  • Standard plan: $19/month with text to video up to 10 min length, 10 hrs of video transcription/month, 5000 music tracks, and 25 AI voices.
  • Premium plan: $39/month with text to video up to 20 min length, 20 hours of video transcription/month, 15000 music tracks, and 42 AI voices.
  • Enterprise plan: available.

Free trial available with no credit card.

Our take

Pictory is best for individuals who need to create videos for social media, courses, and marketing. They keep adding features regularly, and the dashboard is clean and intuitive. The AI does an outstanding job when creating video from text input.

Conclusión

Any of the above text to video converters are suitable for creating videos for many uses. Since they provide free trials, you can sign up and test them to check which one fits your needs better.

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movio vs synthesia

Movio Vs Synthesia Comparison – Which Is The Best?

Movio Vs Synthesia Comparison - Which Is The Best?

Movio

Synthesia

Movio is an AI video generator that allows anyone to create videos using human avatars. This platform uses AI to deliver professional-looking videos for marketing, sales, learning, social media and more.

Synthesia is an online platform for creating videos with AI human avatars and voices. Enjoy fast video productions with excellent results in minutes Professional actors and voiceovers at a fraction of the cost of a regular video production.

Movio Vs. Synthesia main features

Movio main features:

  • 1080p Full HD videos.
  • Up to 240 minutes per month (depending on plan)
  • 20+ languages.
  • 80+ avatars with different outfits.
  • Custom avatars and AI generated avatars.
  • 36+ templates.
  • Auto-generated subtitles.
  • Face swap.
  • Free stock music, videos and images.
  • Voiceover upload.
  • Create video from PowerPoint/PDF
  • Custom music and fonts upload (depending on plan)

Synthesia main features:

  • 50 pre-designed templates.
  • 1080p Full HD videos.
  • 60+ languages.
  • 65+ avatars.
  • Up to 50 slides per video (depending on plan)
  • Free stock images and videos.
  • Premium Shutterstock videos (depending on plan)
  • Custom background music and custom fonts (depending on plan)
  • Built-in screen recorder to use as background.
  • Many native integrations and hundred of integrations via Zapier.

Movio Vs. Synthesia custom avatars

Custom avatar Lite: $199/year with fixed background and no green scree required.

Custom avatar Pro: $1000/year with changeable background, up to 4K resolution and green screen required.

Talking photo: Included in plans, you can upload a photo and make it speech.

A personal custom avatar is available on Synthesia for a yearly fee of $1,000

Movio Vs. Synthesia API

Movio provides API access only on PRO plan. It helps to create a video from scratch or from a template.

Synthesia has a proprietary API only for paid accounts.

The API can be accessed via Zapier integration, an interesting option for non-techies users.

Movio Vs. Synthesia integrations

Movio does not provide integrations at the time of this writing.

Synthesia currently integrates with Udemy, Notion, YouTube, Vimeo, Medium, PowerPoint, Userpilot, Tolstoy, Udemy, Thinkific, Lectora, WordPress, Hubspot, Squarespace, Eduflow, Docebo, Shopify, Monday, BigCommerce, Shutterstock, Unsplash, uQualio and more.

Movio Vs. Synthesia monthly website traffic

Movio has 746K monthly visits according to Similarweb.

Synthesia has 2,1M+ monthly visits according to Similarweb.

Movio Vs. Synthesia Trustpilot reviews

Movio only features 2 reviews on Truspilot.

Synthesia features 4.4 Trustcore from 214 reviews.

Movio Vs. Synthesia pricing

Movio Essential  basic plan $30/month(billed monthly)

  • 10 video minutes per month.
  • No watermark videos.
  • Voiceover upload.
  • Auto captions/subtitles.

Movio Pro plan plan $225/month:

  • Basic plan plus:
  • 90 video minutes per month.
  • Custom music upload.
  • Custom fonts upload
  • API access.

Movio also provides several plans up to 240 minutes/month

 

 

 

 

 

 

 

 

Synthesia basic plan $30/month:

  • 10 videos/minutes per month.
  • Text to video.
  • 60+ languages with male and female voices and tones.
  • 50+ templates.
  • Custom backgrounds.
  • Up to 6 slides per video.
  • Background  music.
  • 1080p MP4 downloads.
  • Import PowerPoint slides as image backgrounds.
  • Free stock images and videos.
  • Import PP as background.

Synthesia corporate plan: Contact sales for pricing.

  • All previous plan features plus:
  • Up to 50 slides per video.
  • 10 Premium avatars.
  • Premium Shutterstock assets.
  • Custom background music.
  • Audio uploads from real voice clips.
  • Custom fonts.
  • Access to Premium services: You can request video editing, motion graphics and more.

