As you may know, Outgrow is an outstanding platform to engage customers through interactive content, and one of its strongest features is creating quizzes and calculators.
Learn more about interactive content here.
Today I will give you some ideas about building interactive calculators to get more leads and customers. But first, let's take a quick look at the building process:
First, you need to select a pre-made template or build your own from scratch:
See also this pic, in the right sidebar there are a lot of customization options:
Once you are satisfied with your calculator design, you can narrow your target audience, for example selecting some countries or blacklisting IPs.
You can embed this calculator in your website, email, and social media posts as well.
Then the calculator is ready to publish and Outgrow tracks the calculator performance with a detailed analytics and SEO panel:
As you can see, the whole process is very intuitive, but if you even get lost there are several built-in tutorials inside the dashboard.
Now, let's see ideas about building calculators:
Customers often ask themselves “how much this is going to cost me ?” so helping them in this area will create great engagement.
For example :
What is the real cost of renting a house? How much will it cost to build my app?
Customers LOVE savings, so showing them how your product or service can save is a strong trigger for purchase.
Calculate savings when purchasing a used car. Calculate savings for buying a promotional plan.
Time always causes stress and anxiety, and you can help customers showing proper time limits.
Is it the right time to buy a car? When should I start to build a house?
Consumers are extremely risk averse. Making them aware of the risks can build trust and pave the way to a final purchase.
What is the risk of flooding in the neighborhood where I intend to move? What is the risk of traveling to a certain country and not getting medical attention?
Customers always compare different options before making a purchase. So helping them with the numbers about your product or service will surely put your item into the final leap.
Find out how much you can save on your insurance switching to a new company. Calculate car fuel consumption versus other models' performance.
In organizations, ROI calculations are made before any purchase. Helping your customer with ROI calculations can shorten the sales cycle.
What is the ROI of buying a certain heavy truck? What is the ROI of investing in a new office?
7-Alternate choice calculators:
Customers often have to make difficult decisions, help them to see your product's advantages.
Should I buy a car or a Van? Should we open an office in the USA or in Europe?
See this for an interesting example:
These are only a few but for sure you can think of others that properly suit your business needs. The main point here is the Outgrow approach to customer engagement; no mails, no brochures, no etc., and solving a customer need in the right moment with a different and intelligent tool.
You can try Outgrow for free, learn more at www.outgrow.co
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