In this post we will cover six type of interactive videos to boost viewer´s engagement. Whether you are in the HR and recruitment area, onboarding, sales or education, an interactive video can help to get better conversions and results.
Interactive video is changing the relationship between retailers and consumers, teachers and students, companies and employees. By the end of 2022, online videos will represent more than 82% of consumer traffic.
One of the interactive video's most significant advantages is increased engagement ratios. They convey a unique experience and improve the viewer's journey using items like hotspots, buttons, overlays, questions, and quizzes.
We have listed below the main six types and uses for interactive videos. Check them out:
Interactive recruitment videos
Recruitment has dramatically changed since 2020, and remote working has shifted job searching and talent recruitment to a new standard.
Now recruiters must work to build personalized communication and trust from people looking for professional opportunities. A company may have exciting job openings, salaries, and excellent work/life balance. Still, these are pointless if they can't attract the right talent.
This type of interactive videos can play a central role in your effort to hire the best talent.
Interactive videos are an attention-grabbing tool for candidates to get a better glimpse of your company. The video should describe your company values, career opportunities, employee benefits, and specific position-related benefits. At the end of the video, include an option to encourage viewers to share the video with their contacts.
You can add interactive questions and branching options to better understand if your candidate is a good fit. Adding questions and quizzes will help collect specific information and data to hire the better candidate.
A recruitment video can be posted on your website, your social media platform (here Linkedin is a must), or a job listing website
Interactive e-commerce videos
Interactive videos or "shoppable videos" are redefining the retail and e-commerce business. These videos add hotspots, buttons, and call-to-action items to improve the customer journey with a fully customized experience.
Related reading 9 Shoppable Video Platforms
There is a growing number of brands using shoppable videos. These can also produce a live stream to an audience of few viewers or thousands of people. Viewers can add products to their shopping cart and make payments without leaving the stream.
Considering the robust analytics that interactive video platforms usually offer, it is easy to explain why shoppable videos and eCommerce are a perfect match.
Taobao Live is Alibaba´s live e-commerce channel. They managed to build a simple app to help small merchants and big brands live stream. Last year 430M+ people entered the platform, and 36% of them made a purchase.
Interactive onboarding videos
The onboarding process must provide new employees with the tools they need for a good start. This includes job training, and knowledge of company policies and values.
A good onboarding process is vital to increase employee retention and cut recruiting costs.
Using interactive video for employee onboarding can accelerate the time for people to know your company and gives them essential clues about values and inner company processes. Adding forms, tutorials, and multiple-choice questions with interactive videos can improve the onboarding process, with benefits for both companies and employees.
All feedback you can collect from the onboarding process can also be applied to improve the recruitment process.
Related reading: Best Interactive Video Platforms
Interactive education videos
Interactive videos can turn a passive education environment into an interactive one. Using this type of interactive videos, you can give students an active role by participating in quizzes and answering open and multiple-choice questions through highly-personalized experiences.
To use these platforms you first need to find a related video on YouTube, Vimeo, or make your own from scratch. Edpuzzle also offers a vast library of teacher´s generated content to use, but you can eve modify it to suit your needs. Then an easy drag and drop dashboard lets you add questions, forms, pauses and more interactive items. The final video can be shared with students through a LMS or other integration to watch later or in live mode.
A crucial contrast with a regular passive video is that these software offers granular analytics, and educators can track every student's effort and progress as they answer with text or audio.
There are many specific platforms for creating interactive videos in education, and most of them integrate with popular tools like Zoom, Google Classroom, Blackboard, Canvas and other LMS.
Watch this interactive lesson about the solar system created with Hihaho:
Interactive training videos
Training can get enormous benefits from interactive videos. Suppose you need to train employees, technical personnel, health assistants, and many others. In that case, an interactive video offers the correct information and evaluates the viewer in a friendly and engaging way.
And since videos are responsive, viewers can watch them on any device and sometimes with their own schedule.
People do not feel intimidated or observed because they get into the story and can even change the course of the video. You can add many interactive items to the video, like quizzes, questions, timed activities, and more, to give the viewer the best experience.
Viewers' individual progress and performance are trackable; this feedback is a crucial metric to know how well they are doing.
Related reading: 3 Best Interactive Video Platforms for Education
Watch this video made with Hihaho about employee training:
Interactive marketing videos
80% of marketers are using videos for their campaigns. Interactive videos can boost customer engagement and offer viewers a personalized experience that no other marketing tool provides.
You can create content by adding buttons, quizzes, forms, questions, overlays, and more items. These tools turn viewers into customers, boost response rates, grow consumer loyalty and get valuable analytics data.
Like any other marketing strategy, you must create, customize, publish your video, and measure results to optimize video performance. But the big plus is the granular analytics that interactive video platforms provide since you can track how the viewer responds to every second of the video.
Conclusion
The different types of interactive videos listed above can make the difference in your marketing results.
Nowadays, passive video plays a crucial role in communication, as video consumption grows yearly. But interactive video goes a step further with distinctive advantages for both the viewer and the publisher.
It offers the viewer a unique and personalized experience, with the possibility to change the course of the video and the final outcome based on previous actions.
From the publisher's point of view, interactive video is an invaluable tool to boost engagement and build loyalty.
Are you using any of these? Let us know in the comments below.
Owner and content writer at 99marketingtools.com.