 

 

 

 

Movio Vs. Synthesia Onboarding and Tutorials

Movio offers "Mini lessons," and a few YouTube videos with basic guidelines.

There is no help page or knowledge base available.

 

Synthesia features many examples videos, case studies, Synthesia Academy, and a complete help page with 30+ articles. You can also book a 30 minutes demo to discuss your use case.

Movio Vs. Synthesia Terms of Service

Movio does not limit how you use your videos, as long as they are within acceptable guidelines.

Their Ethics manifesto isn´t clear enough when it comes to control who can create a custom avatar or a specific video.

 

 

 

Video license:

You can share videos on YouTube, Instagram, Facebook, social media, or your website.

Unless you use a custom avatar, you can not share your videos on any paid campaign (Facebook Ads, YouTube Ads, paid TV Ads) or any form of paid promotion.

Content Moderation:

Synthesia applies a system of both human and machine moderation to improve efficiency. However content about illegal things, violence, and harmful is forbidden.

Conclusion

  • Both platforms offer the same kind of service. Synthesia has more features, including useful integrations and keeps adding new avatars regularly.
  • Movio editor works in a timeline like traditional video editors, but Synthesia edits scenes and slides.
  • Price comparison might be tricky, since Movio offers many pricing options cheaper than Synthesia. A Synthesia corporate plan might be a better value than Movio offers. Furthermore,  Synthesia should have an intermediate plan to accommodate users in need of more production minutes.
  • In Synthesia maximum video length is 10 minutes, but this is a more mature platform with shorter rendering and moderation times.
  • Synthesia does not have a free trial, but to test the platform, you can create a video for free on their webpage.
  • These platforms are intended for many types of videos and deliver what they promise. Considering the cost of a 10-minute video with real actors, production, language localization, and post-production, nothing can beat them both. And don´t forget you can edit the video in just minutes.

Related Reading:

Colossyan Vs Synthesia Comparison. Which Is The Best?

7 Best Synthesia.io Free Alternatives

AI Text to Video: A Step By Step Guide

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invideo vs lumen5

Lumen5 Vs. InVideo Comparison-Which Is The Best?

Lumen5 Vs. InVideo Comparison-Which Is The Best?

Lumen5

InVideo

Lumen5 is a web-based service aimed at businesses for creating video content for marketing, business, and social media. It has an easy drag-and-drop dashboard that allows anyone without prior experience to make a video in a few minutes.

InVideo is a video editing and creation software aimed at individuals and teams that allow users to create professional-looking videos using ready-made templates.

Lumen5 Vs. InVideo main features

With Lumen5 you can:

  • Use AI to automatically make a video from text input (or even from a url).
  • Use a vast library of images, video footage, and pre-made templates.
  • Quick video cutting and cropping.
  • Create your video in many formats; AVI, MP4, MOV, MPG, and more.
  • Video merging.
  • Video compression and resizing.
  • Add audio, voiceovers, and music to video.
  • Add effects, transitions,
  • Video subtitles.
  • Add a watermark to our video.
  • Add text, images, and GIFs to video.

With InVideo you can:

  • Convert your script and blog article into a video using AI.
  • Auto-resize your video to post on any platform.
  • Crop and resize your video.
  • Add unlimited team members and collaborate on your video.
  • Record or upload a voiceover for your video.
  • Record your video in many languages and voices with automated text to speech.
  • Add effects and transitions to your video.
  • Remove background images.
  • Add texts, photos, and GIFs to your video.
  • Edit your video on the go using Android and iOS apps.

Lumen5 Vs. InVideo onboarding and tutorials

  • Lumen5 has a learning hub that redirects you to their blog articles. A standard help center is available but not integrated into their dashboard like InVideo.
  • You can access many InVideo tutorials from the dashboard. Signing up for webinars and InVideo´s Facebook group is also possible. Also, follow their Instagram account for inspiration or their YouTube channel.

Lumen5 Vs. InVideo templates

  • Lumen5 has a few standard-looking templates.
  • InVideo has 5000+ video templates and tons of premium templates. They frequently add new templates that look unique and different.

Lumen5 Vs. InVideo music and sounds

  • Lumen5 has thousands of commercially licensed music files; you can also upload your files. It only supports the Mp3 format. To fix copyright claims from Lumen5 media you must contact them.
  • Invideo offers thousands of free-royalty music tracks of every genre and mood. Supported files are MP3, WAV, AAC, OGG, and M4A Anyway, you may get copyright claims from YouTube or another similar social media platform. To fix this InVideo recommends linking your InVideo account to your YouTube account.

Lumen5 Vs. InVideo voiceovers

  • Within Lumen5 you can only record your own voice.
  • Within InVideo you can record your own voice or upload a file. It also features automated text-to-speech with tons of different voices.

Lumen5 Vs. InVideo free plan

Lumen5 free plan offers:

  • Millions of free-to-use videos and assets.
  • No premium media, custom colors, or fonts
  • No branding.
  • 720p resolution
  • 5 minutes max video duration and three videos per month (only sharing, no export)
  • Automated text-to-speech.
  • 1 team member.

InVideo free plan offers:

  • 5000+ templates
  • 3M+ standard media
  • 8M+ iStock Media with watermark
  • 1M+ Premium Media with watermark.
  • 720p resolution
  • 15 minutes max video duration and 60 videos per month(only sharing, no export)
  • Automated text-to-speech and tons of languages.
  • Branding, intros and outros.
  • 1 GB storage
  • Unlimited team members.
  • Help center and chat support.

Lumen5 Vs. InVideo paid plans

Lumen5 offers 3 paid plans and also enterprise plans:

  • Basic plan: $19/month (billed yearly) with 720p resolution, popular templates and media uploading.
  • Starter plan: $59/month (billed yearly) with 50M stock phots and videos, custom colors and 1080p resolution.
  • Professional plan: $149/month(billed yearly) with 500M photos and videos, custom watermarks, upload your own fonts, multiple brand kits.

 

 

 

 

 

 

 

 

InVideo offers 2 paid plans:

  • Business plan: $15/month (billed yearly) with 60 HD exports/month, 10 iStock media/month, 1M Premium media, 20 remove background/month, unlimited team members and no watermark.
  • Unlimited plan: $30/month (billed yearly) with unlimited exports/month, 120 iStock media/month, 1M+ Premium media, 40 remove backgrounds/month and no watermark.

 

 

 

 

 

Lumen5 Vs. InVideo mobile apps

  • Lumen5 doesn´t offer mobile apps and doesn´t work on mobile web browsers.

 

  • InVideo features mobile apps available for Android and iOS. Although these do not offer the full functionality the web version has, you still can do a lot of editing on the go. Up to now, there is no synching with the web platform.

Lumen5 Vs. InVideo support

  • Lumen5 offers chat support.

 

  • Invideo offers live chat 24/7 and email support.

Conclusion

Both platforms are easy to use and beginner-friendly. We couldn´t notice lags or significant delays when creating and rendering videos.

Onboarding and tutorials: You can directly access InVideo tutorials and webinars from the dashboard. Lumen5 has a learning hub that redirects to their blog, and you must search for help on a separate page.

Templates: Both platforms offer templates, but InVideo has many templates and frequently adds new ones. Lumen5 offers fewer templates that look classical and standard.

Voiceovers: A standard feature on InVideo but a beta feature on Lumen5.

Music: Both platforms feature many free tracks, but InVideo supports more file types.

Mobile apps: If you need editing on the go, only InVideo offers this feature.

Pricing: Although both platforms offer free plans, the InVideo free plan is unbeatable, with many features included in paid plans.

Support: InVideo has better support with 24/7 chat and also email support.

Since both provide a free trial, you´d better sign up for a free trial and check which platform better suits your needs.

 

RELATED READING: 5 Best Lumen5 Alternatives To Create Incredible Videos

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5 Best Descript Alternatives – Free and Paid Options

5 Best Descript Alternatives - Free and Paid Options

If you are looking for a Descript alternative, we got you covered. This article is about the best five similar apps we could find.

As you may already know, Descript is a popular cloud-based transcription tool that uses advanced AI algorithms to transcribe audio and video files in real time. It offers a range of features, including automatic punctuation, speaker identification, and the ability to export transcripts in multiple formats.

But Descript excels when it comes to video editing. Unlike traditional video editing software that works around timelines, this platform handles video editing like a word document. So if you want to cut a scene in your video, you delete the text related to it, and Descript erases it.

Descript is easy to use and offers beginners an exciting way to get started in the video edition.

In terms of pricing, this platform has a limited free plan. To get all the features, you will have to pay $24 per month (on an annual basis)

Now let's check the 5 best free and paid Descript alternatives.

TypeStudio

descript alternative

TypeStudio is a good Descript alternative to consider. It offers word-based video editing capabilities and also collaboration options. This software features speech recognition and multi-language transcription, an invaluable resource for localizing videos for different speaking countries.

TypeStudio key features

  • Multi-language transcription.
  • Auto-subtitles and subtitle styling.
  • Word-based video editing
  • Video transcription.
  • Screen recorder and editor.

TypeStudio pricing

  • Free plan: up to 10 minutes/month, auto-subtitles, 10 minutes max video length, 1 GB storage, and TypeStudio branding.
  • Starter plan: $12/month with 5 hours of video editing/month, 30 minutes max video length, and 50 GB storage.
  • Pro plan: $20/month with 10 hours of video editing/month, 2 hours max video length, and 100 GB storage.

Our take

TypeStudio makes video editing straightforward. Suitable for podcasters and for editing videos with many voices and dialogues.

 

Reduct.video

descript alternative

Reduct.video is one of the best Descript alternatives available. This complete collaborative platform allows users to edit videos as easily as text.

As a distinctive feature, this platform offers human transcription. This is necessary when your video is noisy, or multiple speakers are talking over one another, and the system can't provide an accurate transcription.

Reduct key features

  • Computer transcription and human transcription.
  • Audio and video with many file formats.
  • Auto-captioning and caption styling.
  • Easy to use beginner-friendly video editor.
  • Team collaboration, including reviews and comments.

Reduct pricing

  • Standard plan: $25/month with all features, 20 hours of transcription per month, and unlimited storage.
  • Enterprise plan: adds SSO integration, SOC2 pentest reports, and GDPR compliance. Contact sales for pricing.

 

RELATED READING: 19 Best Video to Text Converters

Our take

Reduct is the way to go if you need professional quality because nothing unsurpasses human transcription. Review and collaboration features make this platform an excellent product for agencies and teams.

 

Piktochart

descript alternative

Piktochart is another Descript alternative to consider. You can edit videos like text documents; cutting a long video into a shorter clip is only a matter of highlighting a specific part of the transcript and deleting it.

But this is not only a video editing platform. Piktochart is a complete featured platform for creating infographics, presentations, flyers, reports, social media graphics, and more assets.

Piktochart Key Features

  • Automatic captions in 60+ languages.
  • Generous free plan with all features but including watermark.
  • Webcam and screen recorder.
  • Plenty of tutorials and "Piktochart Academy" on their website.
  • Only integrates with Zoom and Google Drive.

Piktochart pricing

  • Free plan: 20 minutes/month of video with unlimited storage, downloads, and watermark.
  • Pro plan: $14/month/user with 90 minutes/month of video and all features.

Our take

Since Piktochart video editor offers basic features, this is a good choice if you need to create and edit simple social media videos with no special requirements. It may be your choice if you seek a web-based graphic design platform. Pricing is unbeatable.

Otter

descript alternative

Otter is another attractive Descript alternative. This platform is focused on real-time transcriptions at affordable pricing, and a Chrome extension does a decent transcription job.

Otter only works in English, which is not the best option if you need another language.

Otter key features

  • Live and recorded transcriptions.
  • iOS and Android mobile apps.
  • Editable text and speakers tags.
  • Real-time annotations.
  • Speakers identification.

 Otter pricing

  • Basic plan: free with 300 monthly transcription minutes (only real-time)and 30 minutes per conversation.
  • Pro plan: $8.33/month billed annually with 1200 monthly transcription minutes and 90 minutes per conversation, import pre-recorded meetings.
  • Business plan: $20/month billed annually with 6000 monthly transcription minutes and 4 hours per conversation.

 

RELATED READING: 10 Best AI Video Upscaling Software

 

Our take

One of the best transcription platforms with a generous free plan and populated with many features. We would like to see a manual transcription service and broader language support. Excellent pricing.

 

Sonix

descript alternative

Sonix is a Descript alternative with real-time collaboration and many integrations. This full-featured platform has many admin tools, improved security, full search and content analysis, team collaboration, and automated translations.

Sonix key features

  • 35+ languages are available.
  • Fully automated subtitles.
  • Advanced search transcript.
  • Zapier, Zoom, and many integrations.
  • Strong security options.

Sonix pricing

  • Standard plan: Pay as you go $10/hour.
  • Premium plan: $5/hour plus $22/user/month.
  • The first 30 minutes are free.

Our take

This is a robust Descript contender, although manual transcription would be an interesting add-on.

 

Conclusion

Only Piktochart, Reduct, and TypeStudio offer word-based video editing when considering a Descript alternative. We include Sonix and Otter because these are top platforms to consider.

Any of the above offer freemium plans, so you can evaluate and test them yourself.

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video customer journey

How Does Video Support the Customer Journey?

How Does Video Support the Customer Journey?

The rise of digital media has changed the way business organizations and customers interact. In this digital journey, videos are emerging as a pathbreaker for businesses. Unlike print media, which has limitations in reaching customers, videos prepared as digital media offer unprecedented opportunities by reaching a wider audience.

Statista says the number of digital video viewers worldwide is estimated to reach 3.5 billion by 2023, and it will keep rising yearly. Videos are evolving as an essential tool for businesses to enhance customer experience at every touch point of their life cycle. Marketing, sales, or customer support- videos make team members more innovative and impactful in their operations.

Organizations not including videos in the customer life cycle are losing huge opportunities in converting leads into customers. It is the most cost-effective way to capture customers' attention and drive business ahead. In the past, video creation was expensive. It required trained professionals, but with technological advancements and tools like video-making software, it is easy for anybody to create videos.

Business owners can create numerous types of videos, such as promotional, demo, marketing campaigns, etc., but strategically using them in the customer-life cycle is critical. This article sheds light on how videos can optimize each customer journey stage.

 

How Videos Can Deliver Value to Customer Journey Stages

1)    Awareness:

In this stage, customers know their problems and look for ways to solve them but do not know the right product or service. Educational and explainer videos showcasing the services or products are an ideal way to familiarize customers with the product. In this stage, the brands try to establish trust and a positive image with customers. Videos offer multiple options for brands to build bonds with customers emotionally and bring brand awareness. Business owners can create documentaries, Vlogs, storytelling, etc., to attract customer attention.

Users can include a call to action at the end of the video for customers that take customers to the company's website or related educational videos. Remember, the goal here is to educate the customers, so CTA should be strictly a knowledge-base guide or learning resource. In short, low-commitment videos are perfect for the awareness stage. A great video editing tool can be pretty helpful in curating videos and including elements that alleviate the video's visuals.

2)    Consideration:

In the consideration stage, the prospects consider the company's product but still evaluates the product for its reliability and deliverables. Buyers look for more information, like why they should buy the product, does it align with business needs, and whether it is worth investing in. In such circumstances, an informative video about the product and how the product is different from others could be pretty helpful. Business owners can post videos about product-review, testimonials, comparison charts, podcast interviews with customers, case studies, social proof, etc. Business owners can mention links in videos about the how-to guide, whitepapers, industry reports, etc., to help customers dig deeper into the product. All these approaches reduce the burden of support staff and save costs. At this stage, business owners need to be careful not to become pushy in offering their products.

3)    Purchase/decision:

This is the stage where the buyer shows readiness to convert into customers. At this stage, buyers look for a small product tour or a quick demonstration of how the product would behave in the natural environment. Business owners can include live demo videos or FAQ videos explaining all essential features, sub-features, and installation processes. To make the video more interesting, users can use a screencast video. Business owners can even consider sharing videos about the company's journey, leadership, and mission. It helps to convince users that they are buying a genuine product. In videos, users can include CTAs like a free trial, buy now, pricing plan, etc.

4)    Retention/ post-purchase:

Customer retention is a significant segment of the customer journey. Brands must establish long-term relationships with customers as they make the purchase decision. Business owners can use personalized videos, share brand announcements, or even thank you videos for subscribing to the service. Along with the thank you message, let them know how to reach customer support if there are any issues. Business owners can also share self-learning guide videos to help customers use products or services conveniently.

5)    Advocacy:

Customer advocacy works as a magnet and influences other buyers to buy products. Undoubtedly, video has enormous engagement potential. Both, when combined, could do magic for businesses. Business owners can create short user experience videos covering customers' success stories, case studies, or customers' views about the company. Business owners can post these videos on their social media sites and other online channels. Business organizations can even ask customers to post it on their social media handles.

 

Tips for creating compelling customer journey videos

  • Consider the video length. Business owners should be strategic on video length for each stage. For instance, in the awareness stage, customers don't want a detailed product overview; they skim the content. Business owners can include more content in the consideration or purchase stage.
  • Communicate in a way that is easy to conceive. Include analogies or examples to explain industry challenges and how products solve them.
  • Research the target audience before creating videos. It helps business owners to make instant connections with customers.
  • Use the right call to action in each stage of the customer journey.
  • Posting videos is just one part of augmenting the customer journey. Still, it is equally essential to track the performance metric of these videos. It allows business owners to create more result-oriented videos.

Conclusion

In the digital world, businesses capable of optimizing customer experience throughout the customer life cycle can enhance business prospects. With the rising popularity of video marketing, it has become the most preferred way to drive customers. Videos allow customers to decipher product information in the most comprehensive way and connect with brands emotionally. Videos embedded in the customer's journey echo brand messages succinctly and exhibit a high conversion rate. Businesses investing and using video technology mindfully can help them to nurture long-term relationships with their customers.

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